ABRFL Launches OWND! – A New Brand Built For Gen Z Across India

Aditya Birla Fashion and Retail Ltd. (ABFRL) announces the launch of OWND!, a bold new fashion brand designed for India's Gen Z and youthful, trend-conscious consumers. 

The launch marks the debut of a new proposition complete with a new brand name, new identity, contemporary shop layouts, along with hottest trend-driven products for the vibrant and dynamic lifestyle of young India.  

 

OWND! is inspired by youth culture with a core mission to spark conversations and empower the youth to own every moment with their unmistakable charisma. This new brand proposition, with its dynamic energy will bring a wave of fashion retailing that resonates with the fashion conscious & value driven GenZ.  

 

Speaking about the launch, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “The momentum with which the young consumer is reshaping the fashion landscape and its influential role in defining cultural trends is undeniable. Inspired by sharp insights into this segment, our strategy is a bold move, designed to forge a deep connection and a true sense of brand love. This new chapter, anchored in a vibrant brand name, a distinct identity, and a robust business model, will be a strong catalyst for our next wave of exponential growth.” 

  

With OWND!, ABRFL aims to accelerate its play in the value fashion category. The company plans to convert the existing StyleUp stores into OWND! & expand its footprint to 100 stores by the end of this financial year.  

Oktober Fest - A Toast To Brews, Bites, Beats & Big Fun Celebrate Flavours, Music, And Merriment On Sept 20 & 21, 2025

Get ready to clink glasses and celebrate the spirit of camaraderie at Oktober Fest at Bhartiya Mall of Bengaluru in association with The Groot. The event is happening on 20th and 21st September 2025 from 2:00 PM onwards at Bhartiya Mall of Bengaluru. Dive into a weekend of classic and craft brews, delicious bites, and lively music as the festive vibes of Europe meet the warmth and enthusiasm of Bengaluru's community spirit.

 

Whether you're a beer geek or just here for a chilled pint, you will get everything you like. From quick bites to nachos and soft, salty pretzels, the food corner is the ultimate spot for all foodies out there. Come hungry, leave happy. We've got live bands, DJs, and artists jamming and spinning beats all day. Expect a lot of dancing, music, and full-on party vibes.

 

Immerse in a weekend filled with delicious food, classic & craft brews, live performances, and fun for all. Don your festive best, bring along friends and family, and immerse yourself in the joyous atmosphere where every cheer, every note, and every bite celebrates friendship, flavour, and festivity. Oktober Fest at Bhartiya Mall of Bengaluru is set to be a feast for the senses-bold, spirited, and full of warmth!

 

Event Details:

 

When: 20th & 21st September 2025

Time: 2:00 PM Onwards

Where: Bhartiya Mall of Bengaluru, Bhartiya City, Thanisandra Main Road, Bengaluru - 560064

Registration Fee: Rs. 399 Onwards

How to Book: Book My Show (18 years +)

ABD Maestro Brands Debut At The Bengaluru Airport Duty-Free

~Nationwide roll out to major airports within a month, paving the way for global travel retail expansion~

 

ABD Maestro Pvt.Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited (ABD), announced the debut of its portfolio at the Duty-Free Travel Retail at Kempegowda International Airport, Bengaluru.

 

Bengaluru as the first, with plans to follow in Delhi International Airport and Mumbai in quick succession, this milestone marks ABD Maestro’s entry into the country’s Airport Duty Free Travel Retail business. The expansion underscores the company’s confidence and ambition to place its super premium and luxury spirits alongside the world’s finest.

 

ABD Maestro brings an exceptional portfolio of fine spirits designed for discerning travellers. It includes ARTHAUS Blended Malt Scotch Whisky, a curated expression of Speyside and Highland single malts, the award-winning WOODBURNS Contemporary Indian Malt Whisky crafted in Goa for a new generation of whisky enthusiasts; PUMORI Small Batch Gin, celebrated for its rich blend of Himalayan Juniper and Indian botanicals; and ZOYA Special Batch Gin, for its crisp character and modern mixability. ABD Maestro is also the exclusive distribution partner for India Domestic and Travel Retail for the trend setting RUSSIAN STANDARD Vodka.

 

Commenting on the launch in Bengaluru with Avolta, which operates across 70 countries globally, Bikram Basu, Managing Director, ABD Maestro said, “The debut at Bengaluru Duty Free is a defining moment for ABD Maestro. It initiates showcasing our new and powerful portfolio of high quality and creative products. We plan to reach international travellers in key global markets at the earliest.”

 

With millions of international and domestic travellers passing through Indian airports every year, this expansion represents an aspiration to serve the growing demand for authentic, world-class alcohol beverages and build a stronger bridge between India and the global community.

Embassy Group’s ‘Pedal For The Planet’ Marks A Decade Of Cycling For A Greener Bengaluru

Embassy Group hosted the landmark 10th edition of its flagship cycling initiative, Pedal for the Planet, at Embassy Springs today. Celebrating a decade of raising awareness on sustainable living and eco-friendly commuting, the event saw 1400 enthusiastic participants from professional cyclists, amateurs, families, and children, all uniting to pedal for the environment.

Certified by the Karnataka Amateur Cycling Association, this year’s edition featured multiple race categories, including Pro-Elite, Amateur, Fun Ride – Open, and Fun Ride – Kids, ensuring inclusivity for riders across all skill levels. The vibrant atmosphere reflected Bengaluru’s growing passion for cycling and its collective commitment to sustainability.

True to its ethos, Pedal for the Planet 2025 went beyond sport to create meaningful environmental and social impact. Proceeds from the event will support Colours of Life, a non-profit organisation that provides education to underprivileged children from ‘cradle to career’. A tree will be planted for every registration, while eco-friendly measures such as eliminating single-use plastics, serving filtered water in traditional matkas, and ensuring waste segregation for composting or recycling were strictly followed. The lead vehicle for the races was an electric car, underscoring the event’s focus on clean energy practices.

Speaking on the milestone, Emanda Vaz, Country Head, Marketing and PR, Embassy Developments Limited, said: “As we celebrate the 10th edition of Pedal for the Planet, we are proud to see how this initiative has grown into a citywide movement for sustainability. Cycling is not only a healthier and greener lifestyle choice but also a unifying activity that inspires collective action for the environment. This event reflects Embassy Group’s continued commitment to creating meaningful impact by building communities that are more conscious, responsible, and future-ready.”

Over the past decade, Pedal for the Planet has evolved into Bengaluru’s largest and most anticipated cycling event, bringing citizens together not just for fitness and recreation, but as a collective force for environmental action. The 10th edition stands as a testament to the power of community-driven movements in shaping a more conscious and sustainable future.

Bhartiya Mall of Bengaluru’s The Big Bangalore Book Fest Promises A Literary Extravaganza! With Senior Business Leaders

Step into the World of Stories from 11th – 28th September 2025

 

Bhartiya Mall of Bengaluru is all set to transport you into a boundless universe of stories, ideas, and creativity, where imagination breathes through every page, conversation, and corner.

 

From 11th to 28th September, Bhartiya Mall of Bengaluru transforms into a haven for book lovers. The Big Bangalore Book Fest, a true celebration for bibliophiles, honour the timeless magic of reading and writing while opening gateways to fresh ideas and creative worlds. Immersed in the spirit of literature, the festival comes alive with author meet-ups, a special Manga Zone, and a range of books to pick from across genres, all blending into a vibrant celebration of culture and imagination.

 

Picture a buzzing celebration unfolding under one roof, where bestselling authors, and an ocean of books converge in an exhilarating festival for readers, writers, and families alike. Discover thought-provoking author talks and book signings, where readers connect directly with the minds behind the words. Explore a treasure trove of over 10,000 books spanning every genre, from edge-of-your-seat thrillers to heartwarming children’s stories.

 

Step into the charm of Japanese storytelling at the dedicated Manga corner, welcoming both longtime fans and curious first timers. Young readers will delight in the kids’ zone, brimming with engaging activities and tales that spark wonder.

 

“At The Big Bangalore Book Fest, every story is a new adventure, every interaction a spark of inspiration, and every visit a memory waiting to be written.”

 

Event Details:

 

When: 11th September – 28th September 2025

Where: Upper Ground Floor, Bhartiya Mall of Bengaluru, Bhartiya City, Thanisandra Main Road, Bengaluru KP-560064

How to book: Entry Free For All Book Lovers 

 

 

Event Details
Dates:	Author	Time
14th September, 25	Ambi Parameswaran, Author of Marketing Mixology. Founder, Brand-Building.com, Bestselling Author & Former CEO Of FCB Ulka	5:00 PM onwards
14th September, 25	Shiv Shivkumar: Author of The CEO Mindset. Former CEO of PepsiCo India & Nokia, Now Operating Partner At Advent International	6:00 PM Onwards
27th September 25	Devika Cariapa: Author: A Children’s History of India in 100 Objects. The session is moderated By Aparna Athreya, Children’s Author & Founder Story Triangle.	5:00 PM onwards

Odysse Electric Doubles Presence: Expands To Nearly 300 Pincodes Across India In Just One Year

Odysse Electric, a leading player in India's electric vehicle (EV) market, has doubled its retail footprint in just 12 months expanding from over 150 cities in Q2 FY 2024 to nearly 300 pincodes by Q3 FY 2025. This aggressive scale-up highlights Odysse Electric’s determination to make green mobility mainstream and strengthen its position among India’s leading EV two-wheeler brands.

 

Today, Odysse Electric has a presence across 25 states and union territories, covering key metros, Tier-2, and Tier-3 markets. The expanded network ensures stronger accessibility, after-sales service, and faster adoption of its scooters, at a time when India’s EV industry is recording triple-digit year-on-year growth.

 

As a part of this expansion, the company recently added dealerships in Odisha, Maharashtra, Gujarat, Karnataka, and Uttar Pradesh. Each new outlet offers Odysse Electric’s complete product portfolio, including low-speed and high-speed variants, designed for both urban commuters and first-time EV buyers.

 

Commenting on the milestone, Mr. Nemin Vora, CEO of Odysse Electric, said: At Odysse Electric, our goal is to make electric mobility accessible to everyone and reach every part of India. Growing our presence from over 150 cities last year to nearly 300 pin codes today is a proud achievement that shows both our customers' trust and the strength of our network partners. This rapid expansion not only allows us to meet the increasing demand for EVs but also helps us build a strong infrastructure for dependable service and support nationwide.

 

Key Highlights of the Expansion:

• 300 pincodes across India covered by Q3 FY 2025 (up from 150+ in Q2 FY 2024)

• Presence in 25 states & UTs with deeper penetration in Tier-2 & Tier-3 towns

• 20+ new dealerships added in the last quarter alone

• Portfolio of high-speed & low-speed EVs catering to varied consumer needs 

The milestone comes at a time when EV adoption in India is accelerating, fueled by favorable policies, rising fuel prices, and increased environmental awareness. With a stronger retail network,

 

Odysse Has also marked its presence overseas in 5 countries like Nepal, Peru, Phillipines, the Africas. Odysse Electric is positioned to play a pivotal role in India’s shift to sustainable, zero-emission transportation.

Small Businesses Can Make A Big Impact At A Small Price With GoDaddy’s September Super Savings Sale

Bringing a business online is not just a luxury but a necessity in today’s digital age, especially when India’s e-commerce industry is expected to reach $160 billion by 2028. Online presence becomes even more relevant during the festive season, when impulse shopping and last-minute orders increase manifold. It can certainly be intimidating to invest in a website and a domain name without knowing the nuances of the same. But not anymore. 

This festive season, GoDaddy is empowering small businesses across India to go digital and make a big impact at a small price- at just ₹99. Every week, a new domain will be available for sale at up to 95% off for a one-year term. The September Super Savings sale allows new customers to buy a domain name that aligns with their business after checking its availability on the GoDaddy website.

Choosing an appropriate domain name is a crucial decision for several reasons. It helps people know the purpose of the website and fosters trust and credibility among customers. It further keeps the website secure from scammers and cyber-attacks. Lastly, a domain name needs to be memorable and leave a lasting impression on visitors’ minds.

This offer is a limited-time deal, only applicable to new customers during September on the GoDaddy official website. A perfect opportunity for small and medium enterprises to launch their business online and make the most of this auspicious festive season.