BITS Design School Integrates BITS Pilani Practice School Program Into Undergraduate Curriculum

BITS Design School today announced the integration of the innovative BITS Pilani Practice School program into its undergraduate curriculum. A unique offering, the Practice School program links industry experience with university instruction. This integration is aimed at enabling the Design School students to undertake structured, industry-embedded learning experiences from the end of their second year onwards.

Under this, students of BITS Design School’s B Des programme will participate in the work-integrated Practice School learning program and will have the opportunity to work on live projects in real industry environments under joint academic and industry mentorship. The program includes 8-weeks Practice School–I engagement at the end of Year 2, followed by a 22-weeks Practice School–II immersion in the final year, making industry exposure a core, credit-bearing component of the curriculum. Through these engagements, design students will gain first-hand exposure on the application of design within complex organisational, technological and societal contexts.

The Practice School program will offer BITS Design School students the opportunity to work across sectors such as technology, manufacturing, healthcare, space, consumer products and emerging digital industries. Organisations like Google, Apple, Amazon, NVIDIA and ISRO, are part of Practice School.

Nandita Abraham, Dean, BITS Design School said, “The integration of the Practice School program will ensure that our students engage with the realities of professional practice even as they continue in their academic journey. Working in the industry, on live projects will allow them to see how design decisions interact with technology, engineering constraints, user needs and business priorities. We believe this learning is essential to shape thoughtful and effective designers.”

Annapoorna Gopal, Professor of Management and Dean (Institute-wide), Practice School, said, “The Practice School program has consistently focused on meaningful industry engagement through live projects. Bringing BITS Design School students into this framework will introduce a strong design lens to industry problem-solving, while giving students exposure to multidisciplinary teams and real-world challenges.”

The integration will enable students to apply their learnings in design, user research, systems thinking, visual communication and product strategy in real-world projects alongside engineers, and business teams. This collaboration mirrors BITS Design School’s trans-disciplinary approach to design education, where design is taught and practised as an integral part of larger systems rather than as a standalone discipline.

About BITS Design School (BITSDES)

BITS Design School is an initiative of the Birla Institute of Technology and Science, Pilani (BITS Pilani), one of India’s leading higher education institutions recognized as an 'Institute of Eminence' by the Government of India. BITSDES is dedicated to fostering a collaborative environment where design students and educators from around the world come together to address global challenges through design thinking and innovation.

Cervical Cancer Awareness Month: Tata AIA Health Buddy Makes Prevention Simple And Accessible For Families

Cervical cancer is often silent, undetected, and devastating. But what if the story could be changed? What if prevention was within reach—right now?

Cervical cancer: A preventable crisis

Cervical cancer is the second most common cancer among women in India, responsible for nearly 20% of all female cancer cases. The good news is that 90% of these cases are preventable with timely vaccination and screening. Yet, fewer than 2% of women between 30–49 have ever been screened. ( Source: hpvcentre.net, cdc.gov, who.int) This isn’t due to a lack of concern, but because many women lack the access, awareness, and support to act early. The solution is simple, taking an HPV (Human Papillomavirus vaccine) in advance as a preventive measure.

Prevention Starts with Early Action

What if families could act before cervical cancer even has a chance? Tata AIA Health Buddy empowers families to take control of their health. With easy access to HPV vaccination as part of Health Buddy benefits, our consumers can ensure they are protected from cervical cancer, that too at discounted rates. Tata AIA removes the hassle of external appointments and complicated procedures, enabling families to act when it matters most.

Consumers can access Tata AIA Health Buddy on the company’s app
Android: Tata AIA Life Insurance - Apps on Google Play
iOS: ‎Tata AIA Life Insurance App - App Store

Sujeet Kothare, Chief of Products, Marketing, Corporate Communications & Business Mid Office, Tata AIA Life Insurance said, “Cervical cancer remains a significant threat to women's health in India, but prevention is within our control. Taking proactive steps, such as the HPV vaccination, can help protect future generations. At Tata AIA, we are committed to empowering women with the tools they need to live healthy lives. Through our Tata AIA Health Buddy benefits, we offer exclusive discounts on HPV vaccinations, reinforcing our dedication to the well-being of the communities we serve. Together, we can make a lasting impact in the fight against cervical cancer."

More than just Vaccination: Comprehensive support at every step

Cervical cancer prevention is just the beginning. Tata AIA Health Buddy is designed to support families throughout their health journeys:

Doctor Consultations: Easy access to expert advice when needed.

Health Check-ups: Regular monitoring to stay ahead of health needs.

Medical Second Opinions & Case Management: Dedicated support for families during critical health challenges.

Extra Savings: Discounts on prescribed medicines and lab tests.

These services aren’t just about convenience—they’re about giving families the tools to make informed decisions and the peace of mind that comes with knowing they are supported at every step of the way.

Real benefits for the Whole Family

Health decisions affect the entire family. Whether it's a mother, wife, sister, or daughter, caring for loved ones is a shared responsibility. With Tata AIA Health Buddy, the whole family has access to crucial health services, empowering them to stay healthy. And it’s not just policyholders who benefit; Tata AIA extends these services to nominees and family members as well.

Shifting the Focus: Life Insurance that cares about Health

What if life insurance was about more than just financial protection? What if it was about proactive care, early action, and long-term health management? Tata AIA is shifting the paradigm. With Tata AIA Health Buddy, the company is not only protecting families’ financial futures—it’s helping them stay healthy, stay informed, and take charge of their well-being every step of the way.

*Tata AIA Health Buddy Plan – Non-Participating, Non-Linked Individual Health Product (UIN: 110N183V01)

About Tata AIA Life

Tata AIA Life Insurance Company Limited (Tata AIA) is a joint venture Company formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world, spanning 18 markets in the Asia Pacific region.

Tata AIA reported a total Premium Income of INR 31,484 crore for FY25, up 23% from FY24. The Company continues to rank among the Top 3 Private Insurers in Individual Weighted New Business Premium (IWNBP) with an IWNBP income of INR 8,511 crore. The Company also achieved industry-leading Persistency performance (based on premiums), ranking #1 in four out of five cohorts.

About the Tata Group

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals.

The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.

In 2023-24, the revenue of Tata companies, taken together, was more than $165 billion. These companies collectively employ over 1 million people.

Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 26 publicly listed Tata enterprises with a combined market capitalisation of more than $365 billion as on March 31, 2024.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets –wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(3), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(4), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

SBI Cards Announces Financial Results For Quarter Ended December 31, 2025 PAT At ₹ 557 Crore Up 45% YoY

The Board of Directors of SBI Cards and Payment Services Limited approved the Company’s results for the Quarter ended December 31, 2025, at their meeting.

Performance Highlights Q3 FY26

Total Revenue increased by 12% YoY at ₹ 5,353 Cr in Q3 FY26 v/s ₹ 4,767 Cr in Q3 FY25

PAT increased by 45% YoY at ₹ 557 Cr in Q3 FY26 v/s ₹ 383 Cr in Q3 FY25

ROAA at 3.2% in Q3 FY26 v/s 2.4% in Q3 FY25

ROAE at 14.7% in Q3 FY26 v/s 11.5% in Q3 FY25

Capital Adequacy Ratio at 24.4%; Tier 1 at 19.1%

Business Highlights

Total Spends grew by 33% at ₹ 1,14,702 Cr in Q3 FY26 v/s ₹ 86,093 Cr in Q3 FY25

Receivables grew by 4% at ₹ 57,213 Cr in Q3 FY26 v/s ₹ 54,773 Cr in Q3 FY25

Cards-in-force grew by 8% at 2.18 Cr as of Q3 FY26 v/s 2.02 Cr as of Q3 FY25

New accounts volume at 864K in Q3 FY26 v/s 1,175K in Q3 FY25

Market share for Card-in-force 18.8% as of Dec’25 Vs Dec’24: 18.7%), Spends 17.7% (for 9M of FY’26) Vs 15.6% (for 9M of FY’25), #2 for Cards-in-force and #3 for spends, in industry

Profit & Loss Account for the Quarter ended December 31, 2025

Total income increased by 12% at ₹ 5,353 Cr in Q3 FY26 v/s ₹ 4,767 Cr in Q3 FY25. This movement was a result of the following key factors:

Interest income increased by 6% at ₹ 2,536 Cr in Q3 FY26 v/s ₹ 2,399 Cr in Q3 FY25

Fees and Other Revenue increased by 17% at ₹ 2,591 Cr in Q3 FY26 v/s ₹ 2,220 Cr in Q3 FY25

Finance costs decreased by 5% at ₹ 785 Cr in Q3 FY26 v/s ₹ 829 Cr in Q3 FY25

Total Operating cost increased by 23% at ₹ 2,597 Cr in Q3 FY26 from ₹ 2,107 Cr in Q3 FY25

Earnings before credit costs increased by 8% at ₹ 1,971 Cr in Q3 FY26 v/s ₹ 1,831 Cr in Q3 FY25

Impairment on financial instruments decreased by 7% at ₹ 1,222 Cr in Q3 FY26 v/s ₹ 1,313 Cr in Q3 FY25

Profit after tax increased by 45% at ₹ 557 Cr in Q3 FY26 v/s ₹ 383 Cr in Q3 FY25

Balance Sheet as of December 31, 2025

Total Balance Sheet size as of December 31, 2025, at ₹ 67,365 Cr as against ₹ 65,546 Cr as of March 31, 2025

Total Advances (Net of provisions) as of December 31, 2025, at ₹ 55,224 Cr, as against ₹ 53,935 Cr as of March 31, 2025

Net worth as of December 31, 2025, at ₹ 15,424 Cr as against ₹ 13,853 Cr as of March 31, 2025

Asset Quality

The Gross non-performing assets were at 2.86% of gross advances as of December 31, 2025, as against 3.24% as of December 31, 2024. Net non-performing assets were at 1.28% as of December 31, 2025, as against 1.18% as of December 31, 2024.

Capital Adequacy

As per the capital adequacy norms issued by the RBI, Company’s capital to risk ratio consisting of Tier I and Tier II capital should not be less than 15% of its aggregate risk weighted assets on - balance sheet and of risk adjusted value of off-balance sheet items. As of December 31, 2025, Company’s CRAR was 24.4% compared to 22.9% as of December 31, 2024.

The Tier I capital in respect of an NBFC-ND-SI, at any point of time, can’t be less than 10%. Company’s Tier I capital was 19.1% as of December 31, 2025, compared to 17.0% as of December 31, 2024.

Rating

CRISIL Long Term - AAA/Stable

CRISIL Short Term - A1+

ICRA Long Term - AAA/Stable

ICRA Short Term - A1+

About SBI Card

SBI Cards and Payment Services Limited (“SBI Card”) is a non-banking financial company that offers extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel & fuel, and banking partnerships cards along with corporate cards covering all major cardholders’ segments in terms of income profile and lifestyle. The Company has a wide base of over 21 MM+ cards in force as of 31 December 2025. SBI Card has a diversified customer acquisition network that enables to engage prospective customers across multiple channels.

The Company is listed on National Stock Exchange (“NSE”) and The Bombay Stock Exchange (“BSE”).

P.S. The brand name of the Company is ‘SBI Card’ and it is registered in the name of ‘SBI Cards and Payment Services Limited’. The Company trades under the entity name ‘SBICARD’ on stock exchanges.

For investor queries email investor.relations@sbicard.com

Indriya, Aditya Birla Jewellery, Showcases Its Exquisite Designs At Paris Couture Week With Renowned Designer Gaurav Gupta

With this collaboration, Indriya marks a significant international milestone

Indriya, Aditya Birla Jewellery showcases its collection for the first time-ever at Paris Couture Week in collaboration with renowned designer Gaurav Gupta as the official jewellery partner. Known for its focus on fine craftsmanship and design superiority, Indriya takes the artistry of Indian jewellery to one of the world’s most prestigious fashion platforms with this partnership.

This season, Gaurav Gupta’s couture draws inspiration from the concept of dualities, elements that coexist and complete one another, rooted in Ardhanarishvara, the divine union of the masculine and feminine. The collection explores contrasts that shape creation itself, such as structure and fluidity, form and formlessness, strength and grace.

Anchored in India’s rich aesthetics and cultural heritage, Indriya’s designs continue Gaurav Gupta’s sculptural couture vocabulary, precise, luminous and sculptural. The jewellery pieces enhance the fluid and structured architecture of the garments. Jewels become points of light that move with the wearer, connecting body, craft and couture.

Couturier Gaurav Gupta said, “Jewellery, for me, is not an embellishment of the body, but an extension of its inner geometry. In The Divine Androgyne, each form becomes a vessel of energy, memory, and quiet power. Working with Indriya felt instinctive, their language of heritage and ornament offered the perfect balance of tradition and restraint, complementing the collection without ever overpowering it.”

Shantiswarup Panda, Head of Marketing and Visual Merchandising at Indriya, Aditya Birla Jewellery, said, “Indriya takes pride in bringing the finest nuances of Indian art, craft, architecture and culture into its design vocabulary and its nuanced story telling. Our collaboration with Gaurav Gupta is an endeavour to present to the world, the beautiful Indian concept of duality in a unique manner though the Paris Couture Week.”

Abhishek Rastogi, Head of Design at Indriya, added, “Immersed in the Gaurav Gupta’s Universe, our fine jewellery, led by diamonds and gemstones, and complemented by sculptural gold, has been carefully curated to work in harmony with the collection’s bold silhouettes and flowing forms. Each piece enhances the couture, bringing together precision, craftsmanship and artistic expression.”

About Indriya:

Indriya, a jewellery brand from Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for 'five senses,' Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience. With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics.

For brides-to-be, Indriya is a treasure trove of meticulously designed wedding jewellery, where each piece is a timeless heirloom, seamlessly blending tradition with modernity, ensuring every bridal dream is actualized on her special day. Beyond weddings, Indriya redefines jewellery as an expression of personal identity and artistry, cementing its position as the go-to destination for all occasions. With 45 stores across India, Indriya continues to expand its footprint across the country.

Chinese Wok Launches ‘Wok FM’, India’s First QSR-Owned Music Universe

Chinese Wok amps up its youth push with India’s first QSR-owned music universe, launching two original albums across 250+ outlets and digital platforms.

Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, has unveiled Wok FM, a first-of-its-kind, brand-owned music universe that marks a bold new chapter in how QSR brands engage with youth culture. The launch kicks off with two original albums – Get Wok’D Tonight, a high-energy playlist designed to crank up cravings and match the Chinese Wok mood, and Cricket & Cravings, celebrating the joy of India’s favourite sport best enjoyed with Desi Chinese bowls.

Spanning multiple genres, moods, and regional languages, Wok FM transforms the in-store experience into an immersive, culturally resonant space. With Wok FM now playing across 250+ high-street stores nationwide, Chinese Wok is building one of the largest youth-facing in-store soundscapes in the Indian QSR sector. From cricket anthems and festive tracks to quirky brand-led numbers and regional songs in Kannada, Tamil, Telugu, Gujarati, Bengali, Punjabi, and Marathi, the music reflects Chinese Wok’s youthful, playful personality while creating a distinctive and recognizable sonic identity, shaped by the brand’s deep cultural insights and creative curation.

Conceived as a long-term brand platform and scalable owned media asset, all Wok FM tracks are fully original in melody and lyrics. With this, Wok FM becomes a brand-owned media channel that is independent of campaigns or platform, giving Chinese Wok a direct, always-on cultural voice with young consumers, while placing the brand among a small set of QSR and retail players globally to build a proprietary, multi-language music ecosystem at scale.

Taking the experience beyond physical stores, Chinese Wok has officially launched Wok FM playlists on Spotify, YouTube Music, Amazon Music and more, allowing fans to tune in anytime, anywhere. This opens a new digital engagement channel, deepening brand recall by integrating music into consumers’ everyday lives and evolving with fan input and live collaborations. Going forward, new music will drop every season, campaign and festival, making sound as integral to the brand as menu innovation.

Speaking on the launch, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “As a brand built for young India, we believe food today is as much about experience as it is about taste. Wok FM allows us to own a cultural space that goes beyond the plate, creating a strong emotional connection with our audience. This is not a one-time idea, but a long-term platform that will evolve with our brand, our campaigns, and our consumers.”

Sharing the marketing vision behind the initiative, Vikas Iyer, Marketing Head, Lenexis Foodworks, added, “Music is the language of Gen Z, and Wok FM is our way of speaking it authentically. By creating original, brand-owned music across genres and languages—powered by human insight and AI efficiency, we are building a powerful sonic identity that lives in our stores and travels into the digital world. It’s a new form of brand storytelling, where Chinese Wok isn’t just seen or tasted, but heard and remembered.”

Future phases of Wok FM will invite fans, creators and communities to co-create and collaborate, turning it into a living cultural platform rather than a static playlist.

Link to Playlist –

Youtube:

· Get Wok’D Tonight – https://bit.ly/4pDAxeo

· Cricket & Cravings – https://bit.ly/3Zdzmrn

Spotify:

· Cricket & Cravings - https://open.spotify.com/album/40vIiRPxO00p3gm3IkOjKO?si=6pSLdj_OQrO4PZMrZqrG4A

· Get Wok’D Tonight - https://open.spotify.com/album/5gCKqGQppkXPACL7vl0e6b?si=25iXK2_aToyzvW-7KotS5A%0A

About Lenexis Foodworks

Lenexis Foodworks is a leading quick service food company in India, dedicated to crafting exceptional culinary experiences through its restaurants across high streets and malls. It operates a portfolio of distinct brands - Chinese Wok, The Momo Co., and Big Bowl that cater to a wide range of tastes and preferences, making it a trusted name in the food and beverage industry.

Founded in 2015, Chinese Wok is the flagship brand under Lenexis Foodworks and stands as India’s largest Chinese QSR brand. It is transforming the way Chinese cuisine is enjoyed by staying true to its founding principles of offering high-quality, hygienic Desi-Chinese dishes at affordable prices. It has a footprint of 260+ outlets in 45+ cities including Mumbai, Delhi, Bangalore, Vadodara, Pune, Chennai, Coimbatore, Bengaluru, Kolkata and Hyderabad. With a decade of leadership and innovation behind it, Chinese Wok has played a defining role in shaping the Desi Chinese category for modern India. As Lenexis Foodworks looks ahead, it is set to expand into new concepts and culinary formats—bringing fresh, flavour-forward experiences to consumers across the country.

S&P Global Upgrades Biocon Biologics Credit Rating To ‘BB+’ Revises Outlook To “Stable”

Biocon Biologics Limited, a fully integrated, global biosimilars company and subsidiary of Biocon Ltd. (BSE: 532523, NSE: BIOCON), today announced that S&P Global Ratings has upgraded the Company’s long‑term issuer credit rating to ‘BB+’ from ‘BB’, and revised the outlook to “Stable”. The rating on the senior secured notes issued by Biocon Biologics Global PLC has also been upgraded to ‘BB+’.

This positive development follows Biocon’s recent equity issuance to settle compulsorily convertible preference shares (CCPS) issued to Viatris Inc.

S&P Global provided the following Rating Action Rationale:

· Biocon has simplified its capital structure. The company reduced its outstanding structured debt liabilities, and a US$1 billion CCPS issued to Viatris has now been removed through a mix of equity share swaps and cash consideration. Biocon funded the cash payout through fresh equity of about US$460 million that it raised earlier this month.

· New product launches and favorable industry trends will support Biocon's earnings. Pharmaceutical sector will continue to register healthy growth through 2027, especially for GLP-1s and treatment for oncology and rare diseases.

· Biocon's financial policy underpins its credit strength. Biocon's management remains committed to reverting its balance sheet position to levels before its acquisition of Viatris' biosimilars portfolio. In November 2022, Biocon acquired Viatris' biosimilar business for US$3.3 billion. The transaction pushed up the group's debt-to-EBITDA ratio to about 7x in fiscal 2024 from about 2x in fiscal 2022.

S&P said that the stable outlook reflects its view that Biocon's earnings will grow steadily over the next 12-24 months on the back of growing demand for generics and biosimilars in key international markets and new product launches, which will help the Company to maintain its improved financial position.

About Biocon Biologics Limited

Biocon Biologics Limited, a subsidiary of Biocon Limited, is a unique, fully integrated, global biosimilars company committed to transforming healthcare and transforming lives. It is capitalizing on its ‘lab to market’ capabilities to serve over 6.3 million patients across 120+ countries by enabling affordable access to high quality biosimilars. The Company is leveraging cutting-edge science, innovative tech platforms, global scale manufacturing capabilities and world-class quality systems to lower costs of biological therapeutics while improving healthcare outcomes.

Biocon Biologics has commercialized 10 biosimilars from its portfolio which are addressing the patients’ needs in key emerging markets and advanced markets like U.S., Europe, Australia, Canada, and Japan. It has a pipeline of 20+ biosimilar assets across diabetology, oncology, immunology, ophthalmology, bone health and other non-communicable diseases. The Company has many ‘firsts’ to its credit in the biosimilars industry. As part of its environmental, social and governance (ESG) commitment, it is advancing the health of patients, people, and the planet to achieve key UN Sustainable Development Goals (SDGs). Website: www.bioconbiologics.com; Follow us on X (formerly Twitter): @BioconBiologics and LinkedIn: Biocon Biologics for company updates.

Biocon Limited, publicly listed in 2004, (BSE code: 532523, NSE Id: BIOCON, ISIN Id: INE376G01013) is an innovation-led global biopharmaceutical company committed to enhance affordable access to complex therapies for chronic conditions like diabetes, cancer and autoimmune. It has developed and commercialized novel biologics, biosimilars, and complex small molecule APIs in India and several key global markets as well as Generic Formulations in the U.S., Europe & key emerging markets. It also has a pipeline of promising novel assets in immunotherapy under development. Website: www.biocon.com Follow-us on X (formerly Twitter) @bioconlimited and LinkedIn: @BioconLimited for company updates.

Coming Soon: A New Layer Of Privacy Five Years In The Making

A new front line for privacy to keep your moments truly yours

Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. And as phones become more tailored to our routines and preferences, concerns about privacy are only growing.

That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have the space to check your messages or enter a password on a packed commute without thinking twice about who might be watching.

Flexible Protection Built Over Years

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customize it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way.

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault to ecosystem defenses such as Knox Matrix. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.

This is privacy you can see and security you can feel – and it’s coming to Galaxy very soon.