Tamannaah Fine Jewellery Expands Its Retail Journey With Khazana In Bengaluru

* The Bengaluru launch marks the next chapter in the brand’s 10-city retail collaboration with Khazana.

Tamannaah Fine Jewellery, founded by actor and entrepreneur Tamannaah Bhatia, continues its retail journey with Khazana, Taj’s curated luxury retail destination, with its Bengaluru launch marking the next chapter in a collaboration set to span 10 cities across India.

Following its debut in New Delhi, the association brings Tamannaah Fine Jewellery to Bengaluru, extending the brand’s presence to new audiences through Khazana’s hospitality-led retail experience. The partnership brings together two distinct approaches to luxury - Khazana’s carefully curated retail offering and Tamannaah Fine Jewellery’s contemporary and unconventional approach to fine jewellery.

For Tamannaah Fine Jewellery, the Bengaluru launch represents a continued commitment to taking fine jewellery beyond conventional occasions and familiar ways of wearing it. Built around the philosophy of “Beyond the Occasion,” the brand creates modern, versatile pieces designed to move seamlessly through everyday life while retaining the refinement and craftsmanship of fine jewellery.

Tamannaah Bhatia, Founder, Tamannaah Fine Jewellery, said:
“Bengaluru has always been a city that embraces individuality and contemporary expression, making it an exciting market for us. With Tamannaah Fine Jewellery, I wanted to create pieces that go beyond traditional occasions and become a part of how people express themselves every day. Our association with Khazana allows us to bring this philosophy to a wider audience, and I’m delighted to continue this journey in Bengaluru.”

The partnership reflects a shared belief in looking beyond the expected. While Tamannaah Fine Jewellery takes an unconventional approach to jewellery through distinctive design, versatility and a contemporary interpretation of fine jewellery, its association with Khazana offers a distinctive retail platform for the brand to engage with discerning luxury consumers.

At Khazana, the collaboration strengthens the fine jewellery offering with a collection selected for the discerning Taj guest, bringing together distinctive design, craftsmanship, individuality and a sensibility that resonates with the contemporary luxury traveller.

Mr Faisal Momin,VP Khazana, Khazana, Bengaluru, said:
“Khazana is embarking on a journey to establish its presence across most Taj hotel by 2030. Our vision is to bring the finest expressions of Indian craftsmanship, artistry and heritage closer to our guests, drawing upon the trust, legacy and distinction of Taj hospitality, while preserving Khazana’s own core identity. We see this as a natural extension of the Taj experience, creating greater visibility and opportunity for India’s exceptional artisans and craftspeople.”

The 10-city rollout will continue to bring Tamannaah Fine Jewellery to audiences across diverse markets, while maintaining the spirit of discovery at the heart of the collaboration. With Bengaluru as the next destination following New Delhi, the association continues to create a retail experience that brings together contemporary design, fine craftsmanship and the distinctive hospitality-led curation of Khazana.

At its heart, Khazana × Tamannaah Fine Jewellery represents a meeting of two brands willing to take an uncharted path - one reimagining luxury retail through curation and experience, the other challenging conventional perceptions of how fine jewellery can be designed, styled and lived in.

About Tamannaah Fine Jewellery

Founded by actor and entrepreneur Tamannaah Bhatia, Tamannaah Fine Jewellery explores a contemporary approach to fine jewellery through versatile designs created to move beyond conventional occasions. Guided by its philosophy, “Beyond the Occasion,” the brand celebrates individuality and modern expressions of personal style.

Website: https://int.tamannaah.com/
Instagram: https://www.instagram.com/tamannaahfinejewellery/

Emirates Marks Major Milestones In Four Indian Cities In 2026

* The airline is celebrating 25 years in Hyderabad; 20 years in Kolkata, Thiruvananthapuram and Bengaluru, connecting people, cultures and facilitating trade

* Close to 31 million passengers carried since launching operations to these four gateways

* Export goods uplifted exceed 110,000 tonnes from the four cities over the past two and a half years alone

In 2026, Emirates, the world's largest international airline, is celebrating a quad of anniversary milestones to four of its Indian gateways. Together, these cities have anchored the airline's presence in India and connected millions of travellers to the world. Kolkata, Thiruvananthapuram and Bengaluru are celebrating 20 years of continuous passenger and cargo operations, and Emirates is marking its silver jubilee in Hyderabad. These milestones reflect the airline's long-standing investment in India's aviation growth and its ongoing contribution to the country's travel and tourism industries.

The airline has operated more than 118,000 flights and carried close to 31 million passengers across the four Indian gateways.

Commenting on the milestone, Mohammad Sarhan, Emirates' VP – India and Nepal, said: “2026 marks an important year for Emirates in India. Over the years, we have progressively grown our presence in Kolkata, Thiruvananthapuram, Bengaluru and Hyderabad which has become important centres for business and trade, tourism and international travel. Emirates is proud to have connected millions of passengers between India and the world over these two decades. We would like to thank the local authorities, airport partners and dedicated teams across these cities for their support in helping make our operations a success, day after day.”

Since day one, we have worked hard to consistently deliver value, flexibility, and comfort for business, leisure travellers, and those visiting friends and family. As we celebrate these milestones, we look forward to innovating and delivering even more “Fly Better” experiences for our Indian customers in the years ahead. The introduction of Premium Economy to six Indian cities, including Kolkata and Bengaluru, is a testament to our focus on delivering exceptional travel experiences and comfort for our customers.”

Hyderabad completes 25 years

Emirates operates 21 weekly flights to and from Hyderabad utilising its Boeing 777 aircraft. Over the 25 years, Emirates has been a key facilitator in strengthening Hyderabad’s global connectivity by carrying more than 11 million passengers on over 42,000 flights since operations began. The top destinations for travellers from the Southern India city beyond Dubai are US, UK and France, while the US, Canada, UK and Saudi Arabia are leading feeder markets.

20 years of connecting Kolkata to the world

In Kolkata, Emirates operates 11 weekly flights, currently operated by the Boeing 777 aircraft. From 25 October, the Airbus A350 aircraft will operate daily on the route, delivering the airline’s latest signature experiences, including Premium Economy cabins, while the Boeing 777 aircraft will operate five times per week. The airline has carried more than five million passengers on over 20,000 flights to and from the city. Beyond Dubai, the UK, US, Netherlands and Switzerland are the top destinations for travellers from Kolkata, while the US, Canada, UK and GCC countries remain key inbound points feeding to the destination.

20 years of operations in Thiruvananthapuram

Emirates operates seven weekly flights to Thiruvananthapuram on its Boeing 777 aircraft, having carried more than 4.6 million passengers on over 19,000 flights since operations began in 2006. Besides its hub city of Dubai, the UK, US, Germany and Canada are top destinations for travellers from Thiruvananthapuram, while the US, Canada and Kuwait remain key feeder markets.

Emirates and Bengaluru’s 20-year partnership

In Bengaluru, Emirates deploys both the Airbus A380 and Boeing 777 on scheduled services totalling 21 per week, having carried more than ten million passengers on over 37,000 flights to and from the city. Travellers from Bengaluru have frequented top destinations such as the US, UK, Germany, France and Switzerland, while the US, UK, Germany, France and Italy remain key feeder markets.

Facilitating trade lanes across the globe

Emirates SkyCargo has been instrumental in supporting India’s export-driven economy by connecting local producers, exporters, and businesses to global markets. Since operations in India began in 1985, Emirates has played an important role in supporting the country's export ecosystem, by connecting businesses, manufacturers and exporters to customers across the Middle East, Europe, the Americas, Africa and beyond with more than 3,000 tonnes of weekly air cargo capacity across nine gateways.

From April 2024 to date, Emirates SkyCargo uplifted more than 13,000 tonnes of exports from Thiruvananthapuram, while from Hyderabad the airline carried more than 31,000 in export tonnage. Similarly exports out of Bengaluru and Kolkata totalled 43,000 and more than 23,000 tonnes, respectively. During the 30-month period, more than 110,000 tonnes were carried from the four gateways, comprising a variety of key commodities such as seafood, vegetables and other perishable items, pharmaceuticals, high-tech electronics, engineering and automotive components, in addition to fashion goods and other commodities. The exports also included seasonal Indian delicacies such as mangoes which, between April and June 2026, totalled around 2,900 tonnes to reach global customers.

Indian flavours and favourites, served above the clouds

The airline has also continued to tailor its inflight experience to Indian travellers, offering one of the richest entertainment libraries in its India network. The airline's ice entertainment system today features 162 Indian movies spanning Bollywood and regional cinema, along with nine Indian TV shows, all available in ten Indian languages, including Hindi, Tamil, Telugu, Malayalam, Kannada, Bhojpuri, Bengali, Punjabi, Gujarati and Marathi. Over the past six months, Saiyaara has emerged as the most watched Indian film onboard, while Special Ops has led the way among TV shows.

The onboard dining experience is equally rooted in Indian flavours, with a menu that brings together regional favourites from across the country, from Kathrikai Kootu, Dal and Maacher Curry to Phulkopir Dalna, Rava Masala Dosa and Multigrain Uthappam. Travellers can also indulge in an array of Indian desserts, including Angoori Rasmalai, Rasgulla, Ras Madhuri and Rabri, Kala Jamun and Gulab Jamun, paired with a comforting cup of Masala Chai. Assorted Kachori and Kozhi Saru complement the spread of authentic Indian fare.

In Emirates’ commitment to its Indian customers, the airline regularly celebrates festivals such as Diwali, Holi and Onam with specially curated menus and festive treats on select flights.

About Emirates

Emirates’ 40 years in India have been defined by progressive investment, partnership, and growth. In October 1985, Emirates launched flights from Dubai to Delhi and Mumbai, which formed the base of its initial route network. Since then, Emirates has grown its India operations to serve a total of nine destinations across India – Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram. For more information on Emirates’ current operations, network, travel support, guidance, customer and employee safety, visit www.emirates.com

AI Is Making Cyberattacks Faster, Smarter & Increasingly Autonomous

By Manu Sharma

Cyber attacks frequently target startups and the micro, small and medium-sized enterprises (MSMEs) in India because they represent the ‘low-hanging fruit’ due to their limited security budgets. They unfortunately have a high value of the sensitive customer data and make them attractive targets for cyber criminals .

During October 2026, India was under the highest cyber threat pressure in its history. This was primarily driven by AI-driven phishing and identity attacks to industrial ransomware and hybrid cyber warfare. As AI technology becomes more sophisticated, the frequency, scale, and sophistication of cyber attacks will increase multifold across India.

Incidentally, India is already one of the world’s most cyber-attacked nations. and AI is making cyberattacks faster, smarter, and increasingly autonomous.

Mr. Karmendra Kohli, Co-founder and CEO of SecurEyes, a leading global cybersecurity and risk management firm says, ‘’Indian tech startups often underinvest in cybersecurity because they view it as an optional, delayed expense rather than a core survival requirement. This applies particularly to the MSMEs sector in India. In these sectors, cybersecurity budgets are dependent on customer and regulatory pressure.”

He goes on to say that cyber security is treated as an option. This is most prevalent in early-stage founders who typically focus all capital on product development, growth, and marketing, pushing security to a later phase.

Cyber security is essential because it protects the digital systems, networks, and sensitive data from theft, damage, and unauthorized access. It secures personal information, financial records, health data (PHI), and intellectual property. It is critical to prevent operational shutdowns, lost revenue and system failures during an attack. For an organization, a major breach can drive away clients and destroy market value and hence it is critical to preserve customer confidence and brand integrity.

Kohli added that many startups do not allocate funds unless required or mandated. He advocated that regulatory or compliance obligations from organizations such as RBI, IRDA, or other Indian regulators can drive security investment.

Recently, India’s Prime Minister Narendra Modi while inaugurating the RBI Data Centre and Cybersecurity Training Institute in Bhubaneswar, stressed the need to protect India’s banking system and digital infrastructure from emerging cyber threats, he warned on ‘cyber terrorism’ saying: ‘Wars today aren’t fought with weapons alone.’

Is Cyber Security Safer With Use Of Artificial Intelligence (AI)?

Artificial Intelligence (AI) is the science of building computers and machines that can think, learn, and make decisions. Since the advent of GPT-3, a large language model with 175 billion parameters that OpenAI released in 2020, there has been tremendous progress but it has also resulted in a number of cyber security challenges.

For both individuals and organizations alike. Threats to individuals include voice cloning, deepfakes, misinformation, and hyper-personalized attacks aimed at named people, particularly high-net-worth individuals and people in positions of authority.

AI-generated identities and documents can make scams more convincing, including fabricated agency ID cards used to gain trust. Kohli mentions UPI-related fraud where criminals use payment or bill-related pretexts and QR codes. Scammers may also seek OTPs by faking identity. Kohli remarked that AI makes it harder to distinguish generated attacks from traditional ones and voice cloning weakens voice and face recognition as informal ways to verify identity.

Organizations face similar challenges. A cybersecurity emergency declared in Japan is cited as an example of the scale of AI-based attacks. This occurred because the AI models escaped guardrails and targeted corporate systems.

Is October 2026 A ‘Black Month’ For Cyber Attacks In India?

October is globally recognized as Cybersecurity Awareness Month, rather than a single "Cyber Day," featuring ongoing digital safety campaigns and educational initiatives throughout the month. In spite of this, October 2026 has earned the label as “Black October” due to a heavy cluster of high-profile global and Indian cybersecurity incidents, data breaches, and critical software vulnerabilities. Recent major cyber attacks include: State Bank of India (SBI) confirmed a cyber security and data exposure incident after approximately 3,75,000 records and 2,722 PDF documents were flagged on the dark web. This cyber attack was perpetrated by a threat actor using the alias "Siriusim".

In another incident an independent security researcher discovered that eight intermediate Certificate Authority (CA) keys belonging to eMudhra were cryptographically weak due to an implementation and key-generation error rather than a traditional hacker intrusion.

In addition, CSIRT Fin, the financial-sector response organization warned of AI-driven exploits targeting non-banking financial companies, digital lending platforms, and payment aggregators.

Kohli reiterates that effective solutions to prevent and stop cyber attacks rely on a multi-layered security approach combining essential technical tools, strict access controls, and regular maintenance.

South African Tourism Works Closely With Indian Travel Trade To Simplify South Africa’s New ETA Process

South African Tourism is strengthening its engagement with the Indian travel trade to build awareness and understanding of South Africa’s new Electronic Travel Authorisation (ETA) process, supporting trade partners in guiding eligible Indian travellers through the digital system. Through stakeholder interactions and knowledge-sharing initiatives, the organisation is working to familiarise the trade with the process, address queries and facilitate a smoother pre-travel experience for visitors to South Africa.

The introduction of the ETA marks an important step towards making travel to South Africa simpler and more convenient for eligible Indian travellers. The digital process enables travellers to complete key travel authorisation formalities online, reducing paperwork and streamlining the pre-travel journey. The ETA is designed to facilitate faster processing, with authorisation highlighted as being available within 48 hours. As part of these efforts, South African Tourism conducted its first digital ETA workshop for the Pune travel trade on 22 September 2026, in collaboration with South Africa’s Department of Home Affairs (DHA). The session brought together 65 trade partners and provided an opportunity to introduce the new process, walk participants through the application journey and address practical queries around timelines, child applications, group handling and other aspects of the system. The engagement also enabled travel partners to gain greater clarity on the process and better prepare to guide their clients.

Neliswa Nkani, Acting Hub Head, South African Tourism, said, “Our travel trade partners play an important role in helping Indian travellers discover South Africa, and it is important that they have the clarity and confidence to guide their clients through new processes such as the ETA. Engaging directly with our partners allows us to address their questions, understand their needs and help them navigate these developments. We remain committed to working closely with the trade to build awareness of the ETA and support a smoother travel experience for eligible Indian travellers to South Africa.”

The Pune travel trade welcomed the opportunity to engage directly with South African Tourism and representatives from the Department of Home Affairs. Nilesh Bhansali, President, Travel Agencies Association of Pune (TAAP), said, “A special thanks to Neliswa and her team from South African Tourism for continuously engaging with the travel trade in such a proactive, positive and solution-oriented manner. Your team truly understands the challenges faced by the industry and works closely with us to find practical solutions.”

Amol Damle, Partner, Damle Safaris, added, “We sincerely thank Ms. Neliswa Nkani, Acting Hub Head, South African Tourism, and Mr. Yusuf Simons from the Department of Home Affairs for their clear, insightful presentations on the new ETA process. The session has helped us prepare for the anticipated rush in travel to South Africa ahead of the ICC Cricket World Cup 2027.”

South African Tourism’s engagement with the Indian travel trade forms part of its broader efforts to strengthen destination knowledge, build confidence among industry stakeholders and support prospective visitors as they navigate the new authorisation process. By working closely with trade partners and relevant stakeholders, the organisation aims to improve awareness of the ETA and reinforce South Africa’s accessibility as a destination for Indian travellers.

University of York builds green technology ties with India's Karnataka state

The University of York has signed a Letter of Intent (LoI) with the Department of Electronics, Information Technology and Biotechnology, Government of Karnataka to collaborate on research into the bioeconomy, agri-tech, and clean energy.

The LoI outlines a framework to explore collaborative opportunities across several high-impact areas, including innovation, entrepreneurship, and startups, as well as joint research in the bioeconomy, clean technology, agri-tech, and digital sectors.

The signing ceremony took place in the presence of the Home Minister of Karnataka Priyank Kharge and David Skaith, Mayor of York and North Yorkshire, and included attendees Joan Concannon, Chief Reputation and Stakeholder Relations Office, University of York; Rohit Kumar, Director of Strategic Partnerships, University of York; Professor James Chong, Head of the Department of Biology, University of York; and Dr Christo Joseph from Garden City University as the University’s local partner institution.

The partnership also aims to build stronger academic and industry links through targeted pilot projects, such as work into anaerobic digestion led by Professor James Chong, Director of the Centre of Excellence for Anaerobic Digestion (CEAD) - a research centre established between the University of York and Yorkshire Water.

Professor James Chong, Director of CEAD and Head of the University of York’s Department of Biology, said: “Bengaluru’s advanced Research and Development hubs, as well as its world-leading technological industries, means that it can make significant strides in realising a greener future.

“By working together we can bring what we have learnt from our Centre of Excellence for Anaerobic Digestion and our contribution to the BioYorkshire programme into a global context, scaling-up what we have learnt from both regions to benefit other fast-growing areas around the world.”

India’s Cabinet recently approved funds to significantly increase compressed biogas output, making waste-to-energy conversion a national priority.

Anaerobic digestion turns waste materials into renewable energy and nutrient-rich fertiliser and is seen as a crucial technology to increase the sustainability of industry and reduce carbon emissions.

Home Minister of Karnataka, Priyank Kharge, said: “Our Global Innovation Alliance gives us a ready platform to take this forward. The areas of interest on both sides are closely aligned. We will identify a few clear areas of focus and move quickly on joint innovation programmes, Centres of Excellence, Government-to-Government partnerships and focused trials over the next three years, particularly around sustainability, waste management and creating economic value from waste.”

Following the state-level signing, the University and Mayoral team met with leadership at the Bangalore Bioinnovation Centre (BBC), Karnataka’s state-backed bio-innovation hub to discuss the potential for working together in the future.

David Skaith, Mayor of York and North Yorkshire, said: “York and North Yorkshire are leaders in innovation, research and development on the bioeconomy.

“Sharing our work in York and North Yorkshire with leaders and researchers in Bengaluru has made it clear that significant progress can be made by working together.

“Our regions are both committed to finding ways to support innovation in biotechnology, green energy and agri-tech. This agreement will allow us to explore a range of opportunities to bring our regions closer together.”

BioYorkshire is a 10-year green agenda initiative and public-private partnership that turns scientific research into commercial biotechnology. Led by the University of York, it aims to make York and North Yorkshire a leading net-zero bioeconomy cluster.

Dr. Christo Joseph, Director of Strategy and Planning at Garden City University, said: "International partnerships must produce tangible outcomes that touch lives. Through our engagement with Minister Shri Priyank Kharge, and our collaborative work on bio-resources with the University of York, we are actively turning academic vision into practical impact for Karnataka and beyond."

Indriya, Aditya Birla Jewellery Unveiled India's Largest Sustainable Jewellery Rangavalli, As A Tribute To Our Rich Cultural Heritage

* The installation transformed an iconic jewellery design, from Indriya’s festive collection Padmika, into a magnificent Rangavalli, a grand celebration for Vijayadashami.

Indriya, Aditya Birla Jewellery, on unveiled India's Largest Sustainable Jewellery Rangavalli, crafted from grains, at Orion Mall and Shri Sathya Ganapathi Shirdi Saibaba Temple on in Bengaluru, as a tribute to our rich cultural heritage and enduring festive traditions. Spanning 400 sq. ft. at Orion Mall and 1,600 sq. ft. at the temple, the large-scale Rangavalli installations, inspired by an iconic jewellery design from Indriya’s latest festive collection, Padmika, transform the intricate artistry of fine jewellery into magnificent expressions of a cherished cultural tradition steeped in devotion, craftsmanship and community spirit.

Padmika crafted in 22KT gold celebrated the revival of Gulabi Meenakari, a rare pink enamel craft, and the necklace featured an intricate nakshi floral detailing alongside the auspicious motif of Goddess Lakshmi seated on a lotus, symbolising prosperity, abundance and new beginnings. Reimagined as a magnificent Rangavalli using eco-friendly materials including rice, millets and seeds, the installation translated the intricate artistry of the necklace into a large-scale tribute to our cultural heritage. Bringing together thousands of individual elements, the artwork reflected the precision, patience and craftsmanship shared by both jewellery-making and Rangavalli creation. Created using grains, millets and seeds, the installation celebrated the enduring beauty of traditional art forms while offering visitors a distinctive and immersive festive experience.

Rooted in cultural authenticity, the initiative drew on the expertise of the renowned Rangoli artist Shikha Sharma popularly known as the "3D Rangoli Queen." and creator of record-breaking Rangoli artworks. By translating the detailing of an iconic temple jewellery design into Rangavalli, Indriya celebrated two art forms that shared a deep appreciation for intricate patterns, craftsmanship and the coming together of individual elements which created something extraordinary.

Sustainability was integral to the initiative, and it extended the purpose of the installation beyond the festive celebration. Following Vijayadashami, the rice, millets and seeds used in the artwork were responsibly repurposed through feeding drives for birds and animals in partnership with Akhil Karnataka Prani Daya Sangh Gaushala.

Speaking about the initiative, Shantiswarup Panda, Head of Marketing & Visual Merchandising at Indriya, said, "At Indriya, our endeavour is to celebrate India's rich cultural heritage through meaningful and contemporary expressions. The Jewellery Rangavalli is an extension of that vision, reimagining an iconic Padmika design through a beloved festive tradition that resonates deeply with our audiences. As a brand inspired by culture and craftsmanship, we wanted to create an experience that not only showcases the artistry behind our jewellery but also invites consumers to engage with it in a memorable and immersive way. Through this initiative, we celebrate heritage, craftsmanship and the spirit of togetherness that lies at the heart of Vijayadashami."

Extending the celebration beyond the installation, Indriya had also launched the Rangavalli contest, inviting consumers to recreate the Padmika-inspired Jewellery Rangavalli in their own homes. Through a special stencil distributed via print innovations and promotional kits, participants could create their Rangavalli using colours, grains or grain powder, and share their creations with Indriya via social media or WhatsApp. As part of the initiative, 100 lucky winners stood a chance to win a 200 mg 22KT gold coin, bringing together creativity, tradition and the joy of festive celebrations.

About Indriya

Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024 and is the first legacy-backed jewellery brand to enter the Indian market in over three decades. Derived from the Sanskrit word for ‘five senses’, Indriya embodies timeless elegance, unmatched craftsmanship, and a deeply immersive sensorial experience. Rooted in karigaari at its core, Indriya showcases evocative expressions of heritage, brought to life through the extraordinary skill and generational knowledge of India’s master craftsmen. With an expansive offering of over 37,000 designs across diamonds, precious gemstones, and artisanal gold, the brand is redefining the way Indians experience and buy jewellery—particularly diamonds. In under two years, Indriya has emerged as one of the fastest-growing jewellery retail brands in the country, with a network of over 80 stores. Each store is designed as more than a retail space—it is a destination for discovery, celebration, and self-expression. From meticulously crafted bridal heirlooms to contemporary designs for everyday elegance and special occasions, Indriya brings together tradition and modernity with equal finesse. Beyond weddings, the brand positions jewellery as a powerful expression of personal identity and artistry, making Indriya a destination for life’s most meaningful moments.

Godrej Enterprises Group Makes Its Micro-Drama Debut; Bringing The Many Stories Of A Home To Instagram With ‘2nd Gen Kumars’

* A new home, a family reunion, and everything that happens in between. Godrej Enterprises Group features its consumer businesses in an eight-episode Instagram micro-drama series exploring the realities of modern family life.

A home is where life happens. Where families grow, old connections resurface, unexpected conversations unfold and new memories take shape. For over 129 years, the brand has been part of this everyday story of Indian homes. Now, it is bringing that relationship to a new generation in a new way, making its debut in micro drama with ‘2nd Gen Kumars’, an eight-episode series on Instagram that brings alive the realities of contemporary Indian living.

Featuring Shreya Gupto, Naman Arora, Rushad Rana and Ekavali Khanna, among others, the series begins with a 30-year-old Tara returning from Hong Kong to Mumbai and opening the doors of her new home to her cousins. What should be a joyful housewarming soon becomes much more. Amid the jokes, childhood nostalgia and familiar family banter lie years of sibling comparisons, unresolved differences, and difficult choices. Across episodes of approximately two minutes each, the reunion becomes a story about growing up, growing apart and discovering whether the bonds of family can withstand the lives everyone has built for themselves.

The new home is more than a backdrop. It is where the story's many threads come together, and where products from Godrej Enterprises Group's (GEG) consumer businesses find a shared place in the lives of the characters, quietly enabling the moments that make them meaningful.

A digital lock welcomes family through the front door. A sofa creates space for cousins to slip back into old routines. A home locker becomes part of a conversation about what is worth keeping safe, while appliances accompany the everyday rituals that bring everyone together.

Reimagining brand storytelling: From products in homes to a place in people's lives

Commenting on the launch, Sumeet Bhojani, Head -Brand and Strategic Insights, Godrej Enterprises Group, said: “Modern Indian living is full of fascinating stories — in how we share our spaces, navigate relationships, balance aspirations and continuously redefine what home means to us. Through our first micro-drama, the 2nd Gen Kumars, we want to bring these stories to life in a format that is contemporary, engaging and relatable. It also marks the first time our digital locks, home lockers, furniture, and home appliances come together in a single content format. Godrej has always been part of the modern Indian home, enabling meaningful moments. For us, this is an opportunity to explore newer ways of storytelling that reflects the lives of today's consumers and build a deeper, more meaningful connection with them.”

129 years in Indian homes. A new way to tell their stories.

As entertainment consumption shifts towards digital, mobile-first formats, micro-drama offers brands a new way to build cultural relevance through stories that audiences connect with and return to. For Godrej Enterprises Group, this marks a new chapter in its consumer storytelling, into a format that resonates with a new generation shaping homes on its own terms.

With ‘2nd Gen Kumars’, Locks, Security Solutions, Interio by Godrej and Appliances come together for the first time in a single content format, bringing the group's diverse consumer businesses into one relatable narrative of contemporary Indian family life.

Watch now:

Episode 1 of '2nd Gen Kumars is now live! watch first episode and stay tuned as the story unfolds over the upcoming episodes.

Link: https://www.instagram.com/p/De1KZ3JsoBK/?hl=en

Trailer: https://www.instagram.com/p/DeyM-VDMaRt/?hl=en

Follow Godrej Enterprises Group on Instagram for new episodes, exclusive moments and more: @godrejenteprises

*Credits:
Creative and Production – Bonfire Collective.