Wednesday, April 17, 2024

Aditya Birla Fashion And Retail And Celebrated Designer Tarun Tahiliani’s Tasva Continues Expansion; Unveils 6th Store In Bengaluru

Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail Ltd. and celebrated designer Tarun Tahiliani, proudly announced the grand opening of its sixth store in Bengaluru, situated on 80Ft Road in Koramangala. This milestone event reaffirms Tasva’s steadfast commitment to offering incomparable fashion and lifestyle choices to its customers.

Strategically located on 80ft Road in Koramangala, the new Tasva store will cater to the refined tastes of Bengaluru and its adjoining areas. Boasting a diverse array of meticulously curated wedding and occasion wear, the store offers a fresh perspective that seamlessly marries comfort with elegance.

The unveiling of Tasva's sixth store in Bengaluru marks a significant juncture in the brand’s journey, underscoring its expansion and enduring dedication to delivering unparalleled fashion and lifestyle products. Spanning an expansive 5,000+ sq. ft., the new store showcases an extensive assortment of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and accessories including safas, brooches, pocket squares, shawls, stoles, mojaris, and more. The store’s elegant ambience serves as the perfect backdrop to the exceptional collection. Tasva’s team of knowledgeable stylists is committed to discerning customers’ unique preferences, ensuring personalized assistance at every step. The latest addition of dinner jackets epitomizes a harmonious blend of sleek lines, asymmetrical cuts, and avant-garde embellishments.

Each garment embodies Tarun Tahiliani’s signature style, expertly crafted with impeccable attention to detail to achieve the quintessential Tasva fit. Tasva proudly employs fabrics such as silk, banarasi brocade, velvet, and cotton, celebrating the rich heritage of Indian textiles. Traditional embroidery techniques including zardozi, aari, chikankari, and gota work are intricately woven across the collection, seamlessly fusing the elegance of Indian craftsmanship with contemporary silhouettes for the global Indian.

Reflecting on the unveiling of the new store, Tarun Tahiliani, the Chief Design Officer, Tasva, said, “Tasva has been a long-held dream of mine, made possible by Aditya Birla Fashion and Retail. The name itself represents the finest version of oneself, which we have worked hard to accomplish through the brand. For the longest time, I’ve heard that ethnic wear is uncomfortable, and Tasva is an attempt to rectify that. We have designed garments that provide our consumer, the Indian Man, with a fabulously made, internationally inspired collection."

Commenting on the launch, Ashish Mukul, Brand Head, Tasva, remarked, “Tasva has significantly built a strong customer connection with its best-in-class product offering and unique store experience for men’s ethnic wear. With a complete product offering across Indian occasions, wedding wear apparel and accessories for men, we believe a strong market like Kolkata offers tremendous potential for us to take this brand to many more shoppers.”

Store Address: - Tasva, Asha Plaza 2, No 608, 80Ft pheripheral road, Kormangala, 4th block, Bengaluru, 560038.

Timings: 11:00 am – 9:00 pm daily

Also, available on

About Tasva

Tasva is a leading menswear brand committed to providing sophisticated and high-quality clothing options for fashion-conscious men. With a focus on craftsmanship and attention to detail, Tasva offers a wide range of suits, shirts, trousers, blazers, casual wear, and accessories. The brand's products are available at exclusive Tasva stores across India and online at

About Aditya Birla Fashion and Retail Limited

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 points of sales in department stores across India (as on 31st March 2023).

It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailers.

The Company’s international Brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long-term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.

Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand. The Company’s foray into the branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantnu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology-led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion & Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally. 

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