Lenskart Blu’s campaign, starring Katrina Kaif, is a quirky take on how we are addicted to our gadgets and spend countless hours on it. These screens cause fatigue and other eye problem due to the blue light emitted from them. Lenskart’s brand ambassador Katrina Kaif is seen immersed in her gadgets all day while being the victim to the harmful blue light. Ordinary lenses can’t stop this light, anti-glare lenses can’t stop this light, only Lenskart Blu lenses stops them and protects our eyes. Towards the end, she is seen upgrading to Lenskart Blu lenses, so that she can continue enjoying her gadgets without worrying about harming her eyes.
Excited about the latest innovation, Peyush Bansal, Founder and CEO, Lenskart.com said “Lenskart was founded with a vision to make a difference in the optical industry in India and through our consistent efforts we have been able to bring in new solutions for our consumers. We are extremely thrilled to launch the Blu lenses that helps protect eyes from the harmful radiations of violet-blue spectrum. We are sure that with our latest innovation we will make a difference to the eye-health of our consumers.”
On the launch, brand ambassador, Katrina Kaif stated: “I am delighted to be a part of such a major innovation. It’s important to save our eyes from the violet-blue spectrum that emits from electronic screens. We are surrounded by electronic screens 24*7, there was not much I could do about it. I deeply admire that Lenskart has found a solution to protect our eyes from the harmful radiations and would personally recommend all my fans and followers to opt for Blu Lenses.”