Sony India Introduces The Next Evolution Of Noise Cancelling With The WH-1000XM6

·         Featuring Sony’s most advanced noise cancelling yet – powered by a next-gen chip and intelligent algorithms – the WH-1000XM6 can block distractions before they reach you.

·         Co-created with world-renowned mastering engineers, the WH-1000XM6 deliver studio-level precision.

·         Cinema comes alive with 360 Reality Audio Upmix for Cinema.

·         Ensure you are always heard with WH-1000XM6 ultra clear call quality - for any call.

Sony India today announced the WH-1000XM6 wireless noise cancelling headphones – latest edition of its award winning 1000X series that set a new standard for premium audio and personal listening experiences. Building on the legacy of the 1000X series, this latest model combines premium sound with the best noise cancelling[1] in a seamless design to create an unparalleled audio solution for music lovers, fashionistas, travellers and professionals alike.

The next evolution in noise cancellation​

Powered by advanced processor and an adaptive microphone system, noise cancelling is optimised in real time on the WH-1000XM6 so your world stays undisturbed and your sound stays pure. With processor speeds seven times faster than its predecessor, the HD Noise Cancelling Processor QN3 fine-tunes 12 microphones, which is 1.5 times more than its precursor the WH-1000XM5, in real time, delivering a dramatic leap in noise cancelling and sound quality. The precise detection of the twelve optimally places microphones allow the noise cancellation to adapt more precisely to fit you and your environment. Whether you are looking to block out noise on a busy commute or stay focused in the office, your sound experience will be seamless and powerful. 

Sony’s new Adaptive NC Optimiser delivers unmatched noise cancelling precision – adjusting to any form of external noise and air pressure. Plus, the specially designed driver unit is optimally tuned for enhanced noise cancellation. 

Auto Ambient Sound mode is even better at adapting to your surroundings in real time, balancing music and external sound. Multiple microphones filter noise or let in what matters: announcements, conversations, or the world around you. Adjust settings automatically or fine-tune them manually in the Sony | Sound Connect app.  

Premium sound, co-created with the masters

The WH-1000X6 headphones allow you to hear your music as it was meant to be. Developed in collaboration with world-renowned mastering engineers at three of the industry top recording studios, Sterling Sound, Battery Studios and Coast Mastering the WH-1000XM6 refines every note for studio-level accuracy, delivering a superior music experience. 

The WH-1000XM6 are engineered to perfection with the specially designed driver unit delivering clarity that feels almost tangible, and every detail comes through with precision. 

The high rigidity carbon fibre composite material dome and uniquely developed voice coil structure bring out the subtleties in every frequency—so vocals sound richer, instruments feel more defined, and every track carries more emotion.

The HD Noise Cancelling Processor QN3 features an advanced look-ahead noise shaper for improved D/A conversion, allowing the WH-1000XM6 to predict and optimize quantization noise while responding quickly to sudden sound changes. This gives you clearer details, richer bass and a more natural listening experience.

The WH-1000XM6 supports the High-Resolution Audio and High-Resolution Audio Wireless, thanks to LDAC, Sony’s industry-adopted audio coding technology[2]. In addition, using Edge-AI, DSEE Extreme™ upscales compressed digital music files in real time to restore high range sound lost in compression. 

The Sony | Sound Connect app makes it even easier to fine tune your entertainment experience on the WH-1000XM6. When listening to music, you can dial in the perfect sound with the 10-band EQ, or create a spacious feel with Background Music Effect. Gamers can also enjoy the Game EQ, developed with Sony’s expertise from its INZONE range to enhance sound quality for FPS gaming. For those watching movies on the go, the WH-1000XM6 also feature 360 Reality Audio Upmix for Cinema that brings spatial sound experience just like you are in a movie theatre from 2ch stereo sound by Sony’s unique upmix and 360 Spatial Sound technology. 

Always be heard with the Ultra clear call quality

The WH-1000XM6 allows you to enjoy clarity in every call. Intelligent beamforming isolates your voice from background noise, so you are always heard even when others are talking. If you need to mute[3] you can do it instantly, via the button right on your headphones.

With the advanced six-microphone AI- based beamforming system, the WH-1000XM6 homes in on your voice while filtering out background noise, so every word comes through crystal clear even in chaotic environments.

The AI- optimised noise reduction algorithm suppresses background sound while isolating your voice. Beamforming microphones and precise voice pickup technology ensuring every word is heard clearly.

Masterfully crafted for all-day comfort

The familiar iconic design of the WH-1000X series has been taken to the next level with an elegant, soft fit wider headband infused with vegan leather ensuring a pressure-free fit. The asymmetrical headband design makes it easy to identify the left and right side with just a glance.

The earpads are designed for all-day wear thanks to stretchable material that provides a secure yet gentle fit to reduce pressure whilst blocking external noise.

Plus, the intuitive controls allow you to easily switch between noise cancelling, ambient sound and mic mute with tactile buttons and a responsive touch panel.

Inspired by products with handcrafted precision workmanship, the folding mechanism on the WH-1000XM6 is crafted using advance metal injection for a seamless durable fold, while designed to slip seamlessly into bags and airplane pockets. The compact case now features a magnetic closure for easy access.  

More Intuitive, Smarter than ever

With WH-1000XM6 you can experience Scene-based Listening, a new intuitive feature that uses sensing technology to automatically play music according to your activity and adjust noise cancellation level based on your environment and location. Along with Quick Access and Scene-based Listening, you can effortlessly connect to the top music service including Amazon Music (via "Amazon Music Play Now")[4], Apple Music[5], Spotify (via "Spotify Tap")[6] and YouTube Music[7].​

The WH-1000XM6 is ready for LE Audio, delivering ultra-low latency for flawless gaming and effortless access to broadcasts with Auracast™[8], with exceptional sound quality. The Multi-Point and Auto Switch makes switching between devices seamless, so you are always connected without interruption. 

The WH-1000XM6 allows you to listen and charge all at once. Need to keep going when the battery is low? Simply plug in the USB charging cable and keep listening to your favorite tunes.

On the go? Even quicker charging is possible, with three minutes giving you up to three hours of charge[9]. 

Made with the environment in mind

Sony has designed these headphones with the environment in mind. The WH-1000XM6 packaging is made from 100% paper materials. We continue to advance the adoption of Sony’s proprietary paper, Original Blended Material, for the packaging of our flagship headphone model, the 1000X series (the WF-1000XM5, WF-1000XM4, WH-1000XM5 and WH-1000XM6). Original Blended Material is an environmentally conscious paper material made from bamboo, sugarcane fibres, and post-consumer recycled paper[10]. 

For The Music

Sony established the brand platform "For The Music" for its premier consumer and professional audio products and services. With "For The Music," Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. ​

Pricing and availability

The WH-1000XM6 are available in Black, Platinum Silver and Midnight Blue from 26th September onwards at a best buy price of Rs. 39,990/- . It will be available across Sony Center, select Croma and Reliance outlets, www.ShopatSC.com portal and Amazon from 26 September 2025 onwards. 

Model Name	Best buy (in INR)	Colours	Availability
WH-1000XM6	Rs. 39,990/-	Black, Platinum Silver and Midnight Blue	29th September 2025 onwards

IN-SPACe Model Rocketry/CANSAT India Student Competition 2024-25 To Take Place In Uttar Pradesh From October 27-30, 2025

The Indian National Space Promotion and Authorization Centre (IN-SPACe), in association with the Indian Space Research Organisation (ISRO) and the Astronautical Society of India (ASI), has announced the national-level Model Rocketry/CANSAT India Student Competition 2024-25, with the grand finale scheduled to take place on the banks of the Narayani River at Tumkuhiraj, Kushinagar, Uttar Pradesh, from October 27–30, 2025.

The competition aims to provide students with a hands-on experience in designing, development, and launch of a model rocket that can deploy CANSAT (7U SAT) of 1 kg at 1Km altitude meeting the defined mission objectives. This will provide students opportunity to simulate real-world space missions and will also contribute in nurturing the next generation of Indian space professionals.

A total of 71 student teams, comprising around 600 students, faculty members, and mentors, have qualified for the national finale, with 36 teams in the CANSAT category and 35 teams in Model Rocketry. Participants represent universities and technical institutions from across India.

As part of the outreach leading up to the competition, IN-SPACe along with ISRO had launched the ‘Art-in-Space’ and ‘Space Quiz 20:20’ contests across seven districts of Uttar Pradesh — Gorakhpur, Deoria, Kushinagar, Jaunpur, Bahraich, Bulandshahr, and Gautam Buddha Nagar, witnessing an overwhelming response from nearly 73,000 students. This contest is being executed by Namaskar Foundation. Additionally, to ignite deep interest in Science and Tech amongst the students an “Antariksh Rath” equipped with rockets, satellites, astronaut’s suits and educational models is spreading awareness amongst students. Winners from these contests will be felicitated at the grand finale and will also experience an immersive space habitat module at the event venue.

Shri Shashank Mani, Hon’ble Member of Parliament (Lok Sabha), Deoria said, “It is an honour to host the CANSAT Model Rocket Competition in the Tamkuhi Raj area of Deoria Lok Sabha in Kushinagar District. This competition will excite the imagination of the region and seed a culture of space awareness. It aligns with the mission of Amrit Prayas our 10 year developmental strategy for the Lok Sabha, which seeks to use space technology in this region.”

Speaking on the initiative, Dr. Vinod Kumar, Director, Promotion Directorate, IN-SPACe and Executive Secretary, ASI, said, “This competition reflects IN-SPACe’s commitment to fueling experiential learning and students' early engagement with space technology. By giving them real-world challenges to solve, we hope to build a strong foundation for India’s future scientists, engineers, and entrepreneurs who will contribute to our growing space economy. The support from the Uttar Pradesh government and Kushinagar district administration has been crucial in bringing this finale to life”

The competition’s mission objectives include the design, development, and launch of a model rocket and CANSAT carrying a 1 kg payload to an altitude of 1 km, followed by safe payload ejection, recovery, and landing. Through these challenges, students gain exposure to the fundamentals of rocketry, payload design, and mission management, along with key soft skills such as teamwork, project coordination, and problem-solving.

The Model Rocketry/CANSAT India Student Competition 2024-25 marks another step in IN-SPACe’s ongoing efforts to promote space education, skill development, and innovation at the grassroots level, aligning with the Government of India’s vision of building a self-reliant, $44 billion space economy by 2033.

Ageas Federal Life Insurance And CSB Bank Forge An Industry First - SME Bancassurance Partnership In India!

Ageas Federal Life Insurance, one of India’s leading and fastest growing private life insurers, has announced a strategic SME Bancassurance Partnership with CSB Bank, to expand the reach of life insurance solutions among Small and Medium Enterprises (SMEs) and Individual entrepreneurs, on a pan India basis.

Backed by the Ageas Group’s global expertise in SME Life Insurance, this Strategic Partnership enables CSB Bank and Ageas Federal to serve customers with comprehensive financial solutions that combine credit, savings, and Life insurance. Through this collaboration, customers of CSB Bank, especially the Small and Medium Enterprises (SMEs) can access bespoke life insurance solutions designed to protect and safeguard the individual’s business continuity, wealth, and their families’ financial security.

CSB Bank, which presently operates 834 branches and 800 ATMs across the country, is steadily transforming into a new-age private sector bank that enables customers to borrow, transact, save, and invest seamlessly. By integrating Ageas Federal’s innovative protection offerings within its suite of financial products such as home loans, business loans, and SME credit lines, CSB Bank aims to enable customers to build a comprehensive, protection-led financial journey.

Mr Pralay Mondal, M.D. & CEO, CSB Bank, said: “We are pleased to partner with Ageas Federal Life Insurance to bring comprehensive protection options to our customers. Our bank has always focused on empowering SME customers with flexible and transparent financial services. This collaboration allows customers to integrate credit, savings, and insurance within their banking relationship, supporting long-term financial security.”

Mr. Jude Gomes, M.D. & CEO, Ageas Federal Life Insurance, said: “Ageas Federal Life Insurance is redefining the distribution space with innovative, first-in-market and digitally enabled solutions. We are constantly serving and addressing customers’ needs more effectively, towards this, our strategic partnership with CSB Bank marks a significant milestone in our Bancassurance growth journey - particularly for the SMEs and individual entrepreneurs in India. By combining CSB Bank’s deep-rooted customer trust and strong national presence along with our innovative customer centric solutions, we aim to serve clients with easy and superior insurance experiences. This partnership is a shared commitment towards realising the regulator’s vision of Insurance for All.”

With India’s growing entrepreneurial ecosystem and increasing NRI financial participation, the Ageas Federal–CSB Bancassurance partnership marks an important step in expanding life insurance reach. It ensures that customers, whether running a business, managing overseas income, or planning for family protection, can access integrated financial solutions under one roof.

Together, Ageas Federal Life Insurance and CSB Bank are committed to redefining Bancassurance excellence, empowering customers to plan, protect, and prosper with confidence.

Bengaluru NGOs APD And SRF Wins Bridgestone India’s Mobility Social Impact Award 2025

The Association of People with Disability (APD), Bengaluru recognized for their initiative “Rehab on Wheels” under the category ‘Empowerment of Vulnerable communities’ 

Safety Research Foundation from Bengaluru has received jury’s special recommendation for

 their project ‘BRACE’ Under the ‘Road Safety Innovation and excellence’ category

 

The Association of People with Disability (APD), a Bengaluru-based NGO, has been announced as one of the winners at the 5th Edition of Bridgestone Mobility Social Impact Awards (MSIA) 2025. APD received the recognition under the category ‘Empowerment of Vulnerable communities’ for its impactful initiative ‘Rehab on Wheels (ROW)’, which brings comprehensive rehabilitation services to the doorsteps of persons with disabilities and vulnerable communities. It has impacted over 1 million lives through inclusive programs and advocacy.

 

Safety Research Foundation (SRF), Operating in Bengaluru & Maharashtra received the Jury’s recommendation for its BRACE Project, which is transforming school safety through infrastructure upgrades, awareness drives and community engagement.

 

Instituted by Bridgestone India in 2021, the Mobility Social Impact Awards aim to identify, recognize, and promote innovative solutions in sustainable mobility that address social challenges and advance inclusive development through the efforts of not-for-profit organizations. The initiative reflects Bridgestone’s mission of driving social progress through safe and sustainable mobility for all.

 

Speaking on the occasion, Mr. Hiroshi Yoshizane, Group President, Bridgestone Asia Pacific and Managing Director, Bridgestone India, said, “At Bridgestone, we believe mobility is not just about movement, it’s about empowering people and enabling progress. The Mobility Social Impact Awards celebrate change makers who are transforming lives through innovative mobility-led solutions. The Association of People with Disability’s work exemplifies this spirit by delivering rehabilitation care directly to those who need it most, making mobility truly inclusive.”

 

The ‘Rehab on Wheels’ initiative by APD has created affordable, accessible rehabilitation care at the last mile, particularly for socio-economically disadvantaged individuals in Bengaluru’s urban and rural areas. Through mobile therapy units, geriatric and orphanage outreach programs, and doorstep wellness camps, the project has provided essential rehabilitation and therapy services to those who otherwise have limited access to such care.

 

Dr. N. S. Senthil Kumar, PhD (Rehab), CEO, The Association of People with Disability, shared, “We are honored to receive this recognition from Bridgestone India. The Rehab on Wheels initiative has redefined access to rehabilitation by ensuring that distance and disability are no longer barriers to care. In the past year alone, we’ve reached hundreds of individuals, helping them lead more independent and dignified lives. This award encourages us to continue expanding our services and partnerships to reach even more people across Karnataka and beyond.”

 

Ms. Jeya Padmanaban, Founding Trustee, SRF said, “At SRF, we believe road safety begins with awareness and community participation. Our BRACE project is designed to make school zones safer through a holistic approach, combining education, engineering improvements, and behavioral change. Receiving the Jury’s Commendation from Bridgestone India is a strong validation of our efforts to build safer environments for children and communities. It motivates us to take this model to more schools across the country.”

 

SRF is a not-for-profit trust dedicated to improving road safety in India through education, engineering, and advocacy. Its flagship BRACE Project has transformed school zones with safety audits, infrastructure upgrades, awareness initiatives and community engagement.

 

The Mobility Social Impact Awards reflect the “Empowerment”, “Ease”, “Emotion” and “ Efficiency” values of the Bridgestone E8 Commitment,* which outline Bridgestone’s corporate commitment to contributing to a society that ensures accessibility and dignity for all (Empowerment), to bringing comfort and peace of mind to mobility life (Ease), inspiring excitement and spreading joy to the world of mobility ( Emotion) and maximizing productivity through the advancement of mobility ( Efficiency). Through initiatives like MSIA, Bridgestone continues to advance its mission of “Serving Society with Superior Quality” by driving positive change and building safer, more inclusive communities across India.

About Bridgestone India:

Bridgestone India Pvt. Ltd, a group company of Bridgestone Corporation, started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyreson Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. The Indore plant rolled out its 100 million tyre in 2023. In a short stint of more than 25 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

About Bridgestone Corporation:

Bridgestone is a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

*The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight unique Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.

Breaking Stigma: Encouraging Open Conversation About Breast Health

DR. R V RAGHUNANDAN, Senior Consultant - Radiation Oncology, HCG MNR Curie Cancer Centre at Ongole

Breast health often remains a silent topic in many Indian homes, a subject wrapped in hesitation and stigma. For caregivers and parents, this silence can be painful, as it may delay crucial awareness and early action that saves lives. Encouraging open conversation about breast health empowers families to break barriers, share knowledge, and protect the women they love. When conversations become normal and supportive, early detection and prevention become possible, offering hope instead of fear.

Why Stigma Holds Women Back

When breast health is wrapped in shame, women hesitate to speak up. In Indian studies, some women expressed fear that others would avoid them, whisper about them, or see them differently if they were known to visit a cancer clinic. In surveys of cancer patients and caregivers, a large majority reported experiencing or internalizing stigma, believing that the community views cancer as a curse, as something contagious, or as a sign of personal failing.
Many women say they “must suffer quietly” and avoid telling even close family about symptoms or fear. These fears often cause delay, avoiding clinical visits, ignoring lumps, or hiding symptoms until disease has advanced.

How Stigma Manifests

• Silence in the home: Women don’t share symptoms for fear of gossip or shame.

• Social isolation: Some are excluded from social or religious functions after diagnosis. 

• Household separation: In extreme settings, patients may be asked to use separate utensils or rooms. 

• Fear of judgment: Worries about marriage prospects, community glance, or being seen as “impure” prevent disclosure. 

Impact of stigma on breast cancer outcomes

Stigma and silence contribute to delays in noticing symptoms and getting screened. According to Indian health studies, many women discover breast cancer only at advanced stages, when treatment is more complex and less effective. A lack of open dialogue reduces awareness about screening guidelines and self-examination techniques that could detect problems early. Breaking stigma means increasing the chances that women find care before cancer progresses, reducing suffering and saving lives.

How families can encourage open conversations

Parents and caregivers play a vital role in creating a safe space for talks about breast health. Here are ways families can nurture open dialogue:

• Normalize the topic: Include breast health as part of general health discussions, just like nutrition or exercise.

• Use simple language: Describe breast anatomy and early warning signs in straightforward, non-medical terms.

• Show empathy and support: Listen carefully without judgment and reassure your loved ones that seeking care is brave and necessary.

• Share stories: Real-life examples of women who found cancer early and recovered can motivate others to act.

• Practice together: Encourage mothers, daughters, and sisters to learn breast self-examination methods as a family activity.

Empowering women with knowledge and screening

Alongside open talks, educating women about the importance of regular self-exams and clinical screenings is essential. Healthcare guidelines recommend monthly self-breast exams from the 20s and clinical breast exams or mammograms, starting at the age 40 or earlier for high-risk women. When families support these practices and accompany women to health check-ups, it reduces fear and stigma around medical visits.

Community and healthcare roles in stigma reduction

Beyond families, community leaders, educators, and healthcare providers must team up to change public attitudes. Awareness campaigns tailored to local languages and culture help dispel myths and encourage dialogue. Training healthcare workers to create welcoming environment for women, seeking breast health advice makes a difference. Expanding accessible screening services in both urban and rural areas ensures that stigma does not translate into inaccessibility.

A New Dawn: Talk Today, Thrive Tomorrow 

Stigma around breast health is a heavy, silent burden, one that steals lives by delaying diagnosis and isolating women. But when we break silence, families, communities, and health systems open their voices, fear is removed, bringing support, and creating pathways to care.

To every reader: start the conversation today. Encourage the women you care about to speak, to seek help, to break free from shame. Because health begins with truth, not silence.

Takeaway: Open your home and your voice. Let breast health become a discussion, not a secret. When we talk, we heal.

Bharti Airtel Announces A Strategic Partnership With IBM To Augment Airtel Cloud

Bharti Airtel, one of India’s leading telecommunications service providers has entered into a strategic partnership with IBM (NYSE: IBM) to augment its recently launched Airtel Cloud. The partnership is expected to bring together the telco-grade reliability, high security, and data residency of Airtel Cloud with IBM’s leadership in cloud solutions, and advanced infrastructure and software technologies designed for AI inferencing.  

Together, Airtel and IBM will aim to enable enterprises in regulated industries to scale AI workloads more efficiently, delivering interoperability across infrastructure including on-premise, in the cloud, across multiple clouds and at the edge.

Through this partnership, Airtel Cloud customers will be able to deploy the IBM Power systems portfolio as-a-Service, including the latest-generation IBM Power11 autonomous, AI-ready servers for mission-critical applications in regulated industries like banking, healthcare, government and others. The Power11 hybrid platform will also support critical enterprise workloads including IBM Power AIX, IBM i, Linux and SAP Cloud ERP. Additionally, this partnership will help enable SAP customers on IBM Power with their enterprise resource planning transformation to SAP Cloud ERP on IBM Power Virtual Server.

Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel, said, “Airtel Cloud is designed to be highly secure and compliant, setting new industry benchmarks as an agile and resilient cloud platform. Today, with the IBM partnership, we are adding substantial capabilities to our Cloud platform to address the unique needs of several industries that require migration from IBM Power Systems and allow for AI readiness. With this partnership, we are also extending the footprint of our availability zones in India from four to ten, hosting these on our own next-gen sustainable data centres. We will, together, also establish two new Multizone Regions (MZRs) in Mumbai and Chennai soon.” 

Rob Thomas, SVP and Chief Commercial Officer, IBM, said, “Enterprises today need to balance modernisation with the growing regulated technology and AI requirements. Through our partnership with Bharti Airtel, clients across India can leverage IBM’s innovative cloud offerings designed for workloads that​ address their strategic business priorities. Together, we will help clients drive true transformation in the era of AI.”

With IBM’s software stack for AI inferencing, built on IBM watsonx and Red Hat OpenShift AI, clients in India will have the ability to run AI inference across hybrid cloud environments. These capabilities are coupled with IBM’s enterprise-grade cloud platform with innovative IaaS and PaaS offerings, as well as IBM’s automation portfolio designed for accelerating the impact of generative AI in core enterprise workflows to drive productivity. Customers will be able to access Red Hat’s hybrid cloud solutions including Red Hat OpenShift Virtualisation, Red Hat OpenShift and Red Hat AI. Beyond these capabilities, IBM’s hybrid cloud architecture is designed to help clients enable future innovation in AI and quantum computing.

Airtel Multi Zone Regions will help Indian enterprises strengthen their resilience, address data residency requirements and keep mission-critical workloads and applications up and running at all times. Together, the Airtel and IBM partnership will enable Indian enterprises to accelerate digital innovation at scale.  

Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.

About Bharti Airtel

Headquartered in India, Airtel is a global communications solutions provider with over 600 million customers in 15 countries across India and Africa. The company also has its presence in Bangladesh and Sri Lanka through its associate entities. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high-speed 4G/5G mobile, Wi-Fi (FTTH+ FWA) that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, video streaming services, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, and cloud-based communication. Airtel’s digital arm – Xtelify, empowers telcos globally to leverage the power of AI, data and technology to accelerate their digital transformation and drive growth. Xtelify also offers Airtel Cloud in India enabling enterprises with a sovereign, telco-grade cloud platform that guarantees secure migration, effortless scaling, lower costs and no vendor lock-ins. Within its diversified portfolio, Airtel also offers passive infrastructure services through its subsidiary Indus Tower Ltd. For more details visit www.airtel.com

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com and www.ibm.com/cloud for more information.