Friday, May 9, 2025

First Advantage Releases Q4 2024 India Employment Screening Trends Report


* Manufacturing Sector Shows Discrepancy Trends in Q4-24.

First Advantage Corporation (NASDAQ: FA), a leading provider of global software and data in the HR technology industry, announces the publication of its Q4 2024 India Employment Screening Trends Report. The 33-page document is a compilation of anonymized data and analytics from the Company’s background screenings performed for its customers in the Indian market during the fourth quarter of 2024.

In Q4-24, Industries such as BFSI, BPO, Manufacturing, Retail, Services and Telecom sectors had discrepancies percentages that are much higher than the overall average of 9.83 percent.

In the fourth quarter of 2024, there was a noticeable rise in discrepancies in the employment sectors of BPO, Consulting, Ecommerce & Logistics, IT, Manufacturing and Staffing compared to the previous quarter. Similarly, education discrepancies were higher in the BPO, Engineering & Infra, Healthcare & Pharma, Manufacturing, and Staffing industries. Employment verifications saw a shift, with sectors like BFSI, BPO, Healthcare and Pharma, Manufacturing, and Retail increasingly favoring alternate modes of verification. This trend highlights evolving industry practices and the growing emphasis on thorough background checks.

For a complimentary copy of the “First Advantage Employment Screening Trends Report: India,” and for other queries please contact:

Deepashri Sunder

deepashri.sunder@fadv.com

About First Advantage:

First Advantage (NASDAQ: FA) is a leading provider of global software and data in the HR technology industry. Enabled by its proprietary technology and AI, First Advantage’s platforms, data, and APIs power comprehensive employment background screening, digital identity solutions, and verification services. With a strong emphasis on innovation, automation, and customer success, First Advantage empowers 80,000 organizations to hire smarter and onboard faster. Headquartered in Atlanta, Georgia, First Advantage serves customers in over 200 countries and territories, modernizing hiring and onboarding on a global scale. For more information, visit our website at https://fadv.com/.

Art For Oceans: French Institute In India Kicks Off Ocean-Themed Festival Of Ideas In Delhi


* A multitude of activities to engage with the topic of ocean protection, especially for the young

* Dive back into Jules Verne’s 20,000 Leagues Under the Sea, or explore the ocean through the lens of Indian literature—from Rudyard Kipling to Amitav Ghosh.

* Think. Play. Feel.  Engage. Connect.

* You Are the Ocean.

Global average sea level has risen by 8–9 inches since 1880 — and it's on the rise. Meaning? Ocean ecosystems need our undivided attention now. With the planet's marine life as its focus this year, the Festival of Ideas in India, titled “We Are the Ocean”, has opened at the Alliance Française de Delhi and will run till May 25, 2025. Organised by the French Institute in India, it will host a multitude of parallel events, ranging from interactive art installations and film screenings to panel discussions and VR experiences, to emphasize the core idea that oceans are essential to maintaining the planet's equilibrium.

From artworks on seaside landscapes to a plankton ‘ballet’, there's much to experience for both ecology and culture enthusiasts. At the heart of the festival, nine thought-provoking panel discussions - curated by Dakshin Foundation - bring together diverse voices from across India’s coasts to spotlight the social, ecological, and political dimensions of ocean conservation.

The month-long programme has been brought together by the French Institute in India in collaboration with the Alliance Française network, the French Development Agency (AFD- Agence Française de Développement), Dakshin Foundation and Mongabay India, with the support of The Environmentalist Foundation of India, Tara Ocean Foundation, Nausicaá, IFREMER, and Oceanopolis.

Mr Damien Syed, Chargé d’affaires a.i. of the Embassy of France in India, said: “With The Festival of Ideas - We Are the Ocean, France reaffirms its commitment to making the ocean a shared global resource and a driver of Indo-French cooperation. Bringing together experts, artists and citizens, We Are the Ocean adopts a truly multidisciplinary approach to raise awareness about and work towards ocean action in the run-up to UNOC3.”

The theme of this year’s festival aligns with the UN Decade of Ocean Science for Sustainable Development (2021–2030) and leads up to the Third United Nations Ocean Conference (UNOC3) in June.

Take a deep dip into the ocean

When entering the Alliance française Delhi, the visitor is welcomed by a giant wall of waves, diving down into the gallery Romain Rolland, one floor below. This monumental art installation symbolizes a rite of passage: once down there “You are no longer a visitor, you are a part of the Ocean”.  The famous explorer Jacques-Yves Cousteau once said: "We love what we marvel at, and we protect what we love” and this journey of Immersion is an attempt to create this sense of wonder:

The gallery space becomes a poetic journey through the many faces of the sea—its depths, its shores, and its surface. In 10 chapters, the exhibition explores the ocean's environmental, societal, and emotional significance through large-scale photographs, video projections, soundscapes, and interactive installations, including VR experiences.

Some of the significant artworks in the gallery include: 

Tidal Echoes by Nicolas Michel, a giant immersive installation that blends visual abstraction with real field recordings, aiming to capture the essence of the seaside landscape.

Floating Cities by Elsa Mroziewicz and Cécile Palusinski, an augmented reality sound artwork that creatively investigates the impact of rising sea levels amidst global population growth, continuous sea-level rise, and threats to ecosystems.

The Mermaid Tears’ series by Samuel Bollendorf, where the artist created a dialogue between the beauty of the seascapes and the sad reality of the plastic nanoparticles taken from the same places.

The Plankton Ballet by Christian Sardet and Noé Sardet, an immersive film that invites the spectator to explore the drifting world of plankton, revealing cosmic prousts, frantic antipodes, voluptuous pelagia and swarms of sea urchins larva. 

The Mermaid Tears and the Plankton Ballet were created when the artists were on board the schooner Tara, a French sailing ship used in a series of oceanic research expeditions that welcome artists on board. 

In the outdoor patio in front of the gallery, the visitor can move to the sound of the ocean drums, a percussion instrument designed to bring the soothing rhythm of the ocean waves right to your fingertips. To the left of the patio, a wall installation titled “My letter to UNOC” serves as a repository to the visitor’s wishes for a healthy and clean ocean while an ocean of plastic featuring most common human waste occupies the right of the space, creating a striking contrast between the two. These artistic installations were conceived by the creative minds of Studio Kilki, a new design agency that specializes in immersive and eco responsible installations. 

A multitude of activities to engage with the topic of ocean protection

A cosy reading space completes this inclusive, eco-conscious space designed to educate, engage, and inspire. Whether you want to dive back into Jules Verne’s 20,000 Leagues Under the Sea, explore the ocean through the lens of Indian literature—from Rudyard Kipling to Amitav Ghosh—there's something to spark everyone’s imagination. A dedicated reading corner featuring a curated selection of ocean-themed books in French and English — ranging from timeless classics to colorful pop-up stories awaits you.

Several hands-on activities are being offered throughout the festival:  

Want to gain expertise about the challenges faced by the ocean, in a fun and collaborative way? Sign up for The Ocean Collage workshop, a serious game designed to raise awareness about oceans.

Want to spark your creativity? Register for “The Rime of the Ocean”, an immersive poetry writing workshop by DilliPoetry on the theme of ocean and vastness – both inner and outer.

Love sewing and want to do something socially impactful? Sign up for the SilaiWali Ocean-inspired workshop on 17 May!! You’ll not only learn the art of upcycling, but also dive into SilaiWali’s inspiring mission of eco-conscious design, refugee empowerment, and circular craft.

All poetry lovers are invited to the Open Mic Poetry event - “Poetry from the Shores” that will take place on May 11 at 6pm featuring special performances by Delhi Poetry Slam and Dillipoetry.

Curious about the art of upcycling? Join Plasticvala on his journey to eradicate plastic waste. 

To complete the experience, short film screenings and VR experiences that let visitors interact with plankton or dive into virtual ocean expeditions are accessible at all times in the gallery. 

Discussing critical issues 

India is the world’s second-largest fish producer, and, yet, those who drive this sector face increasing challenges from climate change and shrinking marine resources. The exhibition "Faces of the Ocean", curated by the French Development Agency, on view in the ground floor, sheds light on their vital role in food security, livelihoods, and climate resilience. The exhibition also highlights the Department of Fisheries' 2024 national scheme — the Pradhan Mantri Matsya Kisan Samridhi Sah-Yojana (PM-MKSSY) — aimed at fostering a more inclusive and efficient fisheries sector.

Throughout the festival, a series of conversations - in Delhi, Goa, Chennai and Pondicherry -  brings a new lens - rooted in local wisdom, interdisciplinary expertise, and lived experience.

In ‘Saving Our Seas: One Solution at a Time’ that opened the festival in Delhi on 3rd May, speakers stressed that marine conservation efforts must be place-based, inclusive, and deeply rooted in justice for the communities who depend on coastal ecosystems. Panelists also called for greater international cooperation, acknowledging the interlinked nature of our oceans. 

In Goa, panels explored tourism and the blue economy through a social and ecological lens. ‘Playground or Home? Rethinking Tourism and Sport in Coastal Zones’ examined the growing tension between recreation and sustainability in fragile ecosystems. Meanwhile, Can Blue Economy and Social Justice Co-Exist? tackled one of the most pressing dilemmas of our time - how to reconcile economic development with equitable outcomes for coastal communities and environmental health. In both panels, a recurring theme emerged: development must be deeply participatory, anchored in traditional knowledge, and responsive to local contexts.

The festival continues to move along India’s coasts with debates examining the critical issues at stake such as Connected by Plastic - Humans and the Sea (Chennai, 10th May), Conserving Ocean and Marine Biodiversity (Pondicherry, 15th May) or ‘Sea Level Rise and Fragile Ecosystems: Is Coastal Planning Up to the Task?’ (Chennai, 17th May).

One highlight of the festival will be the screening of the award-winning documentary “Against the Tide” followed by the panel discussion Sustainable Seafood: Whose Job Is It, Really?’ in Delhi on 16th May. Diverse voices from across the seafood value chain - from fishers to financiers - will examine how governments, markets, communities, and consumers must collectively shape the future of our seafood systems. 

Across each session, the message is clear: ocean conservation cannot be achieved in silos. It calls for collaboration, courage, and a willingness to reimagine how we relate to our coasts and communities.

A call to action 

On the opening day, a powerful youth-led panel reminded us that real progress demands listening to the generation inheriting the climate crisis, not as a token gesture, but through genuine inclusion in decision-making. Social ecologist Madhuri Mondal greeted us with an optimistic message, stating that the youth is faced with “an ocean of challenges” and “a sea of opportunities.” Climate justice advocate Ishita Dutta reminded us of the everyday struggle to make her voice heard while Environmentalist Foundation of India’s founding-trustee Arun Krishnamurthy begged the audience to take action. The panel discussion, moderated by Alliance française Delhi’s director Patricia Loison ended on the musical notes of rapper Sahir Doshi, famous for its witty social media clips engaging with wildlife creatures. 

The discussion followed the screening of “Bigger Than Us”, a moving documentary following climate and justice activists from around the world, from Greece to Indonesia and from Brazil to Uganda. Other screenings included gripping environmental thriller “The Green Tide” and biopic “Becoming Cousteau”. The festival will end with the exclusive screening of “The Turtle Walker” following Indian conservationist Satish Bhaskar as he embarked on an epic journey along India's spectacular coastlines, living alongside rare sea turtles to unravel the mysteries that surround them.

Throughout its many facets, the festival emphasizes the pressing need to get together and come up with solutions to global issues. As part of its outreach program, the festival is also collaborating with schools to organize guided visits and curated programmes.

For more information and to reach out: https://www.ifindia.in/festival-of-ideas

AI Agents Drive Revenue Growth For Global B2B Enterprises, Reveals 2025 SRM Report By Responsive


* Organizations driving outsized growth are 6x more likely to have deployed AI agents and 2x more likely to expand headcount challenging the “AI replaces jobs” narrative.

Responsive, the global leader in AI-powered Strategic Response Management (SRM) software, in partnership with the Association of Proposal Management Professionals (APMP), today released its 2025 State of Strategic Response Management Report. The latest research indicates that high-performing B2B organizations are leveraging artificial intelligence as a strategic growth catalyst, rather than merely a tool for productivity.

The report surfaces new data that shows how revenue teams are using AI agents to win more business, while also expanding their teams. Top-performing companies — defined as “Leaders” with over 25% revenue growth year-over-year — are 6x more likely to have deployed AI agents across revenue functions and more than twice as likely to use AI for decision-making and workflow optimization. In contrast, “Novices” — companies with flat or declining growth — are slower to adopt AI and more likely to rely on manual processes and fragmented workflows. 

The research, which surveyed 726 global revenue leaders and practitioners, identified a widening gap between Leaders and Novices. AI usage was a clear differentiator: more than half of AI adopters report increasing headcount, compared to just 27% of companies not using AI, a data point that challenges fears around AI-driven job loss.

"The 2025 Strategic Response Management Report makes it clear: AI isn’t just a tool; it’s both a force multiplier and a catalyst for transforming how organizations compete and win,” said Responsive CEO, Ganesh Shankar. “When strategic response teams are empowered with AI, they gain sharper insights, faster decision-making, and greater agility. The most successful organizations are those investing in this synergy, amplifying human expertise with AI to democratize knowledge, unlock higher win rates and accelerate revenue growth."

High-performing organizations are going beyond basic AI investment. They’re using it strategically to drive competitive advantage. Instead of confining AI to routine task automation, Leaders are applying it to more sophisticated areas, such as decision-making and workflow orchestration. While many organizations remain focused on tactical AI implementations, the data reveals that Leaders are unlocking greater value through a more strategic and integrated approach across the entire pursuit lifecycle.

“AI is fundamentally reshaping how revenue teams operate, allowing us to think more strategically, collaborate better across functions, and focus on high-value work,” said Toby Carrington, Chief Business Officer at Seismic. “At Seismic, we’re embedding AI into everything we do, not just to automate tasks, but to enable smarter decisions and better outcomes. The companies that move quickly on AI and use it to elevate both their people and processes, will be the ones that gain a true competitive edge.”

Key findings include:

B2B buyers expect more from sellers than ever before. 

More than 75% of organizations say buyers have tighter budgets, expect faster response times, and require a higher degree of personalization – raising the bar for response speed, customization, and accuracy.

High-growth teams are betting on tech and doubling down on people.

77% of Leaders report investing in tech, and 69% say they are also investing in staffing, balancing investments in AI and automation with investment in human resources. Novices are less than half as likely to be growing headcount. 

Companies that are actively using AI are significantly more likely to be growing their teams. Among AI adopters, more than half report increasing staffing year over year, compared to just 27% of companies not using AI.

AI is increasingly the difference between growth and stagnation. 

While many organizations use AI to accelerate execution, the highest-performing teams go further, applying AI not just to do the work, but to guide it. Leaders are more than twice as likely as Novices to use AI for orchestrating workflows and assignments (41% vs 17%), surfacing insights from win/loss data (37% vs. 18%), and making go/no-go decisions (37% vs. 26%) – speaking to a shift from task automation to decision intelligence.

More than half (54%) of organizations are either trialing or have fully deployed AI within SRM workflows (i.e. RFPs, security questionnaires, due diligence questionnaires, and more). Adoption climbs even higher in certain segments: 72% of large enterprises; 67% of organizations answering more than 10 RFPs per month; and 64% of technology companies. Additionally, 62% of companies report revenue tied to strategic responses increased YoY.

As AI agents are gaining traction, leading organizations are 6x more likely to have fully deployed AI agents and 3x more likely to use AI across revenue functions. But a significant portion of the market remains hesitant on AI adoption, with more than 10% of organizations and up to 36% of smaller businesses saying they’re not using AI agents and have no plans to start within the next year.

“As the bid and proposal profession evolves, understanding the trends, challenges, and opportunities shaping our work is more important than ever,” said Julia Duke, COO of the Association of Proposal Management Professionals. “This survey provides meaningful insights into the strategies and practices that are helping teams succeed today. APMP is proud to support research that advances the knowledge and growth of bid and proposal management professionals globally.”

Download the full 2025 State of Strategic Response Management Report for more insights on how Leaders are reshaping revenue operations and roles with AI.

About Responsive:

Responsive is the global leader in Strategic Response Management (SRM) software, transforming how organizations share and exchange critical information. The AI-driven Responsive Platform is purpose-built to manage strategic responses at scale, empowering companies worldwide to accelerate growth, mitigate risk, and improve employee experiences.

More than 2000 companies have standardized on Responsive to democratize organizational knowledge and respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests, and more. Responsive is registered in Portland, OR, with additional offices in Kansas City, MO, Dallas, TX, and Coimbatore, India. Learn more at responsive.io.

Mother’s Day 2025 Gift Guide: From Elegant Saris To Chic Bags – Explore The Perfect Picks


Mother’s Day is more than just a date on the calendar, it’s a chance to show gratitude for the unwavering love, support, and strength that mothers bring into our lives every single day. While the tradition of giving gifts is a beautiful way to express this appreciation, choosing the perfect one can sometimes feel overwhelming. To make things easier, we’ve curated a thoughtful list of the best Mother’s Day gifts for this year from elegant saris and timeless perfumes to chic handbags and more.

Green Cotton Silk Blend Printed Sari

M.R.P. Rs 4,999

For the mom who treasures tradition with a touch of elegance, this earthy silk blend sari makes for a meaningful gift. Adorned with hand-printed Dabu motifs, it reflects the age-old artistry of mud-resist dyeing technique that brings together multiple block impressions and dyeing steps to create rich, layered patterns. With its soft sheen and breathable finish, this sari is perfect for everyday wear, combining comfort with personality.

Fabessentials Whispers Of Love EDP Set Of 3 Gift Set

M.R.P. Rs 1,495

Celebrate the timeless bond between you and your mother with the Fabessentials Whispers of Love Gift Set, a beautifully curated trio of fragrances that capture many shades of love. Each scent in this elegant collection tells its own story: the deep, mysterious allure of Opulent Oudh, the fresh, invigorating spirit of Ocean’s Echo, and the sweet, floral embrace of Enchanted Bloom. Perfect for Mother’s Day.

Orange Cotton Chikankari Long Kurta

M.R.P. Rs 3,299

For the mother who values timeless elegance and artisanal beauty, this cotton Chikankari kurta is a perfect pick. With intricate hand embroidery dancing across its straight silhouette, round neck placket, and three-quarter sleeves, it blends effortless wearability with traditional charm. Crafted in Lucknow, using age-old techniques like tepchi, jaali, and murri, It brings delicate floral and geometric patterns with exquisite detail to life.

Metal Dangler Earrings

M.R.P. Rs 1,499

Dramatic and stylish fashionable earrings make an unforgettable statement, perfect for Mother's Day gifting. Whether for a festive celebration or a casual outing, these earrings add a touch of elegance and flair to any look.

Black Silk Blend Clutch

M.R.P. Rs 2,299

This black silk blend clutch is an ideal choice for gifting. With its luxurious silk fabric and intricate embroidery, it adds a touch of sophistication to both traditional and modern outfits. Its timeless design and versatile appeal make it a stylish accessory that will effortlessly elevate your mother’s wardrobe.

Purpose-Driven Innovation: Building A Sustainable, Self-Reliant India With AI


* embedUR’s Blueprint for an Inclusive, Atmanirbhar Bharat

“India is steadily advancing towards a sustainable and self-reliant future, with technology driving innovation and amplifying its impact across sectors. As we dig deeper into AI and its applications, we must ensure the solutions we develop now are sustainable and inclusive, be it through smart energy grids that optimize distribution and predict demand to reduce carbon footprint; or through vision-based AI systems that help the, specially abled through object recognition and speech-to-text technology.

Achieving this holistic innovation should be a part of our core philosophy which is evident in our work in edge AI and embedded technologies. Advanced capabilities should be brought closer to where data is generated not only to optimize resource utilization but also to strongly align with India’s vision of Atmanirbhar Bharat. We, at embedUR, are committed to making AI accessible and inclusive, with thoughtful consideration for ESG commitment and support for diverse communities.

The path ahead calls for a shift in perspective—where sustainability and technology are not parallel pursuits but integrated priorities. When innovation is guided by purpose, we can build a future where progress and environmental responsibility move forward together, not at odds with each other.” -- Rajesh Subramaniam, CEO & Founder of embedUR

About embedUR systems

embedUR systems is a Silicon Valley-based leader in embedded systems, AI, and Edge Computing. With over two decades of experience accelerating product development for telecom, network, and silicon vendors, embedUR delivers cutting-edge embedded solutions powering millions of devices worldwide. Its ModelNova platform offers pre-trained AI models for seamless integration into intelligent edge systems, enabling rapid PoC development—even for teams without AI modeling expertise. Learn more at www.embedur.ai.

Mother’s Recipe Unveils “Summerwala Sharbat” – A Nostalgic Twist To Beat The Heat With Five Refreshing Flavours


Mother's Recipe, India’s homegrown ethnic food brand known for its delicious and traditional flavors, brings summer nostalgia to life with its delightful “Summerwala Sharbat” range, crafted to revive the cherished tradition of cooling refreshments during the hot months. True to its ethos of evoking emotion and tradition through food, the brand offers a refreshing experience that mirrors the joy of sharing homemade sharbat with family and guests.

In India, the art of making sharbat isn’t just a summer ritual, it’s a cherished legacy passed down through generations. With every glass poured, there’s a story, often of a grandmother’s lovingly guarded recipe or the joy of serving something special to guests on a hot afternoon. Sharbat is more than just a refreshing drink, it’s a heartfelt gesture, a symbol of warmth and a sweet thread that weaves together tradition, hospitality and togetherness. Inspired by these timeless traditions, Mother’s Recipe has introduced its Summerwala Sharbat range, a vibrant collection of five delightful flavours designed to revive those nostalgic moments and infuse every sip with the taste of home.

The Sharbat range features five delectable variants: Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup, and Lemon Ginger. Each flavour has been thoughtfully crafted using traditional ingredients known for their hydrating and health-boosting properties, helping beat the summer heat while aiding digestion and cooling the body naturally. Whether served chilled with a dash of mint and lemon, transformed into a mocktail, or used in faluda, the sharbat range is versatile and perfect for any summer gathering.

The Summerwala Sharbat comes in a 750ml PET bottle priced at Rs. 190. Designed for convenience, the sturdy, reusable bottles are easy to store and perfect for everyday use. This vibrant range is available across leading e-commerce platforms such as Big Basket, as well as major retail outlets, further strengthening the brand’s growing presence in the beverage segment.

Kansai Nerolac And Tribes Communications Bag Gold At Golden Award Of Montreux For “Dukan It Yourself” Initiative


Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India, in collaboration with Tribes Communication, has won Gold at the prestigious Golden Award of Montreux 2025. The recognition, under the Ambient Media category, celebrates their impactful initiative ‘Dukan It Yourself’ launched at the Maha Kumbh Mela.

At one of the world’s largest congregations, where local vendors often struggle for visibility amid large retailers and visual chaos, Kansai Nerolac stepped in with a simple yet powerful solution. Foldable, larger-than-life shade cards transformed makeshift vendor spaces into vibrant, branded customisable retail shops complete with displays, signage, counters, shelves and more utilities. The initiative gave small vendors a clear identity, helping them stand out, attract more footfall and improve their livelihoods.

These innovative retail shops doubled as high-impact brand touchpoints. The results were significant: double digit month-on-month sales growth in Uttar Pradesh during activity period, increase in spontaneous brand recall and over 4.1 million digital views. The eco-conscious design also achieved an 89% reduction in emissions compared to conventional MDF-based setups - underscoring Kansai Nerolac’s commitment to sustainable innovation.

The initiative powerfully reinforced the brand’s purpose of designing solutions that protect, inspire, and elevate lives - transforming spaces, supporting communities, and reducing environmental impact all at once.

Ramakrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited said, "We are honoured to receive this international recognition at the Golden Award of Montreux for ‘Dukan It Yourself’. Maha Kumbh Mela is a symbol of India’s rich spiritual and cultural heritage. ‘Dukan It Yourself’ was an initiative to celebrate this legacy with colour, creativity and community collaborations. This award is a testament to our commitment in creating culturally inspired and impactful experiences that resonates with people and highlights the dedication of our entire team."

Gour Gupta, Chairman and Managing Director of Tribes Communication, added, "We are proud to partner with Kansai Nerolac to bring alive this magical concept on the world's biggest stage - the Mahakumbh. This recognition belongs to every street vendor who became part of this journey, and to the incredible team that brought it to life. With Kansai Nerolac, we didn’t just use colour—we transformed it into a symbol of visibility, dignity, and creativity. At the Mahakumbh, we gave a platform to voices often left unheard, showing that when ideas are deeply rooted in culture, they can resonate far beyond their origin. Winning Gold at Montreux is not just a celebration of creativity on the global stage—it’s a powerful reminder that local stories, when told with honesty and heart, can leave a lasting global impact.”

Held annually in Montreux, Switzerland, the Golden Award of Montreux is recognised as one of Europe’s most prestigious awards in the creative industry. Kansai Nerolac's achievement marks a significant moment for Indian creativity, earning it recognition on the global stage. This win adds to Kansai Nerolac’s growing portfolio of global accolades and further cements its position as an innovator in experiential brand communication.

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