Tuesday, September 24, 2024

Catch Them Young: Hyd-based Animation Studio Partners with Goa MultiMedia Center To Train Young Talent


~ Goa multimedia students to hone skills with leading Hyderabad-based animation studio AVGCI linked to blockbuster films like Academy Award winner ‘Life of Pi’ and Indian blockbuster film ‘Bahubali’. 

~ Chowgule Center of Creative Arts is the only institution in Goa currently offering specialised and comprehensive multimedia courses. 

Students of the Goa-based Chowgule Center for Creative Arts (CCCA) will now have access to hands-on industry training of international standards, bridging the gap between academic learning and real-world application in the rapidly growing fields of VFX, Animation and Game Design, thanks to a collaboration with AVGCI, a leading Hyderabad-based multimedia studio, that has worked on several blockbuster Hollywood and Bollywood films.

AVGCI is powered by Rotomaker, India's leading visual effects company and has been involved in VFX and animation work for major films like the multiple Academy award winner Life of Pi, Indian blockbuster film Bahubali and successful regional Telugu films like Magadheera and Arundhati, apart from contributing to numerous other Indian and international projects in the film and television industry. Functioning under the aegis of Goa's well-known Chowgule Group, CCCA is located at Chowgule Education Complex in South Goa adjacent to the Parvatibai Chowgule College of Arts and Science (Autonomous), which holds the prestigious NAAC A+ ranking. For the last 17 years, it has been a pioneer in the field of creative arts education in Goa.

The partnership represents a significant opportunity for students pursuing careers in multimedia, according to Presley Fernandes, Course Coordinator for CCCA. “Thanks to the expertise of AVGCI, which has its presence across India, our students at the CCCA will receive top-notch training that will prepare them to compete on a global scale. We’ve always been committed to providing the best educational experiences and this partnership is a testament to that commitment,” he said, adding that the courses would soon be certified under the aegis of the Government of India's Skill India Mission.

The courses offered under this partnership cover VFX, Animation and Game Design and will run for 11 months to a year. Students will be trained in various aspects, from rotoscoping in VFX to character design in Animation and the intricate processes involved in the domain of Game Design. These courses are designed to be industry-oriented, ensuring that graduates are well-equipped to enter the workforce with the skills that are in high demand, both in India and abroad.

AVGCI plans to offer internships and placements to CCCA alumni by providing access to live projects and mentorship with partnered companies, leveraging an extensive industry network and connecting them with local studios and production houses, ensuring valuable industry exposure and job opportunities.

Khaja Vali Sheikh, Chief Operating Officer at AVGCI, highlighted the significance of this collaboration, saying, “Partnering with CCCA allows us to expand our educational offerings and bring our industry expertise to the students in Goa. We believe that the combination of CCCA’s established reputation and our cutting-edge training programs will create a powerful platform for nurturing the next generation of creative professionals.”

Chowgule Group’s CCCA is the only institution in Goa currently offering such specialised and comprehensive multimedia courses, making this partnership even more crucial for aspiring multimedia professionals in the coastal state. The introduction of these courses, which are scheduled to start in October this year, not only fills a gap in the educational landscape of Goa but also opens up new avenues for local talent to thrive in the global multimedia industry. 

The collaboration comes at a time when the Union Ministry for Information and Broadcasting has identified Goa as the host of a first-of-its-kind audio-visual and entertainment summit in November this year. The event, Waves (World Audio-Visual and Entertainment), will be held on the sidelines of the annual International Film Festival of India also held in the coastal state, in order to capitalise on the economic potential of Content Production and Innovation, Animation, VFX and Gaming verticals. 

With admissions now open, CCCA and AVGCI are poised to transform the educational opportunities available to students who have cleared Class XII, providing them with the skills, knowledge and industry connections necessary to succeed in the dynamic and in-demand fields of VFX, Animation and Game Design.

About Chowgule Center for Creative Arts (CCCA):

The Chowgule Center for Creative Arts is the only institution in Goa that specialises in industry-focused technical education through programmes in Multimedia, Video Production, Photography and Animation, that are designed to provide students with the knowledge and practical experience needed to excel in their careers. With strong industry connections and a commitment to producing highly skilled, industry-ready professionals, CCCA sets the standard for higher education in creative media in Goa. 

About Chowgule Group:

Established in 1916, the Goa-headquartered Chowgule Group is today a conglomerate with successful businesses across sectors, including education. The company’s interests span mining and export of iron ore, shipbuilding and manufacture of industrial salt. 

Photo Caption: Hyderabad-based AVGCI contributed to the VFX and animation for the acclaimed Academy award winning film, Life of Pi, showcasing the agency’s expertise in enhancing its breathtaking visual storytelling.

Tie The Knot In Türkiye: Stunning Locations For Your Dream Wedding


In an era of grand weddings, where love stories unfold against the backdrop of the world’s most stunning landscapes, Türkiye has emerged as a top destination for couples seeking to tie the knot. Gaining popularity as a hub for wedding tourism, Türkiye is captivating Indian couples, inspired by Bollywood celebrities and prominent personalities who choose exotic locations for their nuptials. Couples are now seeking destinations that reflect their personal style and love story, transforming weddings into extraordinary experiences.

Let’s explore the top wedding destinations Türkiye has to offer:

Cappadocia: Romance in the Air

Cappadocia, a land of otherworldly beauty, is where the landscape itself becomes a witness to your love. With its stunning scenery and colorful hot air balloons, it’s no wonder that this region has become one of the most sought-after wedding destinations. Whether you’re planning a grand celebration or an intimate gathering, Cappadocia’s unique charm will make your wedding day truly magical. With Turkish Airlines Holidays offering convenient packages, including flights, hotels, and transfers, your dream wedding is just a booking away.

Antalya: Mediterranean Warmth

Antalya, a jewel of the Mediterranean, is not only famous for its sea, sand, and sun appeal but also for its allure as a wedding destination. Each year, couples from around the world flock to this city for their special celebration, choosing from its diverse settings—ranging from beautiful beaches to the magnificent Taurus Mountains. With a variety of accommodations, from cozy resorts to luxurious hotels, Antalya caters to every preference. It’s also a popular honeymoon destination, making it the perfect choice for a romantic and memorable wedding celebration.

Bodrum: A Seaside Paradise

Bodrum is synonymous with elegance and luxury. This chic coastal town, where the summer never seems to end, is ideal for couples seeking a stylish, glamorous wedding. Whether it is a beachfront ceremony or a lavish celebration in five-star hotels, Bodrum offers the perfect setting for a wedding that is both sophisticated and serene. Its peaceful ambiance, combined with its stunning natural beauty, makes it a top choice for weddings.

Istanbul- A taste of timeless tradition

Bridging two continents, Asia and Europe, Istanbul is a dynamic city with stunning Bosphorus views, making it an ideal wedding destination. From historic waterfront mansions and renowned hotels to more modest venues, the city offers a variety of options for unforgettable celebrations. Its rich history and vibrant culture make Istanbul perfect for multi-day wedding events. Guests can explore iconic landmarks like Hagia Sophia and Topkap? Palace, while also enjoying modern experiences like yacht cruises, indulgent hammam spa treatments, and fine dining at waterfront venues that blend Turkish and international flavors.

With seamless travel options from Turkish Airlines, including direct flights and convenient holiday packages, planning your destination wedding in Türkiye is easier than ever. Whether you’re flying to Cappadocia, Antalya, or Bodrum, Turkish Airlines ensures that your journey is smooth and comfortable, allowing you to focus on what truly matters—celebrating your love. And with the wedding season approaching, why not start your journey in a place that’s as unique as your love story Türkiye awaits, ready to make your dream wedding a reality.

ThrustMIT Team Recognized As "India’s Young Innovators" At Spaceport America Cup 2024


Manipal Institute of Technology (MIT) is proud to announce that its student-led team, ThrustMIT, has been recognized as "India’s Young Innovators, Who Outshined at the Spaceport America Cup 2024" by MyGov India. The prestigious accolade is a testament to the team's hard work, innovation, and dedication in advancing space exploration technologies.

The Spaceport America Cup, one of the largest intercollegiate rocket engineering competitions globally, attracts teams from all over the world, challenging them to design, build, and launch rockets. ThrustMIT’s outstanding performance at the event has earned them national recognition on the MyGov India platform, showcasing their significant contribution to the field of aerospace.

Lt. Gen. (Dr.) M.D. Venkatesh, VSM (Retd), Vice Chancellor of MAHE, Manipal, expressed his pride in the team’s accomplishments, said, "ThrustMIT’s success at the Spaceport America Cup is a reflection of their relentless dedication to innovation and their passion for pushing the boundaries of technology. We are extremely proud of our students for representing India on the global stage and setting a high benchmark for future innovators”.

Dr. Narayana Sabhahit, Pro Vice Chancellor - Technology & Science, MAHE, Manipal also commended the team’s achievements, stating: "The recognition by MyGov India highlights the remarkable talent and perseverance of our students. ThrustMIT’s journey exemplifies the spirit of MIT – fostering creativity, critical thinking, and collaborative innovation. We are confident that these young innovators will continue to soar to greater heights".

ThrustMIT’s recognition has been published on the official MyGov India website, where their inspiring journey is highlighted as an example of how young minds are contributing to India's leadership in science and technology. Their achievement not only brings pride to MIT but also underscores the institute’s commitment to fostering innovation and nurturing future leaders in the aerospace industry.

About Manipal Academy of Higher Education

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams; through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life, as well as for national & multi-national corporates looking for top talent.

Puravankara Announces ‘Purva NRI Home Fest’ In Dubai - A Premier Event For NRIs Seeking Luxury Homes In India


Puravankara Limited, one of India’s leading real estate companies, has announced the 'Purva NRI Home Fest,' a special event designed to showcase its projects to Non-Resident Indians (NRIs) in Dubai. The two-day event will take place at the Shangri-La Dubai, from 10:00 AM to 8:00 PM on Saturday, 28th September, and Sunday, 29th September 2024.

The Purva NRI Home Fest presents an opportunity for NRIs to explore over 4,000 homes across 20+ prestigious projects in five major Indian cities—Bengaluru, Chennai, Kochi, Mumbai, and Pune. This event will showcase an array of luxury apartments, world-class villas, and villa plots, providing potential buyers with diverse property options to suit their investment needs.

Purva’s NRI Home Fest will showcase a comprehensive range of property options. Prospective buyers will have the opportunity to explore a diverse portfolio that includes 1-5 BHK apartments, penthouses, villas and villa plots, with sizes ranging from approximately 600 sq. ft. to 5,000 sq. ft.

Abhishek Kapoor, Group CEO of Puravankara Limited, said, “Post Covid, there is a definite interest among NRIs in purchasing a property back home that they can return to. This is evident in the numbers as money flowing into NRIs’ deposits rose by 84.4 per cent from $6.40 billion to $11.8 billion between April 2023 and February 2024. The Purva NRI Home Fest is a chance for them to experience our ‘YOU’ Philosophy, which puts the customer at the heart of everything we do. We will ensure that every NRI home buyer feels confident and supported in their journey towards owning a home in India.”

From premium luxury apartments like Purva Windermere (Chennai), Purva Clermont (Mumbai) and Purva Park Hill (Bengaluru) to the innovative Worldhome Collection projects such as Purva Somerset House (Chennai) and Purva Orient Grand (Bengaluru), there is something to match every taste and preference. For those seeking the ultimate in luxury, the Presidential Villas at the Purva Sound of Water in Bengaluru provide an unmatched living experience. Additionally, villa plots in projects such as Vanam, Raagam, and Soukhyam under the Purva Land brand offer ideal opportunities for buyers looking to build custom homes.

To ensure a smooth transition from purchase to occupancy, Puravankara offers comprehensive post-sales support. This includes assistance with loan facilitation, ensuring buyers can access financing options easily. Through Purva Streaks, buyers can also avail of customised interior design services, allowing them to tailor their new homes to their specifications. Additionally, the company provides CRM support to manage agreements and documentation. This holistic support system reaffirms Puravankara’s commitment to delivering a stress-free experience for NRIs investing in India.

Puravankara has also curated exclusive offers for this event to enhance the purchasing experience. Buyers who book during the event can take advantage of vouchers by Purva Streaks, the interior design arm of the company, ranging between Rs 1 lakh to Rs 10 lakhs.

With over 4,000 homes on display and exclusive benefits, the Purva NRI Home Fest is a must-attend event for NRIs looking to invest in India’s finest real estate offerings.

Star Union Dai-ichi Life Collaborates With QuantumStreet AI To Launch Investment Offerings Powered By IBM watsonx


* This collaboration sets a pioneering precedent in India, harnessing IBM watsonx-powered AI for a responsible investment solution

Star Union Dai-ichi Life Insurance Co. Ltd. (SUD Life), a leading life insurance company in India, and QuantumStreet AI, a global leader in the field of AI-powered investment solutions, today announced their plans to collaborate to incorporate cutting edge generative AI powered by IBM watsonx into the investment offerings of SUD Life. The announcement was made at IBM Think Mumbai 2024, where QuantumStreet AI also formally launched their India service offerings.

As part of the collaboration, SUD Life and QuantumStreet AI will design an investment product aimed at providing superior performance in the large market capitalization (large cap) space. Similar to the trend seen in western capital markets, it is becoming increasingly harder to generate outperformance in Indian large cap portfolios, as well. To address this scenario, the two firms plan to leverage the advanced capabilities of the IBM watsonx platform for generating insights that will form the core of the investment product and differentiate the offering. Ultimately, the investment solution is projected to benefit retail clients by taking advantage of AI in a trustworthy and responsible manner.

Commenting on the partnership, Arindam Ghosh, Chief Technology Officer and Prashant Sharma, Chief Investment Officer of Star Union Dai-ichi Life Insurance, said, "We are excited to partner with a world leading fintech to bring innovative products to our clients. In today's data-driven world, it is nearly impossible for individuals to process the vast amounts of information available, and AI has become an indispensable tool for fund managers, helping derive meaningful insights from growing data volumes. It is no longer a ‘nice-to-have’ but a ‘must-have.’"  

Subhra Tripathy and Chris Natividad, Principals at QuantumStreet AI, stated, "This partnership is a reflection of SUD Life's innovative culture. We would look to deliver our capabilities to them as we have done for leading banks, wealth managers and pension funds around the world.”

Sandip Patel, Managing Director, IBM India & South Asia said, “As India’s capital markets undergo a pivotal transformation, the role of AI in enhancing investment solutions has never been more important. The collaboration between IBM and QuantumStreet AI sets a new standard for the Indian insurance industry with IBM watsonx at its core. With powerful AI-driven insights that are governed with the highest levels of trust and transparency, this will usher in a new era of responsible investment practices."

As part of the future plans of the collaboration, QuantumStreet AI and Dai-ichi Life will also explore joint product development in Japan. In addition to India’s life insurance industry, QuantumStreet AI will offer its services to the asset management and wealth management sectors where generative AI can be leveraged for research, as alpha generation platform, and risk management.

With QuantumStreet AI utilizing IBM watsonx as the foundation for the solution, institutional investors will get an opportunity to benefit from its generative AI-powered data insights. watsonx is IBM’s next-generation AI and data platform, which enables businesses to build and refine both new, generative AI foundation models as well as traditional machine learning systems. IBM watsonx makes effective adoption of responsible AI possible by training, validating, tuning and deploying AI systems across the business with speed, trusted data and governance.

About Star Union Dai-ichi Life Insurance (SUD Life)

SUD Life is a joint venture between Dai-ichi Life, one of the largest Japanese insurers and two prominent Indian banks (Bank of India and Union Bank of India). It is a fast-growing life insurance company with pan India presence, and is headquartered in Mumbai.

www.sudlife.in

About QuantumStreet AI

QuantumStreet AI is an IBM Business Partner focused on fintech and a leading global provider of AI powered investment solutions to institutional investors. It has offices in San Francisco and Bangalore.

www.quantumstreetai.com

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.  Visit www.ibm.com for more information.

Tata Motors Boosts The Nexon's Appeal – Launches Nexon iCNG And Nexon.ev 45 kWh


* Introduces Nexon iCNG, India’s first Turbocharged CNG vehicle at a starting price of ? 8.99 Lakh

* Offers Nexon.ev with extended range, faster charging, and exciting features, with prices starting at ? 13.99 Lakh

* Unveils hotter, bigger, and better Red Hot #DARK edition of Nexon.ev

Tata Motors, India’s leading manufacturer of cars and SUVs, today announced the launch of the Nexon iCNG, and additions to the Nexon.ev range with a new 45 kWh battery pack and the flagship Red Hot #DARK edition. These additions make India’s bestselling SUV, the Tata Nexon, India’s first and only vehicle to be available in 4 distinct powertrains – petrol, diesel, CNG and electric.

Consistently ranked amongst India’s bestselling SUVs, the Nexon, since its launch in 2017, has always offered customers a unique value proposition combining its stylish SUV design with a strong emphasis on safety and best-in-class features, to deliver superior performance.

Launching the new Nexon offerings, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “With more than seven lakh vehicles sold in just seven years, the Nexon has created a distinct mark for itself amongst customers in India’s growing SUV market. Nexon’s popularity has steadily increased, driven by well-timed and innovative technological upgrades, and today's new launches further enhances its appeal. These additions take forward Tata Motor’s successful multi powertrain strategy and ensure that there is indeed a Nexon for every need.

The launch of the Nexon iCNG as India’s first turbocharged CNG vehicle will attract customers who seek value, are green conscious and do not wish to compromise their drive quality and experience. The introduction of the 45 kWh battery pack in the Nexon.ev will enable customers to enjoy hassle-free intercity travel and longer C75 near-real world range of 350–370 KM while enjoying familiar comforts and conveniences. Discerning customers seeking to make a statement or accustomed to preferring premium will find the Red #DARK edition experience more interesting.”

Nexon iCNG, India’s first Turbocharged CNG vehicle

The Nexon iCNG brings to the roads, India’s first turbocharged CNG powertrain. Powered by a 1.2L turbocharged engine, it delivers an impressive 100PS of power and 170NM of torque, ensuring no-compromise on performance. True to its promise of maximizing practicality, the Nexon iCNG offers a segment-leading boot space of 321 litre, achieved through Tata Motor’s ingeniously developed innovative and proven twin-cylinder technology.

In addition to its no-compromise performance and practicality, the Nexon iCNG is also packed with premium and comfortable features like Panoramic Sunroof, Leatherette Ventilated Seats, and the 10.25” Infotainment Screen by Harman™, coupled with a 10.25” fully-digital instrument cluster. Features like these make the Nexon iCNG the most luxurious CNG SUV in the Indian market. Engineered with cutting-edge technology, it also offers direct start in CNG mode and a single ECU that enables automatic switching between petrol and CNG.

Tata Motors’ safety DNA is carried forward by the Nexon iCNG, which is built on a proven 5-star G-NCAP rated architecture. It offers the most advanced safety features in its segment, including industry-leading technologies such as Leak Detection, a Fire Protection Device, Thermal Incident Protection, Rear Impact Protection, and several others – ensuring unparalleled safety for drivers and their occupants.

Know more about the Nexon.ev 45kWh and Red Hot #DARK

Standing tall to its recognition of being a game-changer for EVs in India, the Nexon.ev now comes with a 45kWh battery pack, enabling faster charging speeds at 1.2C rating and a range of 489 km (Urban + Extra Urban) and Tata.ev’s C75 real-world range of 350–370 km. Furthermore, this addresses an important barrier to EV adoption – high acquisition costs compared to conventional fuel vehicles. With its new 45 kWh battery pack, the Nexon.ev’s real-world range coupled with the features it offers make-up for an irresistible option for customers.

The hotter, bigger, and better Red Hot #DARK edition of the Nexon.ev further elevates its premium and desirability quotient with red themed inserts across the interior and exterior of the vehicle, exclusive UI & UX for the infotainment system and the instrument cluster, as well as a panoramic sunroof and a frunk. The much appreciated best-in-class features like Arcade.ev, smart welcome and goodbye sequence and a charging indicator built in the front LED DRL, Vehicle to Vehicle and Vehicle to Load technology, and a phygital control panel on the inside, continue to be offered in the Red #DARK edition.

Headphones, Remastered: Introducing The Dyson OnTrac™ Headphones In India


·         Best-in-class noise-cancellation: Noise cancelled 384,000 times per second, reducing up to 40dB. External noise, tracked and reported in real-time,

through the MyDyson™ App³.

·         Enhanced sound range: Reveals hidden detail with deep sub-bass and high-end brilliance - 6Hz – 21kHz.

·         Up to 55 hours¹ listening time: 1 charge for 2 weeks use².

·         Customisable caps and cushions: Premium materials, high-end finishes with superior comfort.

Today, Dyson unveiled its first high-fidelity, audio-only headphones: the Dyson OnTrac™ headphones in India. The much-anticipated product was introduced at a launch event in New Delhi by Jake Dyson, Chief Engineer alongside India’s Dyson OnTrac™ headphones Ambassador and music icon Badshah. Additionally, they premiered the trailer of the upcoming OTT show ‘Ontrac to Stardom’ which offers viewers an inside look at Badshah’s creative process in making music.

The Dyson OnTrac™ headphones offer best-in-class noise cancellation¹ and deliver up to 55 hours² of immersive listening. With over 2,000 customisable colour combinations for outer caps and ear cushions, each ear cushion is crafted from ultra-soft microfiber and high-grade foam for superior comfort and acoustic seal. Multi-pivot gimbal arms and a uniquely positioned battery in the headband ensure balanced weight distribution.

Jake Dyson, Chief Engineer: " People in India share Dyson’s appreciation for high quality audio, design and style. The Dyson OnTrac headphones deliver best-in-class ANC, exceptional sound quality, and all-day comfort. We’ve also invested significantly in making the Dyson OnTrac a customisable product that complements the rich and diverse personal styles and the iconic music culture of people in India. These headphones embody Dyson's audio engineering mission to preserve the integrity of the artist's sound wave, free from interference.”

India’s Dyson OnTrac™ headphones Ambassador Badshah: “As one of the early users of Dyson OnTrac™ headphones in India, I’m truly amazed by their exceptional sound quality, innovative design, and all-day comfort. They’re not just advanced in terms of technology, but they also resonate with my personal style and creative approach. Dyson embodies the same spirit of innovation that I strive for as an artist. I’m especially excited for the upcoming ‘OnTrac to Stardom’ show where audiences will get an inside look at my journey in creating music.”

Best-in-Class Noise Cancellation

To create an optimal listening environment, the Dyson OnTrac™ features a custom Active Noise Cancellation (ANC) algorithm which uses 8 microphones, sampling external sound 384,000 times a second. This combines with superior materials and carefully designed internal geometry to cancel up to 40dB of unwanted noise.

Enhanced Sound Range

With 40mm, 16-ohm neodymium speaker drivers and advanced audio signal processing, the Dyson OnTrac™ ensures that every note or word is delivered with precision. The headphones reproduce frequencies from as low as 6 Hertz to as high as 21,000 Hertz, providing deep sub-bass that you can feel, and clear highs at the upper end of the frequency range. Meanwhile, the speaker housing tilted 13? towards the ear for a more direct audio response.

55-Hour ¹ Battery Life with ANC

With up to 55-hour ¹ battery life, Dyson OnTrac™ provides up to two weeks of listening ² even with ANC enabled.

The two high-capacity lithium-ion battery cells are suspended in the headband for more even weight distribution. To switch between ANC on and off, simply double-tap on either ear cup.

Engineered for All-Day Comfort and Acoustics

Certified comfortable by US Ergonomics4, Dyson OnTrac™ unites comfort and acoustics with precision. Select materials and ergonomic design ensure a superior acoustic seal and lasting comfort. High-grade foam cushions and multi-pivot gimbal arms relieve ear pressure, while battery positioning in the headband evenly distributes weight. Soft micro-suede ear cushions and optimized clamp force provide a consistent fit across diverse head sizes.

Customisable with Durable Materials and Premium Finishes

The Dyson OnTrac™ comes in four colorways, each precision-crafted with unique, durable finishes designed by Jake Dyson and our CMF team. Inspired by the CNC manufacturing process, options include CNC Aluminium, Copper, and Nickel. The Ceramic Cinnabar variant has a ceramic-feel painted finish. In addition to these four colourways, you are able to customise your Dyson OnTrac™ with custom outer caps and ear cushions in various colours and finishes.

Available caps and cushions for customisation - The outer caps are machined from high-grade aluminium, for a lightweight, durable finish in a range of colours and finishes – ceramic or anodised.

MyDyson™ App³

The MyDyson™ app³, includes real-time sound tracking that monitors in-ear and external volume, alerting users to potentially harmful levels. The MyDyson™ app³ also enables owners to choose between three custom EQ modes: Bass Boost, Neutral and Enhanced.

Additional Features –

·         Head Detect: Capacitive sensors detect when earcups are removed from the ears, signalling to pause your audio. Audio resumes automatically once replaced.

Intuitive Joystick: Easily play, pause, skip, fast forward, and rewind tracks, or hold down for voice commands.

Crystal-Clear Calls: Dual beam-forming microphones pick up your voice clearly, not outside noise.

·         Real-time sound tracking: Continuously monitors in-ear and external volume, and indicates potentially harmful levels through live reports in the MyDyson™ App.

·         Controlled by the MyDyson™ app: The MyDyson™ app gives you automatic software updates.

Priced at INR 44,900, the Dyson OnTrac™headphones are available at Dyson.in and Dyson demo stores across India.

About Dyson

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China, Poland and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarters in Singapore at the recently renovated St James Power Station, and two technology campuses in the UK spanning over 800 acres in Malmesbury and the restored Hullavington RAF Airfield, alongside 10 engineering and research hubs around the world. Dyson remains family-owned and employs over 14,000 people globally including a 6,000 strong global engineering team. It sells products in 85 markets internationally in more than 250 Dyson Demo stores, as well as online through pioneering digital tools and virtual experiences.  

Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies in air purification, robotics, haircare, lighting, hand drying, and now audio, with the Dyson Zone noise cancelling headphones with air purification, on sale this year. 

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