Axis Pension Fund Launches ‘Axis NPS Swasthya Scheme’ A Health-Linked Pension Solution For Medical Emergencies

• Designed to provide a financial safety net for healthcare expenses to subscriber and their family
• Enables access to 18,000+ hospitals across 1,000+ cities nationwide
• Features an industry‑first super top‑up healthcare solution within the National Pension System

Axis Pension Fund Management today announced the availability of ‘Axis NPS Swasthya Scheme’, a voluntary health-linked pension solution designed to help individuals build a dedicated corpus for medical expenses while continuing to grow their long-term retirement savings. The offering aligns with the formal launch of NPS Swasthya by the Hon'ble Union Finance Minister on NPS Diwas 2026. Introduced by the Pension Fund Regulatory and Development Authority (PFRDA), NPS Swasthya seeks to bring together retirement savings and healthcare protection within a unified framework.

Earlier this year, Axis Pension Fund participated in the proof-of-concept phase of NPS Swasthya, enabling subscribers to experience a health-linked retirement solution within the National Pension System (NPS) framework.

Axis NPS Swasthya Scheme enables subscribers of the NPS to allocate up to 25 percent of their contributions towards a market linked medical emergency fund that can be used for hospitalisation, doctor consultations, medicines, diagnostic tests and outpatient care. The product is designed to act as a financial safety net for healthcare expenses, including co-payments and costs that may not be covered under standard health insurance policies. The scheme is designed to support medical expenses for subscribers, providing a structured way to build a healthcare safety net within long term retirement savings.

Axis NPS Swasthya Scheme is available to Indian citizens enrolled in NPS. The offering is available in partnership with Medi Assist and provides access to a network of over 18,000 hospitals across more than 1,000 cities, enabling seamless cashless medical payments for subscribers. The scheme follows a self‑funding model, where healthcare coverage is supported by the market‑linked growth of the invested corpus.

Axis NPS Swasthya Scheme is designed as a comprehensive healthcare feature within the NPS, and not just as a top-up. In addition, the scheme covers all day care procedures, with pre-hospitalisation expenses for 30 days and post-hospitalisation expenses for 60 days, offering wide-ranging support for medical needs.

Speaking on the launch, Sumit Shukla, MD & CEO, Axis Pension Fund, said: "India is witnessing a steady rise in awareness around healthcare and financial planning. As awareness and long-term financial planning continue to grow, customers are increasingly looking for solutions that deliver flexibility alongside protection. NPS Swasthya marks an important step towards integrating healthcare preparedness with retirement planning by enabling subscribers to build a dedicated healthcare corpus while continuing to pursue their long-term retirement goals. Axis Pension Fund welcomes PFRDA's initiative to bring healthcare protection and retirement savings together within the NPS framework. We believe this can play an important role in strengthening long-term financial resilience for subscribers."

Key Features of Axis NPS Swasthya Scheme include:

• Coverage for expenses often excluded by insurance: The scheme covers consumables and administrative charges such as gloves, masks, syringes, admission charges, documentation fees, among others

• Outpatient care support: Subscribers can use the fund for doctor consultations, diagnostic tests, dental treatments, medicines and pharmacy expenses

• Support for co-payments and uncovered costs: The fund can help pay for co-payments, non-medical expenses, medicines and diagnostic tests that are not covered under standard health insurance policies

• Market linked growth potential: Funds remain invested and have the potential to grow over time, providing returns if they are not utilised immediately for medical expenses

Subscribers also benefit from additional discounts through the NPS Swasthya ecosystem, including savings on diagnostics, medicines, health check packages, vision care and dental services.

About Axis Pension Fund

Axis Pension Fund is registered as a Pension Fund with PFRDA (Pension Fund Regulatory and Development Authority). Launched in October 2022, it is a subsidiary of Axis Asset Management Company Limited (AMC) and a step-down subsidiary of Axis Bank Limited. The company specializes in offering complete suite of retirement solutions to the citizens in India such as MSF (Multiple Scheme Framework), NPS Swasthya, and NPS Vatsalya.

You may view more information on https://www.axispensionfund.com/

The All-New Fitbit Air Now Comes To The Indian Market

* Our newest screenless wearable is lightweight and delivers our most in-depth health insights yet.

Fitbit has always been committed to making great wearable technology that works for as many people as possible, through the right form factors and the right price points. But even today, many people find wearable devices to be too bulky, too complicated or too expensive.

That’s where Fitbit Air comes in — it’s simple, affordable and comfortable enough to wear 24/7. It was designed to unlock the full power of the Google Health Coach, bringing personal health insights and recommendations to everyone. 1

All-day focus and all-night comfort

Don't let the size fool you. Fitbit Air is our smallest tracker yet — a proactive wellness partner that uses high-fidelity sensor technology in a tiny, discreet pebble that enables advanced health and fitness tracking like 24/7 heart rate, heart rhythm monitoring with Afib alerts, SpO2, resting heart rate, heart rate variability, sleep stages and duration, and more.

It sits silently on your wrist with a screenless design built so you can live in the moment. You have the freedom to explore deep insights from the Google Health app on your phone when you want them, and stay notification-free when you don’t.

With up to a week of battery life, Fitbit Air keeps up with your busiest schedule — from work to workout, a night out to a good night’s rest. The low, lightweight profile is so comfortable, you’ll forget it’s there. With comfort at the core, you’ll never miss out on the benefits of sleep tracking that are central to getting the most holistic view of your health. You can even swap between your Pixel Watch during the day for Fitbit Air for sleep without missing a beat.

And when you do need a boost, fast charging gives you a full day of power in just five minutes.
Seamless activity tracking

Fitbit Air and the Google Health app make activity tracking seamless. You can start a workout from the app, follow along with a coach-recommended guided workout or simply get going and Fitbit Air will detect and track common activities automatically, sending you a recap of your workout. The automatic detection gets better over time and is personalized to you. And of course, you can log your workouts manually anytime, or with the Google Health Coach you can even snap a photo of your cardio equipment, or the circuit training routine on the whiteboard at the gym.

Together with Google Health Coach, Fitbit Air is a bridge to a more holistic view of your health and wellness, which takes your health to the next level for personalized guidance.

Band styles designed for every mood and occasion

You can change your look in seconds, just by popping out the pebble and swapping the band with a variety of options to match your style:

Elevated Loop

Performance Loop Band: Made from recycled materials, this band is micro-adjustable for a flexible, breathable fit. It comes standard with every Fitbit Air in-box and is available in a variety of shades for a subtle look or pop of color.

Active Band: Sweatproof, wetproof silicone is perfect for high-intensity training and can withstand the elements. Its subtle ribbed design adds sporty flair in vibrant hues to match your athletic look.

Elevated Modern Band: Discreetly smart and distinctly stylish, this band transforms your device from a fitness tracker into a fashionable bracelet with classic colors that blend with any style.

Availability

Fitbit Air will be on shelves at the Google Store and our retail partners on 2 October for ₹13,999. It comes in four colorways — Obsidian, Berry, Lavender and Fog — and includes a three-month trial of Google Health Premium, giving you full access to Google Health Coach right out of the box. 10 Visit the Google Store for more information on availability and product updates.

Kotak Mahindra Bank Receives RBI Approval To Appoint Anup Kumar Saha As Managing Director & CEO

Kotak Mahindra Bank Limited (“Kotak” or “the Bank”) today announced that the Reserve Bank of India (“RBI”) has approved the appointment of Anup Kumar Saha as the Bank’s Managing Director & Chief Executive Officer (“MD & CEO”) for a period of three years, effective January 1, 2027. The Board of Directors of the Bank will initiate further steps in due course, to formalize the aforesaid appointment and also seek members' approval for the same.

Anup is currently Whole-time Director (Executive Director) of Kotak Mahindra Bank. He joined the Bank in January 2026 and since March 2026 has overseen the Retail Bank, Data Analytics and Marketing function.

C. S. Rajan, Chairman of the Board, Kotak Mahindra Bank, said, “We welcome the Reserve Bank of India’s approval. Anup brings with him extensive experience across banking and financial services and has already been actively engaged with the Bank’s businesses in his current role. As the Bank continues to build on its strong foundations we look forward to Anup’s leadership in strengthening the franchise and in pursuing sustainable growth. On behalf of the Board, I wish Anup every success in leading Kotak into its next phase of growth.”

Ashok Vaswani, Managing Director & CEO, Kotak Mahindra Bank, said, “Anup is a seasoned financial services leader with deep experience across businesses, customer segments and operating functions. Since joining Kotak, he has worked closely with our teams and demonstrated a clear understanding of the opportunities ahead. I am confident that Anup will build on Kotak’s strong foundations, deepen its customer relationships and lead the Bank forward with purpose and discipline. I wish him every success.”

Anup Kumar Saha said, “I am grateful to the Board for the trust placed in me and delighted to have the opportunity to lead Kotak Mahindra Bank. Kotak has a strong franchise, a trusted brand and talented teams across the organisation. I look forward to working with my colleagues to deepen customer relationships, tirelessly execute and build sustainable value for shareholders and all our stakeholders. We will remain firmly focused on doing the right thing and getting it right by the customer.”

Anup has over 32 years of professional experience, including 25 years in financial services across banking and non-banking financial institutions. Before joining Kotak, he held a series of senior leadership roles at Bajaj Finance Limited, culminating in his appointment as Managing Director & CEO. Earlier, during 14 years at ICICI Bank Limited, he led businesses and functions spanning Retail Secured Assets, Business Intelligence, Retail and Rural Collections, Credit Cards and Retail Structured Finance.

Earlier in his career, Anup worked with GE Capital across credit cards, sales and analytics and with Bharat Heavy Electricals Limited in production engineering. He holds a B. Tech degree in Engineering from IIT Kharagpur and an MBA from IIM Lucknow.

HMD Vibe2 Pro 5G Launches On Flipkart, Building On The Strong Success Of HMD Vibe2 In India

HMD today announced the launch of the HMD Vibe2 Pro 5G, the latest addition to its Vibe2 smartphone series, powered by the 5G-enabled MediaTek Dimensity 6300 chipset. Building on the strong success of the HMD Vibe2 5G in India, the new smartphone brings meaningful upgrades across performance, photography, display and battery, while continuing HMD’s focus on building durable, dependable devices with Indian consumers at heart.

Designed for everyday use across streaming, photography, gaming, multitasking and staying connected, the HMD Vibe2 Pro 5G combines a capable 5G platform with an upgraded camera, FHD+ immersive 120Hz display and a large 6000mAh battery with 33W fast charging capability.

Performance at the Core

At the heart of the HMD Vibe2 Pro 5G is the MediaTek Dimensity 6300, an octa-core 5G chipset featuring 2x Cortex-A76 cores clocked at up to 2.4GHz and 6x Cortex-A55 cores clocked at up to 2.0GHz. Designed to deliver responsive everyday performance across multitasking, browsing, entertainment and gaming, while supporting efficient 5G connectivity.

The device comes in two variants 6/128GB & 8/128GB with expandable memory support up to 512GB via microSD card. Together, the hardware is designed to provide users with the headroom they need for everyday apps, entertainment and multitasking.

Speaking on the launch, Ravi Kunwar, VP and CEO, HMD India and APAC, said, “India has shown us what it expects from our Vibe series, dependable technology, meaningful upgrades and experiences designed around everyday life. With the HMD Vibe2 Pro 5G, we are taking that experience further with the MediaTek Dimensity 6300 5G platform, a 64MP Sony IMX 682 camera, FHD+ 120Hz display and a 6000mAh battery with 33W fast charging. Our ‘Indian at heart’ approach also goes beyond hardware. With Indus by Sarvam AI, designed to support 22 Indian languages and built with India’s cultural context in mind, we are bringing more relevant and accessible AI experiences to consumers. Building on the strong response to HMD Vibe2, the HMD Vibe2 Pro 5G represents our commitment to creating technology that is capable, relevant and dependable for Indian consumers. We are excited to bring it to consumers across the country on Flipkart during the Big Billion Days, making this new Vibe experience accessible at one of India’s biggest shopping moments.”

Capture More with an Upgraded Camera

The HMD Vibe2 Pro 5G features a 64MP Sony IMX 682 rear camera sensor paired with a 2MP Micro sensor, designed to capture detailed photographs and videos across everyday scenarios. A 13MP front camera enables sharper selfies and video calls.

A Smoother, Brighter Viewing Experience

The smartphone features a 6.78-inch FHD+ display with a 120Hz refresh rate and 800 nits typical brightness. The high refresh rate enables smoother scrolling and navigation, while the display is designed to remain bright and legible across different everyday usage scenarios.

Power That Lasts

Backing the HMD Vibe2 Pro 5G is a 6000mAh battery, designed to keep users connected and entertained through their day. The device supports 33W fast charging, with a compatible charger included in the box, offering added convenience for users.

Android 16 and Everyday Essentials

The HMD Vibe2 Pro 5G ships with Android 16, bringing a modern software experience alongside the device’s performance capabilities.

The smartphone features a side-mounted fingerprint sensor, proximity and light sensors, dual speakers, dual Mic, USB Type-C connectivity and a 3.5mm audio jack, offering users a combination of modern connectivity and familiar everyday essentials.

Distinctive Design

The HMD Vibe2 Pro 5G is available in three finishes, Silver Mist, Aqua Green and Cosmic Purple. Each variant features a subtle rainbow effect around the camera deco, adding a distinctive visual element to the device while complementing its overall design.

Meanwhile, the HMD Vibe2 5G portfolio continues to expand with the addition of a new Wine Red colour, giving consumers another choice within the existing HMD Vibe2 5G lineup.

Built with India at Heart

Continuing HMD’s “Indian at heart” approach, the HMD Vibe2 Pro 5G brings together technology and services designed around the needs and context of Indian consumers.

Indus by Sarvam AI: The device features Indus by Sarvam AI, an AI assistant designed to support 22 Indian languages, with a focus on Indian cultural context. Its servers and data are hosted in India.

Sanchar Saathi: The HMD Vibe2 Pro 5G integrates Sanchar Saathi, the Government of India’s citizen platform, enabling users to access features such as checking mobile connections registered in their name, blocking and tracing lost or stolen phones, reporting suspected fraudulent communications and verifying the genuineness of their handset. This app remains optional for the consumers to install.

Service Support Across India: HMD’s service network includes 200+ care centres, with pickup-and-drop support covering 18,000+ pin codes across the country, helping users access support beyond the point of purchase.

Availability

The HMD Vibe2 Pro 5G & Wine Red colour of HMD Vibe 2 5G will go on sale from 8th October 2026 on Flipkart, alongside Flipkart’s Big Billion Days (BBD) sale. HMD Vibe2 Pro 5G 6/128GB & 8/128GB are priced at a special launch price of INR14,999 & INR 16,999 respectively.

For further information, please contact the HMD press office: hmd@adfactorspr.com

About HMD

We are HMD, Human Mobile Devices. At HMD, we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out.

Coming this year, you can expect to see a new portfolio of HMD original mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com

For media inquiries, please contact: HMD Press Office: hmd@adfactorspr.com

Content Fingerprinting Holds The Key To India's Future AI Copyright Framework: Gracenote At FICCI

* Content provenance and attribution are the next vital frontiers for the industry

As artificial intelligence becomes increasingly embedded across the media and entertainment value chain, the industry is facing a new challenge: how to identify, understand and attribute the content being used by AI systems.

As policymakers and the creative industry examine how existing copyright frameworks should apply to generative AI, a recent Department for Promotion of Industry and Internal Trade (DPIIT) discussion paper examined questions around the use of copyrighted material for AI training, copyright and authorship of AI-generated works, moral rights and potential liability for infringement. These issues were discussed at the FICCI panel, The Great Content Race: Artificial Intelligence and Copyright, featuring Uday Singh, Motion Picture Association; Kaushik Moitra, Bharucha and Partners; Manasvi Sharma, Gracenote; and Anil Lale, JioStar, with the discussion moderated by Mihir Rale.

"The use of AI is inevitable across the content ecosystem. As AI becomes more integrated into content creation and discovery, we need to ensure that the underlying content can be identified, understood and attributed. This makes trusted content intelligence and provenance increasingly important," said Manasvi Sharma, Senior Vice President, Technology at Gracenote, speaking during the discussion.

A significant role AI is playing in media is understanding existing content not simply creating new movies or music, but understanding what is happening inside a movie, programme, sporting event or other media so that it can be discovered, distributed, engaged with and monetized more effectively. Creators want audiences to discover their content and the value of their intellectual property to persist as it moves through the ecosystem. This is where a neutral identity and data layer becomes important.

Media has historically been identified largely at the programme or title level. Increasingly, however, content can be identified at the level of scenes, moments and portions of the stream itself, an area Gracenote is actively working on. If identity can persist at that level, a clip, scene, short-form derivative or other piece of media derived from the original can potentially be associated back with the underlying programme.

Gracenote is already applying AI to content discovery, connecting AI models with trusted, source-verified content intelligence. Its recent research found that ungrounded AI models fabricated every tested metadata attribute for nearly one in five movie and TV titles examined, highlighting the importance of authoritative content data in AI-powered discovery experiences.

The discussion also highlighted the broader question of whether the emerging challenges around AI and copyright will require market-led mechanisms, technological solutions, statutory intervention or a combination of these approaches. Any framework for licensing or remuneration will ultimately require greater visibility into what content has been used and how it has contributed to AI systems and outputs.

Consistent identifiers can provide a foundation for tracking content across its lifecycle, while provenance mechanisms could help establish declared sources and licensed content within AI-driven workflows. Together, these can provide the visibility needed to support discussions around licensing and remuneration.

About Gracenote:

Gracenote is the content intelligence business unit of Nielsen. We standardize the way the global media and entertainment ecosystem indexes content and associated metadata, allowing it to flow between creators, distributors, platforms and advertisers. By providing unmatched depth across 50M+ titles and 80K+ channels and catalogs, we power the modern search, discovery and navigation experiences that connect people to the TV, movies, music and sports they love—in 70+ languages across 80+ countries. For more information, visit Gracenote.com or follow us on LinkedIn.

Nike Debuts A Race-Day System Of Speed Designed For Every Runner

What is Nike’s race-day system of speed?

Nike’s race-day system of speed is a footwear lineup that gives runners a clear way to choose the footwear that best matches their goals, distance and experience.

What shoes are included?
Nike’s race-day system of speed includes Nike Apex, Alphafly 4 and Swooshfly. Each shoe serves a distinct purpose, creating a lineup of complementary innovations that make race day feel more possible, personal and powerful.

How do runners choose which shoe is best for them?
Nike designed its race-day system of speed to provide runners a choice, not a hierarchy. Nike Apex serves runners chasing every possible second, Nike Alphafly helps more runners experience marathon speed and Nike Swooshfly offers an invitation to race day.

When are the shoes available?
Nike Alphafly 4 will launch in October, followed by Nike Apex in January 2027 and Nike Swooshfly in February 2027. Each shoe will be available at nike.com and select retail locations.

Race Day Asks Different Things Of Different Runners.

A second that changes history. A personal best. A first starting line.

Just as every runner’s journey is different, their race-day needs are too. That’s why Nike is introducing a new race-day system of speed built around a simple belief: Race-day innovation should help runners pursue their own goals, not fit into a single definition of performance.

Rather than organizing racing footwear as a hierarchy, Nike designed its race-day lineup as a choice. Each shoe serves a distinct purpose, helping runners find a race-day experience that aligns with their ambitions, experience and preferences.

Together, Nike Apex, Alphafly 4 and Swooshfly create Nike’s most comprehensive race-day offering yet, giving runners more ways to access the brand’s decades of athlete insight and innovation. This system complements Nike’s road running footwear lineup with innovations built for any race day.

Nike Apex pushes the edge of what racing innovation can become, delivering Nike’s most advanced expression of speed for runners chasing the edge of marathon performance.

Nike Alphafly 4 unlocks speed for all, balancing responsiveness, comfort, stability and efficiency over distance.

Nike Swooshfly opens the door, offering an invitation to race day by helping runners feel confident, cushioned and ready to take on the unknown.

This system of speed is built around Nike’s fundamental belief that race-day speed should belong to all runners. Each shoe came from the same place: a runner’s problem, studied in the Nike Sport Research Lab, solved through product and proven through athlete testing before ever reaching a starting line.

“Race day is one of the most meaningful moments in a runner’s journey, but that moment looks different for everyone,” says Bret Schoolmeester, VP, Nike Running Footwear. “With Nike Apex, Alphafly 4 and Swooshfly, we created a system that helps runners choose the experience they want on race day, whether that means finding the confidence to step onto a starting line for the first time or chasing every possible second in pursuit of a breakthrough performance.”

Nike’s advantage comes from decades of racing innovation shaped by athletes.

From co-founder Bill Bowerman’s earliest handcrafted spikes to the original super shoes that redefined racing more than a decade ago, Nike has consistently pushed running innovation forward for more than 50 years. Today, that commitment continues through a race-day system built around athlete insight, scientific research and breakthrough technologies designed to improve running economy and help runners unlock new levels of performance.

Nike’s contemporary system of speed brings together proprietary Air Zoom platforms, advanced foams and engineered plates to deliver distinct solutions for different runners, goals and race-day experiences. The easy-to-understand footwear lineup solves athletes’ most pressing needs of comfort, confidence, efficiency and speed –– whether they’re training for their first, fastest or farthest race.

Follow Swoosh.Racing to see Nike’s race-day system of speed come to life.

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