Samsung Ads and Kantar Study Highlights the Growing Role of Connected TVs in Driving Purchase Intent

• 
  
  The study reveals Connected TV campaigns deliver up to 8.5% uplift in purchase behaviour among the Gen Z

• Connected TV advertising delivers substantial uplifts across diverse sectors including consumer products, technology, automotive, apparel and home solutions

• Brand impact doubles with higher frequency, validating Connected TV as a must-have channel
  for marketers

 

Samsung Ads, in collaboration with Kantar, released a groundbreaking white paper titled Beyond Awareness, which aims to establish the role of Connected TV (CTV) advertising ecosystem in driving critical brand KPIs. This study is among the first from an OEM Connected TV player to deliver robust, data-driven insights into mid-to-lower funnel metrics, offering advertisers clear evidence of how Connected TV drives brand favourability and purchase intent.

 

The study analyzed over 100 brand lift studies conducted by Kantar for campaigns on Samsung Smart TVs across various industries and demographics. With independent validation from Kantar, the research brings unprecedented clarity and confidence to advertisers investing in Connected TV. Campaigns were assessed using brand lift metrics including brand favourability, message association, online Ad awareness, and purchase intent, providing a clear picture of the power of Connected TVs in influencing real consumer behaviour.

 

Sharing her insights, Bhavna Saincher, Head, Insights and Client Solutions, Samsung Ads India, said, “The 'Beyond Awareness' study emphaises the growing importance of Connected TVs as a pivotal touch point for driving awareness and consideration, all while amplifying visibility and generating positive outcomes for brands engaging with their audience on the big screen. I am confident that the high engagement of the Gen Z signals a major opportunity for brands seeking impact with a digitally-native, decision-ready audience."

 

The research further highlights that among audiences exposed to advertisements on Samsung Smart TVs, the Gen Z (18–24 Y.O.) showed the highest uplift across key metrics like 9.1% in brand favourability and 8.5% in purchase intent. This demonstrates their strong engagement and responsiveness, making them a pivotal audience segment in the Connected TV ecosystem. The other key findings from them include:

 

• 7.9% Uplift in Consideration: Analysis of over 100 brand lift studies shows that Connected TV campaigns on Samsung Smart TVs deliver a significant 7.9% uplift in consumer consideration, with Gen Z audiences experiencing up to an 8.5% increase in purchase behavior.

• Doubled Impact with Optimized Frequency: Campaigns that reach audiences four or more times see up to double the impact across all key performance indicators (KPIs), underscoring the strategic importance of optimal ad frequency in driving results.

• Broad Industry Success & Demographic Versatility: Connected TV advertising delivers substantial uplifts across diverse sectors including consumer products, technology, automotive, apparel, and home solutions and proves highly effective among both the Gen Z and the 35+ age groups.

 

Ebu Isaac, Vice President, Insights Division, Kantar, said, “As Connected TV matures into a full-funnel marketing channel, this study provides compelling evidence of its strategic value—particularly in driving favourability and purchase intent among younger audiences. Connected TV emerges as a critical platform that combines precision, scale, and measurable impact, as advertisers seek to build meaningful connections with the Gen Z."

 

Samsung Newsroom India Link: Samsung Ads and Kantar Study Highlights the Growing Role of Connected TVs in Driving Purchase Intent

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in/

 

About Samsung Ads
Samsung Ads puts the power of the world’s #1 Smart TV brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable opted-in consumers in the moments that matter most. Samsung Ads offers innovative ad formats in brand-safe ad environments with full-funnel performance solutions that drive measurable outcomes –from awareness to consideration.

Bangalore gets its very first “Paradise Kebab fest”

 

* The most authentic Indian Kebabs Fest to treat Bangaloreans

Paradise Food Court – the biggest food chain serving authentic and delectable Hyderabadi cuisine with seven decades of legacy is bringing to Bangalore a new kebab treat through the “Paradise Kebab Festival”. The one-of-its-kind kebab fest beginning on 16 July in Bangalore  will bring a variety of kebabs from different states of India as a one-stop kebab destination at Paradise. The kebabs will be available at all Paradise outlets across at the city as dine-in or take-aways and can also be ordered online on food deliveries portals. Known for serving foods authentic to the royal kitchens of Hyderabad, Paradise is bringing the unique fest to one of the most cosmopolitan cities in India. Foodies and kebab fans can now relish in the most popular kebabs of India right in Bangalore.                                                                                                                                                     

From Zafrani Kalmi Kebab from J&K to Reshmi Malai kebab from Madhya Pradesh, to Salem Chicken Tikka Kebab from Tamil Nadu; you name it you have it the kebab fest. The list does not stop here. Bhuna Chicken Tikka Kebab from Uttar Pradesh to Nilgiri Chicken Tikka Kebab are also on the menu. The vegetarian options include Maharashtra's Thecha Paneer Tikka Kebab and Rajasthan’s Mathania Paneer Tikka Kebab.

Paradise ensures maintaining the authentic taste and flavours prepared under the most hygienic conditions and their standard safety protocols. 

Mr. Robinder Singh, COO – Paradise Food Court Pvt. Ltd. said, “At Paradise, we have maintained seven decades of authenticity and reliability. The committed team and staff at Paradise ensures that food is prepared in the most hygienic way aligned with the quality control.”

“We are very meticulous with the quality of the ingredients used and the cooking procedure while ensuring that the taste is true to the Hyderabadi cuisine. When it comes to a festival like this where we bring delicacies from every part of the country, we are all the more meticulous to dish out the best,” said Mr. Swatantra Gautam - Vice President, Culinary, Paradise Food Court Pvt. Ltd.  

The food chain has acquired its place in the Limca Book of Records for ‘Most Biryanis Served In A Year’. In 2017, Paradise catered over 70 lakh servings of biryani and in 2018 the numbers crossed over 90 lakh. Paradise also won the ‘Restaurant Serving The Best Biryani’ award at the Asia Food Congress and Golden Spoon Award at the India Food Forum in 2018. Through the years they have won several accolades and laurels from Telangana State Hotels Associations, GHMC, Times Food Award, Pride of Telangana and Lifetime Achievement Award to name a few. 

About Paradise:

Back in 1953, a small Canteen and Café functioned out of a cinema theatre called Paradise in Secunderabad. The Café continued its services even when the theatre shut down. The Café continued its services even when the theatre shut down. Between 1978 and 1996, the restaurant underwent an exhaustive re-structuring, renovation, and modernization program that was aimed at adapting to the changing social trends and evolving food habits of the people. Today, we have expanded to multiple locations across India with being flagbearers to authentic Hyderabadi biryani and have plans to take this Hyderabadi pride to the entire world.

Bounteous Appoints Kelly Jessop as Chief Solutions Officer to Spearhead Client-Focused Digital Innovation

* Former IBM and Deloitte executive brings 25+ years of digital transformation experience to strengthen the company’s innovation and client delivery engine 

Bounteous, a leading global digital transformation consultancy, today announced the appointment of Kelly Jessop as Chief Solutions Officer. Her appointment marks the latest in a series of strategic leadership advancements aimed at propelling the company’s next phase of scaling global capabilities and driving co-innovation with clients.

In this new role, Jessop will report to CEO Sudarshan Mandayam and will lead the Bounteous core practices: Experience Innovation, Digital Experience Platforms, Cloud, and Data & AI. She brings deep industry expertise and a track record of delivering complex technology solutions across financial services, consumer goods, logistics, and hospitality.

Jessop joins Bounteous with over 25 years of experience in consulting and enterprise technology. She most recently led IBM’s Technology Expert Labs across the Americas, helping organizations adopt AI, automation, and hybrid cloud solutions. Her prior roles include senior leadership positions at UBS and Deloitte.

"Bounteous stands out for its collaborative culture and commitment to innovation,” said Jessop. “I’m energized to join a leadership team so focused on helping clients harness the power of technology to reimagine their business.”

"Kelly brings the rare blend of strategic insight, technical depth, and proven leadership in driving digital transformation for marquee clients,” said Sudarshan Mandayam, CEO of Bounteous. "She will play a critical role in scaling capabilities across practices to help clients solve their most pressing challenges and deliver transformative business outcomes.”

 

About Bounteous

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, Digital Experience Platforms, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. Discover more about our impactful work and expertise by www.bounteous.com and follow us on X, LinkedIn, Facebook, and Instagram.

PhonePe’s Pincode Empowers Offline Retailers, Digitalises Over 1,000 Offline Stores

* Empowering neighbourhood stores to thrive in a digital-first world through better supply, tech, and logistics

PhonePe’s hyperlocal quick commerce platform, Pincode, has digitally empowered over 1,000 local offline stores across Bengaluru, Pune, Delhi NCR, Hyderabad, Mumbai, and Varanasi. By combining technology, operational expertise, and reliable logistics, Pincode enables offline retailers to compete effectively and accelerate growth in India’s rapidly digitalising retail market, without losing their local identity.

Pincode works closely with offline retailers to tackle critical problems, including limited reach, delivery inefficiencies, and pricing pressures. Through data-backed insights, Pincode helps retailers optimise their product selection based on real customer demand, ensuring higher relevance, faster movement, and better margins. This approach enables local stores to not only build an online presence but also strengthen their core offline operations, driving sustainable growth and empowering them to compete effectively against large online players.

“Pincode isn’t just digitalising stores—we’re building future-ready businesses,” said Vivek Lohcheb, CEO of Pincode. “Our mission is to be a growth partner for every offline seller. We go beyond just listing stores online; we provide a complete ecosystem for success. To deliver on this promise, we developed our Smart Store Program, which equips our offline retail partners with the technology, operational know-how, customer access, and logistics that they need to flourish. We are empowering offline retailers to bring the entire local market to their customers' doorsteps, matching the speed and selection they expect, while preserving the invaluable trust these stores have built over decades.”

Pincode’s Smart Store Program offers offline retailers:

●        Intelligent stock management tools, including ERP and POS integrations.

●        Operational support to optimize store layout and efficient order processing.

●        Dedicated delivery infrastructure ensuring over 99% order reliability.

●        Marketing and demand generation support to grow both online and offline sales.

●        AI-powered cataloguing for quick and simplified digitisation of product listings.

Here’s what some of our merchant partners say on their digitalisation journey with Pincode. 

 

“After joining Pincode, 75% of my business now comes through online orders. Deliveries are on time, customers are happy, and the next-day settlements make cash flow easier to manage. It’s been a game-changer for my store.”

— Sher Khan, Owner, Green Garden Shop, Greater Noida

“Coming from a small village, I had no experience with online platforms, but Pincode made everything simple. Since joining, my weekday sales have gone up by 30–35%, and weekend sales by over 50%. The onboarding was smooth, the support was constant, and the results speak for themselves.”                                                                      — Mahi Mehwada, Owner, Balaji Mart, Pune.

“As a business built on customer trust, moving online needed to be seamless—and Pincode made that possible. The platform's fast delivery system and local order routing have helped us serve more pet parents, faster. Since onboarding, our customer base has grown significantly and online orders now contribute a major share of our monthly sales.”
— Manjunath, Manager, Oh My Dawg, Bengaluru

Pincode invites Bengaluru’s offline retailers—across all categories like Grocery, Stationery, Meat & Fish, Pharma, Pet Food & Supplies, and more to join its growing network. By partnering with Pincode, retailers gain access to digital storefronts, smart inventory solutions, and dependable last-mile delivery, helping them expand their customer base and thrive in India’s rapidly evolving digital commerce landscape. Interested store owners can write to  sell@pincode.com to join the Pincode network.

About the PINCODE App

The PINCODE app, hyperlocal quick commerce platform by PhonePe, offers a revolutionary new approach to quick commerce. The PINCODE app places speed, reliability and selection for consumers at the forefront with local sellers as the key element of the digital commerce growth story. With the PINCODE app, every Indian shopkeeper, regardless of their location, is digitally empowered to tap into the vast potential of quick commerce, creating unprecedented opportunities for growth, while driving innovation at scale.

eBikeGo Strengthens Presence in South India with New Acer Electric Vehicles Outlet in Bengaluru

* Bengaluru welcomes the latest Acer-branded eBikes and e-Cycles as eBikeGo expands its EV retail network

eBikeGo Private Limited, an Acer Official Licensee and one of India’s leading electric mobility innovators, has announced the opening of its Acer Electric Vehicles retail outlet in Bengaluru — one of 15 new stores being launched across India. As part of this 15-city expansion, the Bengaluru outlet will showcase Acer-branded electric vehicles developed under eBikeGo’s exclusive licensing partnership with Acer.

Known for its tech-forward mindset and environmentally conscious citizens, Bengaluru offers the perfect setting for eBikeGo’s advanced electric mobility solutions. With increasing focus on sustainable urban transport, the new outlet will provide access to e-scooters, e-bikes, and e-Cycles built to meet both everyday commuting and recreational needs. These products are designed for Indian road conditions while reflecting global standards — a valuable addition for Bengaluru’s diverse commuter base.

Mr. Hari Kiran, Co-Founder & COO, eBikeGo commented, “We at eBikeGo are elated to announce our significant expansion in 15 cities across PAN-India, which has been made possible within only a few months, based on our strategic approach of setting up Acer Electric Vehicles retail outlets across various states. This rapid expansion underscores our commitment to eco-friendly transportation while positioning eBikeGo as a pivotal player in the Indian EV market and promoting a green and sustainable future for all Indians. It also enables us to put the spotlight on eBikeGo’sbrand new e-2Ws products’ lineup, including our e-cycles, e-scooters and e-bikes.”

“The overwhelming response we have received for eBikeGo’s store expansion and the feedback we have received for Acer brand, serves as a testament to the strong brand appeal and speaks volumes about our credibility. With our wide portfolio of reliable EVs tuned to the Indian roads and consumer requirements yet boasting world-class standards, we shall continue to expand and grow our retail store network furthermore across the nation,” adds Mr. Hari Kiran.

The new Acer Electric Vehicles outlet is located at 8, Krishna Nagar, Industrial Layout, Hosur Road, 9, Chikku Lakshmaiah Layout, Adugodi, Bengaluru, Karnataka – 560029. You can visit the store to explore the full range of Acer’s e-mobility offerings, free test rides, and the experience of future urban commuting firsthand. The e-Cycles are priced starting from ₹35,999 as a part of the introductory discount, along with the upcoming e-Scooters & e-Bikes which will be a smarter choice for everyday riders.

Explore Coimbatore: A Weekend Of Soulful Sights, Flavours & Adventures

* Your Perfect Weekend Getaway Starts with a Green Ride 

Often called the “Manchester of South India,” Coimbatore seamlessly blends cultural richness, natural serenity, and a thriving culinary scene. From ancient temples to mist-covered hill roads, this city has something for every kind of traveller.

 

Here’s your curated itinerary to experience Coimbatore over a weekend — sustainably, soulfully, and stress-free. 

 

Seek Blessings at Marudamalai Temple

Begin your journey on a spiritual note at this scenic hilltop temple dedicated to Lord Murugan. Known for its colourful gopurams and panoramic views of the Western Ghats, it’s a peaceful start to your Coimbatore exploration.

 

Classic South Indian Breakfast at Sree Annapoorna

No visit to Coimbatore is complete without a breakfast stop at Sree Annapoorna. Think crisp ghee roast dosas, fluffy idlis, crunchy vadas, and a steaming cup of authentic filter coffee — it’s breakfast bliss!

 

Go Offbeat at Gass Forest Museum

This hidden gem of a museum offers an intriguing look into natural history — complete with vintage taxidermy, forestry artifacts, and colonial-era curiosities. A great stop for curious minds and families.

 

Chase Calm at Siruvani Waterfalls and Reservoir

Trek through the emerald-green forest to reach Siruvani Waterfalls, known for its exceptionally sweet water and serene surroundings. It’s a perfect half-day escape from the city buzz.

 

Lunch with a Kick: Chettinad Delight at Hari Bhavanam

Spice up your afternoon with a traditional Chettinad lunch at Hari Bhavanam. From fiery curries to fragrant biryanis, the bold flavours promise a culinary adventure.

 

Unwind at the Quiet Vydehi Waterfalls

Unlike its more crowded counterparts, Vydehi Waterfalls is a peaceful hideout. Surrounded by lush greenery, it’s ideal for a short trek, nature photography, or simply unwinding in solitude.

 

Snack Stop at RHR (Royal Hindu Restaurant)

Swing by the ever-popular RHR for a quick plate of evening tiffin — crispy medu vadas, soft pongal, or masala dosa — washed down with their signature strong filter coffee.

 

Take a Scenic Detour to Valparai (Optional)

Have a little more time? Hit the road to Valparai, a misty hill town just two hours away. Drive past rolling tea estates and winding ghat roads to experience tranquility at its best.

 

Shop Smart: From Brookefields to Town Hall

Get the best of both worlds — browse Brookefields Mall for popular brands or explore Town Hall for authentic Coimbatore cottons and handlooms, perfect for souvenirs and sustainable fashion.

 
Getting There — Travel Smart with NueGo

Choose NueGo, India’s first premium electric intercity bus service, to travel from Chennai to Coimbatore. Enjoy a sustainable, safe, and comfortable ride with:

 

• 100% electric buses with zero tailpipe emissions

• Reclining seats, live tracking, mobile charging ports, CCTV, and more

• Affordable fares starting at ₹399

• Easy bookings via www.nuego.in or the NueGo App

  

Why It Works for Weekend Explorers

NueGo turns the journey into an experience — making your trip eco-conscious, comfortable, and affordable. Whether you're travelling solo, with friends, or family, Coimbatore is a perfect green getaway to unwind, explore, and recharge.