Friday, July 7, 2023

Capri Global Capital Ltd Assigns “Mainline Advertising Mandate To Rediffusion For Its Loan Business”

Capri Global Capital Ltd, a diversified NBFC, has appointed Rediffusion to handle the brand's mainline advertising mandate. As per the mandate, the agency will conceptualize and build campaigns across media touch points to drive the brand-consumer connect. The account will be handled by _Next by Rediffusion_ from its Mumbai office. 

Capri Global Capital Ltd offers a wide range of financial services, including home and business loans, to the unbanked and underserved masses of the country, with a presence across hi-growth segments like Gold Loans, MSME Loans, Construction Finance, Affordable Housing, and Indirect Lending segments.  

Capri Global Capital Limited is listed both on the NSE and the BSE. 

“We are excited to be working with Rediffusion as our mainline agency. With their cutting-edge strategies, creative prowess, and deep understanding of consumer behaviour, we are confident that this collaboration will propel our brand to new heights,” says Basant Dhawan, Group CMO of Capri Global. “Together, we will create compelling campaigns that engage and captivate our target audience, further solidifying our position in the market.” 

“Capri Global is a trailblazer in the loans business. It is driven by a massive all-India network that reaches and services consumers who really value both the finance and the relationship that the company invests so heavily in,” comments Asheesh Malhotra, Executive Director of, _Next by Rediffusion_. “Our strategists at The Bharat Lab of Rediffusion who focus on markets beyond the Metros and Tier 1 cities will work closely with the Capri marketing team to engage the consumer and further endear Capri Loans to them.” 

Capri Loans use Pankaj Tripathi as their brand endorser. 

About Capri Global Capital Ltd: 

Capri Global Capital Limited (CGCL) is a diversified Non-Banking Financial Company (NBFC) listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) and is part of the NIFTY Small cap 250 Index. The Company operates in high-growth segments such as MSME Loans, Affordable Housing Finance, Gold Loan, and Construction Finance. The Company also acts as a corporate distributor for car loan products of six leading commercial banks. CGCL offers its loan products to the unbanked and underserved masses across Northern and Western geographies of the country, through its strong network of 700+ branches spread across 12 States and Union Territories. The tech-enabled processes and recently introduced business analytics ensure that CGCL offers products tailored to meet the requirements of borrowers with a solid governance and risk-control framework. CGCL enjoys a robust credit rating of ‘CARE A+ (Outlook Stable)’ for its long-term borrowing program and NCDs and the highest rating of ‘IVR A1+’ for its short-term borrowing program. The Housing Finance business is rated ‘CARE A+ (Outlook Stable)’ for its long-term borrowing program. The Company has bagged ‘Best BFSI Brand 2021’ by The Economic Times and received certification as a Great Place to Work from Great Place to Work Institute for 2023-24 for a second consecutive year. 

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