Sharing his thoughts, Kazutada Kobayashi, President and CEO, Canon India said, “Photography is an enabler of memories, all occasions can be preserved and cherished through this beautiful form of art. At Canon India, we believe in enabling and expanding the joy of photography. Over the last six years of my experience in India, I have personally witnessed the culture of photography evolve and our organization has made constant endeavors to support this journey. As people increasingly continue to express themselves through the art of photography, our initiatives like the Photo walks, photography workshops and social media contests are aimed at augmenting their interest in photography.”
“We adopt a 360 degree methodology in the world of imaging, providing an elaborate experience of imaging with ‘Input to Output’. Our camera technology is designed to capture true-to-life information and likewise, our print technology converts those colorful, abstract memories into frame-worthy pictures. We would continue to innovate and delight our customers with best experiences in the imaging space,” added Kobayashi.
Inspiring the spirit of discovery in one’s own city, Canon had organized multi-city photo walks in the months of July and August. The aim of this initiative was to call out to photography enthusiasts to compile hyper-local experiences that bring out the extraordinary that exists in the seemingly mundane aspects of urban lives. The day long photo-walks through the streets of Delhi, Mumbai, Bangalore, Pune and Kolkata were led by some of the most popular Instagram influencers in the country including Zaid Salman (@yourworldmylens) and Nitish Waila (@nitishwaila) and gave a common platform to photography enthusiasts to capture the flavour of their cities.
With an interesting line up of activities, Canon made these photo-walks experiential for photography enthusiasts to cultivate their passion for photography into a profession. These photo walks were accompanied with a hands-on demonstration of Canon’s EOS M50 mirrorless camera, popularly known as ‘The Conversation Creator’. As an extension to these walks, a contest has also been announced on social media around street and travel photography, where the winners will be awarded with a unit of EOS M50 each.
Present at the photo walks, Eddie Udagawa, Vice President, Consumer Imaging & Information Centre, Canon India said, “In line with our commitment towards the photography community, we take pride in delivering a unique and engaging experience for them through our various pan India initiatives such as multi-city photo-walks, organized with an objective to celebrate and cultivate the spirit of photography.”
He further added, “With more than 50 participants in every city, I was delighted to see them take out time to enhance their passion for photography skills by participating in our photo walks. It has been rewarding to see these photo walks bring about an evolution of photography from a hobby to a passion. Such astounding results captured by the participants, encourages us further to continue delighting our customers with the marvels of imaging.”
In the North region of the country, Canon India will be celebrating World Photography Week by engaging aspiring and professional photographers on various platforms. This would include professional workshops on wedding photography in Meerut for Meerut Camera Club members, a basic photography workshop for students in Bhatnagar International School, Vasant Kunj, DPS school, Sector 102, Gurgaon and Sri Venkateshwara College, South Campus.
In the South region, the organization is organizing a photography workshop at Christ University, Bengaluru for students, to teach them the basics of photography, with a prime focus on travel photography. Furthermore, with a special focus on high-end cameras, there are 13 back-to-back month long workshops planned in Kerala and 4 in Andhra Pradesh and Telangana to aggressively promote the photography culture. Additionally, workshops are planned at Canon Image Square stores in South region, providing education on the basics of camera, catering to end-consumers.
In the West, the organization has planned photography workshops at Canon Image Square stores, with Canon promoters. The organization will also be marking its presence at ‘All Maharashtra Photographer Association’ in Navi Mumbai.
In the East, photo walks are being organised across all states with local photography associations to commemorate the occasion. Canon Photo Mentors are coming together at Guwahati Club to organize a Fashion Photography Work shop, with ‘All Assam Fashion Photographers Association, Guwahati’. The Master Service Centre(MSC), Kolkata will bear a special décor to celebrate the day, and our esteemed customers can avail a limited period offer of 10% discount on spare parts for repairs at the MSC, Kolkata.
Continuing its endeavor to support the community and the environment, the organization is also running a digital movement called #ShiftYourFocus. Using the popular social media hashtags, such as #FollowMeTo, #OnMyTable and #FromWhereIStand, the company is aiming to divert the attention of millenials to necessary causes like nature conservation and environment preservation. This campaign will run across all social media platforms of the organization, with the objective to support the required change, with the powerful tool of images.