Thursday, February 8, 2024

Big Boy Toyz Targets INR 200 Crores With New Bengaluru Showroom

Big Boy Toyz, a trailblazer in the pre-owned luxury car sector, is thrilled to announce the inauguration of its fifth showroom in Bengaluru, strategically positioned in the city's bustling centre. This expansion marks a pivotal step towards amplifying the brand's digital success, with a focus on driving revenue growth in Karnataka.

Located at Richmond Circle, the new showroom offers an extensive range of high-end luxury cars, including Audis, BMWs, Mercedes-Benzes, Bentleys, Rolls-Royces and Porsches.

Having witnessed a robust digital business that has already surpassed the INR 100 Crores milestone in Karnataka,  Big Boy Toyz has cultivated a devoted clientele in Bengaluru, where luxury car aficionados have embraced the brand's digital platform for seamless transactions. The new showroom is a strategic response to the growing demand for an immersive, in-person luxury car buying experience.

In a market traditionally characterised by its unorganised nature, the used luxury car segment in Bengaluru has emerged as a goldmine for  Big Boy Toyz, showcasing remarkable growth. The brand's fifth showroom will capitalise on this trend, delivering a meticulously curated selection of pre-owned luxury luxury cars that cater to the astute, value-conscious consumer. In an era of escalating new luxury car prices, the brand is well aware of the discerning buyers who seek not just opulence but also value for their investments.

This strategic expansion aligns perfectly with the current industry landscape, where automotive sales are breaking records year after year.  Big Boy Toyz is primed to make a significant impact, leveraging its existing strong base, as it targets a revenue milestone of INR 200 Crores in FY25 in Karnataka alone.

“We are thrilled to expand our physical presence in Bengaluru. As a customer-oriented pre-owned luxury car brand, we believe our core values and relationship-based dealing are an assurance of superior quality and this trust is what we have are extending to Bengaluru as well with a physical showroom. This is our fifth store pan India and we look forward to providing car connoisseurs with the best luxury car experience from 30 exotic brands. This strategic expansion aligns perfectly with the current industry landscape as well. We are primed to make a significant impact, leveraging our existing strong base, as we targets a revenue milestone of INR 200 Crores in FY25 in Karnataka alone”, shared Jatin Ahuja, Founder & MD, Big Boy Toyz.

With a keen understanding of Bengaluru's demographics and the city's surpassing of Delhi in total car ownership,  Big Boy Toyz is strategically positioned to meet the diverse needs of the flourishing luxury car market in the Silicon Valley of India.

Going beyond mere transactions, Big Boy Toyz is committed to delivering an unparalleled ownership experience. The brand will offer a suite of value-added services, including warranties, buybacks, maintenance packages, body kits, and top-tier car detailing services, enhancing its revenue-driven approach. 

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