Saturday, February 3, 2024

Apparel Group’s Homegrown Brand R&B Fashion Opens Its 6th Flagship Store In Bengaluru

* The brand expands its Retail Footprint with the launch of its 18th store in India.

Rare and Basics (R&B), a fashion brand under the Apparel Group, has inaugurated its sixth store in Bengaluru. Located at HSR Layout, this new outlet marks the 18th retail establishment for R&B in India.

This opening emphasizes and further builds on R&B’s commitment to strengthen its presence and fulfill the growing fashion demands of Indian consumers. The newly opened large-scale store has a bright interior with segments for men, women, and children. The space is designed to appeal to a range of age groups and offer affordable apparel to Indian shoppers.

Spanning a spacious 12,000 sq.ft, the store at HSR Layout, Bengaluru stands as a testament to R&B Fashion’s reputation for trendsetting. It offers a curated selection, merging international runway hits with versatile everyday fashion. Catering to children, women, and men, the range extends to fashion apparel, footwear, beauty, toys, and accessories. True to R&B’s core values, the store advocates diversity and body positivity, by offering styles in a vast array of sizes.

Apparel Group launched R&B in October 2012 and opened its first retail store at Muscat Grand Mall in Oman. In India, R&B is currently present in Kozhikode (Kerala), Kochi, Ahmedabad
, Hyderabad, Bengaluru, Mangalore and Mysore. It currently operates over 123 stores across seven countries including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia.

Abhishek Bajpai, CEO of Apparel Group India, said, “Our new flagship store in HSR Layout, Bengaluru is more than just a retail space; it’s a commitment to our customers. As Bengaluru continues to be pivotal in our growth strategy, this launch aligns perfectly with our plans for R&B’s expansion in India. Our homegrown brand is ready to delight customers with its exceptional blend of style, quality, and shopping comfort”.


Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.


The fastest growing value & lifestyle fashion brand in the Middle East & India. R&B was Launched in Oman-Muscat Grand Mall in Oct 2012 and has a strong presence with over 90 plus stores across 7 countries. R&B is constantly striving and launching a new store every month, spread across 1,000,000 area sq. ft.

R&B offers quality clothing at affordable prices across the GCC & India region. Our team of in-house designers ensures we are always ahead of the latest trends, creating great new looks for every season.

We currently feature in Oman, UAE, Qatar, Bahrain, Kuwait, Kingdom Of Saudi Arabia & India.  Our global experience allows us to deliver a brand and product ideally suited for diverse markets with varying customer requirements.

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