Dyson, the global technology company and
developer of high-performance machines, today announced the launch of its
latest products in India. It also officially opened doors to the country’s
first Dyson Demo store in DLF Promenade Mall, New Delhi. Dyson will invest more
than INR 1200 crores in India over the next five years, having received its
license for Single Brand Retail Trade in 2017 through the 100% FDI route.
Founded by British inventor and
entrepreneur, Sir James Dyson OM, Dyson has brought its latest ‘problem
solving’ technology to India; including its cord-free vacuum
cleaners (Dyson V7 &V8 range),revolutionary hairdryer (Dyson
Supersonic), and its range of intelligent air purifiers (Dyson
Pure Cool Link).
Speaking at the launch event
today, Jake Dyson, Chief Engineer and member of the Dyson Board,
said, “We are pleased to bring our latest technology to India. Dyson
engineers have spent time undertaking research in homes across India to
understand how our technology can help solve problems. We are launching a range
of products, using our patented technology, which we believe will bring
meaningful benefits.”
Describing Dyson’s
problem-solving approach to developing technology, he said, “Dyson
engineers always start with science and technology: we harness this to improve
products, make them exciting and pleasurable to use. We encourage our engineers
to have a fearless approach to experimentation and failure in order to make
discoveries and develop products with levels of performance that no-one has
experienced before.”
The Dyson Demo
Experience
The first company-owned Dyson
Demo store has opened today at DLF Promenade mall in Vasant Kunj, New Delhi.
Dyson will quickly expand, opening a total of 20 stores in the country.
Dyson puts its technology,
products and customers at the core of its business. The Dyson Demo stores are
designed to encourage people to pick up, test, and understand Dyson technology.
Interactive demonstrations bring the science at the heart of its machines to
life; Dyson experts are available to explain products and provide
recommendations to best suit customers’ lifestyles. An in-store salon offers complimentary
styling appointments with the Dyson Supersonic hair
dryer.
In addition, Dyson will make
its machines available through its new Dyson India website www.Dyson.in, and
has partnered with Amazon India. With its online channels, Dyson will initially
cover Delhi, Mumbai and Bengaluru, and will expand to other metros across the
country over the course of the year.
In a global first for Dyson, it
is launching concierge in-home services in India, which will offer customers
the complete experience of Dyson’s revolutionary products in the convenience
and comfort of their homes. The service will begin in Delhi and Gurgaon and
expand to the complete Delhi-NCR region, Mumbai and Bengaluru this year.
Dyson Technology
High performance and
versatility: Dyson Cord-free vacuums
Built on 15 years of motor and
battery expertise, and over twenty five years of expertise in high performance
cyclones, the Dyson V8 cord-free vacuum cleaner doesn’t just clean the floor.
It quickly transforms between handheld and stick modes to clean down low, up
high and everywhere in-between: marble floors, carpets, sofas, even the car.
15 cyclones, arranged across
two tiers, work in parallel to capture and separate fine dust and debris from
the airflow – flinging it into the clear bin. The latest Nickel Cobalt
Aluminium batteries combined with the patented Dyson digital motor, which spins
at up to 110,000 rpm, give Dyson’s cord-free vacuums their powerful, fade-free
suction and versatility.
The Cord- Free vacuum cleaners
are available in three variants – the Dyson V7 Animal, the Dyson V8 Animal+ and
the Dyson V8 Absolute+.
Revolutionary haircare:
Dyson Supersonic hair dryer
Traditional hair dryers can be heavy, bulky and difficult to
maneuver. They can also blast air at high temperatures, which can cause extreme
heat damage. Dyson engineers set out to rethink the hair dryer.
The Dyson Supersonic hair dryer
uses a fast and focused airflow, which ensures quick drying. It is engineered
for balance in the hand, is quiet, and intelligently controls the temperature
to help protect hair from extreme heat damage.
The Dyson Supersonic hair dryer is powered
by the patented Dyson digital motor V9, created in-house, specifically for this
machine. It is Dyson’s smallest, lightest, and most advanced digital motor.
Many conventional hair dryers have the motor in the head of the machine.
Because the Dyson digital motor is engineered to be powerful yet compact, it is
small enough to be positioned in the handle.
The Supersonic hair dryer is
available in the Iron/ Fuschia colour combination. In addition, consumers will
be able to purchase a special edition Tan Leather Gift Box Bundle designed by
James Dyson.
Intelligent, Connected purifiers:
Dyson Pure Cool Link Air Purifier (Tower and Desk version)
Dyson’s intelligent Air Purifiers help combat indoor air
pollution and allergies using Dyson’s patented Air Multiplier technology and a
360° Glass HEPA filter. The purifier captures 99.95% of potentially harmful
particles as small as 0.1 microns– trapping them in the filter and eradicating
them from the air you breathe at home. Sensors inside the machine automatically
detect changes in conditions, before adjusting airflow to maintain the target
air quality. Available for iOS and Android platforms, the Dyson Link App
enables users to remotely monitor the indoor air quality and change the
settings.
The Pure Cool Link purifiers
are available in Iron/Blue and White/ Silver colours.
The newly launched Dyson’s
range of products will be available at the Dyson flagship store at Level One,
DLF Promenade Mall, Vasant Kunj, as well as on www.Dyson.in and
Amazon India.
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