Mai Phir Aunga Sparks Our Desire to Rediscover Travel with Club Mahindra

Club Mahindra, India’s leading vacation ownership brand, is inspiring people to reignite their passion and zest for travelling, with their digital campaign, #LoveIndiaSeeIndia. Through their ‘India Dekho’ initiative, they’re calling upon people to share their favourite holiday destinations in India and relive those magical memories once again, while staying indoors. As part of the #LoveIndiaSeeIndia campaign, the brand will now engage with audiences through the eyes and voice of Ayushmann Khurrana, one of Bollywood’s most popular and loved artistes.

The actor, who has won over social media with his poignant verses and couplets, will be sharing an evocative message online, through the digital film ‘Mai Phir Aunga’. In this video, the actor professes his love for India and its multi-dimensional attractions – the beautiful terrains, mesmerising experiences, mouth-watering cuisines – and his deep desire to be back and enjoy all of these.

Talking about the campaign, Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays and Resorts India Limited, says, “All of us have fond memories of our favourite travel destinations and experiences, and it is during these times that there is a sense of nostalgia about them. This film builds a resonance with the audience and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.”

Though the lockdown has forced people to stay indoors, their love for travel has not diminished. They are yearning to reconnect with engaging and exquisite experiences that only travel can offer.

Club Mahindra offers access to over 100 resorts in India and abroad, with over 200 immersive experiences. As the country steadily emerges from the lockdown, the brand is evolving their resort experience to prioritise the safety and well-being of their members and staff, ensuring that they exude the same warmth and service while delivering the signature ‘Club Mahindra’ experiences.

About Mahindra Holidays and Resorts India Limited

Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading company in the leisure hospitality industry, offers quality family holidays primarily through vacation ownership memberships. While Club Mahindra is the flagship brand, the other brands offered by the company are – Club Mahindra Fundays and Svaastha Spa. As on March 31, 2020, MHRIL has 70 resorts across India and abroad and its subsidiary, Holiday Club Resorts Oy, Finland, a leading vacation ownership company in Europe has 33 resorts across Finland, Sweden and Spain.

Business does not stop due to non-availability of IT

The seriousness of IT in the real estate industry is still at a nascent stage in India Despite the seriousness of IT in the real estate industry being at a nascent stage, the Mumbai-based Lavasa Corporation Limited, a leading property deveoper undertaking large-scale lifestyle development in India has deveoped a new urbanism principle towards IT. In a discussion with Manu Sharma of CIOL Bureau, Vinod Vyas, Head – Information Systems of Lavasa Corporation Limited spoke about the new communications sytems implemented and also on what are the challenges he forsees in the future.

CIOL: What are the major challenges faced by you in your organization?
Vinod Vyas: The seriousness towards IT in Real Estate industry is still less because of simple reason that business does not stop due to non-availability of IT. However, certain organizational necessities cannot be avoided such as office automation, finance & accounts, sales and MIS. Thus major challenge is to aware users to use IT for automation where traditionally they are completely manual such as construction, projects, land department etc.

CIOL: Does your organization link IT budget with the company's performance/growth? If yes please elobrate?
Vinod Vyas: No. Our management has a strong conviction that IT is critical to the business of Lavasa and hence IT is viewed as a critical investment.

CIOL: Can you cite any specific areas where IT has come up as an accomplishment in your stint?
Vinod Vyas: Introducing integration of conventional communication methodologies with new IP based communication systems such as IPPBX, VoIP etc.

CIOL: Going forward, what are the challenges that you foresee?
Vinod Vyas: Change Management (User's acceptance to automation and revised business processes.)

CIOL: How far have you come as regards to adopting 'Green IT technologies'? Vinod Vyas: We are concerned about the global warming. The initiatives are at planning stage.

CIOL: What will be the IT budget for the new fiscal year? What is the growth rate over last year?
Vinod Vyas: The budget is significantly more than the previous year.

CIOL: Name the top 5 items that you expect to spent during the fiscal year?
Vinod Vyas: Some of the major IT items that we invested during the last fiscal include: Infrastructure & Telecom and also in ERP.

CIOL: Do you feel the amount allocated for IT is sufficient if yes why? If not why not? How much should you be spending?
Vinod Vyas: The amount is decided by Head – IT and COO together and its sufficient as per business need.

CIOL: Has the prices of the IT products (hardware/software) been on the decline due to the current stronger rupee against the US dollar in 2007?
Vinod Vyas: Not much

CIOL: Since the rupee is growing stronger against the dollar in 2007, don't you thing it is the right time to purchase IT products both hardware/software?
Vinod Vyas: It effects when the purchases are huge in quantity.

CIOL: How big is the IT staff in your organization?
Vinod Vyas: The strength in our organization is presently ten.