* A data-driven platform to help brands build authentic connections with India’s fastest-growing workforce segment: women professionals
HerKey, India’s largest AI-powered career engagement platform for women, today announced the launch of BEE – Brand Engage Experience — a first-of-its-kind comprehensive suite of marketing solutions tailored to enable brands in engaging implicitly with the modern, aspirational Indian woman.
HerKey’s BEE (Brand Engage Experience) provides a strategic solution designed to bridge this engagement gap. Backed by HerKey’s thriving community of over 5 million women professionals, 20,000+ companies, and 200,000+ mentors and experts, BEE marks a timely move to support brands in navigating a workplace revolution led by women charting their own financial and professional paths. As more women step into boardrooms, lead businesses, and influence major purchasing decisions, BEE endows brands to build not just visibility, but authentic trust and relevance.
Women are not only entering the workforce in record numbers but are also becoming key decision-makers—influencing over 85% of all household purchases. Brands today face a growing challenge in transcending transactional communication to build authentic, value driven connections with India’s rapidly evolving female workforce. BEE enables brands to engage with this powerful demographic in more authentic, impactful ways. It bridges the growing gap between what women expect and how brands communicate. BEE ensures personalized engagement for every woman’s unique journey—whether she’s a fresher, returnee, working mom, caregiver, or aspiring leader.
“Women are no longer just consumers—they’re culture-shapers, wealth-creators, and the backbone of India's workforce resurgence. They now control over 30% of global wealth, and this figure is projected to rise to 50% in just five years,” said Neha Bagaria, Founder & CEO of HerKey. “BEE is built to help brands not just market to this powerful demographic, but to meaningfully connect with them—through stories, experiences, and conversations that matter.”
“BEE (Brand Engage Experience) is a marketing ecosystem designed to drive real, measurable impact. By tapping into HerKey’s vast network of creators, consumers, candidates, brands, and experts, BEE allows companies to craft high-impact campaigns that resonate with India’s most influential consumer group — women. BEE amplifies brand presence through rich visual storytelling to aspirational women consumers via immersive experiences like fireside chats, master classes, and expert-led sessions.”, said Wasim Sayed, VP Growth & Marketing, HerKey.
Over 20,000 companies, from startups to large enterprises, have already partnered with HerKey to build general, contemporary brand identities. BEE will now serve as the strategic vehicle for brands to amplify these efforts, scale outreach, and build credibility in a rapidly evolving marketplace.
To learn more or partner with HerKey’s BEE marketing solutions, visit:
(https://www.linkedin.com/company/herkeyofficial/, https://www.herkey.com/).
About HerKey:
HerKey is India’s largest AI-powered platform dedicated to unlocking women’s earning potential. Founded in 2015, HerKey (formerly JobsForHer) connects over 5 million women to opportunities at over 20,000 companies, learning from over 2 lakh experts and networking with each other. HerKey’s innovative technology platform offers a personalized career development experience tailored exclusively for women. Using AI and machine learning, it analyses user profiles, career goals, as well as life stages to provide customised sessions that connect women to job opportunities, expert guidance, inspiration, and a thriving community of her and for her. By fostering connections and providing targeted resources, HerKey enables women to overcome career barriers, take on leadership roles, and achieve their professional aspirations. With a vision to support 30 million women in India, HerKey continues to expand its impact. Recognised for its contributions to social transformation, HerKey was honoured with the prestigious BusinessLine Changemaker Award 2023. As India’s largest AI-powered platform dedicated to unlocking women’s earning potential, HerKey is committed to enabling women’s growth, opening doors to new opportunities, and fostering a supportive ecosystem. Through expert-led sessions and networking, women can enhance their careers, achieve financial independence, and strengthen their decision-making power—onwards and upwards.
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