Vivo, the global premium smartphone brand, today announced Aamir
Khan, one of the world’s highly acclaimed actors, as its brand ambassador for
India. The eminent actor has been signed for Vivo’s future brand and product
communication initiatives of Vivo India.
Capturing the essence of brand Vivo, superstar Aamir Khan will soon be seen in a
full-fledged marketing campaign around the upcoming products and will feature
in a new television commercial.
Speaking on the announcement, Kenny Zeng, CMO, Vivo India
said, “We are thrilled about the possibilities that our partnership with one
of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India.
He mirrors the values of versatility, perfection and innovation that we steadfastly
follow at Vivo. This new association will enable us to explore newer avenues to
reach our customers as we script our future growth strategy in India.”
Commenting on his association, Aamir Khan said, “Vivo as
a brand embodies the spirit of innovation and meaningful disruption. Over the
years, the brand has been constantly pushing the boundaries of smartphone
technology as we know it today to provide consumers with an enhanced mobility
experience. I am enthused to be a part of Vivo’s transformative journey in
India.”
Over the last few years, Vivo has established an extensive retail
presence to provide varied choices to consumers across the length and breadth
of the country. Additionally, it has also launched an e-store and Experience
Centre to provide phenomenal experience to its valued customers. With sports as
a key focus for brand building, Vivo has invested heavily to associate with
popular platforms such as IPL and Pro Kabaddi League.
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