Zouk, the proudly Indian and cruelty-free lifestyle brand, has launched a heart-touching campaign this Valentine’s Day that turns an everyday moment into a powerful moment of connection. The campaign is titled “Make Space for Love.”
At the heart of the story is a relatable, unspoken habit: many women place their bag on the seat next to them. A quiet signal of personal space, protective, routine, and deeply familiar. But what happens when that bag is moved?
Zouk’s film explores the emotional meaning behind that act, how making space for someone can often signal the start of something meaningful. Through a series of events in college set across the days leading up to Valentine’s Day, the story follows a girl who reserves the seat beside her with her bag. Over time, and with growing connection, she finally lifts the bag to offer the seat to someone special. A small shift that signals a big change- the willingness to let someone in.
Disha Singh, Founder of Zouk, shared: “We’re always looking for insights that feel real, things we all observe but rarely articulate. ‘Make Space for Love’ comes from that space. A bag, for many women, isn’t just an accessory, it defines their personal space. The moment she moves it, is the moment she’s open to letting someone in. We wanted to celebrate that quiet act of courage.”
The film ends with Zouk’s message: “Zouk, for the love you make space for.”
Celebrating Thoughtful Gifting This Season
Zouk has also launched a thoughtfully curated range of Valentine’s Day giftables, from handcrafted handbags and youthful mini daypacks, to specially assembled gift packs that are perfect for partners, friends, or even self-gifting. The collection is available on Zouk’s website and through quick-commerce platforms like Swiggy Instamart, Blinkit, Zepto and Myntra MNow, ideal for easy, last-minute gifting.
About Zouk:
Zouk is a proudly Indian, 100% PETA-approved vegan brand that blends Indian craftsmanship with modern functionality. Its collection of bags and accessories celebrates cultural expression with a contemporary twist, making it a favorite among modern, conscious consumers.
With over 15 lakh happy customers, Zouk continues to grow its footprint across India, both online and offline. The brand now operates 24 exclusive stores, spanning metros and fast-growing cities like Mumbai, Delhi, Bangalore, Hyderabad, Surat, Coimbatore, Kolkata, Lucknow, and Mohali, marking its evolution from a digital-first label to a truly omnichannel Indian lifestyle brand.
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