Monday, October 14, 2024

Yamaha Commits To Expand Green Cover By 6,000 Sqm In Greater Noida


* In collaboration with Forest Division Gautam Budha Nagar, India Yamaha Motor will plant and maintain 21,000 trees across 6,000 sqm. area at the Wetland Buffer Zone 2 in Greater Noida

India Yamaha Motor Pvt. Ltd. is proud to announce an increased investment in environmental activities as part of its Corporate Social Responsibility (CSR) initiative, which strives to give back to society and the environment. The company intends a more extensive approach under this drive and offers a stronger commitment, which includes the planting of 21,000 trees across 6,000 square metres of land in the Wetland Buffer Zone 2, Greater Noida in collaboration with the Forest Division Gautam Budha Nagar. These initiatives align with Yamaha’s commitment to build a sustainable future through the absorption of carbon emissions and the subsequent achievement of carbon neutrality. 

This effort is part of a four-year contract with the Gautam Budha Nagar Forest Division, involving plantation in the first year and subsequent maintenance over the next three years for the larger benefit of the society.

Speaking about this initiative, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, "As part of Yamaha Motor Group’s Environmental Plan 2050, we are committed to addressing climate change, promoting resource recycling, and preserving biodiversity. Our recent Miyawaki forest initiative in Noida, planted over a wetland buffer zone, underscores our focus on enhancing green cover and contributing to the conservation of natural ecosystems. Sustainability remains at the core of our growth strategy in India, and this initiative is a testament to our commitment to building a greener, more sustainable future.”

In the year 2022, Yamaha initiated the tree planting effort with the help of the Miyawaki method, which uses native species ensuring rapid growth and high-density greenery, at Wetland Buffer Zone 1 in Greater Noida. It was a three-year project and the initiative involved planting 7,000 saplings over 2,000 square metres of land. As of 2024, the saplings have grown into fully-grown trees, transforming the area into a dense forest within just two years. The success of this project demonstrates the effectiveness of the planting and reflects Yamaha’s strong commitment to environmental sustainability.

Such initiatives not only highlight Yamaha’s dedication to fostering a green environment but also aim to create long-term benefits for future generations through environmental stewardship and the promotion of carbon neutrality. Yamaha places great value on communicating with all its stakeholders and strives to contribute to the ecological-friendly development of society through its business activities which are built on the foundation of its corporate philosophy towards sustainability.

About Yamaha Motor India group of companies:

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes YZF-R3 (321cc), MT-03 (321cc), YZF-R15M (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZ-S Fi Version 4.0 (149cc), FZ-S Fi Version 3.0 (149cc), FZ Fi Version 3.0 (149cc), FZ-X (149cc), maxi-scooter Aerox Version S (155cc), Aerox (155cc) and scooters like Fascino 125 Fi Hybrid (125cc), Fascino S 125 Fi Hybrid (125cc), Ray ZR 125 Fi Hybrid (125cc), Ray ZR Street Rally 125 Fi Hybrid (125cc).

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