From Mystery To Mission: StockGro’s Red Envelope Campaign Captivates Millions Of Indians

Over the past week a wave of curiosity swept across India as people began finding mysterious red envelopes in unexpected locations such as in airline seat pockets, airport lounge, hotel room, and many other public spaces. Each envelope contained cryptic QR codes and interesting messages asking readers to rethink how their money works while they travel, relax, or do nothing.

The question at the centre of this widespread intrigue was: What is in the red envelopes?

The answer has embraced the audience in the world of Investments. StockGro, India’s leading investment advisory and knowledge platform, developed the Red Envelope campaign as part of its mission to democratize financial markets so people can access them more easily. Beyond the spectacle, the campaign was founded on an important principle that financial knowledge and participation in markets should not be limited to a smaller group of people. 

The campaign rapidly gained traction online, with over 1.2 million people engaging on the Red Envelope Website and more than 4,00,000 users registering  on a concealed landing page.

In a country where investing often feels risky, complex, and out of reach - "StockGro decided to challenge the status quo," says Ajay Lakhotia, Founder and CEO of StockGro. “The Red Envelope campaign was rooted in a powerful truth - that many Indians believe wealth creation is reserved for insiders. We wanted to shatter that myth by showing that the tools, insights, and expert guidance to succeed in the markets aren’t exclusive anymore - they’re accessible to all, right here on StockGro.” 

To further its vision to democratize investing, StockGro has launched many robust features aimed directly at retail investors. These include hand-picked trade suggestions from over 100 SEBI-registered advisors,

transparently ranked by their performance and a Strategy Builder which allows users to test investment strategies shared by the experts. 

In addition to this there is Stock Score & Technical Trends, a proprietary AI tool that rates each stock using both technical and fundamental parameters in an effective and simple scorecard and dial format. A verified Community Network enabling insightful discussions and collaborative learning breaking the barriers of mis-information sold to users through Social Media by unverified influencers.

The Red Envelope campaign gripped India with a mystery that revealed a new set of rules for investing. Now, the phenomenon is crossing borders. StockGro is taking its investing edge to the UAE, inspiring a whole new wave of young investors across the Middle East. This geographic expansion marks a bold step in StockGro’s journey to make elite tools for smarter investing and trading, accessible not just in India, but across the region.

About StockGro

StockGro is an investment advisory and knowledge platform that connects users with SEBI-registered experts to explore advanced investment strategies. It empowers users to master trading and investing through insightful market analysis, expert recommendations, and AI-powered research tools. With 35M+ users in India and partnerships with 1,500+ top educational institutions globally, StockGro is shaping the future of financial advisory and wealth management.

PNB Offers e-Vehicle Loans At Interest Rates Starting At 8.30% Towards Boosting Green Mobility

* The bank offers digital and in-person EV loans to meet sustainable mobility goals

On World Environment Day, Punjab National Bank (PNB), India’s leading public sector bank, reinforces its commitment to environmental sustainability by offering 0.05% less interest rate on electric vehicles compared to non-electric vehicle loans.

PNB's strategic focus on green financing has yielded remarkable results, with the bank sanctioning 5,178 electric vehicle loans during the last financial year, marking a substantial increase compared to FY 2023-24. This growth reflects the bank's dedication to supporting India's transition towards cleaner transportation solutions.

The Bank’s key sustainable products include: -

Electric Vehicle Loans: For financing of Electrical Vehicles, the rate of interest starts from 8.30%. The same can be availed conveniently via Digi Vehicle Loans through "PNB One" app

Solar Rooftop Financing: PNB's Solar Rooftop Scheme offers financing of up to 10 kW for solar power systems with nil processing/documentation charges, attractive interest rates starting from 6.50%, and a repayment tenure of up to 120 months.

Speaking on World Environment Day, Shri Firoz Hasnain, CGM  MSME & Retail, PNB said "With over rapid increase in electric vehicle loan sanctions we're financing a cleaner, sustainable future for generations to come. Our comprehensive green product portfolio exemplifies our belief that banking can be a powerful force for environmental protection.”

For further details, visit www.pnbindia.in or contact your nearest PNB branch.

PATRÓN® Tequila Joins Forces With Punjabi Music Powerhouse Karan Aujla, For An Iconic Collaboration

* PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan Aujla

PATRÓN® Tequila, the world’s number one super-premium tequila1, continues its pursuit of excellence by joining forces for a global partnership with Karan Aujla, one of the most influential voices in the music industry today. Embodying the essence of bold ambition and artistic mastery, this collaboration is a celebration of those who push boundaries, redefine their craft, and reach for new heights.

As part of this journey, PATRÓN proudly introduces PATRÓN EL ALTO to India, a tequila that represents the pinnacle of craftsmanship and innovation. This milestone marks the beginning of a bold partnership with Karan, uniting two forces driven by creativity, ambition and a shared commitment to excellence. 

Like PATRÓN, Karan embodies bold innovation. Karan is winning in the music world as he reaches for new heights while scoring record numbers, including widespread global popularity and immense reach. His music blends traditional Punjabi sounds with Western influences of R&B, pop and hip-hop in a way that pushes the limits and breaks barriers; he has been heralded as a groundbreaking artist in his genre. The partnership kicks off with a landmark launch event in Mumbai on June 6.

From exclusive content shot at the brand’s home, Hacienda PATRÓN, to year-long brand storytelling across social platforms, influencer collaborations and culture moments woven into Karan’s lifestyle and touring, this collaboration is designed to resonate deeply and aspirationally. PATRÓN and Karan celebrate those who relentlessly pursue greatness — making this partnership the perfect fit for introducing PATRÓN EL ALTO to India and other regions in Asia, Middle East and Africa (“AMEA”), where bold ambition and craftsmanship are championed.   

The launch of PATRÓN EL ALTO is also a major highlight at Mumbai and Delhi airports in May and June 2025. With over 40,000 new passports issued every day and airline connectivity opening up new routes to popular destinations including Thailand, Vietnam and Dubai, Indian consumers are travelling abroad like never before. With a CAGR of c. 15%, the travel retail market in India is the fastest growing globally and is expected to almost double in size from c.US$0.75bn in 2024-2025 to c. US$1.5bn by 2029-20305. Airport shopping is a popular start to their trip and the luxury travel retail market in India is the fastest growing globally, creating a prime shop window for consumers to enjoy discovering PATRÓN EL ALTO through this cultural collaboration.

At PATRÓN, we are relentless in our pursuit of excellence—crafting tequila with an uncompromising commitment to quality, tradition, and innovation,” said Roberto Ramirez-Laverde, Global Senior Vice President, PATRÓN Tequila. “Karan Aujla’s journey—from breaking barriers in the music industry to becoming a global icon—embodies the same ambition and pioneering spirit that defines PATRÓN EL ALTO. This collaboration is a celebration of those who push boundaries, challenge conventions, and continuously strive for greater heights.”

“Success isn’t instant—it’s built over years of dedication, perseverance, and passion,” said Karan Aujla. “That’s why PATRÓN speaks to me. It’s about staying true to your craft as you play by your own rules. I’m proud to collaborate with a brand that embodies this pursuit of excellence and is part of truly unforgettable moments.”

What sets PATRÓN EL ALTO apart is its exceptional level of craftsmanship. Made from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico, this tequila is a masterfully blended combination of Reposado, Añejo, and Extra Añejo tequilas – each aged to perfection. Crafted in small batches using just three ingredients—agave, water, and yeast—PATRÓN EL ALTO exemplifies the brand’s unwavering commitment to quality and precision. Now available in select premium outlets across India, PATRÓN EL ALTO is offering connoisseurs an opportunity to experience a new pinnacle of taste and refinement.

About PATRÓN Tequila

From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN Tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN Tequilas and Liqueurs, please visit www.patrontequila.com . The perfect way to enjoy PATRÓN is responsibly.

PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Tata Trusts Rewrites Period Narratives With Bold New Menstruation Campaign: Reframes Periods As A Sign Of Health, Not Fertility

In a bold departure from long-held societal narratives, Tata Trusts has unveiled a unique campaign to reframe how India understands menstruation. Every month, roughly 355 million people in India menstruate. Yet, the subject remains shrouded in silence and shame and is linked to impurity, drawing societal stigma and burdened by age-old beliefs that link periods to fertility and marriage. In fact, 71% of Indian girls are unaware of menstruation until they experience their first period.[i] For generations, this silence has shaped how menstruation is understood, reducing it to a marker of sexual maturity or the end of childhood, rather than recognizing it as a normal biological function. This campaign flips that narrative, inviting families to recognize menstruation for what it truly is: an indicator of health.

Rooted in deep ethnographic research conducted across rural regions in Jharkhand, Uttar Pradesh and Gujarat, this campaign is anchored in a combination of Social and Behaviour Change Communication (SBCC) across seven states, with a series of cause-driven campaign films and development interventions on-ground that shift the ways in which communities understand, feel and talk about menstruation. Given the universality of the insight, the campaign also has a strong digital presence.

The research explored women’s lived realities of restrictions in matters of personal hygiene and healthy menstrual practices. It also uncovered social norms surrounding menstruation, with mothers avoiding the conversation, fearing that their daughters will be seen as ‘ready for marriage’ – a worry also echoed by Anganwadi Workers. Men shared limited menstrual awareness, often seeing it through the lens of household disruptions – like how it would affect women’s cooking. However, they did show support when prompted, including getting their wives pads and taking them to the doctor when needed. Shaped by a talented team of behavioural researchers and grassroots and creative partners, this campaign seeks to empowers girls to remain children even after their first period, and women to feel confident and well-informed, with nothing left to fear or hide about this natural monthly process.

Divyang Waghela, Head – Water, Sanitation and Hygiene (WASH), Tata Trusts, commented, “The lack of reliable access to water and private spaces – whether to bathe, change, or dispose pads – makes it difficult for girls to manage their periods with safety and dignity. Lack of infrastructure and agency compound this problem. Built on the Trusts’ rich work in menstrual health and hygiene, and considering how deeply entrenched stigmas remain, we strive to tackle barriers around infrastructure, belief systems, and environments perpetuating them. Through this, girls can view periods as a normal part of health, not something to be hidden away.”

These insights laid the foundation for Tata Trusts’ campaign that presents a disruptive, perspective-shifting goal: for periods to be seen as a marker of health and not just sexual maturity. At the heart of the campaign, running across the series of films as a common thread, is a catchy jingle, ‘Maheena Aa gaya’ (In this case, Maheena – month – refers to Periods, translating to, “I’ve got my periods”). It acts as a cultural bridge, bringing to life everyday scenarios where menstrual symptoms, whether cramps, fatigue, or mood changes, are acknowledged openly by both men and women only as a lakshan (symbol) of health and nothing more. By making these conversations feel comfortable, respectful, and even light-hearted, the campaign aims to de-stigmatize menstruation and create space for empathetic dialogue within families.

Deepshikha Surendran, Head of Brand and Marketing Communications, Tata Trusts, said, "Through this social behaviour change communication campaign, using on-ground interventions and awareness films, we’re encouraging communities to see periods as a barometer of health and to respond with empathy and not misplaced ideas of sexual maturity. “Maheena aa gaya” is more than just flipping a calendar page – it’s a symbolic call to action, urging families to rethink what a period means, which we hope will nudge a generational, cultural shift in how menstruation is supported.”

The hero film is supported by emotionally resonant films specific to key segments of audiences that shape everyday beliefs around menstruation. In one, a mother lovingly guides her daughter through her first period, explaining that it’s simply biology, not a sign of readiness for marriage and that there is nothing to fear or be ashamed of. Another depicts a husband ensuring his wife’s needs during menstruation are met without waiting for her to ask because periods are not just her problem. In another film, a mother-in-law gently supports her daughter-in-law, encouraging her to rest and eat iron-rich food while reminding her, "Yeh siraf sehat ka ek lakshan hai” (this is only about health). These stories, told with warmth and emotional honesty, in real settings, replace fear with familiarity and shame with science. To ensure that the message percolates into conversations at a societal level, another film targeting Asha didis and other health workers, who are the bridge between the community and healthcare system, has been developed.

"We’re not asking people to radically shift their thinking – simply, to understand that a period is just a ‘lakshan’ — a symptom, like hair loss. Capturing this, we created a simple, light film that we shot in people’s aangans and homes, with a powerful, memorable song with a hook rooted in Indian pop culture, offering an important reminder: ‘Maheene ko sirf sehat se jodo’ (link that time of the month – menstruation – to only health),” added Creative Director Keigan Pinto

The films can be viewed across Tata Trusts’ digital platforms, including on YouTube, LinkedIn, Instagram, X (formerly Twitter), and Facebook. 

To watch other films, check out this playlist: https://www.youtube.com/watch?v=tLxNFlBt5Ps&list=PLxfjNOeLdPWWUN-LUenrLUtZw-atnvpV8

About Tata Trusts

Since its inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, have played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of health, nutrition, education, water, sanitation and hygiene, livelihood, digital transformation, migration and urban habitat, social justice and inclusion, environment and energy, skill development, sports and arts and culture. The Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations relevant to the country. For more information please visit: www.tatatrusts.org

Toyota Kirloskar Motor Flags Off Environment Month 2025 - Themed “Sustainable Resource Management Drive”

Toyota Kirloskar Motor (TKM) today flagged off the Environment Month 2025, reaffirming its commitment to sustainability through the theme “Sustainable Resource Management Drive”. This initiative aligns with the broader goals of the Toyota Environmental Challenge 2050 and the global theme of “Enhancing Awareness Towards Realising Toyota Global Vision 2050”. The campaign aims to strengthen a culture of sustainability across the company and its value chain. A key element of this year’s focus is the adoption of ‘Zero-Base Thinking’ – a strategy that involves reevaluating all resources from the ground up and retaining only those that contribute genuine value, thereby promoting long-term sustainable efficiency through Refuse, Recycle (circular economy), Reuse and Reduce (4Rs).

Observed every June, Toyota’s Global Environment Month serves as a platform to drive action on critical environmental issues. The 2025 edition builds on the continual efforts to strengthen awareness and engagement, while also marking more than 25 years of TKM’s successful journey in India and reflecting its key environmental achievements through the theme ‘Journey to Green @ 25”. Some of the key environmental milestones includes:

Achieved 100% renewable energy utilization for grid electricity, thus enhancing the pace towards achieving zero carbon emissions from manufacturing

An impressive 89.3% of TKM’s total water requirement for production is met through recycled water and rainwater harvesting

Adoption of effective waste management practices at the plant facilities, enhancing the recyclability of waste to 96%

TKM has set-up one of its kind ‘Ecozone’ an experiential environmental learning center, spread across 25 acres of land, with 17 educational theme parks designed to imbibe ecological consciousness specially among children to develop them into eco champions. Thus far, TKM has achieved 42,000+ outreach including students and various stakeholders

Speaking on the occasion, Mr. B. Padmanabha, Executive Vice President and Director – Manufacturing, Toyota Kirloskar Motor said, "At TKM, environmental stewardship is deeply ingrained in our corporate philosophy and operational strategy. Environment month is more than just a calendar event-it serves as a call to action for every individual in our value chain to actively contribute to a greener future. Our commitment to ‘Zero Base Thinking’ pushes us to go beyond incremental improvements and embrace transformative solutions that create lasting impact. Each initiative is designed not only to engage stakeholders but also provide practical insights into sustainable living and green innovations”

Environment Month 2025 will be driven by the “TKM Sustainable Hub 2025”, a dynamic platform focuses on learning, innovation and interactive engagement in sustainability. Key highlights of weekly sustainable stall series being held through the eco month, includes:

Green Expo: Featuring students from the Toyota Technical Training Institute (TTTI) presenting models based on key environmental KPIs

Wealth from Waste: A creative initiative led by school students promoting innovative upcycling materials

Green Exhibition: Spotlighting eco-friendly lifestyle products, daily essentials, etc.

Tech Show: Display of Sustainable Energy Solutions such as Solar Stoves, Electric Bicycles, etc

Additionally, diverse eco initiatives are being implemented in pursuit of a plastic-free future, promoting recycling and material reuse, reducing resource consumption, enhancing afforestation efforts and more – each reflecting a broader commitment to environmental responsibility, namely:

Plastic Packaging Elimination: Targeting zero plastic packaging by 2030 (promote alternate package solutions), with immediate goals such as a 5% reduction in parts packaging and complete elimination of plastic based bottles, covers, cutlery by July 2025

Promotion of Circular Economy: Introduction of upcycled products - copier paper, tissue paper, bags, and repurposed garment, reducing waste and extending material life

Carbon and Resource Reduction Targets: Kaizen-driven improvements to reduce CO2, water consumption, waste and paper usage towards realising the goal of achieving ‘Plant Zero CO? by 2030’

Green Coverage and Afforestation: Sapling distribution and plantation drives across TKM premises and partner locations to support biodiversity and ecosystem restoration

Community Engagement: Increased outreach to ITI colleges, government schools, and local communities to raise environmental awareness and create eco mindset

Furthermore, to encourage participation and innovation, TKM will also recognize exemplary environment driven contributions from individuals and teams across its ecosystem, including employees as well supplier-dealer-logistics partners. As the month unfolds, TKM reaffirms its commitment to achieving carbon neutrality, minimizing environmental impact, and embedding a culture of sustainability throughout its operations. Guided by Toyota’s philosophy of “Respect for the Planet,” the initiative translates vision into actions through meaningful collaboration and forward-thinking solutions that inspire long-term eco-responsibility.

World Environment Day 2025: Smart Ways To Pay Safer And Greener With Visa

Every small action counts when it comes to protecting our planet—even the way we pay. This World Environment Day, Visa shares easy tips to reduce your carbon emissions with digital payments.

1.    Choose eco-friendly cards: Ask your bank about cards made from sustainable material, such as recycled or bio-sourced plastic. Most bank offer these cards with the same secure functionality perfect for eco-conscious travellers.

2.    Go digital with receipts: Say goodbye to paper waste. Choose e-receipts and transaction alerts to cut down waste and stay on top of your spending. Bonus: switch to digital bank statements to shrink your carbon footprint further.

3.    Save your time and the planet with a tap: Enable your Visa card for contactless payments to simply tap and pay on the go. Alternatively add your Visa to your NFC enabled phone or smartwatches, fitness bands and other wearables, enabled for contactless payments and make payments. This will minimise reliance on cash and physical modes of payments.

4.    Spend sustainably and get rewarded: Check with your bank for Visa cards that reward green choices, like dining at eco-friendly restaurants or shopping sustainable brands, and enjoy perks while making the planet a better place for all.

5.   Next-Gen Green Hack: As climate-friendly technology continues to evolve, carbon calculators from networks like Visa will soon help cardholders track their CO? emissions and offer personalised suggestions, including carbon offset options, to support eco-conscious choices.

This World Environment Day, embrace smarter, safer, and planet-friendly payments with Visa and take a step toward greener living—one payment at a time.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Audience Attention Is Harder Than Ever To Earn - 90% Of India’s B2B Marketers Are Betting On Video To Stand Out: LinkedIn

* Two-thirds say if they don’t invest in video, they’ll lose out to competitors

* Strong advocacy and influence will earn buyer trust and drive purchase decisions

LinkedIn expands its video advertising capabilities; introduces First Impression Ads, Reserved Ads, and expanded capabilities for CTV Ads to help B2B marketers cut through the noise and drive results

In today's high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 90% of B2B marketers in India say grabbing audience attention is their biggest campaign worry. And, 62% say that investing in video is imperative to not lose out to competitors.

LinkedIn’s ‘2025 B2B Marketer Sentiment Research’ that surveyed over 3,000 B2B marketers across 13 countries – India, Australia, Singapore, USA, UK, France, Germany, Netherlands Spain, Italy, Sweden, Brazil and UAE – reveals that 80% of Indian B2B marketers feel they need to invest in creative strategies to stand out because it’s more competitive these days.

However, creativity still needs to make its case in the boardroom. Senior-level marketing leaders are clear that creative ideas and video will influence purchase decisions, but they’re being forced to rely on more traditional and stale tactics over experimental ones, with 72% of CMOs and VPs saying their leadership is risk averse.

B2B video and influencer marketing among most effective strategies to drive direct sales

As B2B marketers continue to do more with less and face increasing pressure to demonstrate impact on the bottom line, 97% of B2B marketers in India say video and influencer marketing are among the most effective strategies to gain direct sales in the current landscape.

Short-form video in B2B helps marketers build trust with audiences (82%) and reach decision-makers (82%), and short-form influencer video content is emerging as the top investment priority for marketers.

The research also uncovers that building authentic and credible brands is a top priority for B2B marketers and that influencer and creator partnerships can help achieve this. Seventy-two per cent of B2B marketers say that their marketing strategy is incomplete today without influencer and creator partnerships, and 84% are confident that influencer marketing campaigns will directly lead to sales by the end of the year.

B2B buying is becoming more complex, and according to Forrester’s 2025 B2B Marketing and Sales Predictions, younger B2B buyers are relying on 10 or more external influencers - including social media and peer networks - when making purchase decisions.

Sachin Sharma, Director, LinkedIn Marketing Solutions, India, says, “With attention spans shrinking and competition intensifying, B2B marketers need more than just creative stories — they need content that grabs eyeballs, earns trust, and drives action. The opportunity lies in pairing high-impact social video with relevant influential voices to turn passive scrolls into meaningful views, and eventually into buying decisions. Our new video solutions are designed to help marketers do just that – cut through the noise while maintaining credibility and authenticity that move audiences towards engagement.”

LinkedIn expands video advertising capabilities; introduces First Impression Ads, Reserved Ads, and expands CTV Ads capabilities to help B2B marketers cut through the noise.

Today, LinkedIn is announcing a number of updates that make it easier for marketers to continue innovating with video, including:

First Impression Ads: 77% B2B marketers in India say that day one of a campaign is extremely important in driving the highest impact, and that’s why LinkedIn has introduced First Impression Ads - a new full-screen, vertical video format for single-day campaigns to maximize visibility for important marketing moments. First Impression Ads allow marketers to target professional audiences, like small business owners or tech decision-makers, and exclusively reserve the first ad impression that a member sees on a given day.

Reserved Ads: To sustain campaign impact beyond day one, brands can choose Reserved Ads to place their Sponsored Content as the first ad in the feed. Like choosing front-row at your favorite concert to guarantee the best view, Reserved Ads help marketers plan campaigns with confidence and increase attention, brand visibility, and share of voice.

Expanded capabilities for CTV Ads: Since launching last year, on average CTV Ads through LinkedIn are over 4X more effective in reaching an advertiser’s B2B target audience compared to linear TV (as measured by iSpot). Now, CTV Ads are generally available for customers globally to target buyers in the US and Canada, and today LinkedIn is announcing additional enhancements to offer more premium reach, easier activation, and sharper insights:

Ease of use with new integrations: With 76% of Indian B2B marketers saying that CTV ads make it easier to reach their customers more regularly, with new integrations with Innovid and Sprinklr, LinkedIn is making it easier to reach the right people, and simplify campaign creation and management.

CTV Ads are available for customers globally to target audiences in the US and Canada. First Impression Ads and Reserved Ads will be available to customers globally later this year.

2025 B2B Marketer Sentiment Research Methodology

LinkedIn commissioned Censuswide to survey 3,251 B2B marketers (18+) across the UK, USA, France, Germany, Spain, Brazil, UAE, Netherlands, Singapore, India, Australia, Italy, and Sweden. The data was collected between April 22 - May 6, 2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. All agree statements combine ‘Strongly agree’ and ‘Somewhat agree’ responses.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.