CleverTap, the leading platform
for behavioral analytics and user engagement, announced today the expansion of
its leadership team with the appointment of Almitra Karnik as Head of Marketing
& Global Growth. Almitra will oversee growth across CleverTap’s global
markets, actively managing brand strategy, digital, content and partner
marketing along with public and analyst relations efforts.
Almitra is a prominent member of the Silicon Valley startup
community, having led product marketing at Twilio, and most recently building
out Splunk’s global brand recognition. She brings experience in cross-market
growth development, having also served as marketing manager for Fortune 500
companies like Cisco Systems and EMC Corporation.
“We are at a very exciting phase in the CleverTap journey, with
the potential for massive growth in the upcoming year,” said Sunil Thomas, CEO
of CleverTap. “The app economy is extremely competitive today. With our rapid
engineering innovations, we’re positioned to become the go-to solution for
mobile app engagement and analytics. We’re thrilled to have Almitra on board to lead our
global marketing efforts.”
“I strongly believe user analytics and customer engagement should
be the cornerstone of every user lifecycle strategy,” added Almitra Karnik.
“The CleverTap platform recognizes this market need and gives customers the
best of both worlds as a single cohesive solution. I’m really excited to
be onboard and look forward to driving our global growth strategy.”
CleverTap plans to continue to expand globally, building off of
its existing client presence in North and South America, Asia and Europe. With
Almitra at the helm of its marketing efforts, the company is poised to continue
its winning streak in 2017 and beyond.
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