ROHM has developed a 2nd Generation terahertz (THz) wave oscillation device using semiconductor elements known as Resonant Tunneling Diodes (RTDs). ROHM is making the device available via the RTD-EVK-G2 Terahertz Wave Device Evaluation Kit, which includes a sample device, cable, and evaluation board. The kit enables companies and research institutions to evaluate THz wave oscillation and detection in a compact development environment.
Occupying the frequency region between radio waves and light, terahertz waves combine the penetrating properties of radio waves with the straight-line propagation of light. Because they exhibit unique absorption characteristics for polymers, moisture, and other substances, they are expected to be used in non-destructive testing without ionizing radiation, medical and healthcare applications, and high-resolution radar sensing. However, conventional terahertz systems require large equipment and high implementation costs, making it difficult for new companies and research institutions to enter the field or pursue commercialization.
Since the late 2000s, ROHM has engaged in joint research with the Institute of Science Tokyo, Osaka University, and many other universities and research institutions to develop THz wave oscillation and detection devices using RTDs. In 2024, ROHM began offering samples of 1st Generation products, achieving substantial downsizing and cost reduction compared with conventional methods.
To address the growing demand for improved signal quality in application development, ROHM has now developed a 2nd Generation terahertz wave oscillation device. The device maintains the same compact 0.5 × 0.5mm chip size as the 1st Generation product while adopting an internal structure that enables higher output power. As a result, output power has been increased to approximately 4 times that of the 1st Generation product, reaching a maximum of 40µW. The higher output power improves the detectability of THz waves after transmission through or reflection from target objects – making the device well suited for applications such as sensing and imaging that require high signal quality.
The device is mounted in the same 4.0 × 4.3mm PLCC package, maintaining the industry’s smallest* footprint. This enables evaluation environments to be built even in space-constrained settings. In addition, compared with other THz generation methods, the RTD approach generates less heat and consumes less power, reducing application development load at both companies and research institutions
*ROHM August 4, 2026 study
Sales of the RTD-EVK-G2 evaluation kit, which includes samples of the 2nd Generation wave oscillation device, are planned to begin in August 2026 at $3,300 per set (excluding tax). By enabling evaluation at a lower cost than other methods, the kit supports the development of a wide range of applications, including non-destructive testing; imaging and sensing in the medical and healthcare sectors; material identification; and moisture detection. ROHM will also continue sales of 1st Generation devices for applications that prioritize low power consumption. For further information, please contact a sales representative or visit the contact page on ROHM’s website. Purchase of the evaluation kit requires signing a non-disclosure agreement (NDA) with ROHM.
Going forward, ROHM will continue to expand the possibilities for THz wave application development and contribute to the early commercialization and real-world implementation of terahertz technology, accelerating its deployment across a broad range of industries.
Professor Safumi Suzuki, Laboratory for Future Interdisciplinary Research of Science and Technology, Institute of Integrated Research, Institute of Science Tokyo
“Terahertz waves are expected to be applied in a wide range of fields, including non-destructive testing, imaging and sensing, and wireless communications. At the same time, commercialization continues to face major challenges, such as the need for large-scale equipment and high implementation costs.
The RTD terahertz wave device developed through many years of joint research with ROHM is compact, power saving, and does not require cooling. It can also be introduced at low cost, helping companies and research institutions begin terahertz wave research.
With the launch of the 2nd Generation device featuring significantly improved oscillation output, I expect development of applications requiring higher signal quality to accelerate.”
Ken Nakahara, General Manager of ROHM Research & Development Center, ROHM Co., Ltd.
“With the launch of RTD-EVK-G2, we expect to make another major step forward toward the practical implementation of terahertz technology.
Feedback from users of the 1st Generation device revealed strong demand for higher-output devices. With this 2nd Generation product, we have succeeded in increasing oscillation output to approximately 4 times that of the 1st Generation device while maintaining a compact size, bringing us closer to meeting those needs.
Terahertz technology is steadily progressing toward real-world implementation. ROHM will continue working together with customers, partners, universities, research institutions, and government agencies to support the development of terahertz wave applications and contribute to the realization of a sustainable society.”
Support Information
ROHM is committed to supporting terahertz wave research and application development and offers a variety of support materials.
Combining the RTD-EVK-G2 Terahertz Wave Device Evaluation Kit with measurement tools such as Analog Discovery 3™ from Digilent (along with a computer and software) allows users to easily evaluate THz wave oscillation and detection. Both the device and evaluation board are compact, making it possible to build a research and development environment even in limited spaces. For more information, please contact a sales representative or visit the contact page on ROHM’s website.
Note: Analog Discovery 3™ is a trademark or registered trademark of Digilent, Inc
Professor Safumi Suzuki Profile
Doctor of Engineering, Professor at the Laboratory for Future Interdisciplinary Research of Science and
Technology, Institute of Integrated Research, Institute of Science Tokyo. His research focuses on the development of terahertz wave devices using Resonant Tunneling Diodes (RTDs).
• Career
March 2009 : Completed a doctoral program at the Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology
April 2009 : Assistant Professor, Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology
April 2014 : Associate Professor, Faculty of Engineering, Tokyo Institute of Technology
August 2024 : Professor, Laboratory for Future Interdisciplinary Research of Science and Technology, Institute of Innovative Research, Tokyo Institute of Technology
October 2024 : Professor, Laboratory for Future Interdisciplinary Research of Science and Technology, Institute of Integrated Research, Institute of Science Tokyo
Terminology
Resonant Tunneling Diode (RTD)
A semiconductor device used as a terahertz-wave source that offers advantages such as compact size, low power consumption, and room-temperature oscillation. Following extensive research and development with various universities and research institutions, ROHM has successfully achieved in-house production of RTD devices capable of efficient terahertz wave oscillation and detection.
PLCC
Short for Plastic Leaded Chip Carrier, a type of IC package used for semiconductor integrated circuits.
Other THz generation methods
Conventional methods for generating terahertz waves include ‘frequency multiplication,’ which converts an electrical signal into higher-order harmonic frequencies, and ‘photomixing,’ where two laser beams of different wavelengths are combined in a photomixer to generate a terahertz signal at their difference frequency. While effective, both approaches typically require costly, medium- to large-scale equipment, limiting their practicality for compact, cost-sensitive applications.
Tuesday, August 4, 2026
Monday, August 3, 2026
HDFC Bank Expands Saving Accounts Offerings With ‘Max For Seniors’ And ‘Max For Her’
HDFC Bank, India’s leading private sector bank, today launched two new savings accounts variants – ‘Max for Seniors’ and ‘Max for Her’, offering a host of tailored benefits for Senior Citizens and Women, respectively. These segmented product variants are being offered under the Bank’s flagship Savings Max account, one of the most preferred entry‑level savings accounts.
The recent PIB reports# indicate that India’s senior citizen population is projected to reach approximately 230 million by 2036, accounting for nearly 15% of the total population. Additionally, women currently hold 39.2% of all bank accounts, contributing to 39.7% of total deposits.
Max for Seniors and Max for Her have been designed to cater to the evolving needs of these customer segments and include several industry-first features such as cyber fraud cover, hospitalization cover up to Rs. 1 Lakh and many more.
Key benefits* presented under the new offerings are:
Within the Bank’s Premium Speciale Savings suite for Senior Citizens and Women, customers can also enjoy elevated benefits, including enhanced cyber cover, curated lifestyle privileges, and a range of added advantages designed to further enrich their overall banking experience.
The recent PIB reports# indicate that India’s senior citizen population is projected to reach approximately 230 million by 2036, accounting for nearly 15% of the total population. Additionally, women currently hold 39.2% of all bank accounts, contributing to 39.7% of total deposits.
Max for Seniors and Max for Her have been designed to cater to the evolving needs of these customer segments and include several industry-first features such as cyber fraud cover, hospitalization cover up to Rs. 1 Lakh and many more.
Key benefits* presented under the new offerings are:
Speaking on the new offering, Mr. Ashish Parthasarthy, Group Head – Branch Banking, Payments, Treasury, Liability Products, Marketing, Virtual Channels and Infrastructure, HDFC Bank said, “As lifestyles evolve and customer expectations shift, the Bank remains focused on addressing the unique needs of diverse customer segments through tailored, value-rich banking experiences. These new products reinforce our commitment to offering solutions that enhance security, convenience, and long-term financial well-being.”
Within the Bank’s Premium Speciale Savings suite for Senior Citizens and Women, customers can also enjoy elevated benefits, including enhanced cyber cover, curated lifestyle privileges, and a range of added advantages designed to further enrich their overall banking experience.
Hyatt Invites Diners To Savour Everyday Dining Moments Made With Love And Served With Rewards
Across India & Southwest Asia, there is growing appreciation for quality dining experiences that fit naturally into everyday life. A 2025 survey by Rakuten Insight on dining out habits in the region revealed that 54% of respondents dine out several times a week or more, reflecting the shift toward making dining in restaurants part of their regular routine. Beyond celebrations and special occasions, diners are increasingly seeking thoughtfully crafted meals, genuine hospitality and rewarding reasons to return.
Inspired by the care that goes into every Hyatt dining experience, Hyatt India & Southwest Asia introduces its food and beverage campaign, "Made With Love. Served With Rewards," at participating Hyatt restaurants and bars across India & Southwest Asia, inviting local diners, guests and World of Hyatt members to experience Hyatt restaurants and bars as destinations for everyday meals, casual gatherings and meaningful moments.
From August 1 to September 30, 2026, World of Hyatt members can earn 2X points on eligible food & beverage spend at participating Hyatt hotels and resorts across the region. Every meal brings members closer to rewards. Earn points where you can redeem a free standard room night for just 3000 points at a Category 1 hotel under World of Hyatt’s lowest redemption level.
At the heart of the campaign is the belief that the most memorable Hyatt dining experiences are shaped long before they reach the table. It starts with ingredients selected with care, traditions honoured with authenticity and the craftsmanship of Hyatt chefs who bring creativity, expertise and passion to every dish. Paired with thoughtful hospitality and care in every detail of service, these are the elements that shape the dining experiences guests know and love. Through Made With Love. Served With Rewards. Hyatt celebrates the people, stories and dedication behind every dish and drink.
Whether it is a solo lunch, a casual business meeting, a family dinner, after-work drinks or a spontaneous catch-up with friends, Hyatt restaurants and bars offer dining experiences that feel easy to choose, rewarding to revisit and thoughtfully crafted for the way people dine today.
"The best dining experiences stay with you long after the meal is over," said Tammy Ng, Vice President of Brand & Marketing, Hyatt Asia Pacific. "They are the result of countless thoughtful choices - from the ingredients selected and the stories behind a dish to the warmth of the welcome and the care behind every interaction. Through Made With Love. Served With Rewards., we are celebrating what makes Hyatt dining special while giving guests and World of Hyatt members even more reasons to return for the experiences they value most.”
Across Hyatt's portfolio in India, guests can discover a diverse range of culinary experiences that celebrate local flavours, regional traditions and global inspiration. Whether revisiting a favourite restaurant, exploring a new dining concept or gathering with family, friends or colleagues, guests can expect thoughtfully crafted experiences rooted in quality, authenticity and genuine hospitality.
To make those moments even more rewarding, World of Hyatt members can earn 2X points on eligible dining spend at participating Hyatt restaurants and bars in India & Southwest Asia until September 30, 2026. The offer is applicable to eligible dine-in and takeaway transactions with a minimum qualifying spend of US$10 (or the equivalent in local currency) per transaction. Members can earn up to 30,000 points on accumulated eligible spending during the campaign period, enough for up to five standard room nights at a Category 1 hotel on the Moderate redemption level or USD370 (or the equivalent in local currency) in dining and spa awards at participating locations worldwide, with no hotel stay required.
Guests and members are encouraged to follow #MadeWithLove #WorldOfHyatt #Hyatt #HyattRestaurantsandBars for updates and dining inspiration.
For more information: https://world.hyatt.com/content/gp/en/landing/hyattcomfortable-india.html
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in Hyatt’s Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunckhouse® Hotels and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts , Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 58 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaboration with American Airlines AAdvantage®. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and X.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2026, the Company's portfolio included more than 1,500 hotels and all-inclusive properties in 83 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX®, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatn Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid® Hotels & Resorts, Bahia Principe Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios®, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, visit www.hyatt.com.
Sonata Unveils ‘Summit’: A Design-Led Collection For A Generation That Dreams Bigger
Sonata announces the launch of Summit, its first deep design-inspired statement collection with the aim to provide premium designs at affordable prices to customers, bringing the extraordinary landscapes of Ladakh to life through seven distinctive timepieces. This men’s collection is crafted for a new generation of culturally tuned men driven by bold ambition, who dream bigger, aim higher and have the audacity to pursue what others might think impossible. Inspired by Ladakh’s dramatic peaks and striking contrasts, the collection translates unique facets of its landscape into contemporary, wearable statements. The Summit collection brings together the scale and spirit of the mountains with a distinctive design language for a generation of upstarts who dare to dream beyond convention, challenge the norms and go beyond imagination.
Pulak Narain, Brand Head - Sonata, Titan Company Limited, said, “As the brand expands its design vocabulary and enters a more elevated space, the Summit collection brings together a strong narrative and contemporary aesthetics to create a more aspirational expression of Sonata. The collection allows us to build on the spirit of the upstart that has always been central to the brand, while establishing a distinctive proposition rooted in design and a compelling story. With this collection, we are strengthening Sonata's relevance in the premium yet value conscious space. This launch is about shaping a new chapter for the brand and the way it is experienced by our consumers.”
From the golden embrace of the ranges and the imposing presence of the highest mountain peaks to serene monastery vistas, rugged brown barrens, golden dunes, expansive blue horizons and glaciers glowing after sunset, each watch captures a different essence from the region. Together, the collection reflects the spirit of a landscape shaped by extremes, where every ascent demands determination and every journey is defined by the pursuit of what lies beyond. With Summit, Sonata speaks to a generation driven by restless ambition and bold dreams, with the courage to push further, go higher and set out to create their own path, embodying the ‘Watch Out For Us’ spirit at every step.
Designed to move seamlessly across occasions, the collection brings together contemporary aesthetics and a compelling design story, creating timepieces that transition effortlessly from everyday moments to more elevated settings.
Priced between INR 4,500 - 5,500, the Summit collection is now available across Sonata stores, authorised retail outlets and leading e-commerce platforms, and online at www.sonatawatches.in.
Apparel Manufacturers Of India Is Back With ADVAIT 8.0 In Chennai
* ADVAIT 8.0 will see more than 220 brands participate this year
Apparel Manufacturers of India, one of India’s prominent and renowned apparel groups of manufacturers and traders, is back with the next edition of ADVAIT. ADVAIT 8.0 will be held in Chennai at RK Convention Centre, from 5th – 7th August, 2026.
The 3-day fair will see participation from more than 220 brands from across India, from key cities like Mumbai, Indore and Surat. ADVAIT continues to act as a confluence where brands across India gain access to the right market opportunities to showcase their collections, and buyers get filtered and verified manufacturers to buy from.
ADVAIT, which in Sanskrit means “one of a kind” or “unique”, was started by Apparel Manufacturers of India (AMI) in 2018, with the idea to strengthen the apparel community for better market and business opportunities. Today, AMI continues to grow and expand this property by bridging the gap among manufacturers, retailers, and MBOs.
The Indian apparel market is projected to reach USD 117.05 billion by 2034, and South India is a key market within it for value fashion retailers, as they target the untapped market. With an increase in favorable store economics and consumption patterns of consumers in this region, South India complements the value fashion chain and presents significant growth opportunities.
As the festive season sets in India, consumer sentiments change and demand for affordable clothing increases. ADVAIT 8.0 will showcase the upcoming festive collection from across brands. The trade fair continues to see high participation from retailers and MBO’s from South India as well as key international markets.
Speaking on the upcoming ADVAIT 8.0, Dharmesh Nandu, Founder of Apparel Manufacturers of India, said “We are delighted to announce the next edition of ADVAIT and are extremely excited. As the festive season approaches, this time we will be showcasing a lot of festive collections and latest trends to the buyers. South India’s evolving retail footprint, catalyzed by the rapid opening of major large format stores, presents exceptional growth opportunities This region holds great potential we look forward to catering this in the right manner.”
The event will be spread across the entire center of 1 lac sq. ft, providing brands ample stall space for display. Till date, AMI has held more than 50+ zonal and regional fairs across Southern India.
FarmerChat: Digital Green's AI Farming Assistant Crosses 10 Lakh Users In India, Smarter 2.0 Version Launched
Available in five languages, FarmerChat offers timely, context-aware guidance across a farmer's decisions, from crop and pest management to livestock care and weather, even in low-connectivity environments.
What FarmerChat is, and how it works
Smallholder farmers face a range of challenges that make their incomes highly volatile from one year to the next. Among the biggest is access to timely, contextual advice: the knowledge exists, but reaching it at the moment a decision must be made is hard. To help farmers navigate these everyday choices, Digital Green built FarmerChat, an AI-powered app that provides tailored advice for on-farm decisions. A conversational interface lets farmers ask questions by voice, photo or text — accommodating both low literacy and the reality that many field problems are easier to photograph than to name.
FarmerChat answers field-level questions across the farming cycle: crop planning, pest and disease management, livestock care, weather forecasts, and inputs. Rather than waiting for a farmer to think of a question, it surfaces the right guidance at the right time, aligned to crop stages, seasons and livestock growth.
Powering the assistant are fine-tuned language models, combined with Retrieval-Augmented Generation (RAG) and expert-validated datasets, and refined through reinforcement learning from human feedback (RLHF). Crucially, its outputs are not left unchecked: local agronomists and veterinarians regularly validate the responses farmers receive, feeding corrections back into the models — so answers stay grounded in verified agronomy rather than generic AI output. The result is guidance that is technically accurate, locally relevant, and actionable in the field.
For over 15 years, Digital Green pioneered a video-based advisory model: farmer-made videos screened at village group meetings, reaching millions of farmers across India. FarmerChat carries that legacy forward with AI: the same trusted, community-rooted advice, now delivered to each farmer directly, on demand, in their own language. More broadly, it shows how pairing AI with continuous farmer feedback and expert-validated knowledge can make trusted agricultural advisory cost-effective, scalable, and genuinely farmer-driven.
Reaching farmers at a fraction of the cost
FarmerChat marks a fundamental shift in the economics of agricultural extension. Traditional, in-person advisory can cost ~₹3,300 per farmer each year. Digital Green's video-based model brought that down sharply, and FarmerChat has reduced it further to ~₹33 per farmer a year, making it possible to reach far more farmers with quality advice than conventional systems ever could.
In India, FarmerChat has already answered over 30 lakh queries, with women making up around 45% of its users. Farmers are not just using the tool — they are acting on it: around 60% active users act on the advice they receive, and 91% report greater confidence in their farming decisions, according to a third-party evaluation by 60 Decibels.
FarmerChat 2.0: A redesign led by farmers
The rollout of FarmerChat's first version saw strong early adoption, with 67% of active users applying advice from the application, according to a third-party evaluation by IDinsight.
But farmers themselves pointed to the next step. Over the year, they moved away from typing their questions, choosing instead to speak to the assistant or photograph the problem in their field, and, notably, those who used the image feature proved significantly more likely to act on the advice. FarmerChat 2.0 locks these preferences into the design and moves the app away from waiting for a farmer to type a question. Suggested starter prompts — tailored to a farmer's crop, location and season — now surface the questions farmers should be asking based on where they are in the growing calendar.
Version 2.0 also introduces a simpler, clearer interface and advice that adapts to each farmer, through new advisory cards and an evolving farmer profile shaped by their crop, location, season and past questions.
The road ahead
Building on this momentum, Digital Green India aims to add another 35 lakh farmers to the platform by 2028 — deepening women farmers' participation, driving adoption of climate-smart practices, and improving household incomes.
"Everything in FarmerChat 2.0 came from listening to farmers. Through millions of interactions, they shared that they wanted advice suited to their crop, their season and their language, delivered the way they naturally communicate. The assistant was rebuilt around exactly that. But it is still evolving. The next step is the Agricultural AI Harness, an ecosystem foundation where trusted services for advisory, weather, markets and schemes plug in, powered by reasoning and memory that knows each farmer's context. One farmer, one trusted place, every service they need. And benchmarking quality rigorously, combining human-led feedback with automated evaluation, will continue so the advice a farmer receives only grows more accurate, relevant and trustworthy", said Nidhi Bhasin, CEO, Digital Green India.
About Digital Green India
Digital Green India is a social impact organisation that uses technology, data and community-led approaches to strengthen farmer livelihoods and enable inclusive development at the last mile. Founded in 2008, spun out of Microsoft Research, it has continued to innovate at the intersection of agriculture, technology and human-centred design — a journey that led to the deployment of FarmerChat, a multilingual AI-powered assistant delivering timely, contextual and hyperlocal guidance to farming communities.
To learn more, visit www.digitalgreentrust.org
Olive Hospitality Opens Four New Hotels, Enters North India With Gurugram Launch
Olive Hospitality, the hospitality platform of Embassy Group, today announced the opening of four new hotels across Hyderabad, Gurugram, Visakhapatnam and Bengaluru. The launches add 165 operational keys to the portfolio, taking the company’s operating footprint to 67 hotels while marking Olive’s entry into North India through its first property in Gurugram.
With these openings, Olive now operates 67 hotels comprising 2,599 keys, while its signed portfolio has grown to 142 properties representing 5,641 keys across 24 cities. The latest additions reflect Olive’s continued focus on building density within India’s strongest commercial corridors while selectively expanding into new markets with long-term demand fundamentals.
The Gurugram opening represents an important milestone for the company as Olive enters North India for the first time. Located close to Golf Course Extension Road and Cyber City, the property establishes a strategic foothold in one of India’s largest corporate markets and provides a platform for future expansion across the NCR region.
The newly launched hotels are strategically located within some of India’s fastest-growing commercial ecosystems:
Olive Hi-Tech City strengthens the company’s presence in Hyderabad’s technology corridor, with convenient access to HITEC City, Madhapur, Gachibowli and the Financial District.
Olive Gurugram establishes Olive’s first presence in North India, serving one of the country’s largest business and corporate travel markets.
Olive JP Nagar further consolidates Olive’s footprint in Bengaluru, with excellent metro connectivity and proximity to the Bannerghatta Road business corridor.
Olive Visakhapatnam expands the brand into one of Andhra Pradesh’s thriving business, healthcare and tourism destinations.
Commenting on the expansion, Kahraman Yigit, Co-founder and CEO, Olive Hospitality, said:
“These openings represent another important milestone in our journey and reflect the commitment of our team, our owners and our partners. Following the successful launch of India’s first Spark by Hilton hotels earlier this year, it’s encouraging to see our multi-brand platform continue to execute across different markets and customer segments.”
He added, “While our first opening in Gurugram marks an exciting step into North India, our broader strategy remains consistent. We will continue to grow thoughtfully in India’s strongest business corridors, focusing on markets where we believe we can create long-term value for both our hotel owners and our guests. As we scale, our priority remains building a technology-enabled operating platform that combines operational excellence with a consistently high-quality guest experience.”
These openings build on Olive Hospitality’s momentum during the first half of the year, including the successful launch of India’s first Spark by Hilton hotels in Bengaluru and Goa. Together, they continue Olive’s evolution into a multi-brand hospitality platform spanning Olive Hotels, Spark by Hilton and Open Hotels. As the portfolio grows, the company remains focused on disciplined execution, operational excellence and creating long-term value for its owners, partners and guests.
About Olive Hospitality
Introduced in 2019, Olive Hospitality is the hospitality platform of Embassy Group, one of India’s leading real estate developers. Olive is a multi-brand, tech-enabled operating platform with integrated capabilities across hotel management, design, and technology. Its portfolio spans 126 hotels across 22 cities in India, comprising 5,079 keys, of which 2,334 keys are operational. The platform’s rapid expansion reflects its growing presence across both established and emerging markets. Its brand portfolio includes Olive Hotel, Spark by Hilton, and Open Hotels, catering to the evolving needs of India’s premium economy segment. With a vision to organise and institutionalise the accommodation market in India and beyond, Olive aims to build India’s largest hospitality company through a scalable, asset-light model.
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