Tuesday, June 5, 2018

JetPrivilege and IndianOil Expand their Loyalty & Rewards programme to Bengaluru

Jet Privilege Private Limited (JPPL), an internationally acclaimed, award winning loyalty & rewards programme and the Frequent Flyer Programme (FFP) of Jet Airways, today further strengthened its partnership with IndianOil by expanding its footprint to Bengaluru. The strategic partnership between JetPrivilege and IndianOil kick started in Delhi and Mumbai, garnering phenomenal response with members actively earning out of this collaboration. In a short span of just three months since its launch, members are seeing significant value of the partnership where fuel is become an everyday category for them to earn and redeem their JPMiles, deepening their engagement with the programme.

This unique association further reinstates JetPrivilege’s positioning of a rewarding loyalty and rewards programme fulfilling its members’ everyday lifestyle needs. Inspired by the success of this alliance in Mumbai and Delhi, the partnership will now roll out across select 80+ outlets in Bengaluru. Famed as India’s Silicon Valley and also home to a vast number of educational institutes, Bengaluru offers tremendous growth potential for the programme.

JetPrivilege members in Bengaluru will now be a step closer towards earning a free flight by simply mentioning their JetPrivilege membership number when purchasing fuel at select IOCL outlets. Members will earn 1 JPMile on every Rs 150 spent on regular fuel and 3 JPMiles on every Rs 150 spent on XtraPremium fuel at IndianOil outlets. The accumulated JPMiles can then be redeemed for free flight tickets to over 1000 destinations worldwide or for 1500+ products on reward catalogue. With a visionary lens on establishing JPMiles as the reward currency of the future, JetPrivilege members can also redeem their existing JPMiles to purchase fuel at the same outlets and get Rs 1 worth of fuel for every 4 JPMiles.

[How it Works?  To Earn JPMiles on your Fuel Spends   1. Fill fuel at select IOCL retail outlets  2. Mention your JetPrivilege Membership number to the IOCL pump attendant  3. Earn JPMiles on your transaction   To Redeem your JPMiles for Fuel   1. Fill fuel at select IOCL retail outlets  2. Mention your JetPrivilege Membership number and provide the OTP received on your registered mobile number to the IOCL pump attendant  3. Pay by redeeming your JPMiles]

Commenting on this association, Manish Dureja, Managing Director, Jet Privilege Private Limited said, “The strategic partnership with IndianOil launched earlier this year, in Mumbai, Delhi & Chennai, has been a successful one and highlights the advantages of shared capabilities. Expansion to newer markets accelerates our constant endeavour towards building relevance and value in the everyday lives of our members. Forging partnerships iconic brand like IndianOil is a step towards fulfilling aspirations of our members by delivering memorable and rewarding experiences giving our members even greater choice and flexibility in how they earn and use their JPMiles.”

Speaking about the expansion plans, Sanjeev Jain, Executive Director, Retail Sales said “Innovation can come in different ways. And we are proud to be leading this particular IndianOil-JetPrivilege innovative partnership which is delighting our customers. After a good start at Mumbai and Delhi, we are now offering customers the option to earn and redeem JPMiles for fuel purchase at select IndianOil outlets of Bengaluru. IndianOil is celebrating 2018 as Year of Trust and this benefit is an expression of gratitude to our customers for consistently reposing their trust in our refueling services.”

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