Amazon.in announced the launch of “Checkfit & Garage”
feature to simplify the process of identifying and purchasing suitable
automotive parts & accessories for cars & motorcycles for mobile
customers. This new feature helps
customers identify suitable automotive parts and accessories for over 5,000 vehicles
from a database of nearly 4,00,000 replacement parts & accessories.
Amazon.in has also tied up with service providers to offer free fitment
services in Bengaluru, Gurugram and Delhi thereby offering a seamless
end-to-end experience for automotive parts.
The easy-to-use feature allows customers to register their
vehicle details such as brand, model and variant under “My Garage” on
Amazon.in. Once the customer adds a vehicle to the Garage, on searching for a
certain product, the “check fit stripe” feature will indicate if the product
will actually fit the vehicle type. This will give customers assurance before
the final purchase decision. Fitment suggestions will appear on all
products covered under ‘CheckFit’ across categories such as headlights, brake
pads, seat covers, air filters and tyres to name a few. Amazon.in has added
selection from Bosch, Ceat, Shell and other leading parts & accessories
manufacturers providing automotive products.
Commenting on the launch of the new feature, Suchit
Subhas, Category Leader – Automotive & Appliances, Amazon India,
said, “Buying auto parts & accessories online has been a cumbersome
experience with customers relying on hours of research to purchase a product
that fits in their car or motorcycle and then spending a few more hours
scouting for reliable mechanics to install the parts. We worked customer
backwards to create a database of close to 3,00,000 auto parts for over 5,000
cars & motorcycles to allow customers to easily shop for parts that fit
their vehicle. Furthermore, we have partnered with verified service providers
in Bengaluru, Gurugram and Delhi to offer free fitment services thereby
simplifying the shopping experience for customers. In less than 3 months of
piloting this feature, we are humbled to see more than 11 lakh customers adding
vehicles to the ‘My garage’ feature indicating its usefulness.”
Amazon.in launched its automotive category in 2015 with a
selection of 22 thousand products. Over the last 2 years, the company has
increased selection to 30 lakh products across a range of cars and motorcycles.
Amazon.in provides customers with a genuine product guarantee from across the
largest selection of brands such as Bosch, Philips, Shell, Castrol, Ceat,
Apollo to name a few.
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