Vestige Launches Assure Natural – Vegan, Cruelty-Free and Natural Personal Care Range that Promotes Harmony with Nature

Our planet is in crisis as it suffers unbridled exploitation of nature by mankind and is now raising an alarm for society to learn to respect nature and live in harmony with it. As the crisis of the pandemic looms large, it’s high time people and society adopt a more natural approach towards things that are good not just for the environment, but for humankind itself. With this intent, the leading Indian direct selling company Vestige Marketing Pvt Ltd, specializing in world-class health, wellness, personal care, cosmetics, agri and other products, has launched its natural and environment-friendly personal care range – Assure Natural. The products under this brand are made with extracts of exotic natural ingredients that are claimed to be good for the environment as well as people. The range is 100% vegan, not tested on animals and is PETA-certified.

Vestige’s aim is to move people closer to nature with Assure Natural products that are scientifically validated and extremely effective in providing deep nourishment to the body, skin and hair. Vestige has ensured that no animal testing was conducted so that Assure Natural products remain true to its promise of making beauty cruelty-free. Assure Natural products are vegan, PETA-certified and ethical. They are also free from sulphate, harmful chemicals, paraben, etc, ensuring that the customer feels as naturally cared for as possible.

Speaking on the occasion of the launch, Gautam Bali, Managing Director, Vestige Marketing Pvt Ltd, said, “It’s important that we as a society understand that we need to play a collective and constructive role to help mother nature heal and regenerate, which is why it’s the right time to integrate our lives with nature and live in harmony with it. At Vestige, our focus is to ensure our customers get the best of world-class products that are ethically-sourced making them good for both themselves as well as the environment. The Assure Natural personal care range is inspired by this higher purpose. It’s taking people closer to nature and helping them rediscover the care and love of mother nature while staying contemporary at the same time.”

Mr Bali also emphasised the fact that by refraining from cruelty against animals and adopting a vegan culture in product development, Vestige is delivering a message that it stands for nature first. “Vestige has recently launched its innovative and unique engine oil additive named MACH-DRIVE, which helps significantly in reducing emission from the engine and thereby is good for the environment. With Assure Natural, we took another leap towards becoming an environment-friendly company”, Mr Bali added.

Starting with seven products in skin and body care range, Assure Natural will launch many more products in the coming days. The products launched today are:

Assure Natural Sunscreen: It is a hydrating, softening, and non-greasy daily sun-care cream with SPF 40+. This protects the skin against harmful UVA and UVB rays that cause tanning, sunburns and premature ageing. Enriched with marshmallow and olive extracts, it balances the skin giving it a shine-free finish.

Assure Natural Lightening Cream: With SPF 15, it increases hydration, restoring the skin's structure and combats oxidative stress that causes premature ageing and dark spots. Enriched with passion fruit extract, which is high in Vitamin C and antioxidants, it keeps the skin firm and youthful.

Assure Natural Day Cream: It is a lightweight and fast-absorbing moisturising cream with Moringa and Amazonian Murumuru butter extracts that regenerate cells and provide long-lasting hydration, making the skin smooth, soft and radiant. 

Assure Natural Face Scrub: It is enriched with the goodness of real papaya extract that gently removes dead skin cells and leaves the skin soft, supple and radiant. It is rich in anti-oxidants, clears skin pigmentation and reduces dark spots. It slows down the ageing process by retaining the required moisture of the skin.

Assure Natural Charcoal Peel-Off Mask: It is a detoxifying and skin brightening formula that helps to pull out blackheads, dead skin, excess oil and improves the skin’s tone while adding youthful radiance. It also repairs skin damage and increases hydration.

Assure Natural Sleeping Mask: It is an overnight rejuvenating face mask, enriched with seaweed extracts, that naturally detoxifies and replenishes the lost moisture content of the skin, thereby, making it radiant, hydrated and youthful. It helps to soothe and soften the skin, and reduce skin sensitivity.

Assure Natural Body Wash is enriched with Siberian ginseng root and lime extracts, laden with antioxidants and Vitamin C. It helps in rinsing away daily impurities while keeping your skin smooth, soft, nourished and hydrated.

Desi version of Google Earth launched by ISRO

Bhuvan gives you an easy way to experience, explore and visualize IRS images over Indian region.

ISRO is well known amongst space faring nations for its world-leading reputation in developing new, indigenous and innovative service oriented applications using remote sensing technology.

Over the past 2 decades, ISRO has mastered the art of developing these unique applications using various spectral, spatial and temporal resolutions offered by the versatile IRS satellites and these have been successfully institutionalized in many important areas of policy making, natural resources management, disaster support, and enhancing the quality of life across all sections of the society.

Bhuvan, an ambitious project of ISRO

Bhuvan is an initiative to showcase this distinctiveness of Indian imaging capabilities including the thematic information derived from such imagery which could be of vital importance to common man with a focus on Indian region. Bhuvan, an ambitious project of ISRO to take Indian images and thematic information in multiple spatial resolutions to people through a web portal through easy access to information on basic natural resources in the geospatial domain.

Bhuvan showcases Indian images by the superimposition of these IRS satellite imageries on 3D globe. It displays satellite images of varying resolution of India’s surface, allowing users to visually see things like cities and important places of interest looking perpendicularly down or at an oblique angle, with different perspectives and can navigate through 3D viewing environment.

The degree of resolution showcased is based on the points of interest and popularity, but most of the Indian terrain is covered upto at least 5.8 meters of resolution with the least spatial resolution being 55 meters from AWifs Sensor. With such rich content, Bhuvan opens the door to graphic visualisation of digital geospatial India allowing individuals to experience the fully interactive terrain viewing capabilities.

Bhuvan brings a whole lot of uniqueness

Multi-resolution images from multi-sensor IRS satellites of India is seamlessly depicted through the Bhuvan web portal by enabling a common man to zoom into specific area of interest at high resolution. Bhuvan brings a whole lot of uniqueness in understanding our own natural resources whilst presenting beautiful images and thematic vectors generated from varieties of geospatial information.

Bhuvan will also attempt to bring out the importance of multi-temporal data and to highlight the changes taking place to our natural resources, which will serve as a general awareness on our changing planet.

There are lot more special value added services which will be enabled onto the web portal in due course of time and each one of those services are going to be unique to preserving and conserving our precious natural resources through public participation. We are sure the common man will get rich benefits from these Indian geospatial data services in days to come.

Basic features of Bhuvan

Access, explore and visualise 2D and 3D image data along with rich thematic information on Soil, wasteland, water resources etc.

Visualise multi-resolution, multi-sensor, multi-temporal image data

Superpose administrative boundaries of choice on images as required

Visualisation of AWS ( Automatic Weather Stations) data/information in a graphic view and use tabular weather data of user choice

Fly to locations ( Flies from the current location directly to the selected location)

Heads-Up Display ( HUD) naviation controls ( Tilt slider, north indicator, opacity, compass ring, zoom slider)

Navigation using the 3D view Pop-up menu (Fly-in, Fly out, jump in, jump around, view point)

3D Fly through (3D view to fly to locations, objects in the terrain, and navigate freely using the mouse or keyboard)

Drawing 2D objects (Text labels, polylines, polygons, rectangles, 2D arrows, circles, ellipse)

Drawing 3D Objects (placing of expressive 3D models, 3D polygons, boxes)

Snapshot creation (copies the 3D view to a floating window and allows to save to a external file)

Measurement tools (Horizontal distance, aerial distance, vertical distance, measure area)

Shadow Analysis (it sets the sun position based on the given time creating shadows and effects the lighting on the terrain)

There would be many more value added functions and facilities which will be added into the package from time to time.

Particular interest of ISRO/DOS would be to provide such functionalities to common man so that he/she adopts participatory approach with scientists to solve simple problems easily and interactively.

Urban Design Tools (to build roads, junctions and traffic lights in an urban setting)

Contour map ( Displays a colorized terrain map and contour lines)

Terrain profile ( Displays the terrain elevation profile along a path)

Draw tools (Creates simples markers, free hand lines, urban designs)

Navigation map (to jump to and view locations in the 3D India)

Courtesy: http://www.bhuvan.nrsc.gov.in/index.html

Agencies