Saturday, July 8, 2017

Geberit Unveils One Million Concealed Cisterns Installed in India

European leader in the field of sanitary technology and bathroom ceramics, Geberit has announced at a meet that it has successfully installed One Million Concealed Cisterns across residential and commercial properties in India.

Talking on the occasion Abubaker Koya, Managing Director, India shared “Concealed Cisterns were a new concept to India when we entered the market.  From addressing the fear of how hidden cisterns would work, to practising the concept of water and space saving benefits, the team had to articulate and educate both the trade partners and end customers.”

 “We have come a long way since and are today proudly celebrating the one million installation of the same system across industries from IT parks, Malls to Manufacturing plants and of course hi end residential building. We enjoy the patronage of leading Indian corporates and developers across the country,” Koya added.

“Geberit in India (as a fully owned subsidiary) started in 2010 with its headquarters in Bangalore and a production facility for concealed cisterns in Pune.  The company has since followed the Constraint based Product Innovation - best of modern technology, design and India’s mind-set in designing products exclusively for Indian customers.” said Koya.

Geberit products are available across the length and breadth of India with over 1500 dealers and distributors in its network. While Geberit forayed into India with concealed cisterns and piping (behind the wall) products, the company has moved on to ‘in front of the wall’ products viz. Mera Shower Toilets, Urinals, Sensor Taps etc.

“The sanitaryware industry size in India is about Rs 15,000 crores and the space Geberit operates is in about half of it, very specifically at the premium end of the segment. Interestingly the Sanitary Industry in particular, has kept pace with the reality industry (real estate) growth in India at about 10-15% per annum. However, the premium segment within this, where companies like Geberit are major players, has grown at a higher rate >20% per annum.”

“Within the toilets segment, one is seeing a major shift to wall-hung toilets. Due to this change, the new flushing systems (concealed cisterns) market is evolving in a big way and Geberit is a major player in that area today,” said Koya.

Talking about their community outreach initiatives, Koya said “Geberit has helped establish India's first Plumbing Lab in Pune and works with institutions to create customized learning and knowledge sharing programmes.”

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