Credit Cards For The Modern Indian Lifestyle

Spending preferences are deeply personal, for modern Indian customers – some seek enriching experiences including travel, others value seamless shopping and smarter ways to manage everyday expenses. As customer expectations evolve towards convenience, flexibility, and value-driven experiences, credit cards have transformed beyond their traditional role as just payment instruments.

Today, credit cards unlock a world of possibilities, by offering a range of powerful features, including global acceptance, travel benefits, extended credit period, rewards, and much more. That is why choosing the right credit card can significantly complement individual lifestyles.

Here is a look at just a few of the top credit card options offered by India’s largest pure-play credit card player SBI Card, which help customers elevate their lifestyle.

AURUM

The AURUM is one of the most exclusive offerings by SBI Card. Cardholders enjoy indulgent stays and dining at Club Marriott Hotels across India and Asia Pacific, access to 1,000+ airport lounges worldwide with complimentary spa services at select Indian airports, and premium concierge services. The annual fee of ₹9,999 is reversed on achieving ₹12 lakh spends in the previous year. Additional benefits include complimentary movie tickets from BookMyShow worth up to ₹1,000 every month.

SBI Card ELITE

Designed for enthusiasts who value premium experiences and exclusive privileges, SBI Card ELITE cardholders can earn up to 50,000 bonus reward points annually upon achieving spends threshold, worth ₹12,500, along with 5X reward points on dining, departmental store, and grocery spends. The card also brings a host of lifestyle perks, including a welcome e-gift voucher worth ₹5,000, free movie tickets worth ₹6,000 every year, and complimentary fraud liability cover of up to ₹1 lakh. The SBI Card ELITE comes with an annual renewal fee of ₹4,999 plus applicable taxes.

SBI Card MILES ELITE

SBI Card MILES ELITE is the ultimate travel companion, combining luxury and functionality to elevate every trip beyond the ordinary. The credit card offers 5,000 travel credits as a welcome gift for an annual fee of ₹4,999. These credits can be redeemed for flights, hotels, and more, giving you a head start on your next trip. Enjoy Priority Pass membership, 8 complimentary domestic and 6 international lounge visits, plus a low forex markup of 1.99% for cost-efficient global travel. The card is also available in more variants, SBI Card MILES PRIME (₹2,999) and SBI Card MILES (₹1,499).

SimplyCLICK SBI Card

The SimplyCLICK SBI Card is designed for online shoppers seeking extra value on every spend. With a joining fee of ₹499 (plus taxes), it comes with a ₹500 Amazon.in gift card as a welcome benefit. Cardholders earn 10X reward points on partner brands like Apollo 24x7, BookMyShow, Swiggy, and Myntra, etc., and 5X points on other online purchases. Milestone rewards include travel vouchers worth ₹2,000 each on annual online spends of ₹1 lakh and ₹2 lakh.

SimplySAVE SBI Card

SimplySAVE SBI Card is an ideal choice for everyday spenders seeking consistent rewards across key lifestyle categories. Cardholders can earn 2,000 bonus reward points by spending ₹2,000 or more within the first 60 days of card issuance. Additional benefits include a 1% fuel surcharge waiver on fuel transactions between ₹500 and ₹3,000 at petrol pumps across India. The annual and renewal fee of ₹499 plus taxes is reversed from the second year onwards, on achieving annual spends of ₹1 lakh in the previous year.

SBI Card PRIME

SBI Card PRIME is designed for customers seeking a balanced mix of shopping, dining, travel, and lifestyle benefits. Cardholders receive a welcome e-gift voucher worth ₹3,000. The annual renewal fee of ₹2,999 plus taxes is waived on annual spends of ₹3 lakh, while annual spends of ₹5 lakh unlock an e-gift voucher worth ₹7,000 from Yatra.com or Pantaloons. Additional privileges include 4 complimentary international Priority Pass lounge visits per year (Prime Pro cardholders receive a complimentary Priority Pass membership), 8 complimentary domestic lounge visits annually, and bonus birthday rewards with 20 reward points per ₹100 spent during the birthday period, capped at 2,000 reward points per calendar year.

Cashback SBI Card

Cashback SBI Card is designed for individuals who seek cashbacks and rewards on every purchase – be it online or offline. The Cashback SBI Card offers 5% cashback on online spends and 1% on offline spends, with no merchant restrictions. The card comes with a joining fee of ₹999 plus taxes, and an annual renewal fee of ₹999 from the second year onwards. However, the renewal fee is waived if annual spends cross ₹2,00,000 — making this card a smart choice for those who prefer straightforward cashback over rewards.

SBI Card Pulse

Designed for fitness-focused individuals, SBI Card Pulse complements an active lifestyle with wellness-led benefits. Cardholders receive a Noise ColorFit Pulse 4 Pro smartwatch worth ₹7,999 as a welcome gift, along with a one-year FITPASS PRO membership providing access to gyms and fitness studios nationwide, and a Netmeds First membership for pharmacy savings. The annual and renewal fee of ₹1,499 is waived on annual spends of ₹2 lakh, while annual retail spends of ₹4 lakh earn an e-voucher worth ₹1,500.

Note: The features of all the products are subject to Cardholders T&C. For more information log on to SBI Card website)

Make Smarter Choices for Your Lifestyle

As customer expectations continue to rise and evolve, credit cards have become an integral part of their lifestyle. Credit cards are now thoughtfully designed to fulfil specific customer needs - whether you’re looking for air miles, airport lounge access, cashback or reward points on popular brands, exclusive deals on dining, or savings on fuel, these credit cards combine comfort with value.

The need of the hour is for you to choose the card that elevates your lifestyle—making every transaction smarter and more rewarding

Tata Group And OpenAI Forge A Foundational Partnership To Advance AI Transformation In India And Globally

The Tata Group, Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), and OpenAI have announced a multi-dimensional strategic partnership that will drive AI-powered innovation across enterprise, consumer, and social sectors. This partnership spans multiple high-impact areas, including powering AI-led innovation across Tata Group companies, joint efforts to drive AI transformation across industries worldwide, and establishing AI infrastructure.

Key Highlights:

Empowering Tata Group employees with Enterprise ChatGPT: Several thousand Tata Group employees will get access to Enterprise ChatGPT, accelerating innovation and productivity. In addition, TCS will leverage OpenAI’s Codex to boost software engineering outcomes.

Building industry-specific Agentic AI solutions: Under this partnership, OpenAI, with its leading Agentic AI solutions, and TCS, with its contextual knowledge of industries and deep AI skills, will come together to build impactful industry-specific solutions.

Joint go-to-market (GTM) initiatives: TCS and OpenAI will enable Indian and global enterprises to transform with AI-powered solutions tailored to their organizational contexts. Through this collaboration, TCS will help its customers accelerate AI-led transformation by deploying, integrating, and scaling OpenAI’s advanced AI platforms worldwide.

Developing AI infrastructure: TCS’s HyperVault unit and OpenAI have agreed to a multi-year partnership to develop AI infrastructure in India. In the initial phase, TCS will develop an AI infrastructure with 100MW capacity, with an option to scale to 1 GW. This infrastructure will power next-generation AI workloads and position India as a global AI hub.

Social Impact: The OpenAI Foundation and TCS will collaborate to provide AI training and resources to Indian youth, enabling them to apply AI responsibly and efficiently at scale. Together, they will develop technology toolkits for NGOs and launch initiatives focused on young people, with the objective of improving the livelihoods of at least one million Indian youth.

Sam Altman, CEO, OpenAI, said, “India is already leading the way in AI adoption, and with its talent, ambition, and strong government support, it is well placed to help shape its future. Through OpenAI for India and our partnership with the Tata Group, we’re working together to build the infrastructure, skills, and local partnerships needed to build AI with India, for India, and in India, so that more people across the country can access and benefit from it.”

N Chandrasekaran, Chairman, Tata Sons, said, “This deep collaboration between OpenAI and the Tata Group marks a major milestone in India’s vision to become a global leader in AI. We are pleased to partner with OpenAI to create state-of-the-art AI infrastructure in India. This is a unique opportunity for OpenAI and TCS to transform industries. Together we will skill India’s youth and empower them to succeed in the AI era.”

TCS established HyperVault in 2025 with a vision to deliver gigawatt-scale secure, reliable, large-scale AI-ready infrastructure for hyperscalers and AI-driven organizations. Powered by green energy, it will offer purpose-built, liquid-cooled data centers with high rack densities and network connectivity across all key cloud regions. This partnership marks a pivotal moment in India’s vision to become a global leader in AI and build an ecosystem that accelerates AI development and adoption.

HDFC Mutual Fund Encourages Financial Awareness Through ‘Barni Se Azadi – An Investor Education Initiative’

HDFC Mutual Fund through its Investor Education and Awareness Initiative, has unveiled two investor education films capturing its on-ground participation at the 2026 Magh Mela in Prayagraj. The films, centred around the ‘Barni Se Azadi’ initiative and the culturally resonant Diya Floating activity, reinforce the importance of moving beyond traditional savings practices towards informed, long term investing.

The first film documents the ‘Barni Se Azadi’ activation at the Magh Mela. Set against the vibrant backdrop of one of India’s largest religious gatherings, the film conveys a simple yet powerful idea: dreams are not meant to remain locked away in a traditional barni. They grow when they are set free through investing.

At the heart of the activation was a giant Barni installation symbolising conventional household savings practices. Visitors were invited to select a dream through a digital interface. As each aspiration was chosen, a visual cloud rose into the sky, representing dreams being set free and the beginning of a journey towards financial independence. The film captures real-like interactions and reactions, highlighting how relatable storytelling can spark conversations around financial awareness.

The second film focuses on the Diya Floating activity organised on the occasion of Maghi Purnima. Deeply rooted in cultural tradition, the activity invited participants to float dream-inspired diyas carrying personal aspirations such as owning a home, purchasing a vehicle, or securing a child’s education. Upon completing the ritual, the ceremonial plate revealed a simple message: “Nitya Nivesh Karoon. Swapna Satya Karoon.”

The on-ground campaign ran from January 12 to February 15, 2026, aligning with the peak footfall period of the Magh Mela. Activities included the giant Barni installation, nukkad nataks across multiple Mela locations, an AI enabled photo booth, and the Diya Floating engagement.

Through these films, HDFC Mutual Fund reiterates its commitment to taking investor education beyond conventional platforms, leveraging large community forums and culturally meaningful moments to promote informed financial participation across diverse audiences.
Watch the videos here:

· Magh Mela Mein kiya Sapno Ko Azad | Barni Se Azadi: https://www.youtube.com/watch?v=dBpnQU25yjA

· Magh Mela Hua Roshan Sapno ke Diyo Se: https://www.youtube.com/watch?v=rvMgVCqcUs8
Benefits of SIP (Systematic Investment Plan)

- Freedom from market timing

- Well-suited for long-term wealth accumulation

- Disciplined wealth creation

To know more visit https://www.hdfcfund.com/learn/barni-se-azadi
An Investor Education and Awareness Initiative

Visit https://www.hdfcfund.com/information/key-know-how to know more about the process to complete a one-time Know Your Customer (KYC) requirement to invest in Mutual Funds. Investors should only deal with registered Mutual Funds, details of which can be verified on the SEBI website (www.sebi.gov.in/intermediaries.html). For any queries, complaints & grievance redressal, investors may reach out to the AMCs and / or Investor Relations Officers. Additionally, investors may also lodge complaints directly with the AMCs. If they are not satisfied with the resolutions given by AMCs, they may raise complaint through the SCORES portal on https://scores.sebi.gov.in/ SCORES portal facilitates investors to lodge complaint online with SEBI and subsequently view its status. In case the investor is not satisfied with the resolution of the complaints raised directly with the AMCs or through the SCORES portal, they may file any complaint on the Smart ODR on https://smartodr.in/login.

To learn more about SIPs, visit: www.hdfcfund.com/sip

Louis Philippe Launches ‘Ticket To Bahamas’ Collection – A Refined Celebration Of Coastal Luxury For SS’26

An elevated expression of resort elegance, crafted for the modern gentleman

Louis Philippe, the premium menswear brand from the house of Aditya Birla Lifestyle Brands Limited, introduces ‘Ticket to Bahamas’, its Spring Summer 2026 collection inspired by the relaxed glamour of luxury beach clubs and sun-drenched tropical escapes.

Rooted in the spirit of elevated resort living, the collection captures the vibrancy of summer through a sophisticated interplay of colour, texture, and silhouette. Zesty citrus tones reminiscent of sunlit orchards meet soft sorbet pastels that evoke the cool indulgence of frozen summer treats. The palette transitions seamlessly from refreshing lemon and orange hues to calming, sun-washed neutrals.

Designed for the contemporary man who values ease as much as elegance, the collection brings together breathable linens and lightweight fabrics in relaxed yet refined silhouettes. Crisp linen shirts in citrus-tinted hues lend effortless polish, while pastel polos and sorbet-toned shorts introduce understated playfulness. Tropical-printed shirts and relaxed shackets, detailed with subtle vintage yacht club influences, complete the offering with a distinctively modern, resort-inspired character.

Speaking on the launch, Anil S Kumar, Chief Business Officer, Louis Philippe, said, “Ticket to Bahamas collection reflects the indulgent ease of a luxury beach club experience. With breathable fabrics, vibrant summer hues, and relaxed yet sophisticated silhouettes, the collection captures the confidence and effortless refinement that define the Louis Philippe man during the summer season.”

Versatile and thoughtfully crafted, Ticket to Bahamas transitions seamlessly from destination holidays and poolside brunches to seaside evenings and leisurely city engagements. Airy textures, sun-washed palettes, and contemporary tailoring come together to create a summer wardrobe that is indulgent, refreshing, and unmistakably refined.

The collection is available at Louis Philippe stores across India, leading authorized retailers, online at www.louisphilippe.abfrl.in, and via the brand’s mobile app.

About Louis Philippe

Louis Philippe is a leader in the premium menswear segment in India. It is a brand that is in constant pursuit of providing consumers with premium, high-quality merchandise ranging from apparel to footwear and accessories. The brand that is synonymous with the Upper Crest is the epitome of elegance because of the fine fabrics and craftsmanship it brings to its customers. Over the years, Louis Philippe has introduced several new innovations such as the Permapress line of wrinkle free shirts, the Gods and Kings line crafted from the world’s finest cotton fabrics, the Perfect Shirt that redefines formal shirts, etc.

About Aditya Birla Lifestyle Brands Limited:

About Aditya Birla Lifestyle Brands Limited: Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Company’s brand portfolio includes India’s most established and trusted names—Louis Philippe, Van Heusen, Allen Solly, and Peter England—each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India.

The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok—transitioned under the Company’s management in 2022—has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

For further information, please contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited (ABFRL) | janet.arole@abfrl.adityabirla.com

Godrej Enterprises Storage Solutions Business Delivers Advanced Rack‑Clad Warehouse, Sets A Benchmark In Engg Excellence

The first‑of‑its‑kind in India, the 120‑foot automated rack‑clad facility reflects the Group’s commitment to nation building and next‑generation industrial infrastructure.

The Storage Solutions business of Godrej Enterprises Group (GEG) has today successfully delivered one of India’s most advanced Automated Racking System (ARS) Rack‑Clad warehouses. The solution has been delivered for one of the country’s leading pharmaceutical companies, marking a significant milestone in India’s evolving manufacturing infrastructure.

Rising to 120 feet (36 metres), the high‑bay Automated Rack‑Clad warehouse reflects engineering‑led innovation designed and executed in India, integrating structural racking, automation, and cladding into a single system. Within a compact footprint of 11,490 square feet, the facility accommodates 6,316 pallet positions, enabling high‑density, fully automated storage and retrieval with minimal manual intervention. The system enhances inventory accuracy, throughput, traceability, and operational reliability, meeting the stringent demands of large‑scale pharmaceutical operations.
Measuring 216 feet (66 metres) in length and 56 feet (17 metres) in width, the structure maximises vertical capacity, enabling scalable growth without proportional increases in land use or construction timelines

Mr. Vikas Choudaha, Business Head – Storage Solutions, Godrej Enterprises Group, said, “This project is a powerful demonstration of what Indian engineering and manufacturing excellence can achieve when innovation is guided by purpose. At Godrej Enterprises Group, we see infrastructure not just as a commercial deliverable but as a contribution to the nation’s progress. This first/one-of-its-kind ARS Rack‑Clad Warehouse enables scale, efficiency, and reliability, all within a compact footprint, and reflects our commitment to building future‑ready solutions for industries that are vital to India’s economic growth.

The installation was executed through a rigorous three‑stage process, beginning with rack structure assembly, followed by on‑site installation activities that demanded exceptional precision, safety standards, and engineering discipline. The final phase involved the cladding of the structure, completing its transformation into a fully enclosed, standalone automated warehouse.

India’s pharmaceutical industry is a cornerstone of the country’s global trade and manufacturing strength, with the sector projected to reach US$450 billion by 2047. Advanced infrastructure solutions such as high‑bay warehouses will be critical enablers of this growth by supporting faster, safer, and more scalable material movement.

Through this landmark project, Godrej Enterprises Group’s Storage Solutions business reinforces its role as a nation‑building partner, delivering world‑class industrial infrastructure that strengthens India’s manufacturing ecosystem and enhances its standing on the global stage.

Britannia Jim Jam Unveils An Exciting Marvel-Inspired Range

Special Edition pack designs feature Marvel Super Heroes, including Captain America, Thor, Iron Man, Deadpool and Wolverine

TVC - https://youtu.be/1cbuyVYXn-k?si=tnr3rvV4pvruOt_x

From shields and hammers to claws and quick comebacks, Marvel Super Heroes are always in the middle of action. Bringing this high-energy world into your hands, Britannia Jim Jam announces the launch of its Marvel-themed special edition packs with designs inspired by epic storytelling and larger-than-life characters.

Launching across Britannia Jim Jam and Britannia Jim Jam Pops, the new range features fan-favourites Captain America, Thor, Iron Man, Deadpool and Wolverine. Each pack will appeal to Marvel fans using signature bold graphics and striking visual cues – from Captain America’s shield and Thor’s hammer to Iron Man’s suit, Deadpool’s twin katanas and Wolverine’s claws, each iconic element adds a fun twist to your snacking experience.

At the heart of the campaign launch is a simple, cheeky take: Super Heroes almost always have their hands full – ready to save the world. Easily enjoyed with one hand, Britannia Jim Jam are the ideal snack for any adventure.

This idea comes alive in a new ad featuring five Marvel cosplayers holding a fictional Super Hero press conference; they are then faced with an unexpected question from Jimmy and Jammy, which sparks a humourous realization – Super Heroes (even cosplayers!) rarely have a free hand to enjoy a snack! The moment sets up Britannia Jim Jam’s key proposition, showcasing that it can be enjoyed effortlessly with one hand.

Siddharth Gupta, Vice President – Marketing, Britannia Industries, said, “Our focus has always been on staying closely connected to culture and finding relevant ways to show up where consumer interest exists, especially among younger Gen-Z audiences who shape what is current and relevant today. Pop culture collaborations are one of the ways we bring this to life, with a focus on delivering connected experiences across multiple touchpoints. Our collaboration with Marvel stands out as a unique opportunity for us to translate this thinking into a cohesive brand experience for our consumers that remains rooted in the product.”

Taking this a notch higher is the No-twist challenge, where consumers can scan the special edition pack to unlock an interactive game where they step into the shoes of their favourite Super Heroes. Players take on enemies using one hand while enjoying Jim Jam with the other, mirroring the central idea of the campaign.

Each scan and play earns Jim Jam Coins, giving participants a chance to win special Marvel merchandise, along with the chance to win a trip to Hong Kong Disneyland*

So grab your pack and unlock the ultimate Super Hero battle with Britannia Jim Jam.

Steps to play the No-Twist Challenge

Scan a Britannia Jim Jam or Jim Jam Pops

Get battle ready

Stand a chance to win Marvel-themed merchandise or a trip to Hong Kong Disneyland*

*T&C apply

SMFG India Credit Champions “Sarvottam Seva” Through Pashu Vikas Day; Impacts Over 1.55 Lakh Rural Lives

SMFG India Credit, one of India’s leading NBFCs, successfully concluded the 8th edition of Pashu Vikas Day (PVD), its flagship livestock welfare and rural livelihood initiative, on February 14, 2026. Anchored around the theme ‘Sarvottam Seva: Pashu, Parivar aur Pragati’, the initiative reinforced the organisation’s commitment to holistic rural development by strengthening livestock health, family wellbeing, and sustainable progress.

Launched in 2014, Pashu Vikas Day addresses the critical healthcare needs of cattle owners by providing access to free veterinary services and expert guidance. Over the years, the initiative has evolved into one of the largest one-day cattle welfare programmes in the country.

SMFG India Credit positively impacted over 1.55 lakh lives, including the treatment of approximately 1.4 lakh cattle and healthcare support for over 14,000 people, benefitting more than 30,000 households. The initiative was conducted in 16 states, across 510 SMFG Gramshakti branches, underscoring the company’s deep reach into rural India.

In Karnataka, Pashu Vikas Day was held across 71 locations and provided essential health care services to 12,500 cattle, benefiting more than 3,700 households. Each camp offered services like free cattle check-ups by local veterinary doctors, distribution of free medicine and vaccinations for cattle, and advice on increasing the yield for milch animals.

Commenting on the successful conclusion of the initiative, Mr. Ravi Narayanan, Managing Director & Chief Executive Officer, SMFG India Credit, said, ““Sarvottam Seva’ is about delivering service at its highest standard—where empathy meets impact and intention translates into lasting change. In rural India, the health of livestock, the security of families, and economic progress are deeply interconnected. Pashu Vikas Day embodies our commitment to nurturing this ecosystem by caring for cattle, strengthening livelihoods, and supporting community well-being. Through this initiative, we aim to create sustainable outcomes that empower farming households and drive inclusive growth from the grassroots level.”

Over the years, the initiative has earned multiple national and global recognitions, underscoring its scale and impact. PVD was featured in the Limca Book of Records in 2015, Best of India Records in 2018, World Book of Records in 2019 and the World Records Union in 2024 for hosting the largest single-day cattle care camps nationwide. Building on this legacy, SMFG India Credit achieved a significant global milestone in 2025, when Pashu Vikas Day set a Guinness World Record for the ‘Largest Cattle Welfare Lesson, conducted simultaneously across multiple locations in India—further reinforcing the company’s long-standing dedication to rural welfare, livestock care, and community-led development at scale.

About SMFG India Credit: SMFG India Credit Co. Ltd., a leading NBFC - Investment and Credit Company (NBFC-ICC) registered with the Reserve Bank of India and a wholly owned subsidiary of Sumitomo Mitsui Financial Group (SMFG), has been operating in India since 2007. Together with its subsidiary, SMFG India Home Finance Co. Ltd. also known as SMFG Grihashakti, the company has established a pan-India presence, across 670+ towns and 70,000+ villages through 1000+ branches and 22,000+ employees offering lending products to underserved & unserved retail and small business borrowers. By doing so, it has introduced people to formal credit. SMFG India Credit along with SMFG Grihashakti offers a comprehensive range of lending solutions, including SME financing, commercial vehicle and two-wheeler loans, home loans, home improvement loans, loans against property and shares, personal loans, and rural livelihood advancement loans etc.

About Sumitomo Mitsui Financial Group (SMFG): SMFG is one of the largest global banking and financial service groups, offering a diverse range of financial services including commercial banking, leasing, securities and consumer finance and is headquartered in Japan. SMFG is listed on the Tokyo and New York (via ADR) Stock Exchanges and has a market capitalization of approximately US$108.5 billion (as of 30th September 2025). SMFG is one of the global systemically important banks (G-SIBs) and has high credit ratings of A1 by Moody’s Investors Service and A- by Standard & Poor’s.