Magniflex Expands Its Luxury Sleep Portfolio With Riposo Orthopedic Mattress

~ Comprehensive Answer to Orthopedic Concerns and Improved Sleep Well-being ~

Magniflex India, a leader in premium sleep solutions, introduces the Riposo Orthopedic Mattress, expertly designed to deliver superior comfort and support by evenly distributing body weight. This mattress addresses the orthopedic concerns by providing targeted support that helps maintain spinal alignment, reduces pressure points, and minimizes sleep disturbances. Engineered with advanced technology, it promotes proper posture, and enhances overall sleep quality. With this launch, Magniflex India reaffirms its commitment to revolutionizing sleep quality with innovation and premium craftsmanship.

With a remarkable 63-year legacy rooted in Italian craftsmanship, Magniflex continues to set new benchmarks in sleep innovation by making luxury sleep experiences more accessible than ever.

Commenting on the launch, Mr. Anand Nichani, Managing Director, Magniflex India, said, “At Magniflex, we believe that understanding sleep's profound impact on health is essential. Our newly launched Riposo Orthopedic Mattress has been crafted and designed to address the rising sleep concerns, providing structured, firm support that complements unparalleled comfort, ensuring optimal posture alignment and a restorative sleep experience. He further added, “We are also dedicated to promoting sleep literacy among consumers, empowering them to identify the right sleep solutions tailored to their individual needs. Our aim is to expand into key markets, making our high-quality mattresses accessible to a broader audience while reinforcing our promise to elevate sleep wellness to new standards of excellence.”

Shedding light on the evolving lifestyle and rising bone and joint health concerns, V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab added “Recent studies reveal that nearly 60% of Indians are at risk of spine-related issues, with 48% suffering from low back pain. Given that each individual has a unique body type, traditional bedding solutions often fall short in delivering the essential support needed for restorative sleep. This underscores the critical importance of investing in orthopedic mattresses, which are designed to provide superior support, ensuring proper musculoskeletal alignment while alleviating pressure on key body areas. Upgrading to a high-quality orthopedic mattress is more than just an investment in comfort; it represents a commitment to advanced innovation and health, ultimately enhancing overall well-being for everyone.”

The Riposo mattress is designed for ultimate comfort and durability and features a 22 cm (8.5-inch) Memoform core—a patented anatomical material that adapts to body contours for superior support. Crafted with premium viscose fabric, it offers a soft, luxurious feel for an enhanced sleep experience. Made in Italy and OEKO-TEX certified, this firm mattress features a high-quality structure with a hypoallergenic fiber that resists dust mites to prevent allergies and patented memoform that contours to the body, relieving pressure points and providing the right support and comfort. Its antibacterial protection helps prevent bacteria and odors, while the breathable design enhances airflow for a cool, refreshing sleep. Backed by an 8-year warranty, the Riposo mattress ensures lasting support, hygiene, and comfort.

The launch of the Riposo Orthopedic Mattress marks another milestone in reinforcing Magniflex’s commitment to expanding premium sleep solutions across the nation. This launch aligns with the brand’s broader growth strategy, catering to the increasing demand for luxury and high-quality living. Currently, Magniflex operates through a network of six franchises and an extensive dealer network spanning 80 stores across India.

Meta Launches New AI-Powered Ad Tools To Boost Sales For Ecommerce And Retail Businesses

Meta has announced new tools that can help drive growth and incremental performance gains for e-commerce and retail businesses. As growth for e-commerce as an industry gets fueled in India on the back of Quick Commerce and the rise of online shopping in tier-2 and tier-3 towns, these new ad tools and features could further turbocharge growth for businesses in the sector. 

Among the tools being launched is omnichannel ads, which allow advertisers to show ads that highlight nearby locations to people most likely to shop in-store. Meta is expanding access to omnichannel ads to more advertisers, adding the ability to guide people to the nearest store with products in stock, and surfacing discounts that can make it even more enticing for shoppers to visit a store. Initial testing showed that advertisers that used omnichannel ads had a 15% lower media omnichannel CPA and a 12% higher media ROAS when compared to their business as usual campaigns. 

Meta recently held Meta Marketing Summit E-Commerce Edition to throw light on the emerging trends in the e-commerce space in India. The summit was attended by leading marketers across Mumbai and Bangalore.

Said Meghna Apparao, Director of Ecommerce and Retail vertical for Meta in India, “E-commerce and retail is witnessing a material shift in India driven by more offline retail brands reaching customers online, quick commerce continuing to grow rapidly, and online shopping in tier-2 and tier-3 markets continuing to accelerate. While AI-powered personalization and discovery, Reels and creators, and messaging have already unlocked immense value for the e-commerce and retail brands, Meta’s continued thrust on innovative ad tools for the sector is going to prove pivotal for its growth, enabling brands to create impactful shopping experiences and deliver on business outcomes that matter most to them.”

Retail brands with offline store presence that deploy omnichannel strategies are likely to gain most from omnichannel ads. For instance, apparel brand Taneira has leveraged Omnichannel Optimization ads and seen strong business outcomes. 

Said Aishwarya Omprakash, Head of Marketing, Taneira, "In our pilot campaign utilizing Meta’s omnichannel ads, we observed a significant boost in performance, achieving 3.5x higher purchase conversions and 4.3x higher Return on Ad Spend (ROAS) compared to campaigns optimized solely for purchases. This encouraging outcome reinforces the value of a multi-touchpoint strategy, and we’re excited to take this experiment further in the coming year."

Harnessing the power of AI, in the coming months, Meta will also allow advertisers to use Partnership ads and AI-powered Advantage+ catalog ads together.

Partnership ads harness the power of creators by allowing advertisers to run ads with creators, brands and other businesses. India is home to the largest community of Instagram creators in the world and more than 4,000 advertisers in India already use Partnership Ads. 

Ecommerce brands across categories have already unlocked growth for themselves on the back of Partnership Ads. 

Said Pawrush Elavia, Head of Growth at Zepto, “We used the authentic voice of creators to highlight our 10-minute delivery USP for which we leveraged Partnership Ads. The experiment resulted in an 18% lower CAC and a 33% higher CTR when combining Partnership Ads with BAU strategies compared to BAU alone.” 

Meta is also introducing a new optimization that allows its ads system to show additional products from the catalog when promoting a preferred product set with the AI-powered Advantage+ catalog ads. With this feature a fashion brand, for instance, could choose to highlight jackets from their spring collection and give the system the option to serve a dress that a shopper might also be interested in. In initial tests, advertisers saw a 14% increase in ROAS when using this optimization on average. 

Continuing the momentum on AI, Meta is also introducing new Generative AI powered features for ecommerce brands effectively. This half Meta will continue to explore new features including using Gen AI to place clothing on virtual models. By giving customers a better sense of how an item might look and fit, it could help shoppers confidently make a purchase and advertisers create more compelling experiences. Today advertisers can use background generation in Catalog ads and the company is experimenting with more personalized outputs for text generation. This will help advertisers better merchandise their products on Meta platforms and create ad copy that resonates with customers.

Generative AI is already being used by ecommerce companies in India. Quick Commerce giant Big Basket is an early adopter of Meta’s Generative AI ad features. 

Said Anand Bhaskaran, Head of Digital Marketing and Marketing Communications at Big Basket, "We are committed to staying ahead of the curve when it comes to testing new marketing approaches. That's why we were eager to test GenAI-powered catalog ads. The results were great and we are confident this technology will continue to drive efficiency for our business.”

Big Basket leveraged a three-cell test for catalog ads, measuring Background Generation, Image Expansion versus BAU cells. They saw a 2.7% better click-through-rate (CTR) than BAU cell and 3.4% lower cost per install (CPI) than BAU cell.

Fortis Hospital, Bannerghatta Road Successfully Removes Lemon-Sized Tumor With Expert Surgical Care

~ Pott’s Puffy Tumor, a rare and aggressive condition involving an infection of the frontal sinus ~

A 54-year-old man from Anantapur, underwent a successful and complex surgical procedure at Fortis Hospital, Bannerghatta Road, Bengaluru, to remove a lemon-sized tumor. He was diagnosed with Pott’s Puffy Tumor, a rare and aggressive condition that involves an infection of the frontal sinus. Under the expert care of Dr Susheen Dutt, Senior Consultant - ENT, Cochlear Implant and Skull Base Surgeon, Fortis Hospital, Bannerghatta Road, Bangalore, along with Dr Abhishek S, Consultant - Otorhinolaryngology, Fortis Hospital, Bannerghatta Road, Bangalore the patient underwent a complex surgical procedure and was discharged after a five-day hospital stay.

The patient, Sham (name changed), a resident of Anantapur, was experiencing a rapidly growing and extremely painful swelling on his forehead, which had expanded to the size of a lemon within just three and a half weeks. Initially, he noticed a gradual swelling between his eyebrows, which soon became intensely painful. Concerned about the progressive nature of the swelling, he sought medical attention in his hometown. After local consultations, he was referred to Fortis Hospital in Bengaluru for further evaluation and advanced treatment.

Upon arrival at Fortis Hospital, a thorough medical evaluation was conducted, including an MRI (Magnetic resonance imaging), to determine if the infection had spread to the brain. The results revealed that the swelling was pressing against the back wall of the frontal sinus, a sinus located in the forehead. While the infection had not yet reached the brain, it posed a significant risk due to the proximity of the sinus to the frontal lobe. Understanding the severity of the case, Dr. Susheen recommended a surgical approach to ensure precise treatment and effective resolution of the condition.

Giving details of the case, Dr Susheen Dutt, Senior Consultant - ENT, Cochlear Implant and Skull Base Surgeon, Fortis Hospital, Bannerghatta Road, Bangalore said, “We opted for a combined approach (open and endoscopic), making a precise incision above the forehead to gain better access and ensure complete removal of the infected tissue. We had to ensure that the infection did not breach the thin layer of tissue separating the sinus from the brain. We worked meticulously to clear the infection while safeguarding the brain.”

“In addition to removing the infection, the team performed a frontal sinus obliteration procedure to prevent any future infections. Fat was used to fill the sinus cavity, sealing it off completely. This procedure eliminates the need for further bone reconstruction, as the sinus will not reopen. Over time, the area will heal, and the patient will not require additional surgeries. This approach prevents recurrence and avoids the complications associated with bone reconstruction.”

Mr. Akshay Oleti, Business Head, Fortis Hospitals Bengaluru, said, “At Fortis Hospitals, we are committed to providing the highest standard of care through innovative treatments and personalized patient services. The successful outcome of this case highlights our dedication to addressing complex medical conditions with advanced technology and expert clinical intervention. We are proud to support our patients in their recovery journey and continue to raise the bar in healthcare excellence.”

About Fortis Healthcare Limited

Fortis Healthcare Limited – an IHH Healthcare Berhad Company – is a leading integrated healthcare services provider in India. It is one of the largest healthcare organizations in the country with 28 healthcare facilities, 4,500+ operational beds (including O&M facilities) and over 400 diagnostics centers (including JVs). Fortis is present in India, United Arab Emirates (UAE), Nepal & Sri Lanka. The Company is listed on the BSE Ltd and National Stock Exchange (NSE) of India. It draws strength from its partnership with global major and parent company - IHH, to build upon its culture of world-class patient care and superlative clinical excellence. Fortis employs ~23,000 people (including Agilus Diagnostics Limited) who share its vision of becoming the world’s most trusted healthcare network. Fortis offers a full spectrum of integrated healthcare services ranging from clinics to quaternary care facilities and a wide range of ancillary services.

Viatris Certified As A Great Place To Work In India For The Fourth Consecutive Year

* Recognized for Advancing Employee Wellbeing and an Inclusive Workplace Culture

Mylan Laboratories Limited (a Viatris Company) has been recognized with the Great Place to Work® Certification™ in India for the fourth consecutive year. This recognition highlights Viatris’ unwavering commitment to fostering a culture of inclusivity, engagement, and employee wellbeing.

Great Place to Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. As part of the assessment, Great Place to Work® Institute measured the perceptions of Viatris India colleagues using the Great Place to Work® Trust Index© Employee Survey. The results speak for themselves – 85% of Viatris India colleagues who were part of the survey shared that they think Viatris India is a great place to work!

"Great Place to Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place to Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Viatris stands out as one of the top companies to work for, providing a great workplace environment for its employees." 

Anupam Bhatt, Head of Human Relations, Viatris India, says, "Receiving the Great Place to Work Certification for the fourth consecutive year is a proud moment for us. This milestone is a direct reflection of our people-first philosophy and our efforts to create an environment where employees feel valued, empowered, and supported in their career growth. At Viatris, we continuously invest in wellbeing, inclusivity, and development to help our employees thrive. This recognition is a testament to our dedicated team and strengthens our commitment to enhancing the employee workplace experience.”

Viatris Inc. (NASDAQ: VTRS) is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. With our exceptionally extensive and diverse portfolio of medicines, a one-of-a-kind global supply chain designed to reach more people when and where they need them, and the scientific expertise to address some of the world's most enduring health challenges, access takes on deep meaning at Viatris. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai and Hyderabad, India. Learn more at viatris.com and investor.viatris.com, and connect with us on LinkedIn, Instagram, YouTube and X (formerly Twitter).

Pause Before You Pay: Stay Safe This April Fool’s Day With Visa’s Tips

Cyber frauds and digital scams have reached a new level of sophistication. According to government data, people lost a combined Rs. 1.77 billion to fraud in FY 2024. This April Fool’s Day, Visa shares simple tips to spot, stop and dodge digital payment scams.

1. SIM Swap: Scammers can trick mobile carriers into porting your number to their own SIM, gaining access to OTPs and accounts, also called simjacking. If you face sudden network loss, SIM change alerts and unusual activity like login attempts and SMS alerts. Enable multi-factor authentication (MFA) that does not rely on SMS alone, like biometrics, to secure your account.

2. Digital Arrest: Scammers, impersonating law enforcement, claim your involvement in a crime and demand immediate, urgent payments to avoid arrest. Remember, legitimate authorities never ask for payments over a call. Use the Indian Government’s I4C online database hosted on the National Cyber Crime Reporting Portal to verify the caller’s legitimacy.

3. Skimming Scams: Hackers can compromise POS or ATM machines by using skimmers, or use malicious code on websites, to steal card details or redirect shoppers to fake checkout pages. Check for skimmars at ATMs and use contactless payments to tap your Visa card at stores. Save your cards on trusted apps and just pay with a tap!

4. Voice Cloning AI Scams: Fraudsters use AI to mimic voices of known people and could pressure you into sending money to unknown numbers and people. Be skeptical of phone calls that portray urgency and if they seem to be a friend, ask key or personal questions to confirm their identity.

Digital scams should always be reported to the Cybercrime Helpline (dial 1930), on their portal or the NCRP. This April Fool’s Day, be vigilant and do not let scammers have the last laugh!

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Tata Tea Gold – A Premium Blend Crafted For Those Who Appreciate Fhe Finer Things In Life

Tata Tea Gold is a premium blend crafted for those who appreciate the finer things in life—starting with their daily cup of tea. Carefully sourced from the lush tea gardens of Assam and the highlands, this blend brings together the best of both worlds: the rich, bold taste of valley-grown teas and the lingering aroma of select long leaves.

What sets Tata Tea Gold apart is its signature balance of strength and fragrance. Every sip offers a full-bodied taste experience, rounded off with a delightful aroma that elevates every tea moment—whether it’s your first cup of the day, a mid-day break, or an evening unwind.

Expertly blended by Tata Tea’s master blenders, Tata Tea Gold is not just tea; it’s a moment of indulgence in every cup. Loved by tea drinkers across Eastern India, it promises consistency, quality, and an irresistible sensory experience.

Price: 300 per 500 Gms.

Great Place To Work Certification Announcement: IIFL Home Finance Is Now Great Place To Work Certified

IIFL Home Finance has been Great Place To Work® Certified™ in India from February 2025 to February 2026. This recognition highlights our ongoing commitment to creating a workplace that truly values inclusion. Through our dedicated programs and initiatives, we strive to build a culture where every colleague feels respected, heard, and empowered to thrive.

Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions.

Mr. Monu Ratra, CEO and ED, IIFL Home Finance on receiving the recognition says, “It is an honor for IIFL Home Finance to be recognized as a "Great Place to Work" for the 7th consecutive year in a row. This recognition is a testament to our culture of agility, accountability, and collaboration, where every employee is empowered, respected, and motivated to drive our business forward. As we celebrate this achievement, we want to extend our sincere gratitude to our employees, customers, and stakeholders for their continued trust and support. Looking ahead, we are more determined than ever to build on this success, working relentlessly to make affordable housing accessible for all, and ensuring that we continue to reach new heights in the years to come.”

Great Place To Work is the global authority on workplace culture. Their mission is to help every place become a great place to work for all. Their recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Their proprietary methodology and platform enable organizations to truly capture, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Since 1992, their Certification, Best Workplaces™ Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world.