Rishabh Pant’s Story Powers HDFC Life’s Latest Protection Campaign On Preparing Today For A Secure Tomorrow

HDFC Life, one of India’s leading insurers, has launched its latest campaign featuring cricketer Rishabh Pant. This campaign underscores the importance of preparation in overcoming life’s challenges and uncertainties, positioning Term plans as a vital safety net for individuals and their families.

The campaign film portrays an uplifting narrative that mirrors Rishabh Pant’s bounceback journey. It shows Rishabh reflecting on life’s unpredictability and recalling a pivotal moment from his childhood when his mother’s words guided him through a setback. The story transitions to the present where a well-prepared Rishabh confidently faces the world highlighting that every challenge can be overcome through foresight and planning – much like how life insurance offers financial security in times of crisis.

Rishabh Pant’s ongoing association with HDFC Life has grown stronger over the past year. His journey, both on and off the field, resonates deeply with the brand’s core value of ‘Sar Utha Ke Jiyo’— living life with pride and confidence.

Speaking about his continued partnership, Rishabh Pant said, “It’s been an incredible journey with HDFC Life. This campaign is close to my heart as it reflects the essence of bouncing back from challenges. HDFC Life has consistently encouraged individuals to be proactive about securing their future, and I’m proud to be part of this effort.”

Click here to watch the film.

https://youtu.be/gni2-f8I9u8

Vishal Subharwal – Chief Marketing Officer and Group Head Strategy at HDFC Life, elaborated on the campaign’s significance, “Rishabh Pant’s bounceback story is one that inspires us as a nation. India remains largely underinsured, and through this campaign, we hope to encourage people to prioritise securing their futures and protecting their loved ones. We aim to not only resonate emotionally but also raise awareness about the importance of life insurance as a reliable safety net.”

Vikram Pandey, Chief Creative Officer, Leo Burnett, South Asia, said, “Life can be unpredictable. The only way to ensure a secure future is when you are prepared not only for the wins but also for failures. Our latest film for HDFC Life shares this poignant message with a heartwarming example of the real-life hero - Rishabh Pant, who has fought against all odds for his future. We hope this film will be inspirational to our audiences to plan for their family’s future.”

The campaign will be available across multiple media platforms, including television, digital, print, and outdoor.

Term plans are one of the simplest and most essential types of life insurance. These plans provide financial coverage for a specific period in exchange for a fixed premium, ensuring your loved ones are financially protected in your absence. This coverage can enable them manage various expenses and secure their financial future. HDFC Life offers term insurance plans starting at just Rs. 21# per day for a cover of Rs. 1 crore. The Company also provides additional rider# options for extra coverage and a Return of Premium# (ROP) Option.  In FY24, HDFC Life settled 99.50% of Individual Death Claims, reflecting its commitment to policyholders. #Terms & Conditions apply.

About HDFC Life

Established in 2000, HDFC Life Insurance Company Limited ('HDFC Life'/ ‘Company’) is a leading, listed, long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, Annuity, and Health. The Company has more than 80 products (including individual and group products) and optional riders in its portfolio, catering to a diverse range of customer needs.

HDFC Life was promoted by erstwhile Housing Development Finance Corporation Limited (HDFC Ltd.), and Abrdn (Mauritius Holdings) 2006 Limited (abrdn) (formerly Standard Life (Mauritius Holdings) 2006 Limited), a global investment company. Consequent to implementation of the Scheme of Amalgamation of HDFC Ltd. with HDFC Bank, India’s leading private sector bank (“Bank”), the Bank has become promoter of the Company, in place of HDFC Ltd, effective from July 1, 2023. Further, consequent to reclassification of abrdn from “Promoter” category to “Public” category in accordance with Regulation 31A of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, HDFC Bank has become sole promoter of the Company, effective December 12, 2023.The name/letter 'HDFC' in the name/logo of HDFC Life Insurance Company Limited (HDFC Life) belongs to HDFC Bank Limited.

HDFC Life has a nation-wide presence with its own branches and additional distribution touch-points through several tie-ups and partnerships. The count of distribution partnerships is over 300, comprising banks, NBFCs, MFIs, SFBs, brokers, and new ecosystem partners amongst others. The Company has a strong base of financial consultants.

For more information, visit www.hdfclife.com.You 

Inauguration Of Gatekeeper Training Workshop On World Suicide Prevention Day At MAHE Manipal

In observance of World Suicide Prevention Day, the Department of Student Affairs at Manipal Academy of Higher Education (MAHE), Manipal, organized a Gatekeeper Training Workshop aimed at raising awareness about mental health and equipping individuals with the skills to identify and support those at risk. The workshop was held at the 2nd Floor of Dr. TMA Pai Halls, KMC, and witnessed the participation of over 150 students and staff, underscoring MAHE’s ongoing commitment to fostering a compassionate and supportive community.

The inaugural session was presided over by Dr. P Giridhar Kini, Registrar of MAHE, who served as the Chief Guest. In his address, He spoke about the critical importance of mental health awareness, especially in educational institutions, and highlighted the significant role universities play in suicide prevention. The Guest of Honor, Dr. Samir Kumar Praharaj, Head of the Department of Psychiatry at Kasturba Medical College (KMC), emphasized the need for early detection and timely intervention in mental health crises to reduce the incidence of suicide.

The workshop was led by Dr. Bharath Rathinam, Senior Research Associate from NIMHANS Bangalore, who served as the Resource Person for the event. Drawing on his vast expertise in mental health and suicide prevention, He provided practical guidance and training on how individuals can act as gatekeepers, offering support to those in distress.

Dr. Geetha Maiya, Director of Student Affairs at MAHE, delivered the welcome address and gave an overview of the program. She reiterated the university's steadfast dedication to student welfare and mental well-being, emphasizing the importance of proactive mental health initiatives such as the Gatekeeper Training Workshop.

The event concluded with a vote of thanks from Dr. Rashmi Yogesh Pai, Deputy Director, Technical, Department of Student Affairs, who acknowledged the efforts of all involved in making the workshop a success. Special thanks were extended to Ms. Shilpa Joshi, Senior Counselor and the event’s Master of Ceremonies. The event was further supported by the presence of key officials, including Prof. Roshan David Jathana, Dr. Arvind Pandey, and Dr. Nithin, Deputy Directors from the Department of Student Affairs.

This workshop represents a significant step in MAHE's ongoing efforts to promote mental health awareness and well-being across its community. Through this initiative, participants received essential training to act as gatekeepers, empowering them to identify warning signs and intervene when necessary, further contributing to a safer and more empathetic environment.

Bandhan Mutual Fund Launches Bandhan Business Cycle Fund

* NFO Opens For Subscription On September 10, 2024

Bandhan Mutual Fund announced the launch of the Bandhan Business Cycle Fund, an open-ended equity scheme following a business cycle-based investing theme. The fund dynamically adjusts sector allocations according to the different phases of the economic cycle—Expansion, Peak, Contraction, and Slump—aiming to capture growth opportunities and manage risks across varying market conditions. The New Fund Offer (NFO) will open on Tuesday, 10 September 2024, and close on Tuesday, 24 September 2024. Investments in the Bandhan Business Cycle Fund can be made through licensed mutual fund distributors, financial advisors, online platforms, or directly at https://bandhanmutual.com/nfo/bandhan-business-cycle-fund/.

Vishal Kapoor, CEO, Bandhan AMC added, “The Bandhan Business Cycle Fund takes a 360-degree approach, tapping into economic cycles, equity market trends, and sector dynamics to capture emerging opportunities. The Fund is designed to enhance portfolio diversification and aims to maximize returns while managing risks associated with economic fluctuations by adjusting sector allocations based on market conditions. The Bandhan Business Cycle Fund is ideal for investors with a long-term investment horizon and a higher risk appetite, looking to diversify their portfolios with a sector-rotation strategy that may enhance returns by capitalising on the economic cycle."

The business cycles represent the natural rise and fall of economic growth, with each phase impacting different sectors in unique ways. For instance, financials and real estate may outperform during expansion phases, while consumer staples and utilities tend to be more resilient during contractions. With a top-down sector selection approach, the fund aims for substantial deviation in at least 3 of the top 5 sectors by weight in the Nifty 500 index. It offers diversification across market caps, focusing on robust businesses, with liquidity managed through a higher cash position of up to 15%. By strategically adapting its sector allocation, the Bandhan Business Cycle Fund aims to optimise returns by aligning investments with prevailing economic conditions.

Manipal Institute of Technology (MIT) Hosts Faculty Development Programme On Quantum Technologies

Manipal Institute of Technology (MIT) constituent unit of Manipal Academy of Higher Education (MAHE) inaugurated Faculty Development Programme on Quantum Technologies, held from September 9-13, 2024. The event was graced by Cdr. (Dr.) Anil Rana, Director of MIT, who presided over the ceremony, setting the tone for a week of academic enrichment and innovation.

The programme featured Dr. Asvija, Associate Director of C-DAC, Bengaluru, as the chief guest. In his inspiring keynote address, he highlighted the transformative potential of quantum technologies in shaping the future of modern science and industry. His insights set the stage for thought-provoking discussions and learning.

Dr. Krishnamoorthi Makkithaya, Head of the Department of Computer Science and Engineering at MIT, welcomed the distinguished guests and participants, stressing the importance of continuous learning and innovation. He emphasized how the programme aligns with MIT’s commitment to staying at the forefront of technological advancement.

The coordination of the programme was led by Dr. R. Vijaya Arjunan, who provided an overview of the programme’s objectives and the anticipated impact on participants. The event aimed to equip faculty with cutting-edge knowledge and tools to further advance their expertise in quantum technologies.

The ceremony concluded with a heartfelt vote of thanks by Dr. Kishore, FDP coordinator, who expressed gratitude to all attendees for their active participation and enthusiasm, ensuring the programme's success.

MIT’s Faculty Development Programme on Quantum Technologies is poised to foster growth and innovation, providing a platform for continuous learning in this rapidly evolving field.

Tata Motors Launches ‘Festival Of Cars’ With Incredible Prices For Its Cars & SUVs

Key highlights:

All prices and offers valid up to 31st October 2024

Exciting new prices exclusively for the festive season – reduction of up to ? 2.05 Lakh on ICE vehicles

Special prices offered on all SUVs and cars powered by Petrol, Diesel and CNG

Unbelievable new entry prices for several popular models –

Tiago at ? 4.99 Lakh

Altroz at ? 6.49 Lakh

Nexon at ? 7.99 Lakh

Harrier at ? 14.99 Lakh

Safari at ? 15.49 Lakh

Other consumer benefits including exchange offer of up to ? 45,000 available at our showrooms

Tata Motors, India’s leading automotive manufacturer, has launched its biggest ever ‘Festival of Cars’ with amazing offers for this festive season. With never-before-seen pricing for several of its popular Cars and SUVs plus a bouquet of additional consumer benefits available at our showrooms, customers can enjoy cumulative benefits of up to ? 2.05 Lakh making it the perfect opportunity for customers to buy their dream car at beyond dream prices. The special, festive offers are available for a limited period till 31st October 2024 on all Cars and SUVs powered by petrol, diesel and CNG.

Announcing the Festival of Cars, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “As the festive season unfolds, we are delighted to present a spectacular array of enticing offers for our valued customers. With total benefits of up to ? 2.05 Lakh on ICE vehicles, this year’s festive celebration includes limited time attractive price reductions, along with attractive exchange and cash benefits, making it the perfect moment to embrace the spirit of new beginnings. We are confident that customers will seize this exceptional opportunity to own a Tata car, bringing home the best of safety and design, making this festive season truly special.”

Pearson Elevates STEM Education In India With Launch Of 'Conceptual Physics' Learning Experience

·         Unveils Paul G. Hewitt's internationally acclaimed 'Conceptual Physics' for Indian Students and educators 

·         Narayana Murthy, Founder, Infosys, endorses textbook for STEM students in India  

In a significant move to advance STEM education in India, Pearson (FTSE: PSON.L), the world’s lifelong learning company, today unveiled the 13th edition of ‘Conceptual Physics’ by renowned physicist Prof. Paul G. Hewitt in India. The unveiling took place during an event, held at the Infosys Science Foundation, with Narayana Murthy, Founder of Infosys. Murthy endorsed the book as essential reading for Indian students who want to master the principles of physics. 

Today’s launch aligns with India’s 'Viksit Bharat' vision by 2047, which prioritizes higher-quality education. The updated edition of 'Conceptual Physics' supports India’s modern STEM curriculum goals to serve both students and educators. By releasing this edition in India, Pearson is giving students new opportunities to access comprehensive physics content, covering key topics such as mechanics, thermodynamics, electricity and magnetism, waves, and modern physics, with a focus on current applications in digital technology, environment, and energy. 

"As we work to strengthen STEM education in India, it is essential that our students have access to world-class learning resources. 'Conceptual Physics' by Paul G. Hewitt is a prime example, emphasizing conceptual understanding and real-world applications to make physics more relatable. I am thrilled that Pearson's launch will make this invaluable resource accessible to STEM students across India. Such high-quality content is crucial for positioning India as a global education hub.  'Conceptual Physics' is student-centric and a vital step towards this goal.” said Narayana Murthy, Founder, Infosys. 

Conceptual Physics, authored by Prof. Paul G. Hewitt, an internationally acclaimed author, is widely recognized for its unique approach to simplifying complex physics concepts, making them accessible and engaging for higher education aspirants. This learning experience has been instrumental in transforming the way physics is taught and understood globally, by emphasizing the principle of ‘concepts before calculations. The latest edition by Pearson builds on this legacy, offering updated content, real-world analogies, and the popular Hewitt-Drew-It screencasts that make learning physics both informative and fun. In India, where the focus on STEM education is intensifying, it will be a vital learning resource for individuals aiming to excel in the fields of physics. 

Vinay Swamy, Country Head, Pearson India, said, “As India emerges as a global engineering hub, it is crucial to provide quality learning resources. We adapt our extensive content library, featuring works by international authors, to meet regional needs and cultural contexts. Committed to serving the Indian market, we ensure our content aligns with the highest international standards. Soon, we will introduce 'Conceptual Physics' in regional languages like Hindi and Kannada to make it accessible to even more students and educators.” 

The 13th edition of ‘Conceptual Physics’ will be available in India in the nearest bookstores and e-commerce platforms such as Amazon, Flipkart and others.

“I am deeply satisfied to see the 13th edition of Conceptual Physics being launched in India by Pearson. My aim continues to be opening the eyes of students to see, appreciate, and understand how physics is relevant to their everyday lives. With the book’s clear explanations, both science and non-science students can welcome the joy of truly learning physics concepts and foster a love for STEM education. I extend my heartfelt thanks to Mr. Narayan Murthy for recognizing the book as essential for Indian students. His support highlights the importance of accessible education in shaping our future.” Prof. Paul G. Hewitt 

About Conceptual Physics authored by Prof Paul G. Hewitt: 

Paul Hewitt’s best-selling Conceptual Physics defined the liberal arts physics course over 30 years ago and continues as the benchmark. Hewitt’s text is guided by the principle of concepts before calculations" and is famous for engaging students with real-world analogies and imagery to build a strong conceptual understanding of physical principles, ranging from classical mechanics to modern physics. The 13th Edition continues to make physics delightful for students with informative and fun Hewitt-Drew-It screencasts, updated content and applications, and new engaging activities. 

FEATURES: 

·         Current applications and topics include digital technology, environment, and energy. These topics are at the forefront of everyone’s consciousness these days and an intelligent awareness of their scientific foundations will give rise to better decision making in the political arena and keep students aware of current events. 

·         Chapter Openers feature updated photos to reflect the diversity found in the sciences today and include new photos and descriptions of professors and those in industry. 

·         End-of-Chapter sections align to Bloom’s Taxonomy with all end-of-chapter material falling into Bloom’s taxonomy categories. 

·         Check Yourself and Check Your Answer boxes embedded within the text help students gauge their level of understanding of the material just covered. 

·         Practicing Physics boxes allow students to work through a problem or experiment based on the material covered in each chapter. 

·         Conceptual Think and Rank end of chapter exercises help students master important concepts. 

About Pearson:? 

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com. 

About Infosys Science Foundation 

The Infosys Science Foundation, a not-for-profit trust, was set up in 2009. The foundation recognizes outstanding research with the Infosys Prize. The award is given annually to honor outstanding achievements of contemporary researchers and scientists in six categories: Economics, Engineering and Computer Science, Humanities and Social Sciences, Life Sciences, Mathematical Sciences, and Physical Sciences. Each prize consists of a gold medal, a citation, and a purse of USD 100,000. The award intends to stand as a marker of excellence in these fields. 

AU Small Finance Bank To Launch 75 AU Study Centers In Karnataka

* Benefitting 1,500 underprivileged children with quality education and extra-curricular activities with life skills training

AU Small Finance Bank, India’s largest small finance bank, has launched 75 study centers across Karnataka, Andhra Pradesh, and Tamil Nadu, benefiting over 1,500 underprivileged children aged 8-13 in South India. This initiative provides comprehensive education support through coaching classes and extracurricular activities, empowering young minds to reach their full potential.

The initiative will establish 75 study centers across rural villages in Karnataka, Andhra Pradesh, and Tamil Nadu, each staffed by a dedicated teacher. These centers will provide two hours of after-school academic coaching on weekdays, offering extra support to students, and sports training on Saturdays to promote physical development and teamwork. Additionally, students will receive essential life skills education, covering health and hygiene, child rights and protection, and more, empowering them with comprehensive knowledge and skills for their future.

Speaking at the occasion, Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank, said, “Education is the foundation of a thriving society, and today's children are the architects of our nation's future. At AU Small Finance Bank, we are dedicated to nurturing this future by focusing on both foundational education and skill development. Our commitment to skill education is rooted in empowering young minds, improving grassroots education, and equipping students with essential skills to thrive. We're committed to enhancing academic performance, raising awareness of life skills and child rights, and promoting extracurricular activities like sports for underprivileged children in rural Karnataka, Tamil Nadu, and Andhra Pradesh. Through these initiatives, our mission is to empower the future of these children."

AU SFB supports 2,500 ambitious youth across India in their pursuit of success, through expert online coaching, preparing candidates for competitive entrance and recruitment examinations. Through AU Ignite skill training initiative, we have so far trained 21,962 and placed 17,037 candidates.

About AU Small Finance Bank

AU Small Finance Bank (AU SFB) is India's largest Small Finance Bank, established in 1996 by Sanjay Agarwal and commencing banking operations in April 2017. With 29 years of experience serving rural and semi-urban markets, AU SFB operates a sustainable business model, providing credit to underserved retail and MSME segments and complete banking solutions to customers. As a tech-led bank, AU SFB offers innovative digital products and services, with a strong online presence and a highly rated mobile app. With 2,414 touchpoints across 21 states and 4 UTs, AU SFB serves 1.08 Cr customers with 46,000+ employees. As of June 30, 2024, the bank has a shareholders' fund of ?15,516 Cr, deposits of ?97,290 Cr, loans of ?99,792 Cr, and a balance sheet size of ?1.26 Lac Cr. AU SFB is listed on NSE and BSE, with high external credit ratings of 'AA/Stable' and 'AA+/Stable' from leading rating agencies.

Website:www.aubank.in