Tuesday, August 12, 2025

Shaping India’s Beauty Landscape: Two Decades Of Strategic Alliance Between Shoppers Stop And Estée Lauder Companies

 

For two decades, Shoppers Stop and ELCA Cosmetics Pvt. Ltd. (a subsidiary of The Estée Lauder Companies) have worked in lockstep to shape the trajectory of prestige beauty in India. What began as a retail partnership has grown into a category-defining alliance - one that has introduced iconic global brands, set new standards in consumer experience, and built a luxury beauty network at scale. This 20-year milestone is more than a marker of time; it reflects the strength of a shared vision that continues to redefine what luxury beauty means for the Indian consumer.

Today, the partnership between Shoppers Stop and ELCA anchors one of India’s most expansive and high-performing prestige beauty networks - spanning over 150 touchpoints across 30 cities. Together, the companies engage millions of beauty consumers each year through a trusted retail presence, seamless omnichannel access, and a portfolio of globally loved brands. This scale has positioned the alliance as a key player in shaping how Indian consumers discover and experience luxury beauty. At the heart of the partnership is a shared focus on delivering immersive, high-touch experiences powered by trained beauty advisors, tailored consultations, and seamless online-to-offline integration. These efforts have helped set new benchmarks for how luxury beauty is retailed in India.

Beyond experience, the alliance has also played a formative role in building aspiration and category familiarity among Indian consumers. Together, Shoppers Stop and ELCA have brought global icons like MAC, Bobbi Brown, and Clinique into the mainstream conversation, while deepening affinity for brands such as Jo Malone London, Estée Lauder, and Tom Ford Beauty. This work has not only grown the category but also redefined how luxury beauty is understood, accessed, and embraced in India.

Commenting on the milestone, Mr. Biju Kassim, CEO of Beauty at Shoppers Stop, said, "Our partnership with ELCA has been instrumental in creating a world-class beauty experience for Indian consumers. Over the past two decades, our shared focus on premiumization, customer-centric innovation, and expanding access to iconic global brands has driven strong, sustained growth. As we look ahead, we remain committed to accelerating digital, strengthening omni-channel experiences, and scaling our brand portfolio to continue shaping the future of prestige beauty in India.”

Rohan Vaziralli, General Manager – ELCA Cosmetics Pvt. Ltd., added, "Shoppers Stop has been a trusted partner who truly understands luxury retail in India. Their instinct for the consumer, combined with our portfolio of prestige beauty brands, has helped shape a distinct, high-touch experience. Together, we’ve grown the category - and as the market evolves, so will our partnership.”

As they enter the next phase of their partnership, Shoppers Stop and ELCA remain committed to raising the bar for luxury beauty in India. With a shared focus on consumer experience, brand-building, and retail innovation, the alliance is poised to shape the next chapter of prestige beauty- bringing global standards even closer to the modern Indian consumer.

Sustainability In Action: RPG Group To Invest $1.6 Million In A Climate Resilience Project In Andhra Pradesh


 Asvata Climate Solutions, the carbon credit venture of the Group, partners with Equilibrium to scale the regenerative agriculture project, benefiting over 10,000 farmers

Asvata Climate Solutions, the carbon credit venture of RPG Group, and Equilibrium, announced a strategic partnership to scale a regenerative agriculture project in Andhra Pradesh. The project, under execution in Srikakulam and Vizianagaram, will benefit over 40,000 livelihoods, including 10,000 small holder farmers in the region

A combined investment of approx. $2 million from Asvata and Equilibrium will be utilised to restore 8,000 hectares of farmland, sequestering 30,000 tonnes of CO₂e annually. 

Key intervention areas:

  1. Educating and supporting farmers to adopt climate-smart practices like Alternate Wetting and Drying (AWD), Direct Seeded Rice (DSR), reduced tillage, and cover cropping. 

  1. These techniques reduce water use by up to 30%, lower input costs, and improve soil health, while unlocking new income streams through carbon markets. 

Asvata and Equilibrium will work together on project strategy, with Equilibrium leading project management and execution. The interventions are projected to extend to 25,000 hectares of land by 2027 as the project progresses.

Navin Mathur, COO, Asvata Climate Solutions, said, “At Asvata, our core promise is building scalable climate solutions that deliver measurable impact to benefit the planet, people and businesses. Together with Equilibrium, our investment is to support climate-smart agriculture and drive inclusive, long-term resilience.”

Siddhanth Jayaram, Founder, Equilibrium, said, "At Equilibrium, we design every intervention to reflect the realities of local landscapes. In Andhra Pradesh, our project has helped tackle water stress, improve soil health and crop yields there by ensuring transition to climate smart agriculture remains permanent over decades. This partnership with Asvata reinforces the quality and impact of our interventions. Collectively, we are excited to scale and build solutions that can stand as models for climate leadership in the global south.” 

This project is built on a blended finance model that brings together philanthropic support, catalytic funding, and commercial investment. This structured approach has enabled the initiative to scale effectively while maintaining measurable impact for farmers, supported by Equilibrium’s proprietary digital MRV (D-MRV) platform to monitor water savings, soil health improvements, and carbon sequestration in real time.  

As climate variability and unpredictable rainfall increasingly affect farming in Andhra Pradesh, the model presents a practical, replicable pathway for climate adaptation in other regions.

USAID’s Water and Energy for Food program and Equilibrium provided the early-stage risk capital to invest in areas where traditional finance rarely flows; in community mobilisation, farmer training, and the design of robust data systems that anchor on credibility and long-term impact. 


About Asvata Climate Solutions:

Asvata, the carbon credit venture of RPG Group, is on a mission to take climate actions that create multiple positive effects. Our projects benefit communities, ecosystems and living environments. We work in the Compliance and Voluntary carbon markets. We finance and develop a wide portfolio of community-based, nature-based, industrial, energy efficiency and waste management projects. RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of USD 5.2 billion.  

Know more about RPG / Learn more about Asvata - https://www.asvata.com/ Follow Asvata on LinkedIn  


About Equilibrium:

Equilibrium is a full-stack carbon removal company that builds scalable, high-integrity carbon projects in the global south. With a focus on advanced climate science, digital MRV, and blended finance models Equilibrium works with various private corporations, public institutions and Non-Governmental Organizations to deliver measurable long-term climate resilience. Since 2022, we’ve built a portfolio of nature based and engineered carbon removal across agroforestry, regenerative agriculture, mangrove, and biochar projects across India- supporting over 60,000 farmers and coastal communities, with a pipeline of over 10 million tonnes of permanent CO₂ removal.

Sheikh Zayed Grand Mosque Ranks 1st In Middle East And 8th Globally In 2025 TripAdvisor Report


Sheikh Zayed Grand Mosque (SZGM)
in Abu Dhabi has achieved a new global milestone by advancing to higher ranks on the list of the world’s most prominent landmarks, according to leading travel and tourism platform TripAdvisor’s 2025 global report.

In the Top Attractions category, the SZGM ranked eighth globally among 25 distinguished landmarks, climbing two places from its 2024 ranking. It also retained its position as the number one attraction in the Middle East in this category, topping a list of the region’s ten most iconic sites.

SZGM’s global ranking is based on a comprehensive analysis of more than eight million landmarks worldwide. It ranked within the top one per cent of all sites reviewed, reflecting its distinguished status both regionally and internationally, and reaffirming its leading role in promoting cultural tourism in the United Arab Emirates.

In another notable accomplishment, Sheikh Zayed Grand Mosque in Fujairah was ranked among the top 10 per cent of landmarks worldwide, according to selections made by travellers from across the globe. This achievement is particularly remarkable given the recent activation of visitor services at the mosque. These milestones, achieved by both mosques, affirm their leadership as cultural destinations on the global tourism map. Both have become prominent international landmarks, drawing visitors from diverse cultures around the world.

His Excellency Dr. Yousif Al Obaidli, Director General of the Sheikh Zayed Grand Mosque Centre (SZGMC), said: “The global recognition attained by Sheikh Zayed Grand Mosque in Abu Dhabi reflects the visionary leadership of the UAE. It is the outcome of the centre’s strategic plan, which focuses on enhancing services and providing exceptional experiences for its guests. This success crowns a continuous series of outstanding initiatives and services offered throughout the year. These efforts have included the development of both cultural and physical infrastructure, enhancement of facilities, excellence in specialist staff, and the empowerment of Emirati youth by qualifying them to deliver cultural tours and host the mosque’s diverse visitors through distinguished programmes that embody the mosque’s civilisational message.”

His Excellency added: “These accomplishments open new horizons for the centre, through which we anticipate the future with strategies and plans that enable it to continue fulfilling its civilisational mission with greater efficiency. They also allow us to consistently enrich the guest experience through religious and cultural programmes, exhibitions, and initiatives that reflect the mosque’s message - presented in innovative formats and a refined manner that meets aspirations and fulfils our vision.”

The high international rankings achieved by SZGM in Abu Dhabi underscore its global distinction as a unique model among places of worship and cultural landmarks, serving as a benchmark in the region and beyond. Its role extends beyond that of a religious site hosting prayers and rituals - it stands out as a beacon of civilisation and culture, advancing the UAE’s message of peaceful coexistence and harmony.

The SZGM also revives and celebrates the elements of Islamic civilisation, embodying a distinctive architectural representation of Islamic art and heritage. It has established itself as a singular cultural tourism destination, welcoming more than seven million visitors and worshippers annually from across the globe. Within its serene spaces, people of different cultures and faiths come together, forming a human tapestry framed by values of fraternity -within a sanctuary of peace and coexistence. Shared human values bind them, and the language of civilisational dialogue becomes the bridge through which they transcend all differences.

The SZGMC is steadfast in its continuous development of diverse, integrated services across all its landmarks and facilities, maintaining the highest standards to meet the evolving needs of its guests. At the SZGM in Abu Dhabi, visitors can spend an entire day enjoying a wide array of offerings - from the visitor centre, which includes exhibition halls, an auditorium, and a library, to Souq Al Jami’, featuring shops, recreational spaces, and restaurants catering to all age groups. These facilities offer moments of rest and enjoyment within a unique atmosphere, further complemented by the mosque’s jogging track that invites community members of all backgrounds to engage in physical activity while taking in the breathtaking exterior views of the SZGM.

The SZGMC operates under a strategic plan, implemented through a cohesive system led by highly skilled professionals across various disciplines. These national talents work to provide exceptional cultural experiences to visitors from around the world. Among the most distinguished of these are the cultural tours, which are delivered by a select group of Emirati Cultural Tour Specialists who represent the UAE’s civilisational identity and promote its message of peace and harmony.

Owing to its prestigious global standing, the SZGM has become a key destination for high-level dignitaries visiting the UAE. Overseas visitors account for approximately 82 per cent of its total guests. In the first half of the current year, the SZGMC continued to expand its innovative services and experiences, contributing to a notable rise in visitor numbers. Among the most prominent offerings are the general cultural tours and the ‘Unseen Glimpses’ tours - guided experiences delivered aboard custom electric club cars that offer guests exclusive insights into areas previously unexplored by the public.

These experiences are part of an integrated set of high-standard services and activities, including Souq Al Jami, the mosque’s jogging track, and the Sura evening tours, which grant visitors access to the mosque 24 hours a day. The Sura experience is designed for visitors to Abu Dhabi and the UAE who are on short transit stays or unable to visit during regular hours. It offers them an opportunity to witness aspects of the mosque not typically accessible during the day, such as scheduled maintenance and extraordinary cleaning operations.

The SZGMC also provides El-Delleel, a multimedia device that offers immersive cultural tours in 14 international languages, including a dedicated sign language tour designed for guests who are deaf or have hearing impairments, as well as tailored tours for children -ensuring an inclusive visitor experience.

Reflecting the SZGMC’s continuous expansion in offering distinguished cultural experiences, the Dome of Peace at SZGM has emerged as a leading cultural destination in Abu Dhabi, providing visitors with a comprehensive and immersive journey that blends authenticity with innovation, all within a single, integrated space.

The SZGMC has played a pivotal role in reinforcing the SZGM’s standing as a global hub for cultural dialogue, through diverse facilities that include the specialised Al Jami Library, a cultural auditorium, and a series of permanent and temporary exhibitions that spotlight ancient civilisations. Among the most notable exhibitions are Al-Andalus: History and Civilisation, Coins of Islam: History Revealed, Islamic Coins: Civilisational Testimonies, Artistic Characteristics – Elegant Calligraphy and Inspiring Features, and the Hajj: Memories of a Journey, exhibition.

Additionally, the Light & Peace Museum offers a dynamic, interactive space that fuses art with knowledge, while the Diya – A Universe of Light immersive experience invites visitors on a sensory journey. Presented in a 360-degree format with sound, visual, and wind effects, the experience takes guests from a celestial realm illuminated by starlight to the very heart of the UAE’s heritage, visually narrating the SZGM’s enduring message of coexistence and peace.

Xpedeon Powers Digital Transformation At Inderjit Mehta Constructions Pvt. Ltd.


A Leading Infrastructure Force with 40+ Years of Legacy

Partnership with Xpedeon brings agility, transparency, and digital control to IJMCPL’s large-scale public infrastructure operations.

Xpedeon, a leading provider of ERP solutions purpose-built for the construction and infrastructure industry, has been selected as the digital transformation partner by Inderjit Mehta Constructions Pvt. Ltd. (IJMCPL), one of India’s most respected civil construction companies with over four decades of experience in executing large, mission-critical projects. With this nationwide implementation, Xpedeon’s ERP platform will unify IJMCPL’s operations, bringing digital intelligence and real-time control to the heart of public as well as private sector construction. The collaboration marks a significant leap forward in modernizing infrastructure delivery for one of India’s most respected government contractors.

Headquartered in Gurugram, IJMCPL has carved its niche as a Super Special Class Government contractor, having delivered over 50 landmark projects across highways, residential complexes, defence infrastructure, sports facilities, and oil & gas pipelines. With a development footprint spanning over 525 km of steel pipeline networks and a workforce of 3,000+, the company is known for its engineering rigour, delivery excellence, and national impact. 

This strategic partnership with Xpedeon marks a transformative leap for IJMCPL as it accelerates toward smarter, tech-enabled execution across its expanding portfolio. 

“At Xpedeon, we’re proud to partner with a stalwart like Inderjit Mehta Constructions,” said Janak Vakharia, CEO, Xpedeon. “IJMCPL’s scale, legacy, and government-aligned mandate make it a vital pillar in India’s infrastructure growth story. Our ERP platform is engineered to digitize every layer of construction management — enabling real-time control, cost optimization, and operational agility. Together, we are shaping a future-ready infrastructure model.”

Mr. Akhil Mehta, Director at IJMCPL, shared, “Xpedeon’s ERP has become the digital backbone of our operations — unifying everything from procurement and contracts to billing and site-level execution. In an environment where precision, compliance, and timelines are paramount, their platform gives us complete visibility and control. This partnership isn’t just about automation — it’s about building a strategic edge as we scale across sectors.”

The digital transformation is already helping IJMCPL reinforce its project management systems, gain real-time visibility, and drive transparency across critical workflows. With Xpedeon’s platform seamlessly integrating procurement, contracts, budgeting, and on-ground execution, IJMCPL is now better equipped to manage complexity, reduce redundancies, and accelerate project cycles across its government contracts. The move also empowers cross-functional teams with unified data and actionable insights — a significant shift from legacy systems to smart, responsive infrastructure delivery. This collaboration is expected to set a new benchmark for ERP-enabled execution in the government contracting and infrastructure sector, where precision, compliance, and agility are indispensable to success. 

Key benefits observed post-deployment include:

  • Real-time access to project and cost data for better decision-making

  • Streamlined workflows and improved inter-departmental coordination

  • Enhanced financial visibility and cost tracking

  • Centralized vendor and contract management

With Xpedeon at the digital core of its operations, IJMCPL is now geared to deliver projects with greater precision, speed, and transparency—strengthening its leadership in India’s infrastructure sector.

Samsung Solve For Tomorrow Announces 40 Semi-Finalist Teams Driving Grassroots Innovation Across India


·
      Semi-finalists will receive mentorship, prototyping support and access to innovation platforms to further develop their ideas

·       Top 40 teams will be awarded INR 8 lakh, while each team member will get a Samsung laptop

Samsung India, the nation’s largest consumer electronics brand, today announced the national shortlist of 40 semi-finalist teams for the fourth edition of its nationwide innovation contest for the youth, Samsung Solve for Tomorrow. These teams will now progress to the next phase of the competition, where they will receive mentorship, prototyping support and access to innovation platforms to further develop their ideas for societal impact.

 

This year’s semi-finalists represent remarkable geographical diversity, with participants from 15 Indian states, including remote regions such as Cachar (Assam), Baghpat (Uttar Pradesh), Mahabubnagar (Telangana), Durg (Chattisgarh) and Sundargarh (Odisha). The programme continues to champion young changemakers from across the country, enabling them to address real-world challenges through the power of technology and innovation.

 

The 2025 edition of Solve for Tomorrow invited entries under four key themes:

·       AI for a Safer, Smarter, and Inclusive Bharat

·       The Future of Health, Hygiene, and Well-being in India

·       Social Change through Sports and Technology for Education and Better Futures

·       Environmental Sustainability through Technology 

 

The shortlisted ideas reflect the evolving priorities of Indian society—ranging from AI-led tools for air quality monitoring, biodiversity conservation, and clean water access, to smart solutions for food waste and e-waste management. Other innovations include gamified learning for students from underserved communities, personalised coaching apps, and sports-led interventions for children with autism. In the health and research domains, projects span early lung cancer detection and mental wellness tools to simplifying technical research through intelligent data scraping.

 

“We are excited to announce the Top 40 semi-finalist teams of Samsung Solve for Tomorrow 2025. These young innovators, including those from Tier 2, Tier 3 cities, and remote regions, are using technology to solve real societal challenges. Their ideas reflect the incredible potential of India’s youth to drive meaningful change. As they move into the next phase, we remain committed to supporting them with mentorship, resources, and a platform to turn their ideas into real-world impact for a smarter, more inclusive Bharat,” said SP Chun, Corporate Vice President, Samsung Southwest Asia.

 

“We are proud to continue our partnership with Samsung Solve for Tomorrow. This year’s approach focused on regional representation, and it is clearly reflected in the range and depth of shortlisted ideas. These young innovators have the potential to shape India’s future start-up ecosystem,” said Dr Nikhil Agrawal, Managing Director, FITT-IIT Delhi.

 

What Lies Ahead for the Semi-Finalists?

As part of their journey in Samsung Solve for Tomorrow 2025, the top 40 teams will participate in an intensive Innovation Bootcamp, designed to help them turn their ideas into viable prototypes. During this phase, participants will meet and engage with leaders and experts across Samsung R&D and Southwest Asia operations. They will also attend curated training sessions led by industry and government experts at IIT Delhi, gaining hands-on insights into innovation, technology, and entrepreneurship. The bootcamp includes structured prototyping support from IIT Delhi mentors and alumni of previous Samsung Solve for Tomorrow editions, ensuring continuity of learning and mentorship. Following the bootcamp, a National Pitch Event will be held where a select Samsung Jury will evaluate and shortlist the final 20 teams who will move forward in the competition.

 

Awards and Support

·       Top 40 Teams – Will be awarded INR 8 lakh, while each team member will get a Samsung laptop

·       Top 20 Teams – Will receive INR 20 lakh and the newest Samsung Galaxy Z Flip smartphones

·       Four Winning Teams at the Grand Finale – Will receive an incubation grant of INR 1 crore at IIT Delhi to scale their innovations

·       Special Awards at the Grand Finale – Goodwill Award, Young Innovator Award, and Social Media Champion, with a combined prize money of INR 4.5 lakh

 A Global Vision for Youth Empowerment

Launched in the United States in 2010, Solve for Tomorrow is now active in 68 countries and has engaged over 3 million young people worldwide. The initiative aligns with Samsung Electronics’ global CSR vision – “Together for Tomorrow! Enabling People” – aimed at equipping young people with the education, skills and opportunities to become future-ready leaders.

 

Samsung Newsroom India: https://news.samsung.com/in/samsung-solve-for-tomorrow-announces-40-semi-finalist-teams-driving-grassroots-innovation-across-india 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in/

Serving Stories Of Courage— Maayaa Launches A Culinary Campaign Celebrating South India’s Patriots


 A Limited-Edition Thali Revives the Memories of Our Freedom Fighters Through the Flavours They Once Relished

Maayaa — culinary exotica from South India, a restaurant renowned for celebrating heritage through cuisine, is commemorating Independence Day with a tribute deeply rooted in our culinary heritage. A limited-edition Thali will be available from August 10 to 15. Each dish in this thoughtfully curated thali draws inspiration from the foods once consumed by South India’s valiant freedom fighters, linking plate to patriotism in a way never seen before.

The meal is accompanied by a banana leaf-shaped placemat, featuring the illustrated portrait of a freedom fighter, their region of resistance, a two-line legacy note, and a brief story of the dish they inspired. A surprise item in each thali deepens the immersive experience.

“At Maayaa, we believe every ingredient has a story — and some are woven with the courage of our heroes. This thali is our way of honouring South India’s freedom fighters by bringing their food to the forefront. Their meals reflected their grit, their geography, and their spirit. With this tribute, we hope to keep their legacy alive by serving dishes that carry the warmth of their stories, said, Uzma Irfan, Founder, Maayaa.

Some dishes featured in the thali include:

· Ragi Mudde with Avarekalu Saaru

Inspired by Kittur Rani Chennamma (Karnataka, 1824), a staple among grassroots revolutionaries in Karnataka, this nourishing millet-ball and field bean broth was a hearty, farm-sourced meal that sustained them during underground resistance.

· Akki Roti with Coconut Chutney

Inspired by Sangolli Rayanna (Karnataka, 1831), this humble rice bread was made with love in rural kitchens and sustained many guerrilla fighters in the forests of Mysore and Coorg. Easy to carry, easy to cook, and packed with local flavour.

· Vazhaipoo Vadai

Inspired by Velu Nachiyar (Tamil Nadu, 1780), a crisp banana flower fritter deeply rooted in Tamil households. Known for its medicinal qualities, this dish was eaten by rebel families in the Madurai region as a symbol of self-reliance.

· Kanji Rice with Thogayal

Inspired by K. Kelappan (Kerala, Salt Satyagraha, 1930), a humble rice gruel that sustained thousands during protests, Kanji was closely linked to K. Kelappan’s satyagraha days, simple, sattvic, and symbolic of Gandhian ideals.

This unique celebration will be available for dine-in only at Maayaa from August 10–15, and is priced at ₹1099.

About Maayaa: Maayaa is a land that is created to fulfil your hunger beyond food! Bringing together the best and the most unique aspects from the South of India, Maayaa is an alluring and vibrant land where you find satisfaction. Maayaa has so much to offer – from the yummiest South Indian recipes and mouth-watering seafood, to the warm and beachy interiors, everything is designed to transport you to your happy place. Every single item on the menu is prepared authentically, with genuine ingredients, staying true to the original culture of each recipe.

Burnt Toast Opens First Inaugural 2,500 Sq. Ft Store In Bangalore


Trent Ltd. introduces its new fashion brand, Burnt Toast, with its inaugural store in Bangalore.

Trent Ltd. announces the launch of its newest fashion label Burnt Toast. The launch represents a strategic leap into the dynamic youth fashion segment, offering a vibrant and budget-conscious aesthetic tailored for the fashion-forward consumer.

Located at MM Complex, No. 23, 100 Feet Ring Road, Banashankari, the 2,500 sq. ft. store is set to make a bold statement at the heart of one of South Bangalore’s most buzzing fashion hubs.

“Bangalore, with its dynamic youth culture and ever-evolving fashion sensibilities, is the perfect home for Burnt Toast’s debut,” said Mr. P. Venkatesalu, Managing Director, Trent Ltd. “We’re excited to connect with the young voices of the city who don’t just follow trends, they shape them.”

Thoughtfully designed to foster a vibrant community atmosphere, the store features Burnt Toast’s signature bestsellers, trend-forward seasonal drops and standout pieces. Its striking interiors, bold visual elements, and immersive vibe makes every visit a new experience.

Catering to a wide range of preferences and budgets, the brand offers thoughtfully designed and affordable trend-forward pieces, that speak to the global aspirations of today’s youth. Featuring elevated comfort, trendy silhouettes, and a refined aesthetic, the diverse range ensures that everyone can find something that fits their style and needs.

With plans to expand across more cities, Burnt Toast is more than a fashion label it’s a cultural movement, empowering India’s youth to own their style, their story, and their space.

About the brand-

Burnt Toast is inspired by the idea that sometimes the most extraordinary things emerge from the unexpected. Blending contemporary trends with effortless ease, we have created pieces that move seamlessly from casual hangouts to more curated moments, always with a sense of fun and connection. More than just fashion, Burnt Toast is a lifestyle proposition a celebration of self-expression and community, where style becomes a shared experience. From bold apparel to statement accessories, our brand inspires the young, dynamic youth to live authentically, with style that transcends fashion.

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