Monday, April 6, 2026

The Federation of Automobile Dealers Associations (FADA) Released Vehicle Retail Data For March'26 And FY 2025-26


FY’26 Auto Retail

Reflecting on FY 2025-26 Auto Retail performance, FADA President Mr. C S Vigneshwar said: “FY 2025-26 has been a landmark year for Indian auto retail — delivering an all-time high of 2,96,71,064 units with a broad-based 13.30% YoY growth that saw five of six vehicle categories set new annual records. This is not just a number — it represents the industry approaching the 3-crore mark, a milestone that would have seemed distant just two years ago. What makes this year particularly significant is that the growth was structurally sound, underpinned by improving affordability, widening mobility demand across urban and rural India, and a diversifying powertrain mix.

The year, however, was not linear. The first five months — April through August — were a period of measured momentum, with monthly growth ranging between 2% and 5% as the market navigated residual caution from the previous year’s sluggish inventory cycle, selective financing constraints, and consumer wait-and-watch behaviour in anticipation of policy clarity. During this phase, enquiries remained tentative, conversions stayed uneven, and the dealer community exercised understandable restraint.

The turning point arrived in September with the implementation of GST 2.0. The rate rationalisation — which meaningfully reduced the effective tax burden on mass-segment two-wheelers, small cars, three-wheelers, and select commercial categories — improved real affordability at a time when the consumer was already positioned to respond. From September onwards, we witnessed a clear inflection: the festive convergence of Navratri and Diwali in October delivered an all-time record monthly retail of over 40 lakh units, and the momentum carried through the remainder of the year. January, February, and March 2026 each registered strong double-digit YoY growth, validating that the upshift was not merely festive but structural.

Category-wise, Two-Wheelers reclaimed their pre-COVID peak, retailing over 2.14 crore units and growing 13.40% — a recovery that had been long awaited and was finally unlocked by the combination of GST-led affordability, improved rural cash flows, and a broadening product portfolio that catered to both entry-level and aspirational segments. Passenger Vehicles crossed the 47-lakh mark for the first time, growing 13.00%, supported by a rich new-model pipeline, steady urbanisation, and the sustained shift towards SUVs and alternative powertrains. Tractors were the year’s standout performer, crossing 10 lakh retail units for the first time in history at 18.95% growth — a direct reflection of an excellent monsoon, strong rabi sowing, and improving farm economics. Commercial Vehicles recorded best ever figures and above the 10-lakh mark for the first time at 11.74% growth, led by infrastructure-driven freight demand and a particularly strong MCV sub-segment. Three-Wheelers set their third consecutive annual record at 11.68% growth, with the EV transition now accounting for over 60% of the segment’s retail. Construction Equipment was the sole exception, declining 11.70% as project-level delays and a high base weighed on volumes.

The powertrain transition deepened through the year. EV share improved in every major category — 2W EV rose to 6.54%, PV EV rose to 4.25%, and CV EV nearly doubled to 1.83%. CNG strengthened its foothold in PVs at 21.98% and in CVs at 11.79%. The total EV retail for the year stood at 24.52 lakh units, a 24.63% expansion, signalling that the transition is no longer directional but substantive.

On the demand-side, rural India continued to narrow the gap with urban markets. For FY’26, total rural retail grew 13.05% against 13.62% in urban — a near-parity that reflects the expanding aspirational footprint of auto retail in the hinterland, aided by better rural incomes, improving road connectivity, and increasing last-mile mobility needs. Within PVs, rural demand outpaced urban meaningfully at 17.12% versus 10.43%.

Inventory management improved significantly through the year. PV stock, which had been a sustained concern through FY’25 and the early months of FY’26, corrected from over 50 days to approximately 28 days by March — the healthiest reading in recent memory. This correction owed itself to more disciplined dispatches, stronger retail pull, and a conscious effort by the dealer-OEM ecosystem to align wholesale more closely with ground demand.

The year also saw an improvement in financing sentiment after a sluggish first half. Post-GST 2.0, as consumer confidence improved and ticket sizes became more accessible, financier appetite widened — reflected in improving disbursement rates and more competitive loan products, particularly in the mass 2W and small-car segments.

In sum, FY’26 closes as a year of vindication for the India growth story in auto retail — where the right policy intervention, coupled with an improving macro backdrop and a confident consumer, delivered record volumes and set the stage for the next phase of structural expansion.”

Mar’26 Auto Retail

Reflecting on March 2026 Auto Retail performance, FADA President Mr. C S Vigneshwar said: “March 2026 was an emphatic close to a landmark financial year. The industry retailed 26,92,449 vehicles — the highest-ever March in FADA’s records — posting a 25.28% YoY growth that was both broad-based and meaningful across categories. More than the headline number, what stands out is the quality of this close: it was driven by genuine retail pull rather than channel push, backed by enquiry conversion, healthy walk-in trends, and sustained consumer engagement right through the month.

Two-Wheelers led the charge with 19,51,006 units retailed (+28.68% YoY), the second-highest March ever recorded. Demand was broad-based across both urban and rural markets — urban grew 28.84% and rural 28.57% — reflecting a convergence that is increasingly characteristic of the post-GST 2.0 phase. The EV share in 2W surged to 9.79%, the highest monthly reading yet, suggesting that the electric transition in this segment is approaching a critical mass, particularly in urban and semi-urban markets where total cost of ownership is becoming the decisive factor.

Passenger Vehicles posted a record March at 4,40,144 units (+21.48% YoY), with rural PV growth once again outpacing urban at 26.48% versus 18.46%. The channel was in a markedly healthier position than the same month last year — inventory at approximately 28 days compared to over 50 days a year ago, and aged stock well within manageable levels. The fuel mix continued to evolve: CNG share in PVs rose to 23.76%, EV share improved to 5.11%, and petrol share moderated further — a structural shift that reflects both supply-side product expansion and demand-side consumer preference.

Commercial Vehicles closed at 1,02,536 units (+15.12% YoY). While the momentum was steady, it was the MCV sub-segment that stood out with 25.50% growth, supported by infrastructure-linked goods movement and school-bus demand. LCVs grew 11.99% and HCVs 18.55%, indicating that the growth was participatory across sub-segments. Notably, CV EV share improved to 2.40% in March — more than double the year-ago level — signalling early but visible adoption in the load segment.

The urban-rural dynamic in March was noteworthy — total rural retail grew 26.49% compared to 23.82% in urban, making March one of the rare months where rural growth decisively exceeded urban growth across most major categories. This is a validation of the widening geographic spread of auto retail demand in India and the role that improved rural incomes, better connectivity, and expanding personal mobility are playing in shaping the market.

Overall, March 2026 closed the financial year on a note of strength and quality — not an isolated surge but a fitting culmination of the demand trajectory that has been building since September 2025.”

Near-Term Outlook (April’26)

Looking ahead to April’26, the near-term demand environment remains broadly constructive, though it enters a phase of measured transition after a strong year-end. Our survey indicates 50.56% of dealers expecting growth in April, with 40.15% expecting flat performance — a reading that reflects not pessimism but the natural recalibration that follows a record-setting March.

Seasonal factors will shape the month — April marks the start of a new financial year, which traditionally brings a brief reset as OEM schemes adjust, fresh inventory arrives, and the consumer re-calibrates post year-end purchase urgency. The marriage season should support demand in select northern and western markets, while Akshaya Tritiya in certain regions will provide an additional buying trigger.

The broader operating environment is, however, clouded by the West Asia situation. Our survey reveals that 53.2% of dealers have experienced some form of supply or dispatch disruption linked to the ongoing conflict, with 17.1% reporting significant delays of three or more weeks. While the impact has been most pronounced in the CV segment, PV and 2W dealers have also flagged selective variant-level delays. We are watching this closely.

On the fuel-price front, 36.5% of dealers report that rising or expected fuel prices are moderately to significantly affecting customer purchase decisions. This is a real friction point that bears monitoring — not because it will derail demand, but because it can elongate decision cycles and shift customer preference further toward CNG and EV options.

The positive side: credit conditions remain stable. An overwhelming 72.5% of dealers report no change in financing terms in the last 30 days — a material comfort given the external uncertainty. Liquidity at the dealer level is adequate, with 51.30% reporting good liquidity and 40.15% neutral. This suggests the system is not under financial stress even as caution rises on the demand side.

On balance, April should deliver steady performance — potentially softer than March on account of base and seasonality, but supported by residual momentum, a reasonably healthy pipeline, and stable financial conditions. The key variable will be the trajectory of the West Asia situation and its pass-through to fuel prices, supply availability, and overall consumer confidence.

FADA hence remains constructively cautious — structurally optimistic but operationally watchful for the near-term.

Next 3 Months Outlook (Apr-May-June’26)

Looking at the Apr–Jun’26 period, the retail outlook remains cautiously positive. Our survey shows 49.81% of dealers expecting growth, with 40.52% expecting flat performance and 9.67% anticipating de-growth — a distribution that reflects awareness of near-term headwinds even as the underlying structural demand remains intact.

When asked about FY’27 as a whole, confidence improves meaningfully — 74.72% of dealers expect growth, with the consensus clustering in the 3–7% band. This suggests that the dealer community views the current uncertainty as transitional rather than structural, and that the medium-term India demand story remains well-anchored.

Demand over the next three months will be shaped by several cross-currents. On the positive side, the marriage season will support retail in the northern belt through May, new model launches — particularly in the PV and 2W segments — will sustain enquiry pipelines, and the residual benefit of GST 2.0-led affordability should continue to support conversions. The rabi harvest, which is largely complete, should improve hinterland cash flows and sustain rural demand in the near term. Weather conditions — with the IMD forecasting normal-to-slightly-below-normal April temperatures — should support agricultural sentiment and mobility demand.

On the risk side, three factors dominate dealer concerns. The most cited risk (40.5%) is overall economic slowdown and consumer sentiment decline — a macro concern that reflects the cascading effects of geopolitical uncertainty on consumer confidence. The second-most cited risk (30.5%) is OEM supply disruption and model unavailability, a direct consequence of the West Asia conflict’s impact on global logistics, component supplies, and production schedules. The third risk (14.9%) is rising fuel prices dampening demand — a factor that has both direct and indirect effects on purchase urgency and operating economics, particularly in the CV and 2W segments.

The accelerating interest in EV and CNG vehicles — reported by 56.9% of dealers — is an important structural signal within this environment. Elevated fuel price concerns appear to be catalysing, rather than dampening, the powertrain shift, with customers increasingly factoring total cost of ownership into purchase decisions.

Overall, we expect Q1 FY’27 to be a period of moderate but healthy growth, with the sector normalising after the sharp re-rating of H2 FY’26. The structural demand drivers — urbanisation, rising incomes, rural mobility expansion, and electrification — remain firmly in place. The near-term risk lies in the speed and severity with which the West Asia situation evolves and transmits to fuel prices, supply chains, and broader consumer sentiment. Responsible pricing, disciplined inventory, timely supply, and sharper finance turnaround times will be the operational levers that differentiate performance in the months ahead.

FADA hence remains constructively cautious — structurally optimistic but operationally watchful for the next three months.

Key Findings from our Online Members Survey

Liquidity

Good 51.30%

Neutral 40.15%

Bad 08.55%

Sentiment

Neutral 54.65%

Good 36.06%

Bad 09.29%

Expectation from April’26

Growth 50.56%

Flat 40.15%

De-growth 09.29%

Expectation in next 3 months (Apr-May-June’26)

Growth 49.81%

Flat 40.52%

De-growth 09.67%

Expectation in FY’27

Growth 74.72%

Flat 21.93%

De-growth 03.35%

From India To The World: TVS Are GP Completes First International Season

Building on over four decades of racing excellence, TVS Racing today successfully concluded the first international season of the TVS Apache Racing Experience (ARE) GP International 2025-26. Curated as a customer-first premium racing platform, TVS ARE GP embodies the Apache brand’s “Racing DNA Unleashed” ethos and is designed to democratize motorsports by enabling passionate TVS Apache owners to experience structured, competitive racing in a safe and professional environment. Since its inception in 2007, the platform has engaged over 4,000 customers.

Spanning June 2025 to March 2026, the inaugural international season was conducted across India, Mexico, Colombia and Nepal, engaging over 1100 participants in more than 20 cities. The season culminated in a grand finale at the iconic Madras International Circuit (MIC), Chennai, where 60 finalists competed alongside 45 media riders, in the presence of over 500 racing enthusiasts and customers.

At its core, TVS ARE GP is built to democratize motorsports, creating an inclusive, performance-driven ecosystem that nurtures talent across skill levels and genders. Guided by TVS Racing champions, participants undergo structured on-track training focused on braking techniques, cornering precision, racing body language, race discipline and track manners. This enables them to evolve from enthusiasts to confident, responsible and capable racers.

Customer categories included TVS Apache RTR 160cc / RTR 180cc, TVS Apache 200cc and TVS Apache 310cc category, while dedicated media categories included - First ever Women’s category, Men’s and Expert categories – ensuring wider participation across genders and experience levels. This tiered structure enabled riders to progressively build their skills, evolving from foundational track training to competitive race craft in a controlled and professional environment.

Speaking on the successful completion of the inaugural international season, Vimal Sumbly, Head – Premium Business, TVS Motor Company said, “The successful completion of the first international season of TVS ARE GP marks a significant milestone in our journey to build a structured, customer-first racing ecosystem. For over four decades, TVS Racing has been at the forefront of developing grassroots motorsport in India. With platforms such as the TVS OMC and TVS ARE GP, we are creating a clear pathway for riders to experience professional training and competitive racing in a safe and structured environment. The expansion of TVS ARE GP beyond India reflects our commitment to taking this ecosystem global while continuing to nurture the next generation of racing talent.”

Top performers of the championship were rewarded with a host of exclusive experiences:

Category

Winner

1st Runner-up

2nd Runner-up

MotoGP Experience

All-expenses-paid trip to MotoGP (Asia)

MotoGP (Asia) tickets + 2-night hotel stay

MotoGP (Asia) tickets

Racing Opportunity

Wild card entry for 2 rounds of TVS OMC (RR 310)

Wild card entry for 1 round of TVS OMC (RR 310)

—

Merchandise

Petronas TVS Racing official merchandise

Petronas TVS Racing official merchandise

Petronas TVS Racing official merchandise

Factory Visit

All-expenses-paid TVS Racing factory visit

All-expenses-paid TVS Racing factory visit

All-expenses-paid TVS Racing factory visit

Riding Experiences

Access to 2 marquee rides, 1 chapter ride & TVS MotoSoul

Access to 1 chapter ride & TVS MotoSoul

Access to TVS MotoSoul



PNB Marathon Theme Soldierathon 2026 Unities More Than 27000 Runners Under Fit India Movement

* A Tribute To Indian Armed Forces

* Chief Guests Hon’ble Governor of Mizoram General Vijay Kumar Singh PVSM, AVSM, YSM, ADC; Admiral Dinesh Kumar Tripathi, PVSM, AVSM, NM, Chief of the Naval Staff, Shri M. Nagaraju, IAS, Secretary, DFS and Shri Ashok Chandra, MD&CEO of the bank flagged off the marathon ~

Punjab National Bank (PNB), the nation’s leading public sector bank, witnessed an overwhelming nationwide response to PNB Soldierathon 2026, drawing participation from diverse running communities, Army groups, and fitness enthusiasts. Emerging as one of India’s largest running events, the marathon reflects the country’s growing culture of fitness and national unity. Organised in association with the Indian Armed Forces under the theme “Run with Soldiers – Run for Soldiers,” the event brought together over 27,000 participants including soldiers, athletes, fitness enthusiasts, PNB employees, and citizens from all walks of life along with the active involvement of 1500+ volunteers, uniting India’s pride and passion on a single platform.

The marathon was ceremonially flagged off at Jawaharlal Nehru Stadium, New Delhi, by Chief Guests Hon’ble Governor of Mizoram General Vijay Kumar Singh PVSM, AVSM, YSM, ADC; Admiral Dinesh Kumar Tripathi, PVSM, AVSM, NM, Chief of the Naval Staff; Sh. M. Nagaraju, IAS, Secretary, DFS; Sh. Ashok Chandra (PNB MD & CEO), and senior management of PNB.

Commending PNB on its initiative, Hon’ble Governor of Mizoram General Vijay Kumar Singh PVSM, AVSM, YSM, ADC said, “This event, organised by PNB in association with Soldierathon and Fitistan, has been a tremendous success, with a remarkable turnout of over 27,000 participants. PNB truly deserves credit for executing such a large-scale initiative. It is encouraging to see a leading bank actively promote sports and fitness, sending a strong and positive message about health, discipline, and community engagement to the wider public.”

Admiral Dinesh Kumar Tripathi, PVSM, AVSM, NM, Chief of the Naval Staff added, “Events like these not only promote fitness and discipline but also serve as a powerful tribute to the unwavering courage and sacrifice of our Armed Forces. It is heartening to see citizens come together in such large numbers, embodying the spirit of unity, resilience, and national pride.”

Shri M. Nagaraju, IAS, Secretary, DFS highlighted, “Initiatives such PNB Soldierathon 2026 significantly contribute to building national consciousness, encouraging a culture of fitness, and deepening the civil-military connect.”

Shri Ashok Chandra, MD & CEO, PNB, said: “Founded by freedom fighter Lala Lajpat Rai, PNB remains dedicated to service and nation-building. The PNB Soldierathon reflects this commitment, bringing our community together to pay tribute to the courage and selflessness of our Armed Forces.”

Under the open category, Satyam secured first place in the men’s 21.1K race, while Neeta Rani won the women’s category. In the 10K run, Gaurav won the men’s category, and Sanjana Singh led the women’s category.

Following the success of the first edition of the half marathon in 2025, which focused on cyber security, this year’s edition—organised to mark the Bank’s 132nd Foundation Day—was dedicated to the Armed Forces and commemorated the success of Operation Sindoor, symbolising the indomitable courage, resilience, and unwavering dedication of our brave soldiers.

Aligned with the Hon’ble Prime Minister’s nationwide Fit India Movement, PNB Soldierathon 2026 further reinforced the Bank’s commitment to promoting fitness, national pride, and collective well-being. To further expand the reach of its flagship half marathon to a true pan-India scale, PNB successfully organized a Virtual Marathon engaging employees across various verticals and branches, reinforcing the spirit of “One Team, One Marathon.  

Saturday, April 4, 2026

YES Bank Announces The Appointment Of Mr. S. Anantharaman As New Chief Risk Officer

YES BANK announced the appointment of Mr. S. Anantharaman as Chief Risk Officer (CRO). Mr. Anantharaman will lead the Bank's enterprise-wide risk framework, overseeing Credit Policy, Operational & Enterprise Risk, Market Risk, Information Security, Model Governance, Data Analytics, Data Privacy & Protection.

Mr. Anantharaman brings over three decades of experience in banking and financial services space. He has deep expertise in enterprise risk management, credit strategy, portfolio quality management, fraud risk and regulatory governance across large financial institutions. He is a Chartered Accountant (ACA) and Chartered Financial Analyst (CFA).

Mr. Anantharaman joins YES BANK from Jio Financial Services where he served as Group Chief Risk Officer. At Jio Financial Services he built the group-wide risk management architecture from the ground up across lending, payments, insurance broking, and asset management.

Prior to that, Mr. Anantharaman served as Chief Risk Officer at Bank of Baroda where he drove significant improvements in asset quality and portfolio resilience while strengthening the bank’s overall risk management framework. He has also held senior leadership roles at HDFC Bank and L&T Finance Holdings, where he led large corporate and retail credit portfolios and implemented advanced data-driven risk management frameworks.

About YES BANK

YES BANK is one of the leading new generation private sector banks in India, headquartered in Mumbai. The Bank offers a wide range of banking services such as Corporate & Institutional Banking, Retail Banking, MSME, Transaction Banking and Treasury. The BANK has over 1300 branches, 200+ Business Correspondent Banking Outlets (BCBOs) and more than 1350 ATMs (including CRMs and BNAs) spanning across 300 districts of India. YES BANK operates an International Banking Unit (IBU) at GIFT City and also has a Representative Office in Abu Dhabi, strengthening its cross-border capabilities.

YES Securities, the wholly owned subsidiary of the BANK provides a wide range of broking and investment products to Retail, HNI, and Institutional clients.

YES Foundation, the CSR arm of YES BANK drives social impact agenda across areas such as livelihoods, education, skilling, sustainability and community development, reinforcing its commitment to responsible and inclusive banking.

For more information, visit the Bank’s website at

http://www.yes.bank.in/.

Serentica Renewables Secures First Textile Sector Deal With 32 MW RE PPA With Sanathan Polycot

Serentica Renewables, a leading renewable energy provider in India, has signed a long-term Power Purchase Agreement (PPA) with Sanathan Polycot Private Limited (SPPL), a wholly owned subsidiary of Sanathan Textiles Limited, an integrated and diversified yarn manufacturer, with operations across three yarn segments – Polyester Filament Yarns, Cotton Yarns & Yarns for Technical Textiles.

As part of the agreement, a Special Purpose Vehicle (SPV) has been established to deliver 32 MW of hybrid, round-the-clock renewable energy. Sanathan will hold a 26% stake in the SPV, with the remaining stake held by Serentica Renewables.The project will be developed to supply clean and reliable power to Sanathan Polycot’s manufacturing facility in Punjab, ensuring uninterrupted operations while advancing its sustainability agenda.

This partnership enables Sanathan Polycot to secure dependable and cost-efficient green power, reduce emissions intensity of its operations, and gain long-term visibility on energy costs—supporting its broader sustainability ambitions.

Commenting on the partnership, Akshay Hiranandani, CEO, Serentica Renewables, said, “This partnership marks an important milestone as we extend our decarbonisation solutions to the textile sector which is an integral pillar of India’s manufacturing economy with evolving energy needs and sustainability priorities. At Serentica, we believe decarbonisation must be delivered without compromising on reliability or competitiveness. By providing round-the-clock renewable energy, we are enabling industries to transition to clean power seamlessly. Our collaboration with Sanathan Polycot reflects the growing momentum among industrial players to adopt sustainable energy solutions.”

This collaboration further strengthens Serentica’s position in delivering tailored clean energy solutions to energy intensive sectors with a growing portfolio across India’s industrial and manufacturing landscape.

Practitioners Given Practical Guidance As Landmark Sustainability Assurance Standard Takes Effect

Leading global accountancy bodies are examining the practical implications of estimates and forward-looking information in sustainability assurance assignments

Sustainability assurance professionals are entering a pivotal new phase in 2026, with a groundbreaking global standard for assuring climate, social and governance information for investors now coming into force.

As organisations increasingly rely on targets, transition plans and forward-looking disclosures to inform investors and other stakeholders, assurance over this information has become both more important and more complex.

To support the profession through this major shift, two leading global accountancy bodies have published a report to assist practitioners’ professional judgement when dealing with estimates and forward-looking information in sustainability assurance engagements.

Estimates and forward-looking information are central to sustainability reporting. Targets, transition plans, and projections now play a key role in informing decisions by investors and other stakeholders. At the same time, such information is inherently uncertain and dependent on professional judgement, assumptions and future events that may not be within an organisation’s control.

As sustainability reporting continues to evolve, so too does the need for credible, decision-useful assurance over this information. The introduction of ISSA 5000 General Requirements for Sustainability Assurance Engagements provides a global framework for assurance over sustainability information, including estimates and forward-looking information.

Applying this framework effectively requires careful professional judgement, particularly where evidence is forward-looking and outcomes cannot be verified at the reporting date.

A case study: Demystifying the assurance of estimates and forward-looking information in accordance with ISSA 5000 produced by ACCA (the Association of Chartered Certified Accountants) and CA ANZ (Chartered Accountants Australia and New Zealand) supports the application of that professional judgement in practice. It focuses on how assurance practitioners can respond to this inherent uncertainty in estimates and forward-looking information when performing engagements in accordance with ISSA 5000.

Antonis Diolas, Head of Audit and Assurance, Policy & Insights, ACCA said: ‘This report reinforces a critical distinction: assurance over such information relates to its preparation and disclosure, not to whether future outcomes will ultimately be achieved. Our work in this area underlines how the role of the accountant is being redefined.’

Amir Ghandar, Reporting and Assurance Leader, CA ANZ, said: ‘By bringing the requirements on estimates and forward-looking information together and grounding them in a practical case study, this report provides much needed guidance for assurance practitioners. Most importantly, it reinforces the central role of professional judgement in delivering assurance that users can actually rely on.’

The report takes the form of a case study focussing on how practitioners respond to identified risks, perform procedures appropriate to the level of assurance, whether limited or reasonable, and evaluate evidence and uncertainty.

It also highlights how issues identified in relation to the underlying estimates and forward-looking information may affect the overall assurance conclusion.

The report is the second part of a series exploring the application of ISSA 5000. The first was A case study: Demystifying materiality in accordance with ISSA 5000

About ACCA

We are ACCA (the Association of Chartered Certified Accountants), the only truly global professional accountancy body. Since we were founded in 1904, we’ve been breaking down barriers to the accountancy profession. Today we proudly support a diverse community of over 257,900 members and 530,100 future members in 180 countries.

We’re redefining accountancy. Our cutting-edge qualifications, continuous learning and insights are respected and valued by employers in every sector. They equip individuals with the business and finance expertise and ethical judgment to lead and drive sustainable value in organisations and economies worldwide.

Guided by our purpose and values, we’re leading the accountancy profession for a changed world. Partnering with policymakers, standard setters, the donor community, educators and other accountancy bodies, we’re strengthening and building a profession that focuses on people, planet and prosperity to create value for all.

Find out more at: www.accaglobal.com

About CA ANZ

Chartered Accountants Australia and New Zealand represents nearly 140,000 financial professionals, supporting them to make a difference to the businesses, organisations and communities in which they work and live. Chartered Accountants are known as Difference Makers. The depth and breadth of their expertise helps them to see the big picture and chart the best course of action.

www.charteredaccountantsanz.com 

BHIM Payments App Launches ‘Mahi Way’ Campaign, Reinforcing A Simple And Secure Way To Make Digital Payments

BHIM Payments App, the homegrown digital payments platform developed by NPCI BHIM Services Limited (NBSL), announced the launch of its ‘Mahi Way’ campaign. The campaign positions BHIM as a clear and dependable choice, enabling users to complete payments instantly. Reflecting India’s trust-led relationship with money, it emphasises on the convenient and safe payments offered by BHIM Payments app, building confidence in digital payments among people, including the new users.

The 360-degree campaign features legendary cricketer and brand ambassador Mahendra Singh Dhoni, whose calm and dependable persona aligns with the experience BHIM Payments App offers to its users. Built around the thought ‘BHIM App se karo pay, it’s the Mahi Way’, the campaign draws from everyday situations where users are faced with multiple payment choices and prefer a simple, reliable way to transact. The films also showcase BHIM’s scan and pay experience along with instant rewards, highlighting how digital payments can be made quick and worry free.

Speaking on the campaign, Lalitha Nataraj, MD & CEO, NPCI BHIM Services Limited (NBSL), said, “In India, trust continues to play a defining role in how people adopt and use digital payments. As adoption deepens, users are looking for simplicity and trust, along with the assurance that every transaction is safe and secure. Our new campaign, Mahi Way’ reflects this behaviour where payments happen without confusion or delay, on a platform that users can rely on. With BHIM Payments App, we remain focused on offering a reliable and inclusive payments experience for users across the country.”

Conceptualised by Tilt Brand Solutions, the campaign will be rolled out across television, digital platforms, cinema, and outdoor media. everyday use. The flagship campaign film will be launched in a 25-second format, supported by shorter 10- and 15-second edits for high-frequency visibility across digital and social platforms. In line with BHIM’s inclusive approach, the campaign will be available in 11 languages, including Hindi, English, and regional languages such as Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Odia, and Assamese.

Kushager Tuli, President and Head of Creative, Tilt Brand Solutions added, “With Mahi Way, MS Dhoni is shown in a more everyday context, not just as a cricketing icon, but as someone who reflects calm and clarity in simple decisions. The campaign brings this into real payment situations, making them feel intuitive and effortless. In doing so, it positions BHIM as a reliable and secure choice that fits naturally into daily life.”

Link to film: https://youtu.be/a1BevH2Wq_k?si=6K2oIbpTWFRPOCjb

About NPCI BHIM Services Limited:

NPCI BHIM Services Limited (NBSL) was incorporated in 2024, as a wholly owned subsidiary of the National Payments Corporation of India (NPCI). NBSL aims to enhance the adoption of digital payments through the Bharat Interface for Money (BHIM) platform and is committed to providing a seamless, secure, and user-friendly payment experience to individuals and businesses across India.

NBSL facilitates quick and efficient digital transactions, offering an accessible and reliable payment solution for all. By leveraging cutting-edge technology, NBSL aims to drive financial inclusion and support India’s journey toward becoming a fully digital economy.

For more information, visit: - https://www.bhimupi.org.in/

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