Samsung India, the country’s most
trusted Consumer Electronics brand, announced the expansion of brandshops in
Bengaluru to further increase its retail presence in the city. These outlets
will enable the brand to create more touch-points for customers while tapping
into the huge demand for Samsung’s innovative products in the region.
The brandshops spread across 1,750 sq. ft. to 3,000
sq. ft. have been set up in high footfall areas such as Whitefield, Hebbagodi,
Peenya, Banashankari, Ramamurthy Nagar, Jaya Nagar and Marathalli. All 10 outlets will be
functional by end - December, making it the largest number of stores opened
within three months. The
stores will display the entire range of Samsung offerings – QLED TV, The Frame
and other Televisions, FlexWash and other Washing Machines, Air Conditioners,
Refrigerators, Microwave Ovens, Galaxy Note8 and other mobiles phone and
wearables – thereby creating a one-stop shopping experience while reinforcing
Samsung’s commitment to consumers.
“Samsung
has always been at the forefront of driving innovation that aims at creating
products catering to the evolving needs of consumers. The reception for Samsung
products has been overwhelming and we have witnessed tremendous demand from
Bengaluru which is one of the top markets for Samsung. The opening of 10
new brandshops will help us in reaching out to our customers at their
convenience and also enable us to serve them better,” said Rajeev
Bhutani, Vice President, Consumer Electronics Business, Samsung India.
Samsung products are sold
via retail outlets across the country, built through 22 years of strong
partnership. A robust distribution network and healthy relationship with retail
partners has enabled Samsung to sustain its market leadership in various product
categories.
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