Monday, March 17, 2025

Westin Hotels & Resorts Launches ‘The 90-Hour Rest Week’ In Search Of Person Most Deserving Of Rest In India


* In one of the World’s Most Burnout-Prone Cities, Westin Shows The Power of Reclaiming Our Right To Rest

In today’s fast-paced world, being busy has become a status symbol, a badge of honour that often comes at the expense of personal well-being. India is home to some of the most overworked individuals in the world, with Mumbai ranking as one of the most burnout-prone cities due to work culture and long hours. But in the midst of this exhaustion, a shift is happening—people are starting to reclaim their right to rest and building upon its legacy of delivering deep, restorative sleep for guests, Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio of more than 30 extraordinary hotel brands, is leading the charge in promoting wellness and relaxation.

The Search for the Person Most Deserving of Rest in India

To accelerate this cultural reset, Westin Hotels & Resorts is launching ‘The 90-Hour Rest Week’ contest - a nationwide search for the person most deserving of rest in India, offering them the ultimate 3-nights wellness retreat at a Westin hotel in India to experience deep rest and recovery. This exclusive stay on offer is thoughtfully designed for the winner to experience complete rejuvenation, featuring Westin’s signature experiences - with F&B vouchers to Eat Well, Spa vouchers to Feel Well at the Heavenly Spa, and encouraging a good night’s rest as they Sleep Well in the Heavenly Bed.

"At Westin, we believe that rest isn’t a luxury—it’s essential. In a society that never slows down, we want to show that rest is not wasted time. By leading the conversation about the importance of rest and sleep and giving India’s busiest person the rest they deserve, we hope to inspire many more to prioritize their well-being," said John Toomey, Chief

Commercial Officer, Marriott International, Asia Pacific excluding China.

By offering innovative sleep programs, such as their signature Heavenly Bed and Sleep Well Lavender Balm, Westin Hotels & Resorts is helping guests prioritise rest and rejuvenation. This commitment to well-being extends beyond just sleep, with a range of wellness initiatives designed to support a balanced lifestyle, even while on the road traveling, ensuring that guests leave feeling refreshed and revitalised. Through its six key pillars of well-being—Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well—Westin creates immersive experiences designed to support travellers in their pursuit of holistic wellness.

How to Enter

‘The 90-Hour Rest Week’ contest will run from March 13 - 31, 2025. Participants are encouraged to submit their entries via comments on any of Westin India hotel’s Instagram contest posts, partnering influencer’s Instagram posts or Marriott International India’s LinkedIn posts. Participants will have to comment why they, or their nominee, are most deserving of rest. The person with the most creative and most liked comment wins a 3-nights wellness retreat at a Westin Hotel of their choice that will help them restore balance in their busy life.

For contest details and campaign updates, visit: https://www.marriott.com/en-us/marriott-brands/portfolio/westin-90hour-rest-week-contest.mi

Starting a Movement: ‘Busy Resting’

As a global leader in hospitality and wellness, Westin Hotels & Resorts is committed to helping travellers find restorative rest. The contest is part of Westin’s ‘Busy Resting’ campaign that was launched in January 2025 across Asia Pacific excluding China.

The campaign includes a series of films and key visuals that borrow the language of busyness to reframe rest—not as something to squeeze in, but as something too important to skip. By turning the idea of being too busy on its head, Westin aims to show those who never make time for rest why they should be too busy for anything but rest.

Terms and conditions apply. No purchase necessary. Open to legal residents of India, who are at least 18+ years of age.  Begins 00:00 am IST on 13 March 2025; ends 23:59 pm IST on 31 March 2025. For Official Rules and eligibility, visit: https://90hourrestweek.dja.com/

About Westin® Hotels & Resorts

Westin Hotels & Resorts, hospitality’s global leader in well-being for more than a decade, empowers guests to transcend the rigors of travel while on the road through the brand’s Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. At more than 240 hotels and resorts in over 40 countries and territories, guests can benefit from distinct wellness experiences including the brand’s iconic and award-winning Heavenly® Bed, signature WestinWORKOUT® offerings such as its 24/7 Fitness Studios, WestinWORKOUT Routes, and its versatile Gear Lending program featuring the latest in recovery and strength training from Hyperice and Bala, delicious and nutritious menu offerings on their Eat Well menu, and more. For more information, please visit www.westin.com and stay connected on X, Instagram, TikTok, and Facebook. Westin is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

About Marriott Bonvoy®

Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with over 30 brands that are tailored to every type of journey. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.

Union Minister Ashwini Vaishnaw Inaugurates Zetwerk’s New State-Of-The-Art Facility In Chennai


*        The event began on a powerful note with women leading the traditional lamp lighting, symbolizing inclusivity and their growing role in India’s manufacturing sector

*        Dr TRB Rajaa, Minister for Industries, Investment Promotions and Commerce in the Government of Tamil Nadu graced the ceremony with S Krishnan - Secretary, Ministry of Electronics and Information Technology, Government of India, and Panjaj Mohindroo, Chairman, ICEA

Hon’ble Union Minister Ashwini Vaishnaw today inaugurated Zetwerk Electronics’ latest electronics manufacturing facility in Chennai. This 15-acre campus will play a pivotal role in strengthening India’s position in the global Electronics System Design and Manufacturing (ESDM) sector, contributing to India's ambition of a $500 billion ESDM market and Tamil Nadu’s vision of becoming a $1 trillion economy. Zetwerk is proud to be a key piece of this transformative puzzle, driving industrial growth and self-reliance in high-value electronics manufacturing.

The new factory will focus on manufacturing control boards for washing machines, refrigerators, air conditioners, and IT hardware, with advanced production capabilities including five Surface-Mount Technology (SMT) lines, Manual Insertion (MI) lines, potting, conformal coating, and rigorous testing processes. At full capacity, the facility will employ approximately 1,200 skilled professionals.

The inauguration ceremony was presided by Hon’ble Minister Ashwini Vaishnaw, alongside key industry leaders and partners. Speaking on the occasion, Mr. Ashwini Vaishnaw, Hon’ble Minister for Electronics & Information Technology, Railways, and Information & Broadcasting, remarked: “India’s electronics  manufacturing is on a growth trajectory and scaling new heights. Two major Electronics Manufacturing Clusters with approved cost of ?1,012 crore will be developed at Pillai Pakkam and Manallur. Thanks to the vision of Hon’ble PM Shri Narendra Modi, we are strengthening India’s position as a global manufacturing hub.Tamil Nadu is a key beneficiary, with the railway budget now exceeding ?6,000 crore—fueling growth and infrastructure. As Zetwerk launches its 7th factory, we reaffirm our commitment to supporting Indian companies in becoming global leaders.” 

Recognizing the beauty and cultural significance of Tamil, he also paid tribute to one of the world’s oldest and most revered languages

Dr TRB Rajaa, Minister for Industries, Investment Promotions and Commerce in the Government of Tamil Nadu commented “As India’s top electronics producer with 36% share in national exports, Tamil Nadu has always been at the forefront of India’s manufacturing revolution. Investments from new age companies like Zetwerk further strengthen our ecosystem and will enable our ambitious target to scale up our yearly electronics exports to USD 100 billion. This factory not only creates high-value jobs but also reinforces Tamil Nadu’s role as a global hub for high-value electronics manufacturing. We welcome Zetwerk to Tamil Nadu and look forward to seeing its mutually beneficial amalgamation with the state.”

Zetwerk Electronics’ new Chennai facility is its seventh factory in India, reinforcing Tamil Nadu’s emergence as a key player in electronics production. The factory will significantly contribute to India’s ambition of achieving a $500 billion ESDM market and Tamil Nadu’s vision of becoming a $1 trillion economy.

Mr. Amrit Acharya, CEO & Co-founder of Zetwerk, reflected on the company’s journey and future aspirations: “Zetwerk was born from the vision of making India a global manufacturing powerhouse. In just a few years, we have built a full-stack EMS company that is helping reshape supply chains. This new facility is a step toward realizing India’s potential in high-value electronics manufacturing. Our commitment to innovation, sustainability, and skill development will drive our mission to strengthen India's global competitiveness. We recognize that the journey toward a $500 billion ESDM industry and a $1 trillion Tamil Nadu economy is a collective effort, and Zetwerk is proud to be a vital piece of this larger puzzle. We want to build a technically competent enterprise focused on advanced engineering and manufacturing excellence, support global value chains and Indian value chains in their journey of India and India+.”

Zetwerk’s Chennai facility is designed to be a world-class export hub, leveraging Indo-US trade opportunities and contributing to India’s role in global supply chains. The company is committed to:

*        Innovation & Excellence: Investing in cutting-edge technology and best practices for high-precision manufacturing.

*        Sustainability & Responsibility: Ensuring environmentally responsible operations and ethical manufacturing practices.

*        Skilled Workforce Development: Creating employment opportunities and upskilling the workforce to build future-ready talent.

*        Collaboration & Growth: Partnering with global and local stakeholders to build a robust supply chain ecosystem.

With this new facility, Zetwerk Electronics takes a significant leap in advancing India’s manufacturing capabilities and reinforcing the nation’s role as a global leader in electronics production.

About Zetwerk Electronics:

Established in 2021, Zetwerk Electronics is part of $2.1 billion Zetwerk Manufacturing Businesses. It is a contract manufacturing company that delivers end-to-end Electronics Manufacturing Services (EMS) with precision, scale, and reliability from concept to production. It powers innovation across industries, helping global and Indian brands bring high-quality electronic products to market faster. It offers in-depth, high quality manufacturing expertise across the entire product lifecycle, from hearables and wearables to televisions and displays. Additionally, it boasts advanced facilities capable of producing millions of IT hardware and consumer durables components, catering to major multinational corporations and original equipment manufacturers (OEMs).

About Zetwerk Manufacturing Businesses:

Zetwerk is a managed marketplace for contract manufacturing. Zetwerk partners with the world’s leading industrial and consumer enterprises to get their products manufactured via a global network of small manufacturers, where Zetwerk helps with supplier selection, pricing and fulfillment of orders. Zetwerk offers manufacturing solutions across industries such as Precision Manufacturing, Aerospace & Defence, Renewables, Consumer Electronics, Oil & Gas and Infrastructure  For customers, Zetwerk’s manufacturing network ensures products are made faster, at competitive prices and with world-class quality. For manufacturing partners, Zetwerk drives higher utilization of manufacturing capacities and offers various portfolio services (including logistics, raw material procurement, working capital access) to drive revenue growth and optimize manufacturing costs.

Friday, March 14, 2025

Cellvest Energy: Powering A Global Green Energy Revolution With Next-Gen Battery Solutions & Fin-Tech Innovation


* A game-changing, ?501 Cr (INR) startup disrupting the $800 billion global energy storage market

The energy storage industry in India has witnessed a game-changing moment with the official launch of Cellvest Energy Private Ltd., a next-generation energy startup that is redefining businesses access to battery storage solutions. The high-profile event, held at Conrad Hotel, Bangalore, brought together industry leaders, policymakers, and Global energy experts to discuss the future of sustainable power.

With a market valuation of ?501 Cr, Cellvest is addressing some of the most pressing challenges in the energy sector, including high capital costs, short battery lifespans, and limited access to cutting-edge storage technology. Unlike traditional models that require businesses to make heavy upfront investments, Cellvest is pioneering a flexible financing model, offering options to rent, lease-to-own, or purchase battery solutions outright, making sustainable energy more accessible than ever before.

"The energy transition cannot happen if storage remains financially out of reach for businesses. At Cellvest, we are eliminating this barrier by providing companies with a smarter way to adopt green energy—through financing models that fit their needs, whether it’s rental, lease-to-own, or purchase," said Vijay Kallat, Managing Director of Cellvest Energy Private Ltd. "Our solutions are designed to be affordable, scalable, and long-lasting, ensuring that businesses never have to compromise on sustainability due to cost."

During the launch event, Cellvest’s leadership team spoke about the next-generation battery technology, which lasts up to five times longer than conventional storage solutions, and can be deployed at an ultra-affordable USD 10-15 per kW. The company also shared insights into its global expansion strategy, highlighting partnerships and its commitment to scaling operations globally.

"For too long, businesses have had to choose between sustainability and affordability. With Cellvest, they no longer have to make that choice. By combining best-in-class battery technology with innovative financing, we are making clean energy solutions viable for industries of all sizes," added Krishnadeep Menon, Director of Cellvest Energy Private Ltd.

About Cellvest Energy Pvt Ltd

Cellvest Energy Private Ltd. is a first of its kind energy startup revolutionizing battery storage with a fin-tech-driven approach. Valued at ?501 Cr, Cellvest is tackling key industry challenges—high capital costs, short battery lifespans, and limited access to advanced storage technology—by offering flexible financing options: rental, lease-to-own, and outright purchase. Unlike conventional solutions, Cellvest’s next-generation batteries last up to 5x longer and are available at an ultra-affordable USD 10-15 per kW, making sustainable energy more accessible. Operating in a $800 billion global market, the company is expanding rapidly through strategic partnerships with governments and enterprises worldwide. Led by industry veterans Vijay Kallat and Krishnadeep Menon, Cellvest is set to disrupt how businesses adopt clean energy—offering technology that’s not only cost-effective and scalable but also impossible to replicate. By bridging the gap between energy and finance, Cellvest is pioneering the future of sustainable power. 

MAHE Achieves Significant Miles Stones In QS Subject Rankings 2025


* The Life Sciences & Medicine category witnessed a remarkable jump of 24 places, reaching a ranking of 293.

Manipal Academy of Higher Education (MAHE) is proud to achieve new rankings by Quacquarelli Symonds World University Ranking 2025. MAHE has been ranked in eight narrow subjects and one broad subject, marking a significant milestone. The rankings in the broad subject of Life Sciences have improved significantly, currently standing at 293, an improvement of 24 places from last year's rank of 317, and Medicine 251- 300.

In the latest rankings, MAHE has been recognized in key subject areas, including Life Sciences & Medicine, Chemistry, Biological Sciences, Computer Science and Information Systems, Dentistry, Chemical Engineering, Medicine, Pharmacy & Pharmacology, and Economics & Econometrics. Reacting to this achievement, Lt. Gen. (Dr.) M. D. Venkatesh, (VSM), Vice Chancellor, Manipal Academy of Higher Education (MAHE) said, “With immense pride, we celebrate Manipal Academy of Higher Education’s (MAHE) remarkable recognition in the QS World University Rankings by Subject 2025. This year, our institution continues to build on its academic and research excellence legacy, securing strong positions across disciplines such as Life Sciences & Medicine, Chemistry, Biological Sciences, Computer Science and Information Systems, Dentistry, Chemical Engineering, and Medicine. This achievement highlights our continued growth, with significant strides in multiple disciplines compared to previous years. Our consistent presence in global rankings is a testament to the dedication of our faculty, students, and researchers, who work tirelessly to push the boundaries of knowledge. In 2024, MAHE was acknowledged in key areas like Medicine, Pharmacy & Pharmacology, Anatomy & Physiology, and Dentistry, and this year’s expansion into new subject areas and improvements in ranking demonstrate our institution’s upward trajectory on the global stage. These accolades reinforce our commitment to fostering a world-class learning environment, driving pioneering research, and contributing to society through transformative education. As we move forward, we remain dedicated to innovation, interdisciplinary collaboration, and global impact, ensuring that MAHE continues to set new benchmarks in higher education.”

As compared to the previous year's ranking, two narrow subjects made entries and have been ranked under the 400 band this year (Chemical Engineering & Economics & Econometrics).

Key Highlights:

Broad Category Achievement: MAHE has been ranked 293 in the Life Sciences & Medicine category, achieving a remarkable leap of 24 places from last year.

New Entries in Narrow Subjects:

Chemical Engineering: Ranked 401–450.

Economics & Econometrics: Ranked 551–700.

Significant Improvements:

Pharmacy & Pharmacology: Ranked 101–150, climbing an impressive 50 places.

Chemistry: Ranked 501–550, with a leap of 100 places.

Dentistry: Ranked within the prestigious band of 51–120.

Computer Science & Information Systems: Ranked 601–650.

Medicine: Ranked 251–300.

Biological Sciences: Ranked 501–550.

With its robust foundation laid in academic brilliance and innovation, MAHE is setting the future direction for education. This recent accomplishment in the QS World University Rankings by Subject 2025 marks an important step toward the university's vision to become a center of excellence with international recognition.

For more information visit: https://www.manipal.edu

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable academic track record, state-of-the-art infrastructure, and significant research contributions, MAHE has earned recognition and acclaim nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life and for national & multi-national corporates looking for top talent.

Nikon Rangotsav – Framing Joy, One Splash At A Time Photography Ideas To Capture The Festival


Holi is more than just a festival—it's an explosion of color, energy, and joy! From playful splashes of Gulaal to heartwarming family moments and the vibrant chaos of celebrations, every frame holds a story waiting to be captured. With the right Nikon camera and lens, you can transform these fleeting moments into stunning masterpieces. Whether you're a beginner documenting Holi or a seasoned photographer looking to elevate your shots, Nikon’s cutting-edge cameras and lenses ensure every click is breathtaking. Get ready to capture the true essence of Holi like never before!

Capture the Magic of Holi in Every Hue and Motion with the Nikon Z50II – Your Ultimate Festive Vlogging Companion

Holi is a festival of vibrant colours, laughter, and unforgettable moments, and your camera should be just as lively! The Nikon Z50II is the perfect companion for vloggers, creators, and live streamers, ensuring you capture every splash of colour and joyous celebration with stunning clarity. With a 20.9MP CMOS Sensor, it brings out Holi’s rich hues, while the EXPEED 7 Image Processor allows continuous shooting at 30 fps, so you never miss a moment. Its advanced autofocus system effortlessly tracks multiple subjects, making it ideal for capturing the fast-paced energy of the festival. For those looking to record the celebrations, 4K video at 60fps delivers smooth, high-quality footage, perfect for sharing your Holi stories. Plus, with 31 Picture Controls, you can add a creative touch to your images and videos. Compact and lightweight, the Nikon Z50II is easy to carry through the festive chaos, letting you focus on enjoying the celebrations while creating memories that last a lifetime. This Holi, don’t just play with colours—capture the magic with Nikon!

Whether you're a budding creator or a seasoned pro, let the Nikon Z50II bring your Holi celebrations to life! Capture the festival’s vibrant energy, dazzling colours, and joyful moments with stunning clarity, and make your Holi vlogs as lively and dynamic as the festival itself.

Bring Holi to Life in Stunning Cinematic Brilliance with the Nikon Z6III

For videographers looking to capture the electrifying spirit of Holi, the Nikon Z6III is the ultimate creative companion. Featuring the world’s first-ever partially-stacked CMOS sensor and superior autofocus, this powerhouse camera ensures every colour, emotion, and joyful moment is brought to life with cinematic brilliance. Holi is a festival of vibrant hues and spontaneous celebrations, and the Z6III is designed to capture its energy in breathtaking clarity.

With 6K internal recording and 4K 120p slow-motion capabilities, every splash of colour and every candid expression is transformed into stunning visuals. Its fast and precise autofocus, including Eye-Detection AF, keeps subjects sharp amidst the lively chaos of Holi. Plus, with built-in N-Log, N-RAW, and 10-bit HLG support, videographers have incredible flexibility for professional-grade storytelling.

This Holi, let the Nikon Z6III turn your creative vision into visually immersive masterpieces that truly capture the festival’s magic like never before!

Freeze the Action – Capture vibrancy of Holi with Stunning Clarity and Dreamy Bohek with NIKKOR Z 35mm f/1.4

Paired with a Nikon Z series camera, the NIKKOR Z 35mm f/1.4 is the perfect companion to capture the vibrant energy of Holi in stunning clarity. Its fast f/1.4 aperture creates a large, dreamy bokeh that beautifully separates the subject from the riot of colours, making every shot feel immersive and dynamic. Designed to minimize chromatic aberration, this lens ensures that Holi’s dazzling hues are captured with absolute precision, free from colour fringing. Whether you're freezing fast-paced action or capturing heartfelt portraits amidst a flurry of gulaal, the swift and accurate autofocus keeps your subject sharp, ensuring no magical moment of the festival is missed.

Whether you're capturing the carefree laughter of friends drenched in colour or the intricate details of Holi rituals, this lens transforms every shot into a masterpiece. Let the NIKKOR Z 35mm f/1.4 bring your Holi memories to life with rich detail, vibrant hues, and an artistic depth that makes every frame unforgettable.

Bring Holi’s Emotions to Life with NIKKOR Z 28-135mm f/4 PZ VR – Built for Professional Videographers

Videographers aiming to create immersive Holi videos will find the NIKKOR Z 28-135mm f/4 PZ lens to be an invaluable tool. Designed with professional videographers in mind, this lens boasts smooth operation, comprehensive functionality, and convenient power zoom control. Versatile Zoom Range of 28-135mm focal length covers wide to medium telephoto shots, allowing for flexibility in framing various scenes during Holi. The constant f/4 aperture that provides consistent exposure throughout the zoom range, essential for professional-quality video. Power Zoom Control enables smooth and precise zooming, crucial for dynamic event coverage. Silent Operation that minimizes noise during focusing and zooming, ensuring clear audio capture.

This lens ensures that videographers can seamlessly document the energy and vibrancy of Holi, producing captivating footage that resonates with viewers.

Make Every Colour Count with Nikon

Holi is an explosion of life, joy, and colour, and Nikon ensures that every frame tells a compelling story. Whether you're a seasoned professional or an enthusiastic hobbyist, these cameras provide the perfect tools to turn Holi moments into masterpieces.

This Holi, capture the festival’s vibrant spirit with confidence, knowing your Nikon gear is ready for every colorful moment. Let your creativity shine and frame the celebrations in a way that’s truly unforgettable!

TVS Motor Company And PETRONAS Lubricants International Strengthened Partnership To Elevate Indian Motorsport Excellence


·      PETRONAS Lubricants International continues as the title sponsor of TVS Racing for three more years, reinforcing its commitment to Indian motorsports.

·      The partnership extends to high-performance lubricants, with PETRONAS Lubricants International supplying premium semi and full synthetic oils under the TVS TRU4 brand.

TVS Motor Company (TVSM) - a leading global automaker in the two and three-wheeler segment - has further strengthened its partnership with PETRONAS Lubricants International (PLI) to elevate the Indian motorsport landscape. Under this expanded alliance, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team - for the next three years, supporting the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC), and Indian National Motorcycle Racing Championship (INMRC). This partnership reaffirms the shared commitment of two companies towards promoting motorsports in India while reinforcing PLI’s position in the country’s high-performance lubricants market.

PETRONAS has been the title sponsor of TVS Racing across the 2022-2023 season, complementing the team’s four-decade legacy in Indian motorsports. As part of this partnership, PLI will continue as the official supplier of after-market oils to TVSM’s extensive dealership network. The PETRONAS TVS TRU4 product range will offer premium semi and full synthetic lubricants designed for high-performance TVS motorcycles, further enhancing engine efficiency and longevity. This collaboration not only reinforces PLI’s footprint in India’s two-wheeler market but also aligns with TVS Racing’s commitment to innovation and excellence in motorsports.

Speaking on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80% win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratizing motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer of PETRONAS Lubricants India (Pvt) Ltd said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”

TVS Racing continues to dominate national and international motorsports, with Aishwarya Pissay extending her winning streak at the Bajas Championship and the TVS Asia One Make Championship (OMC) concluding a successful third season with 15 racers from nine countries. On the national stage, the team secured Teams & Manufacturer titles in INMRC Pro Stock (165cc & 301-400cc), championships across all INRC categories, and strong podium finishes at the INSC. The 14th season of TVS Indian OMC also wrapped up successfully, featuring 50 of India’s top racing talents.

With its ‘Track to Road’ philosophy, TVS Racing continues to shape the TVS Apache series, integrating race-derived technology into high-performance motorcycles. The PETRONAS TVS Racing Team remains committed to pushing the boundaries of motorsports excellence, setting new benchmarks across key racing formats.

As TVS Racing and PLI strengthen their partnership, their shared expertise and vision will continue to inspire riders and motorsports enthusiasts, driving new milestones in two-wheeler racing.

Thursday, March 13, 2025

Indium Software Rebrands To “Indium”, Reflecting its AI-First Approach To Digital Transformation


* Rebrand coincides with company’s 25th year anniversary

* The company has experienced 10X growth over the past five years and is expected to cross ?1,300 crore in revenue by 2025-2026

Indium Software, a leading digital engineering firm that’s backed by a prominent private equity firm, EQT, today announced a strategic rebrand to reflect the company's evolution from a technology services provider to a full-spectrum digital engineering powerhouse, with AI and innovation at its core. This rebranded identity coincides with the company’s 25th year anniversary of providing digital engineering solutions to marquee clients across industries such as financial services, healthcare, manufacturing and retail, as well as gaming solutions—spanning game development, art and testing——for reputable gaming companies, globally.

Indium has been delivering industry-leading CAGR revenue growth for the past five years and plans to cross the Rs 1,300 crore revenue mark in 2025-26, up from Rs 130 crore in 2020-21—a 10x growth in revenue in five years.

With the new identity, Indium’s commitment is to deliver enhanced business value to its customers by leading the charge with an "AI-first" approach, building on its decade-long focus on data and analytics solutions. The company’s AI-first approach is rooted in three core pillars—providing standalone AI solutions, embedding AI into every aspect of our solutions engineering, and transforming our internal functions using GenAI to make processes faster, leaner, and smarter.

Commenting on the rebrand, Ram Sukumar, Co-founder and CEO of Indium, said: “This rebranding is a statement of our vision for the future. For 25 years, we’ve been at the forefront of excellence and innovation, helping enterprises harness the power of technology to solve real-world problems. Today, as we launch our rebranded identity, we reaffirm our commitment to making technology work smarter for our customers.”

“AI is not just a tool for us—it’s embedded in our DNA and is the driving force behind everything we do today. AI will be central to our goal of high-performance and growth. We will continue to lead with an ‘"AI-first by design’ approach, embedding Gen AI, into everything we deliver,” he added.

Key AI-powered solutions that set Indium apart include:

Tailored Generative AI Solutions: Custom-built AI applications, fine-tuned LLMs, Multi-Modal Retrieval-Augmented Generation (RAG), and Agentic AI models designed to seamlessly integrate into enterprise transformation journeys, delivering hyper-personalized and scalable outcomes.

Gen AI-Driven Product Development: Accelerating engineering with AI-powered prototyping, automated production-grade code generation, intelligent bug fixes, and performance optimization—reducing development cycles from while maintaining unmatched quality leveraging Copilot, Claude and Tabnine.

Industry-specific AI Applications: Transforming financial services with AI-powered compliance automation, revolutionizing healthcare with streamlined patient data processing, enabling smarter retail operations through personalized customer experiences, and driving manufacturing efficiency with predictive maintenance and intelligent automation.

AI based Quality Engineering : Leveraging GenAI across every stage of the testing lifecycle—such as Agentic Ai-based testing,  Test Case generation from Requirement Specs, generating automated test scripts and test failure analysis using Ai

AI for Operational Excellence: Internally, Indium leverages AI to optimize business functions, including HR bots for skill mapping and talent management, IT bots for rapid ticket resolution, and AI-powered business intelligence for data-driven decision-making and operational agility.

Indium’s partnerships with technology leaders such as Databricks, WSO2, Striim and Mendix, as well as hyperscalers such as AWS, GCP and Azure, enable it to deliver next-generation solutions that scale. These collaborations reinforce Indium’s technology prowess and ensure that it can tackle the most complex challenges with ease.

Commenting on the new logo and rebrand, Anusha Yomahesh, Senior Vice President of Marketing at Indium, explained, "The rebrand marks a new chapter in Indium’s journey—a reflection of its incredible growth from a trusted QA partner to a full-spectrum digital engineering company over the last 5 years. Our bold new visual identity features a sleek, refined logo with orange as its new signature hue. This colour, symbolizing energy, warmth, and dynamism, is a true reflection of Indium’s personality and people, that are approachable, agile, and relentlessly focused on building next-gen Ai-powered technology solutions, while being both transformative and easily accessible for customers across the globe.”

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