India’s E-commerce Gets Smarter, Not Just Bigger: Fynd’s Festive Report 2025

Highlights Rise of Tier 3 Shoppers and Omnichannel Growth

With 65% of orders from Tier 2 & 3 cities and store fulfilment hitting 51%, India’s online shoppers prove that value and convenience now drive festive growth.

Fynd, an unified commerce platform backed by Reliance Retail Ventures Limited, today released its Festive Season Report 2025, revealing how the country’s online retail landscape is shifting from discount-driven growth to operational efficiency and smarter fulfillment. 

With e-commerce penetration projected to cross 11% of total retail sales in 2025, India’s retail ecosystem is witnessing a wave of digital transformation fueled by broader access, convenience, and affordability. The growth during this festive season (September–October 2025) shopping period - marked by celebrations such as Onam, Navratri, Dussehra, Karwa Chauth and Diwali was powered by value-conscious consumers, the rise of Tier 3 markets, and the rapid adoption of omnichannel fulfillment models.

Drawing insights from over 60 brands across leading marketplaces such as Myntra, Flipkart, Amazon, AJIO, Nykaa, and Tata CLiQ, the report tracks performance across apparel, footwear, and fashion accessories categories. The findings reveal a maturing market — one where price sensitivity is giving way to value-driven confidence, convenience, and operational agility.

Among the top-performing regions, Delhi, Maharashtra, and Uttar Pradesh led in order volumes, while Gujarat showed steady growth as a rising demand hub. Southern states, led by Karnataka, contributed significantly to both demand and fulfilment, with Bengaluru and Hyderabad ranking among the top metro contributors. The region also stood out for leading the country in digital payment adoption. Overall, digital payments accounted for 53% of total festive season transactions, while cash-on-delivery remained popular in smaller cities, underscoring India’s hybrid retail reality where rapid digital adoption and traditional payment preferences continue to coexist.

Key Insights:

• Footwear surges: Footwear rose from 7% to 33% of total festive sales, signalling growing consumer confidence in online fashion beyond apparel

• Semi-urban demand leads: Tier 2 and 3 cities together contributed 65% of total orders, with Tier 3 alone driving 46%

• Marketplace duopoly persists: Myntra and Flipkart together captured 89% of order volumes, reaffirming their leadership in fashion e-commerce

• Regional dominance: Myntra emerged as the most popular platform across the Northeast, while Southern states led digital payment adoption

• Discounts rationalized: The average discount rate fell from 44% in 2024 to 34% in 2025 as marketplaces balanced aggressive promotions with profitability

• Returns improve: Returns and RTO rates dropped sharply — Amazon halved returns to 8% and RTOs to 2%, setting a new post-sale benchmark

• Omnichannel milestone: Store-based fulfilment matched warehouse fulfilment (51% vs 49%) for the first time, preventing nearly 4% of potential sales loss through better cross-location routing

“India’s e-commerce story is unfolding on its own terms—built on speed, proximity, and precision. This festive season proved that the real levers of growth are operational, not promotional—stores doubling as micro-warehouses, networks placing inventory closer to demand, disciplined pricing anchored in everyday value, and trust-driven payments.” said Farooq Adam, Co-founder, Fynd. “The brands that will win from here won't chase discounts; they’ll design for India’s regional realities, serve rising demand from smaller cities with faster fulfillment, and build prepaid trust. That is the uniquely Indian model of profitable and resilient scale we’re creating.”

Beyond topline growth, the findings underline a broader structural evolution in how brands are approaching festive commerce. From rationalized discounting and improved logistics efficiency to regional diversification and digital payment adoption, the report paints a picture of a market moving beyond festive spikes to year-round operational excellence. For retailers, the message is clear — the next phase of growth will be powered by agility, omnichannel readiness, and sharper consumer segmentation.

Globally, the report places India within a context of “cautious optimism” observed in mature markets, where consumers are prioritizing essentials and value-led purchases. Yet, India stands out with its blend of affordability, digital adoption, and regional diversity, making it one of the most dynamic e-commerce markets worldwide.

About Fynd

Fynd is an AI-native retail technology company headquartered in Mumbai, India. It serves over 20,000+ stores and 300+ enterprise retailers and offers a modular commerce stack that unifies in-store, online, and logistics operations. Backed by Reliance Retail Ventures Limited, Fynd is expanding across the GCC, Africa, and Southeast Asia to power next-generation retail experiences. For more information, visit www.fynd.com.

Deepwatch Expands Its Footprint In India With A New GCC In Bengaluru To Advance AI-Driven Cybersecurity Innovation

Deepwatch, the leader in Precision MDR powered by AI + Humans, today announced the official opening of its new office in Bengaluru, India, marking a significant milestone in the company's continued global expansion strategy. The state-of-the-art facility will serve as a key engineering and technology hub as the company continues to scale its research and development (R&D) capabilities.

This step in Deepwatch’s global expansion by establishing a GCC in Bengaluru enables the company to tap into India’s world-class pool of software, Agentic AI, and cybersecurity engineering talent. The Bengaluru GCC is designed to accelerate platform innovation and development velocity while maintaining the delivery models and support structures that Deepwatch customers rely on.

Deepwatch’s investment in India underscores its long-term vision to make the country a strategic pillar for global cybersecurity innovation and R&D.

“Our investment in Bengaluru represents more than a new office, it's a testament to Deepwatch's commitment to developing exceptional AI-powered solutions for the cyber industry," said John DiLullo, Chief Executive Officer at Deepwatch. Our team in India is transforming the mundane into the marvelous every day. Deepwatch's Agentic solutions will keep customers safe from the scourge of cybercrimes while improving the efficiency of global SOC operations and the lives of overworked analysts. We're convinced India is the ideal location to advance this goal.”

The GCC supports around-the-clock development cycles and cross-regional collaboration, enabling faster product enhancements that benefit customers across all geographies. The new facility features modern amenities and collaborative workspaces designed to foster innovation and team dynamics, and will serve as a regional hub for Deepwatch's India operations, furthering its mission to provide best-in-class cybersecurity outcomes through a powerful combination of human expertise and AI-driven insights. Deepwatch plans to aggressively grow its Bengaluru-based team over the next year, with active hiring across engineering, cloud operations, and product functions.

“The India GCC represents our strategic commitment to advance cyber resilience at scale. India’s deep pool of cybersecurity talent gives us a unique advantage to accelerate product innovation, strengthen our threat intelligence capabilities, and deliver next-generation managed security outcomes to customers worldwide. This GCC is not just an expansion, it is a catalyst for building the future of intelligent, proactive security from India for the world.” added Prasad Channabasappa, Managing Director, Deepwatch India.

The Bengaluru office opening is a key milestone in Deepwatch’s long-term growth strategy, positioning the company to drive R&D forward with speed, scale, and agility. The company continues to evaluate additional expansion opportunities to ensure customers worldwide benefit from localized support and world-class cybersecurity service standards.

About Deepwatch

Deepwatch is the leader in Precision MDR powered by AI and humans. We amplify human expertise with AI insights to reduce the risks that matter most to your business. Unlike one-size-fits-all MDR, Deepwatch delivers protection that is comprehensive, custom, clear, and ceaseless—stopping threats before and after they emerge with tailored responses at every step. Deepwatch is tuned to each customer's environment, trained on their priorities and the stack they've invested in to strengthen defenses and focus on what matters most. There are no black boxes—customers get clarity on every detection, decision, and data source, along with the name of the analyst behind it. Around-the-clock protection is delivered by security experts who act on real-time threats, powered by our agentic AI ecosystem. Visit Deepwatch.com.

"Deepwatch", “Deepwatch Guardian MDR Platform”, and “NEXA” are trademarks of Deepwatch, Inc. and its subsidiaries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

MAHE Manipal celebrates International Student’s Day With Grand 'Kairos 2025' With 30+ Global Universities

The event witnessed over 30+ international universities showcasing diverse culture across various countries

Manipal Academy of Higher Education (MAHE), an Institution of Eminence Deemed to be University successfully hosted 'Kairos 2025', its annual International Student’s Day celebration, marking a significant milestone towards fostering global academic collaboration and cultural exchange. The event was organized by the Office of International Affairs & Collaboration and centered on the theme "Empowering Students to be Agents of Change."

The gala event commenced with an International University Fair from 2:00 PM to 5:00 PM, featuring participation from over 30 international universities. The fair offered students a detailed insight into various academic programs, scholarship opportunities, enrollment processes, and campus facilities at host universities worldwide. The event was attended by students and staff from MAHE, as well as participants from recognized colleges in Udupi, demonstrating MAHE's commitment to community engagement. Several of MAHE's existing collaborating universities participated in the fair, strengthening the ongoing partnerships.

The afternoon transitioned into a vibrant cultural showcase from 5:00 PM to 6:00 PM, where country stalls representing 20 nations were hosted by both Indian and international students from different MAHE institutions. The stalls featured students from international mobility programs, including representatives from Efrie-France, Deakin University-Australia, and Maastricht University-Netherlands, along with international faculty members at MAHE. Dr. H.S. Ballal, Pro-Chancellor of MAHE, graced the occasion by visiting the stalls and interacting with participating students.

The formal launch of Kairos 2025 took place from 6:15 PM to 6:45 PM, with the Lt. Gen. (Dr.) M. D. Venkatesh, VSM (Retd), Vice Chancellor as Chief Guest and Dr Sharath K Rao, Pro Vice Chancellor (Health Sciences), MAHE as Guest of Honor.

As a symbolic gesture celebrating international cultural diversity, all Heads of Institutions, along with student representatives from participating countries, jointly inaugurated the event. The ceremony concluded with a group photograph commemorating the multicultural spirit of MAHE.

Dr. Anup Naha, Director of International Collaborations, MAHE Manipal, commented on the event's success “Kairos 2025 is a significance to our vision of creating global citizens who are equipped to navigate and contribute to an interconnected world. By bringing together students, universities, and cultures from across the globe, we are not only celebrating diversity but actively cultivating the collaborative mindset and cross-cultural competencies that define the leaders of tomorrow."

The evening concluded with a few spectacular cultural performances featuring international student bodies including IAESTE, AIESEC, IPSF, and MUN, along with VSO and student teams from Tibet and Maldives. Each team presented five-minute performances aligned with the global theme of Kairos, followed by an energetic DJ program that brought together the diverse student community into grand celebrations.

The day-long celebration demonstrated MAHE's commitment to internationalization and provided a comprehensive platform for students, faculty, and international partners to engage in meaningful dialogue about global education opportunities and cross-cultural understanding.

About Manipal Academy of Higher Education:

The Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bengaluru, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 3rd in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and enriching campus life.

Pidge Secures ₹120 Crore Growth Capital Led By LVEC To Fuel India’s Logistics Revolution

Pidge reports 10x year-on-year growth and an annualized run rate of ₹250 crore, alongside strong margins and a clear path to profitability

Current funding will support Pidge in building India’s largest interoperable last-mile logistics operating system (with AI powered innovations like Titan and MORRE); plans deeper Tier-2/3 expansion plus select international pilots next.

Pidge, India’s smartest supply marketplace and largest interoperable last-mile logistics platform, today announced it has successfully raised ₹120 crore in growth capital. The round was led by La Vida es Chula (LVEC), the entrepreneur-led capital fund founded by globally acclaimed entrepreneur and investor Thomas Meyer. Existing investors also participated, reaffirming their confidence in Pidge’s vision and execution.

This significant capital infusion comes as Pidge demonstrates exceptional market traction, having achieved a remarkable 10x year-on-year growth and currently operating at a ₹250 crore annualized run rate. The company has maintained strong margins and is on a clear path to profitability, reflecting the efficiency and scalability of its AI-powered operating system. Pidge’s valuation has grown over 5x since its previous fundraise, underscoring its rapid ascent and investor confidence.

Pidge will strategically deploy the newly raised funds across three key priority areas: deeper penetration into Tier 2 and Tier 3 markets while building India’s largest supply-side logistics network; establishing Product and Tech leadership through continued innovation in AI and data science while ensuring Organizational capability-building to ensure scalable, data-driven operations and a high-performance culture. The company also plans to pilot its unique logistics operating system in select international markets that mirror India’s high-growth, and digitally evolving ecosystems.

Ratnesh Verma, Founder & CEO, Pidge, commented, “As India manifests its vision of single-digit logistics costs and 2x e-commerce every 3 years, Pidge is poised to be the foundation for that growth with the country’s largest, interoperable, last-mile logistics platform. This capital accelerates new propositions and markets and doubles down on efficient, sustainable, scalable growth. We’re delighted to welcome Thomas Meyer and LVEC to our cap table as the lead investor. Thomas is a builder who scaled Desigual into a global brand with purpose. His relentless customer-first approach to business-building is highly synergetic with the DNA of Pidge.”

Pidge stands out as the only unified logistics platform across the hyperlocal and quick commerce segments. Pidge’s vision is to digitally equalize the logistics ecosystem and become the ubiquitous Operating System (OS) for last-mile delivery. Its proprietary technology stack, including industry-first innovations like Titan and MORRE, forms the backbone of its AI-led reliability engine.

Unlike traditional logistics players, Pidge functions as a comprehensive operating system, integrating visibility, routing, allocation, analytics, and vendor interoperability under one intelligent platform, effectively bridging the gap between organized and unorganized sectors.

Thomas Meyer, Founder & CEO, LVEC and Desigual, commented on the investment, “I am excited to be a part of Pidge and have always backed founders who compound value with discipline. Ratnesh, as an accomplished global business leader, has built Pidge with intent. I have full confidence in the technology and team he has built to continue to stay ahead as e-commerce in India changes. LVEC is an entrepreneur-led capital; we partner with founders by opening doors, sharing company-building experience, and staying the course through to strong outcomes. We believe in the Indian growth story and see the potential in Pidge to set a new standard of reliability for Indian commerce. Their compliance, governance, technology, and innovation are impressive.”

Backed by Thomas Meyer, Pidge is accelerating its vision to build a more accessible, digital-first logistics ecosystem, unlocking faster, smarter, and consistently reliable delivery for businesses across India and beyond.

About Pidge

Founded in 2019, Pidge is a technology-driven logistics intelligence platform committed to enabling reliable, flexible, and secure last-mile deliveries for businesses and individuals. With a strong focus on innovation, customer experience, and trust, Pidge empowers enterprises across sectors such as quick commerce, e-commerce, retail, pharma, apparel and F&B delivery to streamline operations and deliver excellence.

Through its AI-powered, interoperable platform, the company serves over 20,000 brands across 50+ cities, with a growing network of recognized partners including Zomato, Swiggy, KFC, Tata1mg, Eat club, Snitch & more. Backed by robust technology and a people-first approach, Pidge continues to redefine how businesses and consumers experience logistics in India.

About La Vida es Chula (LVEC)

LVEC is an entrepreneur-led capital fund founded by Thomas Meyer, known for scaling Desigual into a global brand. LVEC partners with visionary founders, providing not just capital but deep entrepreneurial experience, strategic guidance, and a global network to build enduring, category-leading businesses.

9 In 10 SMBs In Bengaluru Bet On AI As The City Reinforces Its Position As India’s Tech Innovation Hub: LinkedIn Study

SMBs in the city sharpen their digital edge, prioritising AI, talent transformation, and integrated digital platforms for future-ready growth

Bengaluru’s small and medium businesses (SMBs) are entering their most confident decade yet. New LinkedIn research finds that 98% of SMBs in the city are rapidly adopting or planning AI adoption, indicating how technology has moved from experimentation to infrastructure. Meanwhile, 92% of SMBs here expect business growth - signalling a sector that’s not just hopeful but rebuilding around smarter systems, skilled talent, and trusted digital platforms.

For Bengaluru’s SMBs, evolution is survival, not optional

Behind their confidence lies urgency. AI is no longer a buzzword, but the new baseline for growth. The research shows that 63% of SMBs cite operational efficiency as key to protecting margins, 61% view AI and automation as essential to stay competitive, and 50% say market expansion is critical to survival. In the city’s fast-paced, innovation led business environment, SMBs see AI not as an optional upgrade but as a necessary lever for agility, resilience, and long-term competitiveness.

Kumaresh Pattabiraman, Country Manager, LinkedIn India said, “Bengaluru has long been India’s innovation nerve centre, and SMBs here operate in one of the most competitive and tech-forward markets in the country. This research exemplifies their readiness to lead the next wave of AI adoption. LinkedIn is uniquely positioned to support this momentum by connecting SMBs with the right network, the right clients, and the right talent, all in one place, so they can scale with confidence in today’s AI-powered economy.”

AI becomes the operating system for growth in Bangalore

AI has become the engine behind how SMB’s hire, market and grow. The city demonstrates consistently high-momentum across adopting or planning to adopt AI-led capabilities. Nearly 94% of the surveyed businesses in the city say they use or plan to use it to automate workflow, strengthen analytics, and lean on the technology to streamline hiring, marketing, and sales.

Hiring models are being rebuilt around capability, not credentials. SMBs in the city are prioritising digital literacy and AI fluency (72%), problem solving (61%) and data analysis (60%) over traditional qualifications. To find this talent, 72% already use AI hiring tools, citing better assessments and higher engagement.

Marketing and sales in SMBs here are also becoming intelligence-driven. 82% of SMBs use AI marketing tools, with 95% investing up to half their budgets in them. 83% now rely on AI in sales to drive productivity, qualify leads, and personalise outreach, allowing them to operate with the sophistication of larger enterprises.

Rahul Karthikeyan, Chief Marketing Officer, Scaler said, “Scaler’s recent campaigns have seen strong performance through precise audience targeting and data-driven optimisation. Sponsored Content, especially vertical formats, delivered a 20% higher lead-to-payment conversion than static formats on other channels. In August alone, LinkedIn generated about 70–80 new payments with a return on spend (RoS) of 2.2. We plan to further scale this high-impact channel while maintaining cost-per-sale efficiency.”

Trust is the new competitive advantage

In a city known for its digital maturity, SMBs here are highly discerning about the tools they adopt. 97% of SMB decision makers say their decisions are driven more by credibility and trust than by cost or convenience, with top priorities including data security (89%), seamless integration (84%), and clarity on ROI (76%). Together, these choices reflect a smarter, more resilient SMB ecosystem - one that is not just adapting to the AI era, but actively shaping it.

Methodology:

LinkedIn commissioned YouGov to conduct an online survey of 1,027 SMB and MSME owners, entrepreneurs, directors, and senior managers across India. The study covered 10 key cities including Delhi NCR, Jaipur, Chandigarh, Mumbai, Ahmedabad, Pune, Bengaluru, Chennai, Hyderabad, and Kolkata, distributed across North & Central, West, South, and East regions.

Respondents represented businesses across the Micro (up to ₹10 crore), Small (₹10–100 crore) and Medium (₹100–₹500 crore) turnover segments. Participants were aged 25 to 65 years, capturing perspectives across both emerging and seasoned decision-makers.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1.3 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.

Natural History Museum Abu Dhabi Opens In Saadiyat Cultural District, Reinforcing Its Commitment To Science, Education And Cultural

The Department of Culture and Tourism – Abu Dhabi announces the inauguration of the Natural History Museum Abu Dhabi, a landmark institution designed to strengthen the emirate’s global leadership in science-led culture, education and research. The museum opens its doors to the public on 22 November in Saadiyat Cultural District.

H.E. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: "The opening of the Natural History Museum Abu Dhabi marks a major milestone in our journey to shape the emirate’s cultural landscape. The museum offers an immersive look at the story of life on Earth, framed for the first time through an Arabian lens, with the fauna, flora, and geological history of the region forming a prominent part of the visitor journey. The museum’s research and educational institution supports scientific knowledge and undertakes innovative scientific studies in zoology, palaeontology, marine biology, molecular research and earth sciences. By fostering engagement with the natural sciences, the Natural History Museum Abu Dhabi inspires future generations and contributes to a more sustainable future."

A defining feature of the museum is its focus on the natural history of the Arabian Peninsula. The narrative foregrounds the region’s geological evolution, ancient landscapes and long-lost species, offering visitors insight into the Gulf’s unique ecological past and its relevance to future environmental stewardship. These stories place Arabia’s natural heritage on the global natural-history stage in an unprecedented way.

Designed by renowned architects Mecanoo, the museum’s building rises from the Saadiyat Island landscape like a natural formation. Its silhouette echoes natural rock formations, reflecting the museum’s mission to connect people with the natural world and inspire the next generation to question, discover, and take part in shaping a more sustainable future.

Inside, the museum features a series of permanent galleries and exhibitions that take visitors on a journey through time. The main galleries include: The Story of Earth, The Evolving World, Our World, Resilient Planet, and Earth’s Future, alongside side galleries such as The PalaeoLab, The Life Sciences Lab, Arabia’s Climate, Beyond the Horizon, and The Human Story. Visitors can also explore the Interactive Theatre, which offers immersive visual experiences that transport them through time.

To mark its opening, the museum also unveils two major temporary exhibitions: The March of the Triceratops, showcasing the world’s only touring Triceratops herd, and the 61st Wildlife Photographer of the Year, one of the most prestigious global showcases of nature photography. Together, these exhibitions will launch the museum’s international program and pave the way for a new era of scientific and cultural collaboration at both local and global levels.

The museum joins a community of institutions including Louvre Abu Dhabi, teamLab Phenomena Abu Dhabi, and the upcoming Zayed National Museum and Guggenheim Abu Dhabi, reinforcing Saadiyat Cultural District as a global centre for knowledge, creativity, and cultural exchange – a place where the past, present and future of humanity come together in one living story.

About the Natural History Museum Abu Dhabi

The Natural History Museum Abu Dhabi is established with the ambition to become a trusted research museum with world-class collections, engaging visitor experiences, strong educational programmes, accessible community science, and a commitment to sustainable change through national and global collaboration. Located in the Saadiyat Cultural District, Abu Dhabi, the museum tells the epic story of life on earth through an Arabian lens. The 35,000 sqm museum build by renowned architects Mecanoo, offering an immersive journey through time, inviting visitors to explore the story of life on Earth from the beginning of the universe to the possibilities and responsibilities of our planetary future.

From rare meteorites and iconic dinosaur fossils to the lost world of Abu Dhabi and life on earth today, the Natural History Museum Abu Dhabi connects past, present, and future through its globally significant collections and the powerful stories they reveal. Interactive exhibits, immersive experiences, and community-science programmes make the museum an ever-changing space of curiosity and connection for families, students, researchers and lifelong learners.

More than a museum, Natural History Museum Abu Dhabi is a global hub for cutting-edge research. State-of-the-art laboratories will advance studies in palaeontology, earth sciences, biodiversity research, conservation and community science, fostering international collaboration and knowledge that supports a healthier planet. Guided by the UAE’s commitment to science, sustainability and global dialogue, the museum inspires visitors of every age to become advocates for nature and stewards of our shared future.

Jehangir Wellness Centre Becomes World’s First Healthcare Institution To Offer Emotional Assessments As Part Of Healthcare With Emoscape

* A pioneering collaboration that integrates Emotion AI into preventive healthcare, helping individuals understand their emotions that affect physical health. ~

Jehangir Wellness Centre (JWC), Pune, has become the first healthcare institution in the world to formally integrate AI-based emotional assessments into preventive care through its partnership with Emoscape, a medical-grade Emotion AI platform created by Nihilent. This collaboration reflects a significant step forward in the convergence of emotional and physical well-being, placing India at the forefront of human-centric innovation in healthcare.

With the inclusion of Emoscape, every individual visiting Jehangir Wellness Centre now has access to a non-invasive emotional scan that evaluates nine core emotions (The Navarasas): Raudra, Bhayanaka, Hasya, Shringara, Adbhuta, Bibhatsa, Shanta, Veera, and Karuna. In 60 seconds, the platform maps emotional intensities and trends using safe, contactless technology. These results are then interpreted in the context of physical health markers, offering new insight into how emotional patterns may be influencing physiological symptoms or impacting the recovery process.

By offering this scan as a part of routine wellness checks, Jehangir Wellness Centre is advancing a new approach to early detection and preventive care where emotional well-being is not an adjunct but a core diagnostic component.

During her special address, Lt. Gen. Dr. Madhuri Kanitkar (Retd) Former Vice-Chancellor, Maharashtra University of Health Sciences, Ex Dean AFMC, said, “Medicine is not only about curing disease; it is about understanding the human being in totality. Emoscape helps understand emotions through the lens of science and technology, bringing evidence to what we intuitively know: that emotional health is inseparable from physical health. This inauguration at Jehangir Wellness Centre is an important step in that direction.

“At Jehangir Wellness Centre, we have always believed that true wellness lies in understanding the connection between the mind and body. Today, our centre marks yet another milestone at the forefront of progressive healthcare by integrating AI-driven emotional assessment into our holistic care,”- said Mr Cowas Jehangir, Trustee - Jehangir Hospital.

“At Nihilent, our mission has always been to humanise technology, to make innovation serve life itself. One of the most meaningful ways to do that is by helping healthcare see what has always been invisible: our emotions. Emoscape was born from that belief, that the mind and body are one system, and that understanding emotions is essential to healing. Seeing it now become part of healthcare, helping doctors and patients connect emotional patterns with physical well-being, is deeply rewarding,” said Mr L.C. Singh, Founder- Executive Vice Chairman, Nihilent.

“Emoscape represents the next frontier in integrative healthcare. It bridges emotional awareness with medical insight, giving us a more complete understanding of each individual’s health journey. At Jehangir Wellness Centre, our commitment has always been to the overall well-being of an individual. This collaboration with Nihilent is a step toward more complete, compassionate healthcare.” - said Mr Vinod Sawantwadkar, CEO, Jehangir Hospital.

Jehangir Wellness Centre stands out as the only centre that truly embodies holistic wellness, with a focus on the body, mind, and soul. Through its comprehensive health packages, allied therapies, and integration of innovative initiatives such as Emoscape, it exemplifies a complete and integrated approach to wellbeing.

At Jehangir Wellness Centre, emoscape’s emotional assessment data is used alongside medical reports and assessments to create a holistic view of the patient and advise the interventions accordingly. Emoscape’s integration at JWC is already drawing interest across age groups. From working professionals managing burnout to adolescents facing identity shifts and from senior citizens navigating loneliness to wellness seekers aiming to improve resilience, clients are experiencing the value of emotional clarity in clinical contexts. The platform has become a powerful complement to JWC’s vision of comprehensive, integrative wellness. Each scan is confidential and processed ethically, following the highest standards of data privacy.

This launch also marks Emoscape’s first institutional partnership within the healthcare sector. Rigorously tested across healthcare, learning, sports, and corporate settings, Emoscape’s integration at Jehangir Wellness Centre marks a step toward broader adoption in hospitals, clinics, and medical institutions. By offering Emoscape to patients as a formal part of its wellness protocols, Jehangir Wellness Centre is championing a more evolved, empathetic model of care. It signals a future where emotions are not peripheral but central to the healing process and where technology plays an enabling role in restoring the balance between mind and body.