Thums Up, India’s iconic homegrown brand, synonymous with bold toofani spirit recently launched an electrifying teaser featuring the unmistakable silhouette of Allu Arjun. With this bold move, the brand has set off a wave of excitement, leaving fans eager to see what’s coming next. This teaser release comes on the heels of the much-anticipated trailer for Pushpa 2, sparking curiosity around the role Thums Up will play alongside the film’s high-energy momentum.
The teaser not only taps into Allu Arjun’s massive fan base but also strengthens Thums Up’s connection with consumers who resonate with its fearless and adventurous spirit. Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia, shared, “We’re continuously crafting stories that keep our fans at the edge of their seats, and Thums Up’s campaigns are all about delivering that perfectly timed thrill. Whether it’s launching a new partnership or tapping into fan-favourite moments, we’re here to bring something bold and memorable to our consumers. This journey with Allu Arjun is just the latest chapter—stay tuned, there’s much more in store!”
With suspense hanging in the air, Thums Up is set to launch a mind-blowing experience that captures the essence of its bold and adventurous spirit!
About Coca-Cola:
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda.
Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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