Rooted in its commitment to community and inclusion, Zed Black’s association also reflects its focus on women empowerment. The brand’s agarbatti manufacturing ecosystem supports a 4,000-strong workforce, nearly 80% of whom are women, primarily from rural areas of Madhya Pradesh, creating sustainable livelihood opportunities and enabling financial independence at the grassroots level.
Held at the Jawaharlal Nehru Stadium, the ceremony was conducted under the divine blessings of Swami Avdheshanand Giri and was graced by the presence of the Hon’ble Former President of India, Ram Nath Kovind, along with the Hon’ble Chief Minister of Delhi, Rekha Gupta, and several distinguished dignitaries, senior bureaucrats, and IAS & IPS officers.
The initiative brought together couples from across Delhi, Jammu & Kashmir, West Bengal, Rajasthan, Bihar, and Uttar Pradesh, highlighting the scale and inclusivity of the programme. The event was organised by Rashi Entertainment in collaboration with the Ladli Foundation, known for driving large-scale community and social impact programmes. Many dignitaries also actively participated in performing the sacred Panigrahan Ceremony, adding a meaningful dimension of service, inclusivity, and solidarity to the occasion.
As part of the association, Zed Black contributed through its range of incense and devotional products, enhancing the ceremonial and spiritual ambience of the event. Aligned with its ongoing campaign ‘Sab Shubh Hoga’, the association echoed a message of hope, faith, and new beginnings for couples embarking on a new phase of life. Through its collaboration with the Ladli Foundation, Zed Black supported a meaningful initiative celebrating dignity, inclusion, and new beginnings.
Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “Being part of Shagun Vivah Utsav is truly special for us, as it allows Zed Black to be present in one of life’s most meaningful moments. Through ‘Sab Shubh Hoga,’ we aim to spread a message of faith, positivity, and hope, and extend our heartfelt wishes to all the couples as they begin this new chapter.”
Anshul Agrawal, Director, Mysore Deep Perfumery House, added, “As a company, we strongly believe that growth must go hand in hand with responsibility. Our focus on women-led employment in rural Madhya Pradesh and participation in initiatives like Shagun Vivah Utsav reflect our commitment to creating meaningful social impact. We will continue to invest in community-driven efforts that empower individuals and strengthen inclusive growth.”
The event stands as a strong example of how collaborative, community-led efforts can create meaningful social impact, ensuring access, dignity, and celebration for couples from economically weaker sections.
Zed Black continues to engage with initiatives that go beyond product categories, reinforcing its role in supporting cultural, social, and community-driven platforms across India.
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