Way2Online, a ‘media on mobile’ company that caters to seekers
of news & information both in English and regional Indian languages,
registers phenomenal success with over 2 billion (200 crore) screen views
within a month. With each user flipping an average of 90 articles/news,
Way2online managed to accomplish this feat in May, 2017.
With this, the company, which first began operating back in
2015, has strengthened its position as one of the most prominent multilingual
news sources in India. The company had previously reached 500 million views per
month within just 3 months of its launch, and has been going strong since. It
is also exemplifying mobile-first technology by building media within mobile
screens.
Commenting on the accomplishment, Raju Vanapala, Founder and
CEO, Way2Online said, “With
Way2Online, we managed to tap this largely unexplored area of business by
introducing short summarized news across 8 local languages in a magazine style
format. We endeavor to make news selection comprehensive by shifting from the
shadows of traditional sources, and include other channels like blogs and RSS
feeds. For our latest achievement, we want to thank our loyal readers for
helping us in retaining our position as India’s leading short news app. We are
confident, that Way2Online will become a force to be reckoned with in the near future
– providing attractive, succinct, and authentic content to people from all
walks of life in multiple native languages.”
By pivoting the business towards short news in local languages,
Way2Online is gaining significant traction, and is witnessing steady adoption
by users across India. In addition, by tweaking technology, the app is also
able to reach out to customers based in tier-2 & tier-3 cities, i.e. areas
that usually suffer from challenges like bandwidth availability and smartphone
penetration.
Way2Online has a pan India presence, and is popular across most
tier-1, 2, and 3 cities. It has registered over 10 million downloads so far,
and is adding over 8 lakh new users every month. It also hopes to become the
go-to place for those readers, who wish to stay abreast of latest happenings
without spending too much time on detail.
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