GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, today announces the launch of the Essence Crafted Lever, the latest evolution of its award-winning Essence collection. The range features a refined lever design available in three distinct colour schemes; Crafted Chrome, Brushed Warm Sunset, and Brushed Cool Sunrise, designed to bring a tactile dimension to modern bathroom aesthetics while maintaining the sensual-minimalist language that defines the Essence collection.
As Indian bathrooms evolve from purely functional spaces into carefully curated personal sanctuaries, design preferences are shifting toward layered textures and refined contrasts. Architects and homeowners are increasingly combining smooth and textured surfaces, brushed and polished finishes, and sculptural forms to create spaces with depth and individuality.
For over two decades, the GROHE Essence collection has defined understated elegance through balanced proportions and sensual-minimalist transitions. The Crafted Lever builds on this legacy with a unique micro-pattern texture that introduces a subtle yet powerful visual and tactile contrast. Inspired by traditional craftsmanship and reinterpreted through modern precision engineering, the lever transforms a functional element into a design signature, one that invites touch while maintaining architectural clarity.
Speaking on the launch, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, “Indian consumers today are increasingly seeking bathrooms that reflect individuality and thoughtful design. The Essence Crafted Lever responds to this aspiration by introducing texture as a refined design element. It blends craftsmanship with engineering precision, allowing architects and homeowners to create cohesive, expressive spaces without compromising on performance. With this launch, we continue to strengthen GROHE’s presence in the affordable luxury segment in India while expanding customization possibilities for modern bathrooms."
Available in three durable finishes - Crafted Chrome, Crafted Brushed Cool Sunrise and Crafted Brushed Warm Sunset, the Essence Crafted Lever comes in multiple sizes and across key draw-off points to create a cohesive yet personalized aesthetic throughout the bathroom. Designed to pair seamlessly with GROHE Essence ceramics and vessels, it enables a harmonized, design-forward expression across the entire space.
Its timeless elegance is complemented by advanced functionality, powered by GROHE SilkMove® technology. This high-performance cartridge ensures smooth, effortless precision in controlling water flow and temperature, so that not only design and finish, but also performance, remain flawless over time. A solution that reflects true craftsmanship, inside and out.
Its timeless elegance is complemented by advanced functionality, powered by GROHE SilkMove® technology. This high-performance cartridge ensures smooth, effortless precision in controlling water flow and temperature, so that not only design and finish, but also performance, remain flawless over time. A solution that reflects true craftsmanship, inside and out.
With the introduction of the Essence Crafted Lever in India, GROHE continues to elevate the bathroom as a space of intentional design - where every detail, seen and felt, contributes to a refined and cohesive living experience.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as water-recirculating shower.
*includes CO2 compensation projects, more on green.grohe.com
*includes CO2 compensation projects, more on green.grohe.com
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
.jpeg)
No comments:
Post a Comment