Kinetic Green, Tonino Lamborghini Of Italy Partner To Unveil Electric Luxury Golf & Lifestyle Cart Range For Global Markets

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  Themed as “Lifestyle in Motion”, this sophisticated range represents a synergy of Italian design and Indian innovation

In a landmark collaboration set to redefine luxury mobility, Kinetic Green Energy and Power Solutions Limited of India and Tonino Lamborghini SpA of Italy, today proudly hosted the grand global unveiling of their exclusive range of sophisticated and advanced golf and lifestyle carts for the global markets. The meticulously crafted golf and lifestyle carts are set to redefine luxury mobility, marking Kinetic Green’s groundbreaking entry into the bespoke 4-wheeler mobility segment and signals a major global expansion by the EV maker, along with Tonino Lamborghini SpA, where unparalleled Italian design seamlessly blends with Kinetic Green's proven electric vehicle expertise.

 

The unveiling ceremony was graced by Hon’ble Union Minister of Industry and Commerce of India, Shri. Piyush Goyal, as the esteemed Chief Guest, joined by H.E. Dr. Antonio Bartoli, Ambassador of Italy to India, as the Guest of Honor, further cementing the strong ties between the two nations. Dr. Arun Firodia, Chairman of the Kinetic Group, and Dr. Tonino Lamborghini, Founder, Tonino Lamborghini SpA were among the key distinguished guests. The launch was attended by senior government officials, leading golf enthusiasts, prominent industrialists and hospitality moguls, as well as national and international media.

 

A fusion of Italian design and Indian Technology               

A symphony of Italian design and Indian engineering, the Tonino Lamborghini Golf Cart embodies a luxury lifestyle statement. In a world first, these advanced electric vehicles - designed in Italy - will be manufactured in India and marketed globally under the prestigious Tonino Lamborghini brand and will sport the hallowed red shield with the iconic Bull. Tonino Lamborghini is one of the world’s foremost prestigious luxury brands, founded by Dr. Tonino Lamborghini over 45 years ago. This illustrious brand redefines lifestyle and has seen its business burgeon from bespoke furniture and lifestyle accessories, watches, the smart café format TL Rosso Café, iconic branded real estate to hospitality.

 

The golf and lifestyle carts created by this unique joint venture are sophisticated and stunning. Their design expresses a language that is differentiated, bold, elegant and timelessly Italian! Infused with the very soul of bespoke luxury, this golf cart extends the Tonino Lamborghini legacy, promising an unparalleled aesthetic. The Tonino Lamborghini Golf and Lifestyle Carts will be available across 2-seater, 4-seater, 6-seater, and 8-seater configurations, ensuring a perfect fit for a multitude of upscale applications – from championship golf courses and sprawling luxury resorts and hotels to vast private estates, exclusive gated communities, airports, corporate campuses, large recreational properties and industrial facilities.

 

Expressing her excitement during the special unveiling occasion, Dr. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green said, "For a long, the golf cart segment has awaited a true disruptor – an extraordinary offering that transcends the mundane. Over the years, the use of golf carts has extended well beyond golf- to luxury resorts, world-class airports, sprawling townships and corporate campuses and to personal use. But the design and specifications of popular golf carts has remained much the same, and this is where we see a large global market ready for disruption!

 

Our JV will leverage the long legacy of the Kinetic Group in automotive engineering, Kinetic Green’s pioneering expertise in design and manufacture of electric vehicles and the experience of our partner, Tonino Lamborghini’s global experience in redefining design and lifestyle experiences and to top it all, marketing our products globally using the famous red shield with the iconic Bull. This fusion of our robust Indian engineering and EV capabilities with Tonino Lamborghini’s unparalleled design prowess and global luxury vision is not just a partnership; it is a confident declaration. We are poised to create a disruption in this segment and work towards seizing leadership, globally, bringing a confident, and ambitious new benchmark to markets that are ripe for revolution. For Kinetic Green, this marks the beginning of our global journey, bringing Made in India EVs to the World. Kinetic Green’s aim is to build a USD 1 billion EV business by 2030 and this JV will play a key part in our global ambitions.”

 

Commenting on the occasion, Mr. Ferruccio Lamborghini, Vice President, Tonino Lamborghini SpA said, "This collaboration with Kinetic Green marks an exciting new chapter in the history of the brand founded by my father over 45 years ago. Together, we have created a project that combines the best of two worlds: the elegance and identity of Italian design with the strength, efficiency, and innovation of Indian manufacturing. This is more than an industrial joint venture – it is a bridge between two entrepreneurial cultures, united by a shared vision of the future. At Tonino Lamborghini, we believe in redefining everyday experiences into expressions of style, performance, and unmistakable identity. Our brand philosophy is deeply rooted in my family’s heritage yet constantly driven by innovation and a passion for excellence.

With these golf and lifestyle carts, we are bringing that philosophy to life in a new segment – delivering not just vehicles, but a bold statement of lifestyle in motion. We chose India not only as a strategic production base, but also as a symbol of openness, growth, and global ambition. With Kinetic Green, we share fundamental values: a deep focus on the customer, continuous innovation, and meticulous attention to detail. The result is a product range that reflects the very soul of our brand – powered by cutting-edge technology and destined for discerning customers around the world. The Tonino Lamborghini Golf Carts embody our vision of electric lifestyle mobility: elegant, high-performing, and purpose-driven. We are proud to launch this journey in such a dynamic market as India, confident that it will carry our style and passion for excellence to every corner of the world."

 

Design and Technical Specifications

Beneath that captivating exterior lies an engineering marvel, delivering unrivalled performance and absolute peace of mind. Key features include Tailored MacPherson Suspension for unparalleled smoothness and Hydraulic Assurance with advanced four-wheel brakes for rock-steady stability. One can feel the ‘Power of the Bull’ with a robust 45 Nm of torque and 30% gradeability, ensuring effortless navigation anywhere. Tonino Lamborghini Golf Carts offer a whisper-quiet ride, powered by an advanced Li-Ion battery - with wireless battery charging system – which boasts of maintenance-free operation, 10-year life, and an impressive range of up to 150 km; all secured by a 5-year warranty for peace of mind.

 

The luxury lifestyle of these exclusive golf carts extends to functionality with enhanced ergonomics, featuring luxurious seating, generous legroom, and intuitive controls for an effortless driving experience. A testament to innovative design and engineering, the Universal Drive capability allows the Tonino Lamborghini Golf Carts to seamlessly adapt to both left and right-hand drive, truly embracing the freedom to drive in style in any part of the world.

 

Tonino Lamborghini Golf Carts are replete with intelligent features designed to elevate everyday convenience. A Smart TFT Dashboard provides vital information, complemented by essential safety features like Hill Hold for safety and Electronic Parking Brakes. Modern living is catered to with Wireless Mobile Charging, while LED Headlights ensure clear visibility. Practicality is not overlooked, with Extended Smart Storage, a dedicated Golf Bag Holder, an On-Board Charger, a Caddie Stand, and a Foldable Windshield.

 

Global Business Plans

The global electric golf and lifestyle cart market is estimated to be a USD 5 Billion market and stands on the precipice of extraordinary transformation, due to growing use of these carts for multiple applications beyond golf, and due to preference for sustainable transportation for the last mile. North America's commanding 40.3% market share, alongside Europe's sophistication and Asia-Pacific's meteoric ascent, creates an unprecedented opportunity across golf's 60% dominance and lifestyle's growing contribution at 40% penetration. Kinetic Green Tonino Lamborghini Pvt Ltd. has an ambitious global expansion plan, beginning with Asia, specifically India and UAE, and then plan to foray rapidly into the markets of Europe, USA and beyond. Over the next five years, the JV intends to be present in 30 countries representing 80% of the global golf cart market, with an aggressive growth plan targeting an annual revenue goal of $300 million within 5 years.

 

The company has unveiled their range of Tonino Lamborghini golf carts, with two significant series: The Genesis Range, a legacy to the origin, representing a chic Italian design; and the ultra-premium, futuristic Prestige Range, a legacy to the future. The two variant series will enable the Company to provide multiple applications and target different segments of the market.

 

The company has commenced the manufacturing of these stunning e-carts at its integrated manufacturing facility located near Pune and intends to leverage the Nhava Sheva port near Mumbai for its export operations. The company has appointed distributors in India, various markets in UAE, including Dubai, Abu Dhabi and Saudi Arabia, Maldives; and soon plans to finalize its distribution partners in New Zealand, Sri-Lanka and key markets in Asia including Thailand and Indonesia. After tapping these markets in the first phase, Kinetic Green Tonino Lamborghini will expand its operations to rest of Asia, Europe and USA markets. 

 

About Kinetic Green

Kinetic Green is one of the leading players in India’s electric vehicle sector, offering a wide range of electric 3-wheelers and electric 2-wheelers. Helmed by Ms. Sulajja Firodia Motwani, a third-generation scion of the Firodia family, Kinetic Green is dedicated to building a robust pan-India EV ecosystem and developing sustainable solutions to reduce carbon emissions, with a vision to democratise electric mobility, and to bring EVs to the mainstream- accessible to not just the classes, but to the masses

 

Kinetic Green has formed a Joint Venture with the world’s leading luxury brand, Tonino Lamborghini of Italy, to develop a range of Electric Golf Carts and Lifestyle Carts for the global markets. To fuel its aggressive growth plans, the company recently secured $25 million in its Series A funding round from UK based PE fund, Greater Pacific Capital and is in the process to raise another $30 million.

 

About Tonino Lamborghini SpA

Since 1981, Tonino Lamborghini has been celebrated for innovative design and exclusive luxury. The brand has expanded from eyewear to watches, fashion accessories, and into sectors such as hospitality, real estate, total living, luxury beverages, and even electric golf carts - all reflecting the elegance and sophistication of Italian design. More information can be found at: www.lamborghini.it.

The Next Chapter In Innovation: Galaxy Z Fold7 And Galaxy Z Flip7

The Galaxy Z series has set the standard for foldable phones from its very first launch, with a new release every year. Now in its seventh chapter, the latest design revisits where it all started. The Galaxy Z Fold7 and Z Flip7 are the result of refinements made over each year of innovation. Samsung Newsroom spoke with Hubert Lee, Head of the Design Team and Huichul Yang, Head of the UX (User eXperience) Team, to discover the story behind the products and the designers’ persistent pursuit of incredible design. 

Hubert Lee, Executive Vice President, MX Business, Samsung Electronics: Since joining as Head of the MX Design Team in late 2022, Lee has overseen the design direction for all MX product launches. With the launch of the new Galaxy Z Fold7 and Z Flip7, Lee showcases Galaxy’s ultimate pursuit of ultra-sleek and modern design.

 

Huichul Yang, Vice President, MX Business, Samsung Electronics: Since joining Samsung in 2005, Yang has played a pivotal role in advancing mobile UX innovation as an HCI (Human Computer Interaction) expert. Since late 2023, Yang has led the UX Team in the MX Business, crafting the mobile experiences powered by Galaxy AI.

 

Q. The Galaxy Z Fold7 and Z Flip7 have finally been unveiled. As the heads of the Design and UX teams, it must mean a lot to both of you.

 

Lee: Among the products I’ve designed at Samsung, the Galaxy Z Fold7 stands out as the one I am most proud of. Most people said, “Wow!” as soon as they saw it. It’s the thinnest, lightest Galaxy Z Fold series model yet. I believe it captures the essence of what a foldable phone can be. It’s only just been unveiled at Galaxy Unpacked 2025 in New York, but I’m confident that customers will understand its true value as they see it up close and get a feel for it in their hands.

 

Yang: Alongside the Galaxy Z Fold7 and Z Flip7, we also introduced One UI 8, an interface optimized for the AI experience. I believe that a sleek, modern design — paired with an intuitive interface — can really resonate with users seeking a more elevated mobile experience in this age of AI.

 

Q. It’s clear you’re both really proud of the products. It must have taken a lot of work to get it out into the world.

 

Lee: The Galaxy Z series marked the very beginning of foldable phones. To solidify that symbolism, we knew we had to create a product that felt truly impressive to anyone who saw it. There was a shared understanding within the team that simply repeating what we had done in the past wouldn’t be enough to meet customer expectations. Change wasn’t a choice; it was a must. That’s why with the seventh models of the Galaxy Z series, we didn’t approach it as a refinement — we approached it as a redesign from the ground up. We approached it as if we were starting completely from scratch. We design lifestyle products. To be part of people’s daily lives, portability is essential and reducing weight was key to achieving that. Our mobile R&D office put in a huge amount of effort in that respect. The nature of the hardware meant there was a certain weight we had to carry, but we kept wondering if we could make it just a little bit lighter. That led to a lot of research and testing. As it became lighter, it became thinner and the display larger, until we arrived at the sleek, modern form we had envisioned. The product you see is the result of countless hours of deliberation, passion and engineering.

 

Q. How did changes to the design of products affect the user interface?

 

Yang: Since One UI 6, we’ve been introducing a range of AI features as an AI companion. With One UI 8, we focused on meaningful productivity. We took advantage of the Galaxy Z Fold7’s large-screen form factor to enable users to easily compare original and AI-generated content side by side and move it seamlessly between apps.

 

Q. What are the changes to the Galaxy Z Flip7 UX?

 

Yang: One of the standout features of the Z Flip7 is its full-front FlexWindow. Gemini is now optimized for the FlexWindow, enabling quick and seamless interaction with AI — anytime you need it. It’s our new take on an AI companion — one that unfolds right in the palm of your hand. Notably, the form factor is such that the main camera faces you when folded, so now you can launch Gemini Live from the FlexWindow and ask about everyday things, like if your outfit is appropriate for the weather or your schedule for the day.

 

Q. The products come in a range of colors. Which one is your favorite?

 

Lee: I love them all but if I had to choose one, it would have to be Silver Shadow. It’s the most straightforward and simple one, but I think it represents Galaxy’s “Ultra Sleek, Ultra-Modern” concept really well. When customers buy premium products like the Galaxy Z Fold7, they tend to prefer values that feel timeless, so we really took that into consideration when choosing the colors for this series. We leveraged the metallic material to bring the colors to life in a way that expresses our design intent and complements the foldable form factor. One of the standout colors of this series is Blue Shadow. As you move the product around, the shine and sophistication are noticeable from all angles.

 

Q. Even though you’re on different teams, you’ve been working on the same product. How did the Design and UX teams get connected?

 

Yang: Wallpaper design is where we really tend to collaborate closely. We work together to make sure the message the Design team wants to convey is properly communicated through the wallpaper, the face of the product. For One UI 7, we aligned the product’s corner radius with the One UI icon geometry. We’ll continue to align the GUI (Graphic user interface) with the underlying style of the product for future releases, too.

 

Q. How do the team members collaborate?

 

Lee: The Design team holds a session called Design Clinic. Group leaders and managers come together to share ongoing projects and insights. It’s not a formal meeting, but rather a relaxed gathering to share ideas over coffee and dessert. It’s an open discussion where even criticism is seen as a way to make our products better and support each other. In the MX Business’s Design team, we cover everything from smartphones and wearables to PCs, tablets, CMF (Color, material and finish) and packaging, each item with its own functions. The Design Clinic helps us gain insights from other fields or discover early-stage ideas.

 

Q. How do you encourage synergy between designers on the team?

 

Lee: I often emphasize the phrase, “Let’s Design Together.” Rather than just holding onto what they’ve been assigned, I encourage the team to think collectively about what we’re making and how we can improve it. If feedback or advice isn’t sincere, it just leads to silos between teams. Designing together as one team with an authentic, shared mindset is what I emphasize most within the organization.

 

Q. Aside from designers’ intuition, sensibilities and qualitative insights, do you also incorporate user testing or quantitative validation during the design planning phase?

 

Lee: The Design team has established a Galaxy Design principle called “Essential Design,” aimed at focusing on core value and removing unnecessary elements. It’s based on three key elements: Simple, Impactful and Emotive. We believe that when these three elements come together in harmony, they create a truly aspirational product. We use the principle and its key elements as evaluation tools during the design planning stage; through a process we call Design Analytics. We conduct evaluations with internal employees to make sure our design intent is being communicated to users effectively. We use the data and insights from this to refine current designs and even identify future products. It’s how we strengthen our design identity, and it’s an integral part of the Galaxy design process.

 

Q. Do you use AI in your work?

 

Yang: We refer to AI tools during the testing process. We’ve observed that results from AI-based virtual user testing are fairly close to tests done by recruiting actual users. This leads us to expect that AI can play a significant role in UX evaluation going forward. We’re also experimenting with AI in other ways, like testing multiple versions of motion or animation effects, or turning 2D assets into 3D or animated formats. In this way, we’re continuously learning more about how to enhance our designs with AI.

 

Q. The age we live in is constantly changing. What kind of mindset and vision should guide designers today?

 

Yang: AI is a new momentum for designers. There are more and more of us thinking about how to use AI to make our work more meaningful. I believe those who show interest in how the world is changing and make new tools their own will be the ones leading in the age of AI. Some say designers will fade away as AI advances, but I see it differently. Design direction, the ability to guide AI creations and enrich them, is bound to become even more essential.

 

Lee: When it comes to new devices like foldable products, we’re not designing features. We’re designing the entire experience. I believe it’s our role as designers to deeply consider why a device folds, why it unfolds and what kind of value and convenience those actions should provide. That’s because we’re not just product designers, we’re lifestyle designers, and in the end, the user is the most important part of all. We have to read the trends constantly and keep asking ourselves what users truly need. To me, design that makes their lives better is design that’s truly meaningful.

 

For more information, visit Samsung India Newsroom

PNB Organises Nationwide “Mega Retail Outreach Programme” to Empower Dreams Across India

Punjab National Bank (PNB), one of India’s leading public sector banks, successfully conducted a "Mega Retail Outreach Programme" across the country at 130+ locations under the theme “Many Dreams, One Destination.” The initiative was designed to bring banking closer to the people by offering instant access to a wide range of retail loan products tailored to diverse financial goals. 

PNB’s top leadership actively participated in the outreach, with MD & CEO Shri Ashok Chandra leading the charge from outreach program at Kolkata, Executive Directors and other senior officials from corporate office participated in various locations highlighting the bank’s commitment to financial inclusion and customer-first banking. 

Programme Highlights:

• Loan Offerings: Home, Car, Education, Mortgage Loan and Rooftop Solar Power System loans

• Customer Convenience: On-the-spot consultations, instant eligibility checks, and in-principal loan sanctions

• Exclusive Benefits: Attractive interest rates and 100% waiver on processing fees for select retail products.

• Access Points: Seamless service through our PNB ONE App and physical outreach centres nationwide.

Commenting on the initiative, Shri Ashok Chandra, MD & CEO said: “PNB’s Mega Retail Outreach Programme is a testament to our mission of making banking more accessible, inclusive, and responsive. Whether it’s helping someone buy a home, pursue education, or invest in sustainable energy, we’re proud to support the dreams of millions. The enthusiastic response from customers across India inspires us to keep innovating and delivering value.” 

For more information, visit www.pnbindia.in.

Reliance General Insurance Conducts “Tree Plantation Drive” Across Bangalore

As part of its ongoing commitment to environmental sustainability, Reliance General Insurance organized a multi-location tree plantation initiative across key areas in Bangalore. The drive was aimed at increasing the city’s green cover and fostering greater community participation in ecological conservation efforts. 

The initiative saw the plantation of 110 saplings across Someshwara Temple in Ulsoor, BBMP Park in Rajaji Nagar, and Jayanagar 7th Block. This collaborative effort reflects Reliance General Insurance’s dedication to promoting biodiversity, preserving the urban ecosystem, and contributing to a healthier environment for future generations.

Employees of Reliance General Insurance including Yuvaraj A V, Prakash Kumar Tiwari, and Tarsem Singh actively participated in the plantation drive, demonstrating their commitment to the cause. The initiative was further supported by TAB members – E Suresh Babu, S Anitha, and Myla Immanuel Raj, who played an instrumental role in coordinating and executing the activity across all three locations. 

This green initiative underscores Reliance General Insurance’s broader environmental and social responsibility goals, aligning with its vision of building a more sustainable and resilient future. The company continues to encourage employee-driven environmental action and community engagement through such purposeful activities.

NueGo Equip its Coach Captains with Skills and Technology to Drive India’s Green Mobility Movement

* With a structured curriculum blending safe driving, soft skills, and EV technology training, NueGo is setting new standards in workforce skilling for India’s electric mobility transition.

As the world shifts toward electric vehicles (EVs), the success of this transition hinges not just on technology—but on the people behind the wheel. NueGo, the intercity electric bus brand by GreenCell Mobility, is tackling this challenge head-on with its EV-Centric Driver Training Program, designed to equip its coach-captains with the expertise needed to navigate the unique demands of electric mobility. As India’s largest premium intercity electric bus service, NueGo places a strong emphasis on sustainability, safety, and customer experience.

NueGo has rolled out a robust, future-ready training program that prioritizes safety, guests’ comfort, and professional development. Tailored to the nuances of electric buses, the program is fast emerging as a benchmark in the mobility sector. To date, over 3,000 Coach Captains and 400 Coach Hosts have successfully completed the intensive training—underscoring NueGo’s commitment to upskilling talent and enhancing travel experiences. At the heart of this initiative is a comprehensive one-week onboarding curriculum for all new Coach Captains (drivers) and Coach Hosts (onboard staff). The program includes classroom instruction, simulator-based learning, and real-route driving practice—ensuring recruits are road-ready and customer-focused from day one.

The Training Curriculum of NueGo comprises of 11 specialized modules, including 8 Defensive Driving Techniques (DDT) and 3 Customer Experience and Vehicle Familiarization modules. From mastering regenerative braking and battery-efficient driving techniques to understanding charging infrastructure protocols, the training ensures coach captains are fluent in the language of sustainable transport. Beyond technical know-how, the program emphasizes safety standards for high-voltage systems and customer engagement, transforming coach captains into ambassadors of the EV movement. 

Training is conducted by in-house experts stationed at every NueGo depots located in Delhi, Indore, Hyderabad, Bengaluru, and Chennai. Importantly, this isn’t a one-time exercise—refresher training is mandatory every three months, including hands-on assessments in blind spot awareness, L-shape reversing, and parallel parking. This training program offers a new blueprint for workforce readiness in green transport—proving that the shift to electric mobility must be matched by human-centric upskilling, operational safety, and eco-conscious strategy.

Sublime Appoints Amit Singh as Chief Executive Officer to Lead Its Next Chapter of Growth and Impact

SUBLIME today announced the appointment of Amit Singh as its new Chief Executive Officer. With over two decades of leadership in various facets of marketing and growth strategies across industries, Amit joins Sublime at a pivotal moment to scale its growth and cultural influence in India and beyond.

Founded by Uzma Irfan, Sublime has evolved into a distinctive platform that seamlessly integrates art, culture, design, and storytelling, creating a sanctuary for modern aesthetes, emerging creators, and conscious consumers. The appointment of Amit Singh marks a new chapter in the brand's strategic growth, innovation, and community building.

Sublime was born from the idea that inspiration can be a daily experience. As we enter our next phase, I’m delighted to welcome Amit, whose in-depth understanding of brand building and creative ecosystems will help us increase our impact while remaining true to our ethos,” said Uzma Irfan, Founder, Sublime.

Amit brings a track record of scaling digital platforms and nurturing communities that merge business with culture. At Sublime, he will be responsible for expanding the company's presence, curating collaborative experiences, and steering brand partnerships that align with the company’s core values of authenticity and aesthetic expression.

“Sublime represents more than merely a brand; it embodies a movement that venerates the elegance of thought, expression, and design. I am eager to collaborate with Uzma and the team in shaping a future where creativity acts as a formidable catalyst for transformation,” stated Amit Singh, Chief Executive Officer, Sublime.

With this new leadership, Sublime is poised to reaffirm its position as a catalyst for creativity and inspiration in the contemporary cultural landscape.

About Sublime: Since 2009, Sublime has established itself as a brand that undertakes and manages a diverse range of endeavours. Through our relentless efforts and creative insight, we have artistically marked our presence as proud hosts of Sublime Galleria, our very own art gallery and Art commissioning; our range of wellness collections starting from tea to spices at Sublime House of Tea; our in-house publications, Falcon News and The Luxury Collection; the new culinary paradise, The Courtyard by Sublime; our event management wing – Sublime Experience; and Sublime Wilderness Odyssey, luxury safari travel partners. We are a brand synonymous with class and sophistication. Sublime conducts all its endeavours with this core principle as a guiding beacon.

Audi Collection Debuts On Ajio Luxe In Indian Market

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 Audi Merchandise is a bold fusion of performance-inspired design and everyday sophistication 

Audi, the German luxury car manufacturer, today announced an exclusive partnership with Ajio Luxe, India’s premier destination for curated luxury across fashion, lifestyle, and beyond, to launch the Audi Collection for customers, brand loyalists and enthusiasts. The collection includes over 30 products spanning lifestyle, accessories, premium collectibles, and precision-crafted miniatures. 

 

With prices ranging from ₹3,000 to ₹95,000, the Audi Collection brings the brand’s iconic design language off the road and into everyday life, blending automotive precision with modern style.

 

Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe style is an extension of performance. Our collaboration with Ajio Luxe allows customers to bring home Audi’s progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life—refined, expressive, and confidently understated. Each piece reflects Audi’s design DNA, shaped by performance, enhanced by craftsmanship, and rooted in progress.”

 

Mr. Deval Shah, Business Head, Ajio Luxe, said, "At Ajio Luxe, we understand the evolving aspirations of India’s top consumers, who drive the majority of discretionary spending. While luxury was once confined to a handful of cities, we’re building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.”

 

The new range features thoughtfully curated accessories across four distinct categories: Business, Active, Audi Sport, and Miniatures. Each line reflects Audi’s commitment to quality, precision, and timeless design—whether it’s through functional bags, stylish sunglasses, sophisticated drinkware, premium watches, or collectible scale models.

 

Audi Collection | Business

Tailored for everyday elegance, the Business range features refined accessories that combine functional design with understated style—ideal for modern professionals.

 

Audi Collection | Casual

Designed for relaxed sophistication, the casual range features stylish accessories—like sunglasses, caps, and versatile bags—that add effortless confidence to everyday moments.

 

Audi Collection | Active

Built for adventure and mobility, this line offers durable, versatile gear and accessories that keep up with dynamic lifestyles.

 

Audi Collection | Audi Sport

Built for adventure and mobility, this line offers durable, versatile gear and accessories that keep up with dynamic lifestyles.

 

Audi Collection | Miniatures

Distilling performance and design into collectible form, these precision-crafted miniatures capture the spirit of Audi’s legendary vehicles in intricate detail.

 

Link to access - Audi Store Online – Buy Audi products online in India. - Ajio