Leading Women's fashion brand Madame with their new campaign is honouring the contribution mothers play in every individual's life. The campaign showcases the bond between a mother and a child, and their everlasting impact. The emotional, supportive and always understanding nature of a mother is depicted very well through the video.
Stylish western wear women's fashion brand Madame understands what it takes for a mother to juggle work, life and play. They know that moms often put others before themselves and they find that so admirable! To promote this, Madame will soon be launching a video to thank all of the moms out there on Mother’s Day!
Akhil Jain, Executive Director, Madame, said that the purpose of this campaign is to remind ourselves of the special place mothers hold in our lives and the ways in which they make our lives easy and beautiful, sometimes unbeknownst to us. The core idea behind the launch of the campaign is to secure the customer's trust and faith in the Madame brand, akin to the trust and faith they have in their mothers. The campaign also throws light on the everlasting emotions and their depth which only grows deeper with time and generations, just like a mother's love.
"Madame, as a brand, has dedicated itself to the spirit of Indian women and we wanted to ensure that our campaign reflects our ideology. That is why the team spent long hours working on the concept of the campaign and the video. I would also like to make a special mention for our brand manager Harshit Ralhan who contributed to the ideation of the campaign," says Jain.
A mother and child share an unbreakable and unique bond of love. This year, Mother’s Day will be celebrated on 9th May across the globe. Mr. Jain further stated: "The campaign appeals to our sensitivities because of the subtle interconnection made between the robust place of mothers in our lives and Madame as a trusted brand. Both are not subject to the tides of changing times. They will always be there for you. You would just have to look. The feeling of reassurance is implicit and refreshing. It comforts the heart."
Last year, Madame had launched a special Autumn-Winters collection themed after Warner Bros. Wonder Woman to honour the indomitable spirit of women. The brand has been known for its unique initiative and campaigns which reflect its commitment towards the idea of women empowerment.
Madame, a women's fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In-Line with its global image, currently, Madame has 150+ exclusive stores in metros, Tier I & Tier-II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India the brand is available in over 500+ retail outlets across the country. The brand is vented through online markets including Myntra, Ajio, Flipkart and Amazon, and its own online store, Glamly.com.