Godrej Properties’ Achieves Bookings Of INR 8,008 Crores In Q2 FY27 And INR 16,659 Crores In H1 FY27

Godrej Properties’ achieves bookings of INR 8,008 crores in Q2 FY27 and INR 16,659 crores in H1 FY27.

Best-ever quarter for sustenance sales growing 83% YoY and 43% QoQ in Q2 FY27. Sustenance sales grew 55% in H1 FY27.

Collections grew by 31% YoY to INR 5,318 crores in Q2 FY27 and grew 25% YoY to INR 9,666 crores in H1 FY27.

Operating cash flow grew by 297% QoQ and 33% YoY to INR 1,584 crores in Q2 FY27. Operating cash flow in H1 FY27 was INR 1,983 crores.

Construction and related outflow grew by 42% in H1 FY27.

Godrej Properties Limited (GPL), a leading national real estate developer, announced its financial results for the second quarter ended September 30, 2026.

CORPORATE HIGHLIGHTS:

Sales highlights

Godrej Properties’ achieved a booking value of INR 8,008 crores in Q2 FY27. This was achieved through the sale of 3,658 units with a total area of 6.2 million sq. ft.

H1 FY27 booking value grew 7% YoY to INR 16,659 crore. This was achieved through the sale of 7,396 units with a total area of 12.3 million sq. ft. This is the highest ever H1 booking value achieved by Godrej Properties.

Best-ever quarter for sustenance sales growing 83% YoY and 43% QoQ in Q2 FY27. Sustenance sales grew 55% in H1 FY27. 3 projects contributed more than INR 500 crores to sustenance sales in the quarter - Godrej Trilogy in MMR, Godrej Vanantara in Bengaluru and Godrej Samaris in Gurugram.

Sales in Q2 FY27 were also driven by strong demand in some key new project launches including Godrej Crown Residences, Noida (INR 1,036 crores), Godrej Regent Park (INR 463 crores) and Godrej Florenne (INR 142 crores) in Bengaluru, and 2 plotted projects – Rivershore Estate, Nagpur (INR 310 crores) and Greenvale Estate, Raipur (INR 276 crores). Godrej Brooklyn Avenue, Hyderabad, launched towards the end of first quarter also contributed INR 727 crores to bookings.

This performance was driven by a broad and diversified portfolio, with contributions by 5 individual projects of more than INR 500 crore and 6 individual projects of INR 200-500 crore to the booking value during the quarter.

The company’s sales were well diversified geographically, with key contributions from major residential markets: NCR (INR 1,926 crore), MMR (INR 1,899 crore), Bengaluru (INR 1,564 crore), Pune (INR 976 crore), Hyderabad (INR 782 crore) and Others (INR 861 crore) during the quarter.

This is the 7th consecutive quarter in which GPL delivered more than INR 7,000 crores of booking value and 13th consecutive quarter in which GPL has delivered more than INR 5,000 crore of booking value.

Collections and cashflow highlights

Highest ever second quarter and first half collections – collections grew 31% in Q2 FY27 to INR 5,318 crores and grew 25% in H1 FY27 to INR 9,666 crores.

Operating Cashflow in Q2 FY27 grew 297% QoQ and 33% YoY to INR 1,584 crore. With this Godrej Properties has achieved OCF of INR 1,983 crores in H1 FY27.

Construction and related outflow increased by 31% YoY in Q2 FY27 and by 42% YoY in H1 FY27.

Business development highlights

GPL has added 1 new project with an estimated saleable area of approximately 1.1 million sq. ft. and expected booking value of INR 6,000 crore in Q2 FY27.

GPL has added 4 new projects with an estimated saleable area of ~9.1 million sq. ft. and expected booking value of INR 15,500 crore in H1 FY27, achieving 78% of its full year guidance.

Other highlights

GPL has delivered 2.5 million sq. ft. of projects in Q2 FY27.

Godrej Properties is ranked #1 globally with a score of 100/100 by the Global Real Estate Sustainability benchmark (GRESB) for the second consecutive year in 2026.

Godrej Properties received Green Champion of the year Award by NDTV.

GPL received 59 awards in Q2 FY27.

Commenting on the performance of Q2 FY27, Mr. Pirojsha Godrej, Chairperson, Godrej Properties Limited, said:

“While some of the headline earnings and bookings numbers for the quarter look muted, Q2 was a very strong operating quarter with sustenance sales growth of 83% YoY to INR 5,054 crore and cash collections growth of 31% YoY to INR 5,318 crore. We only launched one third of our expected annual launch pipeline in the first half of the financial year and were still able to deliver 43% of our annual bookings guidance highlighting the continued strength of underlying demand in the sector.

Our launch pipeline has never been stronger and with launches picking up substantially from this month onwards, we remain confident of surpassing our full year guidance across all key operating metrics. We are especially focused on generating strong cash flows and expect INR 15,000 crore of collections and INR 7,000 crore of operating cash flow in H2 FY27. This will allow us to both invest for continued growth while being free cash flow positive for the period. FY 28 is an important year for the company where the exceptional growth of the past few years becomes apparent in the reported financials under project completion accounting. We expect to deliver both positive free cash flow and a 20% reported ROE in FY28.

We remain extremely excited about the opportunity ahead and will seek to continue to gain market share through outstanding design, timely delivery, and high quality developments.”

Financial Overview (Consolidated)

Q2 FY27 performance overview compared with Q2 FY26

Total Income grew by 38% to INR 2,575 crore as compared to INR 1,867 crore

EBITDA declined by 72% to INR 171 crore as compared to INR 614 crore

Net Profit declined by 62% to INR 154 crore as compared to INR 405 crore

EPS# amounted to INR 5.12 as compared to INR 13.45

#not annualised

H1 FY27 performance overview compared with H1 FY26

Total Income grew by 13% to INR 3,912 crore as compared to INR 3,460 crore

EBITDA declined by 53% to INR 717 crore as compared to INR 1,529 crore

Net Profit declined by 50% to INR 504 crore as compared to INR 1,005 crore

EPS# amounted to INR 16.74 as compared to INR 33.37

#not annualised

About Godrej Properties Limited:

At Godrej Properties, we are driven by a singular purpose: crafting joy. Over 100,000 families have found a home with us, making us India’s largest residential developer by both value and volume of homes sold. As part of the Godrej Industries Group, we combine a 129-year legacy of trust and excellence with a forward-looking vision to shape the future of urban India.

Our approach is anchored in thoughtful design, sustainability, thriving communities, and uncompromising quality. As of December 2025, we were ranked the number one real estate company worldwide on both the Dow Jones Best-in-Class Sustainability Indices and the Global Real Estate Sustainability Benchmark.

Aditya Birla Capital Adopts A Hybrid Approach To AI, Combining In-House Tools With External Solutions

Aditya Birla Capital (ABCL) is combining internally developed artificial intelligence (AI) tools with solutions from external partners to improve business operations, while avoiding dependence on any single technology platform, said Pankaj Gadgil, Head of Digital Platforms and Payments Strategy at ABCL and MD & CEO of Aditya Birla Housing Finance Limited.

Combining in-house development with external solutions

Gadgil said companies should balance building their own tools with adopting solutions already available in the market. ABCL has developed a platform for sales and service assistance, supported by separate databases for its businesses and multiple large language models (LLMs).

The company has also developed speech-to-text and other voice tools while leveraging solutions from technology partners. Its internally developed tools include WorkIO, which manages internal operations; TraceIO, which tracks customer journeys across digital platforms; and FinEngage, which enables employees to trigger automated customer outreach at specific stages of loan or insurance processes.

“It always has to be a hybrid between build and buy,” Gadgil said, emphasising the need to remain open to solutions available in the market.

Keeping technology platforms flexible

Gadgil highlighted the importance of maintaining open technology architecture as AI models and platforms continue to evolve. ABCL uses both open-source and closed models and is exploring the role of smaller language models (SLMs) in handling operational tasks that may not require larger models.

“I think a lot will happen in the area of SLMs replacing LLMs, because some of the operational problems we are trying to solve with LLMs do not require them. SLMs can handle them,” he said.

He added that AI tools must integrate with existing systems, including Salesforce and loan platforms such as Lentra and FinBox, through application programming interfaces (APIs) that enable them to access and update information.

Data and governance remain critical

Gadgil said ABCL is working towards an enterprise-wide “knowledge IQ layer” to connect data with its meaning and relationships across formats, including emails, PDFs and images.

“We increasingly realise that to get greater impact from AI, most of the work that now needs to be done, I think, is on data,” he said.

He added that scaling AI effectively also requires employee adoption and robust governance covering tool access, accuracy, costs and incident management. 

Dolby Cinema Expands Its India Footprint With Keralam Debut At EVM Cinemas In Kochi

* Marking the fifth Dolby Cinema in India, it brings a world-class immersive cinematic experience to Keralam

Dolby Laboratories (NYSE: DLB), a leader in immersive entertainment experiences, and EVM Cinemas today announced the launch of Keralam’s first Dolby Cinema at EVM Cinemas in Fort Kochi, Kochi. Marking the fifth Dolby Cinema in India, the new auditorium brings together Dolby’s advanced sight and sound innovations with a specially designed cinema environment, offering audiences in Keralam a truly unique and transformative way to experience movies on the big screen.

The 450-seater Dolby Cinema auditorium opens to the public soon, with the release of several anticipated movies in Dolby Vision and Dolby Atmos. The launch marks another step in Dolby’s continued expansion of premium immersive theatrical experiences across India and brings Dolby Cinema to Keralam, a state with a long-standing connection to cinematic storytelling.

The Dolby Cinema auditorium at EVM Cinemas has been designed around the Dolby Cinema experience, bringing together the subtle details and ultravivid colours of Dolby Vision, the immersive sound of Dolby Atmos and a specially designed cinema environment. Dolby Vision brings the characters to life with darker darks, brighter brights, and a remarkable colour range you can’t get anywhere else, while Dolby Atmos offers sound in incredible clarity that actually moves all around you, bringing you deeper into the story. This ultimate combination is so lifelike – you don’t just see and hear the movie – you feel all the story.

The cinema’s design complements the technical innovations with a wall-to-wall-to-ceiling screen, carefully engineered acoustics and an environment specially designed to minimize distractions. From sightlines and seating to sound distribution, each element is added to provide a consistent and immersive cinematic viewing, offering audiences a true “best seat in the house” experience.

With the opening of EVM Cinemas in Fort Kochi, Keralam’s first Dolby Cinema brings Dolby’s immersive movie-going experience to audiences in the region. The launch reinforces Dolby’s continued focus on advanced cinematic experiences beyond India’s major metropolitan centres and strengthens EVM Cinemas’ commitment to delivering world-class theatrical experiences to moviegoers.

Michael Archer, Vice President, Cinema Sales and Partner Management, Dolby Laboratories says, “Bringing Dolby Cinema to Keralam is an important milestone in our journey to expand premium immersive cinematic experiences across India. Kochi is a natural addition to our growing Dolby Cinema footprint, given the region’s strong connection with cinema and its audiences’ appreciation for compelling storytelling. With EVM Cinemas, we are excited to bring together Dolby Vision, Dolby Atmos and the Dolby Cinema environment to offer audiences in Keralam an unparalleled new way to experience movie on the big screen.”

Mr. Jose Mathew, Managing Director, EVM Cinemas, commented, “Bringing Keralam’s first Dolby Cinema to Kochi is a proud milestone for EVM Cinemas. Having introduced Keralam’s first Dolby Atmos screen in 2014, this launch is a natural extension of our longstanding commitment to innovations and experiences. With Dolby Cinema, we are pleased to further elevate the cinematic experience with the quality and attention to detail that audiences have come to expect from EVM.”

The launch adds to the growing availability of content in Dolby for theatrical audiences worldwide. More than 930 theatrical features have been released or confirmed for release in Dolby Vision and Dolby Atmos globally, including all of the top 20 highest-grossing films worldwide in 2025 and many more. Indian audiences have also experienced major titles in Dolby, including RRR, Pushpa 2: The Rule, Game Changer, Babhubali Epic, War 2, Kantara, Raja Saab, Border 2, Peddi, and Toxic.

The addition of EVM Cinemas in Fort Kochi further expands Dolby Cinema’s global footprints. In India, the launch represents another step in Dolby’s efforts to make premium theatrical experiences accessible to audiences across a wider range of markets.

Dolby Cinema at EVM Cinemas, Fort Kochi, Kochi, Keralam, opens to the public soon. Tickets would be available on BookMyShow, with exclusive offers and special previews planned in the coming days.

About Dolby

Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.

About EVM Cinema

EVM Group is a diversified Keralam-based business group with a presence across the automotive, seafood, hospitality and entertainment sectors. Its businesses include dealerships for some of India’s leading automobile brands, a seafood business, and cinema exhibition through EVM Cinemas. With a cinema legacy spanning over four decades, EVM Cinemas has consistently embraced innovation and advancements in cinema technology. From introducing Keralam’s first Dolby Atmos screen to continually investing in enhanced theatrical experiences, EVM Cinemas remains committed to bringing audiences closer to the magic of cinema.

Dolby, Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby OptiView and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories Licensing Corporation in the United States and/or other countries. Other trademarks are the property of their respective owners.

Coca-Cola India Brought Refreshment And Local Experiences To Pujo Celebrations

From welcoming loved ones back home to pandal hopping and enjoying local delicacies, Coca-Cola’s beverage portfolio added to the spirit of Pujo celebrations

Pujo was a time for family reunions, pandal hopping, local delicacies and neighborhoods coming alive with music, culture and celebrations. These traditions brought people together, creating opportunities to reconnect with loved ones and together experience the region’s rich cultural and culinary heritage.

During the festive season, Coca-Cola India brought its beverage portfolio closer to consumers through a range of cultural experiences across markets. The initiatives were activated in residential neighborhoods, and popular food destinations and pandals, with a focus on being part of the occasions and traditions that shaped the festive experience.

For many families, the season began with the homecoming of their loved ones. Marking these reunions, Maaza, India’s home-grown billion-dollar brand, created festive installations and photo opportunities across residential neighborhoods across West Bengal. The brand also introduced a refreshing twist to the festivities with its Kolkata Mixology. This act featured mocktails created using Maaza for consumers to sample and enjoy. Maaza also brought Bengal’s tradition of aamontron, or invitation, to life through Maaza Aamontron.

Beverage availability extended across retail outlets, temporary festive stalls and quick commerce, ensuring consumers could enjoy their favourite beverages as they came together to celebrate Pujo. Food is an integral part of Bengal’s festive culture, with local delicacies bringing people together over shared meals, memories, and conversations. Through Laal Mejhe, Coca-Cola captured this long-standing tradition of Adda in Kolkata. Alongside pandal hopping, food and festivities, spontaneous gatherings with friends, family and old acquaintances remained an equally cherished part of the experience. Through designated Laal Mejhe adda spaces, Coca-Cola brought this tradition into the festive celebrations.

Sprite tapped into Bengal’s love for spicy flavours and pandal hopping through the Sprite x Spicy Pujo Challenge. The initiative transformed popular food gullies in Kolkata into challenge hubs, encouraging consumers to explore local food spots through gamification. The experience was complemented by branded Sprite x Spicy carts, food-outlet touchpoints, pandal-hopping kits and Spricy - the platform’s mascot, who made appearances at Kolkata’s pandals.

Biryani, another much-loved Kolkata delicacy, brought friends and families together over a hearty meal, paired well with Thums Up and became a part of these food moments through associations with popular biryani outlets across Kolkata.

Sundeep Bajoria, Vice President, Integrated Operations, Coca-Cola India & Southwest Asia said, “The festive season brings families and communities together through traditions celebrated across generations. These moments of celebration serve as important touchpoints for us to connect with consumers, ensuring they stay hydrated and refreshed as they enjoy the festivities. At Coca-Cola India, our focus is on deepening these connections by combining our diverse beverage portfolio with local insights and the reach of our strong execution with wide distribution, retail and the bottling ecosystem.”

Through its Festivals of Trust initiative, Kinley recognised the traditional dhakis who worked through the festive season to bring festive cheer to all. The initiative brought the dhakis and their families together for an evening of celebration, honouring the role they played in making the festivities possible.

Minute Maid and Powerade brought a range of fruit based beverages closer to consumers through on-the-go sampling at high-footfall pandal hotspots, offering them an opportunity to try favourites including Nimbu Fresh, Mixed Fruit and Apple during the festivities. Through these experiences, Coca-Cola India was part of the many ways people celebrated Pujo, bringing its beverages closer to families and friends as they came together to enjoy the festival’s traditions, flavours and spirit.

About Coca-Cola:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. In India, its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rimzim, Maaza, Minute Maid range of juices and Honest Tea. The company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The company, along with its owned bottling operations and franchise bottling partners, has a strong network of over six million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

Globally, together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Binny Bansal-Backed ShopOS Launches Sloosh, Opening Its AI Creative Engine To Every Creator

After powering creative for global brands across India, the UAE and the US, The $20 million-funded startup is giving creators and small businesses the same AI-plus-expert creative engine that global brands rely on, at a fraction of the cost

ShopOS, the Bengaluru-based AI company that raised $20 million from Flipkart co-founder Binny Bansal’s 3STATE Ventures, today launched Sloosh.ai, an AI creative platform that turns ideas, photos and videos into product imagery, visual scenes, reels and creator-style clips. Sloosh is now available for everyone worldwide at sloosh.ai.

Sloosh runs on the same image and video orchestration engine ShopOS uses to produce content for leading global and Indian brands across the globe. ShopOS combines AI agents, reusable workflows and human experts to deliver creative outcomes with the speed and cost advantages of AI, while maintaining quality and consistency. With Sloosh, the company is making this creative engine accessible to agency teams, in-house brand teams, founders, small businesses, video editors, artists, filmmakers, photographers and creators worldwide

From one-off prompts to repeatable workflows

AI has made generating a single image or video easier than ever. Producing content that remains accurate, consistent and on-brand across multiple formats and use cases, however, often requires repeated prompting and multiple tools. Sloosh addresses this through Spaces, reusable creative workflows that package the steps, models and settings behind an output. Users can run the same workflow with new inputs, adapt it to different needs and reproduce consistent results without rebuilding the process each time.

Four ways to create

Chat: Type an idea, drop in a prompt or pick from hundreds of templates. Sloosh’s agent works out the best workflow and generates the output. This is the fastest way to start.

Run a Space: Pick a ready-made workflow for a specific use case and run it. Sloosh can run Spaces in batch mode, generating hundreds of images and videos at once with consistent, accurate results.

Build in Spacelab: Fork an existing Space, or build a custom workflow from scratch on Sloosh’s visual canvas. The canvas supports all the latest image, video and reasoning models.

Work with an expert: For complex projects, users can get hands-on help from ShopOS’s in-house creative team.

Works where creators already work

Sloosh MCP connects the platform to AI assistants such as ChatGPT, Claude, Gemini and Cursor. Users can tap into Sloosh’s templates and Spaces without leaving the assistant they already use. Sloosh is also launching an Adobe After Effects plugin, with more integrations to follow.

Built with the creator community

Sloosh is taking a community-led approach, with transparent pricing and a product roadmap shaped by its users. Through Spacelab, creators can also publish their own Spaces for others to run, so their creative process reaches beyond a single image or video.

“For the last few years, we’ve been producing content for some of the biggest fashion and retail brands with an engine that combines AI workflows and human experts. It has now become good enough that it shouldn’t stay inside ShopOS. Sloosh is for anyone with an idea, whether you’re a creator, a designer, a founder or a maker. You get the same creative firepower those brands get, at a fraction of the cost and time,” said Ajay P V, Co-founder, ShopOS.

“Great creative work is a process, not a prompt. Spaces make that process reusable, so you can run it at scale, fork it, improve it and share it. We want to build Sloosh alongside the creators who use it every day,” said Sai Krishna V K, Co-founder, ShopOS.

Built by repeat founders

Sai and Ajay previously co-founded Scapic, an AI and augmented reality commerce platform that Flipkart acquired in 2020 after which they set up and led Flipkart Labs for a couple of years.

Brand film

To mark the launch, ShopOS has released a brand film that traces creative expression from traditional art forms to AI. Watch it here: [link]

Availability

Sloosh is available now at sloosh.ai. New accounts get 20 free credits. Paid plans start at $19/mo globally.

Got an idea? Sloosh it.

HDFC Bank Educated Over 1.8 Lakh Citizens Under Cyber Suraksha Awareness Campaign

* The Bank conducted over 8,800 cyber fraud awareness workshops pan-India

HDFC Bank, as a part of its commitment towards strengthening cyber fraud prevention and customer awareness, conducted over 8,800 workshops as a part of a nationwide awareness initiative titled 'Cyber Fraud Suraksha’. These workshops were conducted between July - Oct 2026, and the Bank reached over 1.8 lakh citizens across the country.

The objective of this campaign was to educate customers and the public at large about the latest cyber fraud trends, promote safe digital banking practices, and contribute to building a secure digital ecosystem.

These workshops were aimed at educating school and college students, senior citizens, Resident Welfare Associations (RWAs), corporate offices, community forums, self-help groups, customers, and employees. Through these interactive sessions, participants gained valuable insights on safe digital banking practices so that they don’t fall prey to cyber frauds.

The workshops included real-life examples, stories and videos that helped participants understand various Modus Operandi used by fraudsters and tips on how to stay safe from such frauds.

The workshop covered an array of pertinent topics, offering a better understanding of digital security:

1. Cyber Fraud Awareness: Detailed discussions were held explaining latest fraud trends, including Digital Arrest, Investment frauds, job scam, APK file scam, QR code scam, etc.

2. Secure Net-banking and Shopping Tips: The sessions highlighted best practices for secure online transactions, spotlighting the significance of Vigil Aunty and offering invaluable tips for safe online shopping.

3. Preventive Measures: Attendees were guided not to divulge sensitive information such as OTPs, CVVs, Debit/Credit card credentials and UPI PINs.

Commenting on this Mr. Manish Agrawal, Senior Executive Vice President – Credit Intelligence and Control – HDFC Bank said, “Cybercrime is a serious threat, and a lack of awareness often causes people to fall victim to cyber frauds. Therefore, it is essential to create awareness among citizens. The objective of this campaign was to educate participants on the various modus operandi used by fraudsters and the secure banking practices they should follow, so that they stay vigilant and are aware of such fraudulent practices and avoid falling prey to such scams.”

The Bank encourages customers to be cautious and adopt safe banking habits while transacting digitally and avoid sharing their confidential banking information with anyone. In case a customer falls prey to fraud, they must get in touch with their nearest branch immediately and call 1930 (Helpline number by National Cybercrime Reporting Portal).

About HDFC Bank

Please click here: www.hdfc.bank.in

MTR Expands its Sweets Portfolio With New Formats And Innovations

* Building on the iconic legacy of Mysore Pak and Gulab Jamun, MTR is taking its traditional favourites to a wider audience across India through differentiated offerings and new occasions for indulgence

MTR Foods, one of India’s most trusted food brands with a legacy spanning over 100 years, is strengthening its presence in the sweets category with the launch of 8 new products, taking its portfolio to a total of 27 offerings spanning traditional favourites, ingredient-led innovations and differentiated formats.

Building on its strong equity in the sweets segment, MTR is deepening its play in the category at a time when consumer preferences are evolving. While traditional sweets continue to hold an integral place in celebrations and culture, consumers are increasingly seeking greater variety, new experiences, mindful ingredients and formats suited to different lifestyles and occasions. Within this evolving landscape, MTR is focused not just on participating in the category, but on expanding its possibilities by taking its iconic products into newer formats and consumption occasions, while staying rooted in familiar tastes and traditions.

At the heart of this expansion are MTR’s timeless favourites, Mysore Pak and Gulab Jamun. Building on Mysore Pak’s strong equity, MTR has expanded the portfolio with variants including Milk Mysore Pak, Kaju Mysore Pak and now the Ghee Jaggery range, which includes Jaggery Ghee Mysore Pak, Jaggery Ghee Coconut Burfi and Ghee Dry Fruit Burfi. Its latest innovation, MTR Mysore Pak Date Bites, combines Mysore Pak with dates and dry fruits in a distinctive two-layered format, bridging traditional indulgence and everyday snacking. The Gulab Jamun portfolio has also evolved beyond its iconic mixes and ready-to-eat tins to include Dry Jamun, Kala Jamun and Kesar Badam Gulab Jamun, offering greater variety while retaining its familiar taste.

Commenting on the launch, Sunay Bhasin, CEO, MTR, said: “At MTR, innovation begins with understanding how consumer preferences are evolving. We are seeing strong momentum in the sweets category, supported by a growing demand for products that combine tradition with contemporary relevance. Sweets are becoming an increasingly important pillar of our business, and our focus is on creating new ways for consumers to enjoy familiar favourites. Through new formats, ingredient-led innovations and differentiated consumption occasions, we are bringing our iconic sweets such as Mysore Pak and Gulab Jamun to a wider audience across the country, while staying true to the taste, quality and convenience that define MTR.”

MTR’s new sweets range is available across the top metro cities through quick-commerce platforms and leading general trade and modern trade outlets.

Beyond portfolio expansion, MTR is fostering a larger cultural conversation around sweets. Through its 'India's Sweetest Language' campaign, the brand brings the category to life through storytelling, books, live experiences and immersive activations, celebrating the role sweets play in expressing emotions, marking occasions and bringing people together.

About MTR Foods

MTR Foods, a business unit of Orkla India Limited, is one of India's most trusted food brands, offering a wide portfolio of authentic and convenient food products across categories such as breakfast mixes, spices and masalas, ready-to-eat, beverages, sweets, and others. Backed by Orkla India’s multi-category food expertise, MTR continues to bring authentic Indian taste to consumers in India and across global markets. For more information, visit MTR Foods.