Tuesday, April 15, 2025

HELL ENERGY DRINK Brings Its Biggest-Ever Global Contest To Indian Consumers!


* From Luxury Car to iPhones to High-End Merchandise, Over 10,000 Prizes to Be Won

* Buy the Limited edition HELL ENERGY DRINK can & Register yourself on www.winwithhell.in to participate

* Upload the code behind the pull-tab (AKA Tab) and retain the tab to claim your prize!

HELL ENERGY DRINK, one of the fastest-growing Energy Drink brands in the world, kicks off their grand-scale and exciting global consumer contest in India. Following the resounding success in their international markets, HELL ENERGY DRINK now invites consumers in India to participate in and get an opportunity to win over 10,000 daily and weekly prizes. In addition, participants will automatically be eligible for the draw for a grand prize.

With prizes ranging from a luxury car to iPhones to a chance to have dinner with internationally renowned actor and the global brand ambassador of HELL ENERGY DRINK – Michele Morrone, the campaign promises to make one ‘hell’ of a ride. What you can win:

Grand prize: a brand-new luxury car

Weekly prizes: iPhone 16, cabin trolley bags, 1.2 litre stylish cool cups and a few lucky winners will get an invite for exclusive dinner with Michele Morrone in Mumbai

Daily prizes: Designer backpacks and stylish sneakers

From 07 April 2025 till 30 May 2025, consumers across the country can participate in the contest through the purchase of any of HELL ENERGY DRINK promotional can - HELL CLASSIC, HELL WATERMELON AND HELL APPLE. These promotional cans feature Michele Morrone’s iconic tattoos including the mythical Phoenix, two swords and more. Participation is very easy:

Purchase the promotional HELL ENERGY DRINK can

Register at www.winwithhell.in

Upload the unique code found under the tab

Save the tabs to claim your prize – Remember you can win Grand Prize – LUXURY CAR!

The small aluminium tab is not just the can opener. It is your ticket to winning big prizes. So, Save the Tabs!

Adrienn Popovics, Marketing Director, HELL ENERGY Hungary Ltd. shared her thoughts on the launch,

"India is one of our most dynamic markets with an immense growth potential. This campaign is a milestone for the brand, marking our very first large-scale campaign in India. Building on the success of this campaign across several of our global markets, we are excited and looking forward to seeing how India, with its unmatched vibrancy and spirit, makes it their own.”

Commenting on WIN WITH HELL campaign, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “We are beyond thrilled to be launching our biggest-ever consumer campaign for HELL ENERGY DRINK in India. Through ‘WIN WITH HELL’ we want to create an unforgettable experience for our consumers. India is a lively and vibrant market, and we wanted the campaign to resonate with the pulse of the people and reward them with a momentous, exciting experience.”

WIN WITH HELL campaign is backed by a bold marketing push featuring TV and digital ads, influencer campaigns, and a strong social media presence to ensure no one misses the chance to WIN WITH HELL!

MAHE Bengaluru Successfully Concludes Landmark “Wavelength" Conclave


The Department of Liberal Arts, Humanities and Social Sciences (DLHS) at Manipal Academy of Higher Education (MAHE), Bengaluru Campus successfully hosted the first edition of Wavelength – a two-day Media Conclave, which brought together distinguished media professionals, academic leaders, and aspiring communicators to engage in dialogue, learning, and industry exchange.

The event commenced with a powerful keynote by Dhanya Rajendran, Editor-in-Chief of The News Minute, who highlighted the irreplaceable value of field journalism in the digital age.

“Journalism is one profession that AI can never really replace; because you can’t expect AI to walk into a riot and come out with a reason and a story.”

Day 1 featured panel discussions with Adyasha Roy Tomar, Dr. Samir Kapur, Meera Krishnan, Nigel Sequeira, Narahari K.S., and Nandita Lakshmanan, who shared insights on branding, public trust, ethical storytelling, and the role of communication in shaping narratives.

Day 2 carried the momentum forward with a dynamic masterclass by filmmaker Bejoy Nambiar, known for Shaitaan and Wazir, who encouraged collaborative learning among young creators:

“Work with peers who have better experience in their field than you—it brings fresh perspectives.”

The second day’s panelists—Trishant Srivastava, Arjya Patnaik, Srinivasan S., Anusha Ravi Sood, Tanay Sukumar, and Rahul Bidappa—discussed digital storytelling, content production, political reporting, and the rapidly changing audio-visual media landscape.

Wavelength 2025 emerged as a platform for critical reflection and creative inspiration, reinforcing MAHE Bengaluru’s commitment to nurturing the next generation of media professionals.

MAHE B’LRU Hosted 2nd Edition Of Open House: Bigger, Bolder, Unmissable!


Manipal Academy of Higher Education (MAHE) Bengaluru hosted the second edition of Bengaluru’s biggest Open House, an engaging open house event that showcased wide range of academic programs, state-of-the-art infrastructure, and the full-of life campus premises at MAHE B’LRU. The event took place on 12th April at the MAHE B’LRU campus.

Open House event was an engaging day full of exciting activities, meaningful events and programs followed by interactive challenges and quizzes, career-focused assessment tests, and more. The main objective of the event was to make academic learning more interesting through interactive challenges and games and offering students and parents real-time experiences on comprehensive and qualitative learning environment provided by MAHE Bengaluru campus.

Following a series of engaging on-campus activities, parents and students relished the culinary delights at the FOOD PATH while enjoying lively entertainment by a student- led clubs. The afternoon session started with a welcome presentation and Q&A session by Divyadarshini K, Assistant Director of Admissions, MAHE Bengaluru followed by an interactive talk show hosted by Prof. Madhu Veeraraghavan, Pro-Vice-Chancellor at MAHE Bengaluru and the event ended on a laughter packed note.

Prof. Madhu Veeraraghavan, Pro VC of MAHE Bengaluru said, “We are thrilled by the tremendous response to the second edition of open house event. It’s heartening to see such enthusiasm from both students and parents, eager to explore and engage with what the MAHE B’luru holds.

At MAHE Bengaluru, we believe that education goes far beyond textbooks. it's about inspiring curiosity, fostering creativity, and empowering young minds to shape the world of tomorrow. Through this event, we wanted to offer not just a glimpse into our academic programs, but an experience of the vibrant campus life, the energy of our students, and the culture of innovation we nurture here.”

About Manipal Academy of Higher Education Bengaluru (MAHE B’LRU):

Established in 1953, Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed to be University. With a remarkable track record in academics, state-of-the-art infrastructure, and significant research contributions, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, honored MAHE with the prestigious designation of Institution of Eminence Deemed to be University. Currently ranked sixth in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience.

MAHE Bengaluru, an off campus of MAHE, excels in delivering comprehensive education to students, supported by highly qualified faculty, and dedicated mentors. The MAHE Bengaluru campus has an inspiring, future-relevant learning ecosystem, on a new-age tech-enabled living campus. Here, the students immerse themselves, transform, and discover multiple choices and opportunities. At MAHE Bengaluru, the potential for growth and the opportunities available are boundless. 

Third Wave Coffee Fires Up The Oven; Launches A Range Of Delectable Pizzas


* From Margherita, Mexican Paneer to Tandoori Chicken - there’s joy in every slice

Third Wave Coffee, India’s beloved coffee-first QSR brand, is turning up the heat with the launch of its all-new range of pizzas. Freshly baked with high-quality ingredients and packed with innovative flavor combinations, the pizza range offers variants as Classic Margherita, Veg Bonanza, Mexican Paneer and Tandoori Chicken. Expanding beyond its signature sandwiches, wraps, bagels, and desserts, this latest addition offers customers a satisfying and delicious meal experience that pairs seamlessly with Third Wave Coffee signature brews. This new core menu addition is truly a slice of joy; Third Wave Coffee’s delectable pizzas are now available across its 140+ cafes in the country, and on delivery as well.

Made with premium ingredients and bold, well-balanced flavors, the new pizza lineup reflects the brand’s commitment to quality, innovation, and customer satisfaction. The menu features four enticing variants: Margherita Pizza, Veg Bonanza Pizza, Mexican Paneer Pizza, and Tandoori Chicken Pizza. The Margherita Pizza stays true to its classic roots, topped with mozzarella and aromatic herbs on a perfectly baked golden crust. The Veg Bonanza Pizza is a vibrant, veggie-loaded delight, combining fresh toppings with cheesy goodness for a satisfying bite in every slice. For those craving a bold, spicy kick, the Mexican Paneer Pizza delivers a fiery fusion of paneer and robust Mexican spices, creating an irresistible combination. Meanwhile, the Tandoori Chicken Pizza is a treat for meat lovers, featuring succulent, smoky-spiced tandoori chicken layered on a crisp, flavorful base.

Speaking on the newest offering, Anirudh Sharma, Co-founder at Third Wave Coffee, shared, “As India’s café culture continues to evolve, we are complementing this transition by delivering more than just great coffee. With the launch of our new pizza range, we have strategically expanded our core menu to offer a more diverse dining experience, in line with our commitment to innovate per our customers’ changing preferences. This is also another organic progression in our journey to build a holistic, coffee-first QSR brand that stands for quality, creativity, and consistency across every plate and cup. ”

With this launch, Third Wave Coffee further strengthens its position as a go-to destination for both great coffee and wholesome meals. Whether stopping by for a quick bite or enjoying a relaxed meal, customers can now savor a perfectly baked pizza alongside their favorite brews. Starting at INR 150, the new pizza range is now available across all Third Wave Coffee cafés. Step into your nearest Third Wave Coffee cafe and enjoy a perfect pairing of artisanal coffee and our delicious new pizza range!

About Third Wave Coffee: Third Wave Coffee is a coffee and food QSR brand founded by Sushant Goel, Anirudh Sharma and Ayush Bathwal in 2015. With a commitment to quality and innovation, the homegrown coffee QSR chain has rapidly expanded to over 140 stores nationwide, earning a reputation as one of the fastest-growing coffee brands in the country. Third Wave Coffee is dedicated to providing a high-quality coffee-first experience to its customers across the country with a specific focus on high-quality beans, convenient locations and a technology-enabled consumer experience. Celebrated as a trailblazer in the industry, the brand was recognised as one of the ET Now Best Brands of 2024. For more information, visit Third Wave Coffee at https://www.thirdwavecoffeeroasters.com.

Karnataka: Only State To Meet Quotas In Both Police And Judiciary


Retains top position among 18 States in the India Justice Report 2025

Some encouraging improvements:

Bihar climbed up 3 spots to the 13th position in the overall ranking of states

Improved ranking in Police, from the 16th to the 10th spot

Improved ranking in legal aid, from 16th to the 12th position

Persistent lacunae:

Bihar has the lowest per capita spend on police and judiciary

71% of cases in district courts pending for more than 3 years, the highest in the country 

Some encouraging improvements:

At just 1.2%, Karnataka police has the lowest officer level vacancy among all large states

Only state to meet reservation quotas for SC, ST and OBCs in both police and judiciary

Highest number of paralegal volunteers in the country

Persistent lacunae:

80% of the inmates in the state’s prisons are undertrials, highest since 2015

Substantially dropped legal service clinics in villages from 157 to now 32

Karnataka police remains male dominant with only roughly 9% women in police and a mere 6% at the officer level

The 2025 India Justice Report (IJR), India’s only ranking of states on delivery of justice in the country, released today, ranks Karnataka 1st overall among the 18 Large and Mid-sized states (with population of over one crore each), retaining its position from last the edition. The state ranked 1st in Legal Aid (rising from 2nd in 2022) and retained its 2nd spot in Prisons.

In the overall rankings, it was followed by Andhra Pradesh, climbing from fifth in 2022 to second, Telangana (2022 ranking: 3rd), and Kerala (2022 ranking: 6th). Sikkim (2022: 1st), topped among the seven Small States (with populations less than one crore each), followed by Himachal Pradesh (2022: 6th) and Arunachal Pradesh (2022: 2nd).

The India Justice Report (IJR) was first initiated by Tata Trusts, with the first ever ranking published in 2019. This is the fourth edition of the report, in collaboration with partners including the Centre for Social Justice, Common Cause, Commonwealth Human Rights Initiative, DAKSH, TISS–Prayas, Vidhi Centre for Legal Policy, and How India Lives, IJR’s data partner.

Through a rigorous 24-month quantitative research, the IJR 2025, similar to the previous three, has tracked the performance of states in capacitating their Justice delivery structures to effectively deliver mandated services. Based on the latest official statistics from authoritative government sources, it brings together otherwise siloed data on the four pillars of Justice delivery – Police, Judiciary, Prisons, and Legal Aid. Each pillar was analysed through the prism of budgets, human resources, workload, diversity, infrastructure, and trends (intention to improve over a five-year period), against the state’s own declared standards and benchmarks. This edition also separately assesses the capacity of the 25 State Human Rights Commissions (see SHRC brief for more) and consists of essays on mediation and access to justice for persons with disabilities.

Discussing the India Justice Report, Justice (Retd.) Madan B. Lokur commented, “The punishing process of accessing justice begins with the very first encounter an individual has with the system. With our failure to properly equip and train frontline justice providers—police stations, legal aid actors including paralegal volunteers and district courts—we fracture public trust. These institutions are intended to embody our commitment to equal justice. The strength of our entire justice framework rests on these critical first points of contact. The fourth edition of the India Justice Report points out that improvements remain few and far between in the absence of adequate attention given to resources. Alas, the burden continues to remain on the individual seeking justice, and not the state to provide it.”

Ms. Maja Daruwala, Chief Editor, India Justice Report, highlighted, “As India moves forward into a hundred years of being a democratic, rule of law nation, the promise of rule of law and equal rights will remain hollow unless underwritten by a reformed justice system. Reform is not optional. It is urgent. A well-resourced responsive justice system is a constitutional imperative that must be experienced as an everyday reality available to every citizen.”

Legal Aid: Karnataka Breaking the National Trend of Decline in Paralegal Volunteers

Karnataka ranked first in legal aid this year. While, nationwide, the number of paralegal volunteers has been reducing over the years, Karnataka increased its number of paralegal volunteers per lakh population from 4.9 in Jan 2019 to 7.59 in September 2024, making it the highest in the country. It also has the highest share of women in panel lawyers (44%). However, it reduced its number of legal service clinics in villages from 174 clinics in 2021-2022 to just 32 in 2023-24.

Police: Lowest Officer Level Vacancy

Karnataka increased its per capita spend on Police from Rs. 943 in 2020-21 to Rs. 1261 in 2022-2023.

Between 2022 and 2023, it also halved its constable level vacancy from 12% to 6%, and officer vacancy from 11% to 1%, making it the state with the lowest officer-level vacancy among all large states. Additionally, it is the only state which fulfills the SC, ST and OBC quotas at both the officer and constabulary level. 99% of all police stations in the state have women help desks. Further, it also has the highest utilisation of modernisation funds (98.5%) in the country.

Prisons: Highest Share of Women in Prison Staff Nationally

With 33% women in prison staff, the state’s prisons have the highest share nationally. It has also improved on video conferencing facilities in prisons from 68% in 2021 to 93% in 2022. However, the vacancy among medical officers (74%) and medical staff (64%) in prisons is quite high.

Judiciary: Fills all positions reserved for SC, ST and OBC judges in the district judiciary

The state reduced its vacancy among judges in the district courts from 22% in 2022 to 16% in 2025. There are now 37% women judges in the district courts of Karnataka. The High Court also reduced its staff vacancy from 26% to 17%.

The IJR 2025 has reiterated both immediate and foundational corrections. It has flagged urgent filling of vacancies and increased representation. To effect irreversible change, it has exhorted that Justice delivery be designated as an essential service.

Sources:

Police: Data on Police Organisation 2023, Bureau of Police Research and Development

Prisons: Prison Statistics India 2022, National Crime Records Bureau

Judiciary: 2024 & 2025- National Judicial Data Grid (NJDG), Court News, Supreme Court of India; eCourts Services; Websites and annual reports of High Courts, Department of Justice

Legal aid: 2024, Statistics from National Legal Services Authority.

Axiro Ignites India’s Semiconductor Surge With High-Scale Chip Design Centre Launch


* Pioneering Scalable Semiconductor Design Solutions for Global 5G, 6G, Defence & Satcom Markets

Axiro Semiconductor Pvt Ltd today announced the grand opening of its state-of-the-art fabless semiconductor design centre in Whitefield, Bengaluru. As India’s first fabless semiconductor company operating at scale—with millions of ICs shipped monthly to global leaders like Ericsson, Nokia, Hughes, and Siemens—Axiro is poised to fuel innovation across high-impact sectors including 5G/6G, strategic defence, satellite communications, and industrial IoT.

Axiro is an innovation-led company building next-generation chip solutions designed in India and manufactured globally through strategic partnerships. With a focus on cutting-edge semiconductor design, Axiro is empowering India’s technology landscape by delivering world-class silicon that meets international performance and reliability standards.

Strengthening this commitment, CG Power and Industrial Solutions Ltd, a Murugappa Group company, recently invested $36 million, marking CG Power’s formal entry into the semiconductor design business and positioning the Murugappa Group at the forefront of India’s ambition to become a global semiconductor hub.

The inauguration ceremony was attended by prominent leaders from industry and government, including Mr. Sushil Pal, CEO of ISM; Mr. Vellayan Subbiah, Chairman of CG Power and Industrial Solutions (Axiro’s parent company) and Cholamandalam Investment and Finance Company; Mr. R. R. Tiwary, Representative from the Ministry of Electronics and Information Technology (MeitY); Mr. Gauraw Srivastava, Representative from the Department of Telecommunications (DoT); Dr. Naveen Yanduru, CEO of Axiro Semiconductor; and Mr. Anshumaan Ravi Swaminathan, Non-Executive Director of Axiro Semiconductor.

Axiro's fabless model enables a sharp focus on chip design and IP creation while leveraging global foundries for production, ensuring rapid scalability, cost optimization, and high performance.

Its new Bengaluru facility is designed as a modern innovation hub, with advanced design labs, ergonomic collaborative spaces, and expansion-ready infrastructure to accommodate a doubling of its R&D team in 2026. The company is also committed to environmentally sustainable operations with a strategic ESG roadmap underway.

Speaking at the inauguration, Mr. Sushil Pal, CEO of ISM, emphasized the national strategic importance of indigenous semiconductor design capabilities. “Axiro is a milestone for India's semiconductor mission. It reflects the vision of self-reliance with global relevance,” he stated.

Highlighting the importance of close collaboration with technology partners and academic institutions to foster innovation in semiconductor design, Mr. Vellayan Subbiah, Chairman of CG Power and Industrial Solutions (Axiro’s parent company), stated that breakthrough innovations and an unwavering commitment to excellence will continue to propel Axiro Semiconductor forward. The company aims to deliver cutting-edge solutions for AI, automotive, and IoT applications, further accelerating India’s integration into the global semiconductor value chain.

About Axiro Semiconductor

Axiro Semiconductor Private Limited is a newly established subsidiary of CG Power and Industrial Solutions Limited, part of the Murugappa Group’s diversified business portfolio. Incorporated in December 2024, the company represents a strategic entry into India’s growing semiconductor sector, with plans to develop specialised chip solutions for industrial and technology applications.

Headquartered in Bengaluru, Axiro benefits from its parent company’s extensive experience in industrial solutions and electrical equipment. The Murugappa Group’s 125-year legacy provides strong financial and operational support, while allowing Axiro to operate as an agile, innovation-driven semiconductor venture.

The company is positioned to capitalise on India’s expanding electronics manufacturing sector and the government’s focus on semiconductor self-reliance. With access to global semiconductor expertise and India’s engineering talent pool, Axiro is structured to bridge the gap between domestic design capabilities and international technology standards.

For more information, see https://axiro.com/

Turkish Airlines Enhances Complimentary Stopover In Istanbul Program


Turkish Airlines, the airline flying to more countries than any other, has expanded its currently available departure countries in its Stopover in Istanbul program. This enhancement allows more guests from eligible departure countries to experience Istanbul with complimentary 5-star hotel stays for Business Class passengers and 4-star hotel stays for Economy Class passengers before continuing to their final destinations.

Furthermore, as an initial phase in selected destinations, flag carrier has extended its complimentary layover accommodation for passengers traveling from Australia, Canada, Chile, China Mainland (PVG, CAN, PEK), Chinese Taipei, Indonesia, Japan, Malaysia, Mexico, New Zealand, Singapore, South Korea and the United States. Business Class passengers can now enjoy a three-night stay, instead of two, while Economy Class passengers are eligible for a two-night stay in place of a single-night stay, providing them with an extended opportunity to experience Istanbul and all its wonders. Throughout 2025, this increase in accommodation nights is planned to be increased by further 15 destinations.

Since its launch in 2017, the Stopover in Istanbul program has provided over 221,389 transit passengers from 91 countries and 235 cities the chance to explore this historic city’s rich culture and attractions during their layovers. As part of its ongoing commitment to enhancing the global travel experience, Turkish Airlines aims to expand the program across its network, allowing even more of its guests to discover the unique charm of Istanbul, a city that seamlessly bridges Europe and Asia. Turkish Airlines guests can immerse themselves in the city’s iconic landmarks, including the Ayasofya, Blue Mosque, Dolmabahçe Palace, and Topkapi Palace, or experience the beauty of the Bosphorus through a scenic boat tour.

Eligible passengers with layovers of 20 hours or more can request their complimentary accommodation at least 72 hours before their flight to secure Istanbul as part of their travel itinerary.

For further information and terms conditions visit; https://www.turkishairlines.com/en-int/flights/stopover/ 

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 478 (passenger and cargo) aircraft flying to 352 worldwide destinations as 299 international and 53 domestics in 131 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram.

About Star Alliance:

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United.

Overall, the Star Alliance network currently offers 17,500 daily flights to over 1,150 airports in 189 countries. Further connecting flights are offered by Star Alliance Connecting Partner Juneyao Airlines.

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