Samsung India has
introduced its revolutionary FlexWash, a washer-dryer combination that
effectively integrates two washers and a dryer into one high performance
appliance. The latest offering is a perfect blend of state of art technology,
utility and aesthetics. South Indian Actress Shanvi Srivastava was present at
the inauguration in Bengaluru.
Equipped with a
range of core Samsung laundry technologies and features that includes the
popular AddDoor, FlexWash is designed to offer users freedom
and flexibility to customize their laundry routines, while providing a higher
level of care for clothes to make them last longer.
An all-in-one solution
for busy people striving to wash clothes in minimal time, the washing machine
is available in 23 kg capacity to handle an optimal load. The
multi-purpose solution uses three core Samsung laundry technologies – EcoBubble,
Bubble Soak, and Vibration Reduction Technology (VRT Plus). EcoBubble uses
air and water to dissolve detergent, creating a powerful bubble action for
cleaning that is much faster and more effective.
The units are IoT-enabled
and integrated with Smart Control, allowing users to operate and monitor the
machine anytime, anywhere via their smartphones, letting them start and
stop every cycle from the palm of their hand. The striking combination of
ergonomics and convenience promises Indian consumers the added advantage of
saving time. IoT devices are the future and Samsung, as a harbinger of
innovation in technology, is ready to adopt this across its product portfolio.
“Samsung has
always been at the forefront of innovation that aims at creating products that
cater to the evolving needs of our consumers. With the launch of FlexWash, we
aim at making laundry even more flexible and convenient. Every feature in our
latest innovation was designed with the consumer in mind,” said Rishi
Suri, Director, Consumer Electronics, Samsung India. “We have witnessed a
paradigm shift in the consumer behavior and innovative technologies like
active DualWash and AddWash have received great response from
users enabling us to consolidate our leadership in the segment,” he added.
FlexWash will be available from August 15,
2017 at Rs 1.45,000 MRP at all Samsung Brand Shops and at major retailers. 
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