Interestingly, 86% participants said they’d celebrate Valentine’s Day with spouse. 58% women and 45% men opined that celebrating the day “helps strengthen marital bonds” while 31% women and 48% men said that it was a “special day to express love.” Among those who said they may not celebrate the day post marriage, 31% women and 41% men reasoned that “anniversaries and birthdays are more important days,” while 35% women and 29% men said Valentine’s Day was “just a marketing gimmick.”
When asked how they wanted their partner to express love on Valentine’s Day, interestingly 54% women wished that their partner expressed love to them by saying “I found my equal'”. Only 22% women opined that they wanted a gift. 32% men, however, said they’d express love to spouse by “Gifting her something she loves”, 25% by “Saying I found my equal,” 21% by going out on a romantic dinner and 15% by holidaying.
When posed “What’s the best day of the year to express love post marriage?” 47% women and 42% men said “Wedding anniversary” while 34% women and 31% men felt “Partner's birthday” and 17% women and 23% men preferred Valentine’s Day as the day to express love to partner. In response to “Who should plan for Valentine’s Day after marriage, 27% said the husband, while 23% opined the wife should do the honours.
In response to “How important is it to gift spouse on Valentine’s Day?” 61% men said “they can’t forget to gift her on this day”, while interestingly a whopping 83% women said, “it was not important” and 17% women humorously said, “it won’t be a good day if he forgets it”.
“We’re pretty close to our customers, constantly studying their changing aspirations with regard to relationships and matrimony. Our current survey proves that young singles are not merely seeking a life partner but rather “the love of their life”. Matrimony.com’s widest choice of over 4.5 Million bride and groom profiles, detailed information about the members including their interests, features like secure chat and the option to directly call matches one likes, help members discover their love that leads to a happy marriage, says Rajasekar KS, GM – Marketing at Matrimony.com.