Toyota Announces Ayushmann Khurrana as Brand Ambassador for All-New #UrbanCruiser

* True to the Urban Cruiser’s brand imagery of ‘Respect’, Ayushmann Khurrana aptly embodies the core values of its attributes of being unconventional yet aspirational

* Ayushmann Khurrana to help cement connect and appeal with young achievers for Toyota’s Youngest Urban SUV

* The belief that respect cannot be demanded; it must be earned is at the core of Toyota Urban Cruiser’s communication campaign

Toyota Kirloskar Motor (TKM) has announced leading Indian actor, singer and youth icon Mr. Ayushmann Khurrana as the Brand Ambassador for the all-new Toyota Urban Cruiser, ahead of the much-awaited launch, later this festive season. With the opening of bookings, Toyota’s Youngest Urban SUV, #UrbanCruiser, is garnering great response and admiration from customers across the country.

True to the brand imagery of ‘Respect’, Mr. Ayushmann Khurrana is a personality who embodies the core value of the Toyota Urban Cruiser’s attributes of being unconventional yet aspirational. Having made his mark at a young age, he is known for his bold and experimental choices.

Sharing his thoughts on the announcement, Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “Mr. Ayushmann Khurrana is an exemplar of a self-made actor, someone who is extremely versatile and respected by critics and audience alike. His story is an inspiration to many young people and resonates the spirit of the all-new Urban Cruiser. Toyota as a brand has a similar story – we are one of the largest, most respected automobile companies in the world constantly pushing the boundaries. We are innovative and introduce products and services that are relevant, valuable and truly connects with our customers. The all-new Urban Cruiser is one such offering for those who aspire to own a Toyota SUV at an early stage in their lives.

We are extremely delighted to announce Mr. Ayushmann Khurrana as our brand ambassador. We are confident that with this association, we will be able to connect with the customers, especially the young, across the nook and corners of the country,” he concluded.

Talking about this association with Toyota Urban Cruiser, Mr. Ayushmann Khurrana said, “When people ask me about my journey, the love and respect I have earned in the entertainment industry, I always say ‘Respect is simply an outcome of what I have done’. Therefore, I love the idea of ‘respect’ being the mantra of the Urban Cruiser. I am thrilled to be associated with Toyota Urban Cruiser and look forward to sharing more details about the young urban SUV”.

Mr. Ayushmann Khurrana will campaign for the Toyota Urban Cruiser through various electronic and print communications. This will be a part of TKM’s overall marketing strategy for this year, aimed at endearing Brand Toyota to young achievers. The belief that respect cannot be demanded; it must be earned is at the core of Toyota Urban Cruiser’s communication campaign.

Meitra Hospital Initiates Breakthrough Procedure in the Treatment of Calcific Blocks in Coronary Arteries

Meitra Hospital registered yet another landmark in its effort to provide quality care when its team of cardiologists  headed by Dr. Ali Faizal and Dr. Asishkumar Mandalay at the Centre for Heart and Vascular Care, successfully performed Intravascular Lithotripsy (IVL) for a 72year female patient. The patient was diagnosed with severe calcific blocks in the coronary arteries. IVL is a more recent advancement in the treatment of such complex blocks and is rated as the best and safest amongst various coronary plaque calcium modification techniques currently available.

“Coronary artery bypass graft surgery was the only option available for various kinds of complex calcific coronary blocks, a few years back. But thanks to technological advancements and research, we have more effective ways of managing such blocks. IVL is not an alternative to coronary artery bypass graft surgery, but is indeed a boon to those who suffer from complex calcific coronary blocks and are at cross roads. It is particularly safe for high risk patients with life threatening co-morbidities”, commented Dr Ali Faizal,Advisor of Centre for Heart & Vascular Care and Director of Meitra Hospital, Kozhikode. 

“The patient was brought to the hospital with chest pain and was found to have severe calcific coronary artery disease. In addition, she had multiple co-morbidities and other unfavorable conditions that would have put her at risk had we taken the route of coronary artery bypass graft surgery. The treating team after much deliberation chose to use IVL technique which is a safer option,” informed Dr Asishkumar Mandalay, Chairman and Head of Department, Cardiology.

IVL entails maneuvering of a balloon catheter to reach the site of the complex calcific block. This is followed by delivery of 'Shockwaves' which are modified sound waves in fixed pulses resulting in modification of the coronary plaque calcium. A maximum of 80 pulses can be delivered in a single sitting. 

The team of experts in cardiology department at Meitra Hospital has dealt with a range of complex situations successfully since its inception. They have a very good track record of addressing complex calcific blocks by utilizing various methods like rotational atherectomy (Rotablation). Each method has its advantages and disadvantages. The 'shockwave intravascular lithotripsy technique' to treat problematic calcific coronary artery disease is a latest addition to its repertoire.

Lincode Announces Partnership with Mahara Automation for AI and IoT Solutions

Lincode is pleased to announce a partnership with Mahara Automation, a celebrated distributor of Industry 4.0 solutions.  Mahara Automation will have access to Lincode’s AI and IIoT solutions.

Having 3 years of extensive experience in distributing robust Industry 4.0 technologies, particularly to the Electronics Industry and Sheet Metal Industry, Mahara Automation is the industry’s go-to agency and has a reputation of performing for their selling partners and suppliers.                                                

Rajesh Iyengar, CEO, Lincode Labs, said: “Our objective is not just to build a robust industry 4.0 technology but to ensure it reaches the manufacturers who are looking for just the right solution to proliferate their manufacturing process so we chose Mahara Automation as our distributor.  We trust their distribution process and are certain they will make our solution reach the right customer at the right time.”

Mahara Automation is the industry’s go-to agency and has a reputation of performing for their selling partners and suppliers. “The need for powerful technologies such as AI and Automation is ever-growing. While manufacturers are looking for solutions that can scale up the overall manufacturing process, companies like Lincode have just the perfect solution for them. We are the link between manufacturers and service providers.” said Ramesh Adahallikar, Director Sales, Mahara Automation.    

Mahara Automation has purchased about 50 licenses upfront to stock and sell. “We are glad to partner with Lincode. As distributors, we very well understand the latest requirements of the manufacturing industry. Lincode’s AI-backed solutions are ideal for Industry 4.0. This product needs to reach the manufacturing industry and we are confident in our distribution channel.” he added.

In Its 100th Year, Harpic Highlights Importance of Cleaning and Disinfection in India

* Harpic launches two new campaigns with Akshay Kumar

* The new campaigns highlight the disinfection efficacy of its products including against the Covid-19 virus

* Campaigns aim to educate its consumers on the need to disinfect toilets and bathrooms

For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades.

Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner have been tested by internationally accredited external laboratories and have been proven to effectively kill >99.9% germs and the Sars-Cov-2 (Covid-19) virus when used undiluted.

Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behavior change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected.

Harpic’s range of Toilet and Bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid-19 virus while being extremely water efficient vs commonly used detergents.”

Akshay Kumar, Actor as the brand advocate commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation. During the ongoing pandemic, where everyone is aware of the need to wash hands, disinfect floors and surfaces, cleaning toilets & bathrooms that can have illness causing germs is equally important. I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”

Dr. Skand Saksena, Director R&D, RB Hygiene, South Asia highlighted, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”

Avon Launches New Brands Campaign Across the Indian Market

 

* Highlights new positioning that reflects the Avon of today and its purpose to transform women’s lives for the better

* New brand identity to roll out globally across all markets to mark Avon’s 135th birthday

Beauty company Avon has launched a new brand campaign, ‘Watch Me Now’ calling on people to reconsider their views of the iconic company. Avon, which has been transforming women’s lives by doing beauty differently, has evolved its positioning to better reflect the Avon of today – an innovative, bold and inclusive beauty brand. 

Launched to coincide with Avon’s 135th birthday, ‘Watch Me Now’ is a testimony to Avon’s heritage

as a purpose-driven company – using the power of beauty to create opportunities for people to earn on their own terms, and support causes including domestic abuse and breast cancer for more than a century. It celebrates the success of the underdog and highlights the unexpected and underestimated aspects of the Avon brand, its people, activism, and products - for which Avon has been granted more than 750 patents and 300 awards.

‘Watch Me Now’ includes a new visual identity and update to the Avon logo, the first in decades, as well as a bolder more confident tone of voice that is more relevant for the brand’s millions of beauty advisors and customers today. The new logo has already begun appearing on products and brochures and includes reference to the curves of the original 1930s Avon logo, with the new colour gradient based on the curves of a woman’s face.

Speaking on the occasion, Angela Cretu, Avon CEO, said: “Watch Me Now signals the start of a new chapter for Avon. Avon has been doing beauty differently for 135 years and we aren’t stopping now – we’re just getting started. We are taking what we’ve learnt over the past 135 years about the power of relationships and social selling and applying that in today’s context - using new digital tools that enable our beauty advisors to earn flexibly today across their social platforms.

“We’re continuing to innovate and evolve, through investment in research, product development and people, to ensure beauty is democratic and accessible to all. And we will continue to speak out, drive change and positive impact on causes that affect women globally. The difference is that we are doing it in a more relevant, bold and confident way to Open Up Avon and grow our business.”

“Avon is committed to providing women with an identity of their own and the freedom to live their lives their way. Through the Watch Me Now campaign, Avon transforms itself as a dynamic, bold, modern and inclusive beauty company. It traces the journey of an individual from being beholden to the stereotype and supporting them to fight for issues that matter, such as gender-based violence and breast cancer. In India, we have been empowering women over 2 decades now and offering a flexible earning opportunity. More than 80 per cent of our sellers are women and each one of them have a story to tell. The Watch Me Now campaign brings to life the best of what the brand has always been and repositions it proudly in a way that calls to individuals and touches on collective concerns,” said Swati Jain, Marketing Director at Avon India.

In addition to this, we have also launched a digital film that brings out real life positive stories of women who have transformed themselves through experiential learning and mutual support.

With five million representatives in more than 50 markets globally, Avon has been accelerating its innovation and business transformation over the past 12 months – through increased digital tools and support for Representatives, as well as new patent-led products.

Link to the brand campaign video- https://www.youtube.com/watch?v=MNOAFKFPiJs

Netmagic Enhances its Managed Threat Detection Capabilities with IBM QRadar as a Service and SOC Support

Netmagic, an NTT Company, and a leading Managed Hosting and Multi-Cloud Hybrid IT solution provider in India has partnered with IBM to offer QRadar as a service bundled with 24X7 Security Operations Center (SOC) support. This helps businesses stay ahead of the ever-changing threat landscape while safeguarding them against unauthorized malicious activities in real-time.

Netmagic offers the QRadar service bundled with automation and orchestration capabilities, delivering a managed detection and response solution across networks, endpoints and cloud. With this multi-tenant service, enterprises will benefit from the flexibility of OPEX, pay as you use service that aligns directly with business goals. With minimal overheads on customer onboarding and no penalty on exit, this service offers the best TCO to customers.

Speaking about this, Nitin Mishra, Chief Product Officer, Netmagic (An NTT Company) said, “We are glad to collaborate with IBM to offer QRadar to further enhance our portfolio of comprehensive security services. This enables organizations to accelerate their digital journeys by helping them deliver use cases ranging from standard compliance to advanced threat management, with greater speed and accuracy.”

Lata Singh, Executive Director, Partner Ecosytem & CSI, IBM India/South Asia said, "The new normal has opened up additional avenues of Data & Application access leading to increased vulnerabilities & threat possibilities. Data Protection & Cybersecurity are core elements that are high on the agenda for clients in their digital transformation journey.  IBM’s collaboration with Netmagic provides enterprises a platform to secure their critical data & applications from malicious attacks. Enterprises can leverage this platform & accelerate their cloud adoption journey in a safe & secure environment. Netmagic will provide customers with a safe and advanced cybersecurity platform embedded with IBM Solutions."

Netmagic has a comprehensive managed security services approach to help customers counter threat vectors. The company takes into account all the four pillars of the security architecture – network, application, endpoint and data – to offer 360-degree coverage. This model is built to address next generation threats that silos of security products fail to provide and secures assets, users and data from lone rangers, hacktivists, cybercrime syndicates and nation sponsored cybercriminals.

Netmagic’s managed security services are enabled through their 24X7 SOC team staffed with certified and skilled resources to analyse and respond to security events. They also help customers protect their existing security investments by enabling support through the right mix of onsite and remote SOC teams. Their portfolio of services include:

* 24X7 Security monitoring, response and Analytics

* Managed Web Application Firewall

* Managed DDOS mitigation

* Web and Email threat prevention

* Anti-phishing & Antimalware protection

* Managed Intrusion prevention

* Shadow IT Exposure monitoring

* Managed Darknet and Deepweb monitoring

* Endpoint threat detection and response

* Privilege ID management

* Threat intelligence service

* Compromise assessments, Red team solutions

* Vulnerability assessments, vulnerability management and penetration tests

* Quantified cybersecurity posture assessment

About Netmagic

Netmagic, an NTT Company, is India’s leading Managed Hosting and Multi-Cloud Hybrid IT solution provider serving more than 2000 enterprises globally. Headquartered in Mumbai, Netmagic also delivers Remote Infrastructure Management (RIM) services to various enterprise customers globally across America, Europe and Asia-Pacific region. The Company was the first in India to launch services – Cloud Computing, Managed Security, Disaster Recovery-as-a-Service (DRaaS) and Software-Defined Storage. Netmagic has been recognized with 8 awards at the CIO Choice 2020, and 2 awards at the Datacenter Dynamics India 2019. 

About NTT Ltd.

NTT Ltd. is a leading global technology services company bringing together 28 brands including NTT Communications, Dimension Data and NTT Security. We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions. For us, intelligent means data driven, connected, digital, and secure. As a global ICT provider, we employ more than 40,000 people in a diverse and dynamic workplace that spans 57 countries, trading in 73 countries and delivering services in over 200 countries. Together we enable the connected future.

Feel the Blues! - Coolest Denim City of the Year Kicks Off at Phoenix Marketcity

* The Denim City kicked off from Saturday, 12th - 30th September 2020

* More than 30 popular Denim brands have come together to offer an amazing denim collection with fabulous offers and prizes.

Phoenix Marketcity, the ultimate Shopping destination in the town today launched the most awaited Denim City of the year! The Denim City at Phoenix Marketcity Bengaluru is an annual fete where more than 30 popular Denim brands come together to offer an amazing denim collection of 1000+ designs with fabulous offers and prizes. The Denim City kicks off. Ends on 30th September.  Another feat to the carnival is the Denim themed décor at the mall that just creates the right ambiance for the shopaholics! The Denim Clusters displayed at the mall from various brands shall showcase their new collection and offers. Few of the participating brands at Denim City are Jack & Jones, Rare Rabbit, USPA, GAP, ED Hardy, Forever New, Flying Machine, Only, Vero Moda and the likes. The exclusive event aims to promote Denim brands for its patrons.

Shopping at the Denim City gets more rewarding with INR 1cr worth prizes to be won on shopping, along with the entire mall on up-to 60 percent off. It is pouring deals at Phoenix Marketcity where one can shop for Rs. 10,000 or above and stand a chance to win grand prizes like Hyundai Creta Car, Harley Davidson Bike! 

This Festive season Phoenix Marketcity is also offering concierge services like the Curbside service for its customers who may want to shop at the mall at the comfort of their homes. Curbside service ensures comfort and convenience to consumers by offering a seamless retail experience designed with safety in mind. The Curbside pickup desk has been set up keeping in mind minimal interaction and trouble-free experience to get the shopping orders picked. Shopping enthusiasts can place their shopping orders through the Whatsapp application platform by just sending a ‘Hi’ on WhatsApp number +91 6366940002 where a personal shopper shall assist customers immediately. The service platform will direct customers to select merchandise and products from their catalogues or through assisted virtual shopping. Customers can shop from their favorite brands and make payments online while easily enquiring about timings and delivery with a chatbot to respond to frequently asked questions and connect with individual stores for brand related queries at the same time. The orders would be ready for a contactless Curbside pickup at an allotted time. Another modest initiative is Phoenix @ Doorsteps which is basically a home delivery service where customers will get their shopped bags delivered at their doorsteps.

Apart from this, Phoenix Marketcity has also introduced contactless parking and contactless dining to ensure minimal human interaction. Contactless Dining is a unique and safe dining experience which has minimized human contact by eliminating the use of high-touch elements at restaurants in the food court. This technology makes the entire process, from ordering to payment seamlessly digital.

To ensure safe shopping, the mall has been thoroughly sanitized, each customer and staff are mandatorily checked for temperature before entering. There are thermal scanners which scan the body temperature and sanitizing footwear mats at the entry points, frequent sanitization of touch points. In accordance with global guidelines, social distancing is mandatory, as will be wearing masks by both customers and staff throughout their stay at the mall. Sanitizers have been placed at multiple locations and customers are encouraged to use them regularly. Only a limited number of customers are allowed into the mall and inside lifts, escalators at a time. In a mall with 1 million sq ft area, social distancing is practiced at its best. Digital transactions are preferred over cash transactions.

With a host of safety initiatives, Phoenix Marketcity invites all its patrons to be a part of this splendid festival to shop their heart out.

About Phoenix Marketcity Bengaluru

Classified as a “Larger Lifestyle Engagement Destination”, Phoenix Marketcity Bengaluru offers visitors an array of unforgettable experiences. With its truly international look and feel, tastefully done interiors and the best of food, fashion, and entertainment from the world over, Phoenix remains ‘The’ destination for the premium discerning customers of the city as well expats. With over 300 stores, representing an exhaustive mix of International, National and Regional premium brands, the mall offers the most comprehensive and compelling lifestyle shopping experience in Bangalore. More than just a Mall, Phoenix Marketcity, Bengaluru is in fact a veritable melting pot of fascinating cultures, beautiful clothing, and high-end couture. It is a city within a city, an urban space where retail, entertainment and leisure offerings co-exist.