Scent. Sound. Taste. Three of the most powerful senses are at the core of the new brand partnership by JW Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, and Flamingo Estate, the celebrated, California hillside-based lifestyle company dedicated to radical pleasures from the garden. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness.
The JW Marriott collaboration with Flamingo Estate, was unveiled by an elegant evening of celebrations held on September 3, 2024, at the JW Marriott Bengaluru Prestige Golfshire Resort & Spa, the inaugural venue for this collaboration in South Asia. This significant event also served as a tribute to the 40th anniversary of the iconic JW Marriott brand, which has spent four decades epitomizing luxury and refinement in its properties and distinctive resorts in 40 countries and territories around the world. In honor of this milestone, the brand is celebrating with a series of signature Garden Parties hosted across select JW Marriott properties globally. These exclusive events seamlessly fuse the sophistication of luxury hospitality with the tranquil beauty of nature.
Guests were invited to embark on a refined multi-sensory journey; enveloped in an elegant garden-inspired fragrance entitled “Expansion”, accompanied by curated nature-infused soundscapes. A celebration of true hospitality, the exclusive dinner featured exquisitely presented cuisine and décor that showcased the unique offerings of Flamingo Estate. Each dish was meticulously prepared with fresh, locally sourced produce from the resort’s JW Garden and was enhanced by the soft, flickering glow of butter candles.
“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. “JW Marriott and Flamingo Estate have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.”
“We are honoured to be the first to unveil the JW Marriott and Flamingo Estate collaboration in India, while celebrating the brand’s 40th anniversary milestone,” said Ronan Fearon, General Manager of JW Marriott Bengaluru Prestige Golfshire Resort & Spa. “This event embodies our commitment to redefining luxury by blending elegance with immersive experiences, offering a setting that harmoniously combines sophistication with genuine hospitality. The occasion was both memorable and transformative, nurturing the well-being of our guests.”
The celebration was beautifully themed around Alice's Garden, brought to life through the signature Breaking of the Bread ritual. This meaningful tradition was elevated by the gentle flicker of edible butter candles, creating an ambiance of warmth and connection. The toast was raised as a salute to good health and gratitude, encapsulating the spirit of the evening. Inspired by Alice Marriott's love of flowers, the Seed paper menus added a thoughtful and sustainable touch. The dinner’s signature ingredients, fresh mint and pomelo, were sourced directly from the JW Gardens, adding a fresh and locally grown essence to the event. This celebration seamlessly blended tradition, innovation, and a deep appreciation for nature, making it a truly unforgettable experience.
In tribute to its founder Alice Marriott, each guest received a commemorative gift of raspberry jam made from her original recipe.
Serenity Through Scent
Inspired by the JW Garden, a space to connect with nature at JW Marriott properties around the world where herbs and produce grow in harmony as part of the guest culinary experience, Flamingo Estate, together with JW Marriott, has carefully crafted an exclusive, co-branded scent: Expansion. The moment they are welcomed in, guests at JW Marriott Bengaluru Prestige Golfshire Resort & Spa will be met with an herbaceous and uplifting scent that beckons presence and expansion. The verdant aroma provides a direct conduit to the natural world with notes of lush greenery, damp earth, and rich flowers, adorned with a base of warm, creamy woods. Other complementary ingredients include white lotus flower and rosemary. The scent is energized by the Holy Basil plant, known as the “Queen of Herbs”, which is revered for its adaptogenic qualities and has a unique ability to promote balance depending on the individual’s needs. This elixir has traditionally been used in Ayurvedic medicine as a tonic for the mind, body, and spirit. The Expansion scent will also be encapsulated in a signature candle that is hand poured in Los Angeles.
Harmonizing Wellness with Sound
JW Marriott and Flamingo Estate have developed four exclusive playlists, each meticulously crafted to correspond with the distinct energy of the different times of the day, respectively titled: Aurora, Sun, Dusk, and Moon. These signature playlists have been designed to foster a profound connection to Mother Nature and encourage mindfulness. The playlists will be incorporated into the global sound strategy which will launch in public spaces at JW Marriott Bengaluru Prestige Golfshire Resort & Spa, serving as a soundtrack to welcome guests upon arrival in the lobby and seamlessly integrate into the guest’s stay. JW Marriott and Flamingo Estate’s perspective on sound is to ignite feelings of self and revitalize the spirit – morning, afternoon, evening, and night. The Aurora playlist, designed to be played in the morning, creates a peaceful ambiance grounded in meditative jazz and minimal instrumentals; the Sun playlist, created for daytime listening, raises energy levels with uplifting music featuring mid-tempo beats; the Dusk playlist, intended for the evening transition period, sets a dreamy atmosphere with soft and soulful tunes; and the Moon playlist, suitable for nighttime, cultivates the perfect blend of warmth and spirit with melodic compositions to wind down from the day. Curated playlists will also be accessible on Flamingo Estate’s Spotify channel.
Sweetening the JW Journey
As the third product of the sensorial partnership, JW Marriott and Flamingo Estate have expertly crafted a signature honey. This classic California wildflower co-branded honey features adaptogenic Holy Basil and Bergamot to promote well-being and resilience to stress. It will be available to JW Marriott Bengaluru Prestige Golfshire Resort & Spa guests, where they will delight in the sumptuous taste of one of the world’s most ancient elixirs. The co-branded honey captures a fleeting moment in the season where flowers burst into blooms, fossilized in a sweet nectar full of nuance and promise. “We both believe in real hospitality, and it's at the heart of what we do. The rare art of making someone feel loved and cared for,” said Richard Christiansen, Founder, Flamingo Estate. “This is communicated through all these senses, but especially taste, touch, and smell, which is why we are excited to collaborate with JW Marriott.”
Shop the Senses
With the inaugural launch of Flamingo Estate in India, JW Marriott Bengaluru Prestige Golfshire Resort & Spa features a retail pop-up where guests can purchase exclusive products from the Flamingo Estate product line, including the signature Expansion scent and artisanal honey. This stylish space allows guests to take home a piece of their luxury experience with an exclusively crafted Candle, body oil, Soap and honey.
No comments:
Post a Comment