Tuesday, July 4, 2023

Deliveroo Presents...Food In 2040; Introducing The Snack To The Future Report


Deliveroo today has launched its SNACK TO THE FUTURE: 2040 report.  It brings together leading futurists and experts from the worlds of food, science, technology and innovation to create a forward-looking view of how the world will be eating by 2040 and how our dinner tables are set to revolutionise. The report, commissioned by Deliveroo, was written by Avansere, a leading agency that designs next-generation enterprises. Contributors to the report include Will Shu, CEO and founder at Deliveroo, and other senior leaders from the company along with guest experts including Georgie Barrat (Technology Journalist and TV Presenter on The Gadget Show) and Tom Cheesewright (applied Futurist).

Speaking on the report, Will Shu, CEO and founder of Deliveroo said, “I started Deliveroo in 2013 with a mission to connect people to the best quality food from local restaurants and deliver it directly to people’s doors. It has been an incredible ride over the past ten years, and I am really proud of what we have built. As we look towards the next decade and beyond, Deliveroo will continue to create exciting new innovations in food delivery, build new, better consumer experiences, and take Deliveroo beyond functionality and convenience to really capture the passion and emotion of food.”

The SNACK TO THE FUTURE: 2040 report reveals key predictions and technological advancements that are set to rock consumers’ worlds, including:

BREATH-PRINTS: Expect personal tech devices to be enabled with BreathTech, meaning you can breathe on your device and get a deep level of insight into what foods you should be eating to have an optimal impact on your individual health and well-being.

ME-GANSIM: Move over Keto, the predicted next big thing in dieting and set to be the mainstream diet of the future, is the Me-gan diet (Me-ganism); a hyper-personalised diet which is entirely bespoke to your individual nutritional needs,  powered by AI technology. By 2040, people will live with certain technologies designed to combine information and receive personalised diet recommendations

PERSONAL AIs: AI technology will offer you your own personal AI (a lifelong AI buddy) which will help automate and tailor what you are eating based on preferences and needs at any given time. A personal AI is a digital representation of an individual’s mind, constantly acquiring knowledge and insights from their personal experiences.

CHALLENGED SENSES: Food that makes you feel… food delivery services will be using additional digital audio and visual content to elevate the meal enjoyment experience, so much so that it could take food pleasure to the next level by challenging customers' senses.

EDIBLE BEAUTY: Get ready to see the food and beauty industry become more integrated than ever with a rise in edible beauty products like anti-ageing ice cream and the chance to dine from hormone-balancing and dopamine-driving menus.

3D PRINTED MEAL PLANS: From packed lunches to printed lunches, food prep is about to become a lot easier with advances in 3D printing technology helping you create perfectly portioned and nutritionally balanced meals, of your choice, at home. Individuals could be empowered to personalise the shape, density, appearance, and texture of their food according to their preferences. Consequently, we can bid farewell to the food not looking or tasting the way we want it to.

VR DINNER PARTIES:  Dine with celebrities, and royals, or recreate food moments from famous movies thanks to VR technology, which will simulate dining experiences from the comfort of your home - think: enjoying a delightful breakfast at Tiffany’s, while you’re tucking into a bacon sandwich on the sofa.

FAREWELL FUSSY EATERS: Thanks to VR and AR technology, your brains could be tricked into thinking you are eating something you are not, for example, if you are a fussy eater who doesn’t want to eat vegetables, you could put on smart glasses and think you are eating chocolate or sweets.

RESTORATIVE RESTAURANTS: New restaurant concepts will remove outside world distractions, with personal tech devices banned at entry and a rise in the popularity of silent caf├ęs and restaurants, ONLY offering tables for one to encourage mindful eating.

PASS THE AMARANTH: Whole grain staples, such as corn or maize, are about to look very different with alternatives such as amaranth, fonio, sorghum, teff, khorasan, einkorn and emmer,  all likely to be mainstream in 2040.

ALT-OHOL: As the nation increasingly seeks alcohol alternatives, we can expect to see a rise in popularity of ‘wine’ cordials that mimic the taste and flavour profile of real wine, without the negatives.

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