SIS Pitches Launches ‘A Guide To Cricket Pitch Systems’ With Objective To Enhance Quality Of Playing Surfaces

SIS Pitches, a global leader in the design, manufacture, and installation of sports surfaces, launches a comprehensive ‘Guide to Cricket Pitch Systems’ aimed at informing stakeholders of the game about the various types of cricket pitches, their benefits, and the specific challenges they address. This guide, poised to become an indispensable tool for cricket administrators, ground staff, coaches, and players who are involved in cricket pitch management, provides in-depth knowledge and practical solutions for creating and maintaining high-quality cricket pitches.

SIS Grass, the independently researched and approved hybrid grass technology from SIS Pitches, has been setting new standards in cricket pitch technology globally since 2017. The hybrid pitches combine the best of natural grass with synthetic reinforcement, offering unparalleled durability and performance. India’s first-ever SISGrass hybrid pitch was unveiled in May this year at the picturesque Himachal Pradesh Cricket Association Stadium in Dharamshala.

The primary objective of ‘A Guide to Cricket Pitch Systems’ is to offer a detailed exploration of different pitch systems, highlighting their unique characteristics, benefits, and potential drawbacks. SIS Pitches aims to empower stakeholders with the knowledge necessary to make informed decisions that will enhance the quality and playability of cricket pitches across various levels of the sport.

Paul Taylor, former England cricketer and SIS Grass International Sales Director (Cricket), said, “This guide is an educational resource for anyone involved in the management and upkeep of cricket pitches. In today's fast-evolving cricket landscape, understanding the nuances of different pitch systems is crucial. Our guide provides comprehensive insights into natural grass, hybrid, and artificial pitches, detailing their specific advantages and challenges. It is designed to equip cricket administrators, ground staff, coaches, and players with the knowledge they need to make informed decisions that will enhance the quality and longevity of cricket pitches. By leveraging our expertise and cutting-edge technology, we aim to support the Indian cricket community in maintaining high-performance playing surfaces that meet the demands of modern cricket. Whether you are managing a local club or an international venue, this guide will serve as an invaluable tool in ensuring that your pitches are always in prime condition.”

Highlights of ‘A Guide to Cricket Pitch Systems’

TYPES OF DAMAGE:

1.       Superficial Damage: Caused by gameplay, such as bowler’s foot marks and batters marking the guard.

2.       Preparation Damage: Low mowing, extensive rolling, and heat exposure can severely damage the grass plant.

3.       Covering Pitches: Reduces airflow and increases temperature, potentially harming turf health.

4.       Frequent Usage: Preparing pitches more than four times per season leads to significant potential deterioration.

TYPES OF CRICKET PITCHES:

1.       Natural Grass Pitches are the traditional choice, offering an authentic feel with varying bounces and paces, making them widely accessible and approved for all competitions. They are also more affordable compared to other pitch systems. However, these pitches require frequent maintenance, which is heavily impacted by weather conditions. Their ability to accommodate extended hours of play is limited, and the recovery period can be slow, sometimes preventing reuse. Additionally, they are susceptible to diseases and pests, leading to maintenance challenges and potential disruptions in play.

2.       Drop-In Pitches are versatile for multi-use venues, such as stadiums hosting various events, as they reduce surface damage. They allow for pitch preparation in controlled conditions, ensuring consistency, and can be protected from adverse weather when maintained off-site. However, they come with a high initial cost and a complex, time-consuming installation process. They do not offer additional hours of play compared to natural grass pitches and provide less time to prepare pitches for specific playing characteristics, reducing the home advantage.

3.       100% Artificial Carpet Pitches are cost-effective with low initial installation costs and require less maintenance, needing only basic upkeep and periodic surface re-levelling. They are also capable of withstanding adverse weather conditions. On the downside, they are not suitable for professional cricket and can offer an inconsistent playing surface, with unusual bounces for fast and spin bowlers. The creases can tear if inappropriate footwear is used, and they lack the traditional variability, resulting in uniform bounces and paces.

4.       Carpet Hybrid Pitches show less wear and better recovery, with the adaptability to be integrated into new and existing pitches. However, they can take up to 20 months to become playable, and their performance results are still being evaluated. They have a shorter lifespan compared to stitched systems and can be easily damaged due to the 50mm carpet height.

5.       Artificial Hybrid Pitches require minimal maintenance and are quick to install and prepare for matches. They can simulate variations in bounce, seam, and spin. However, they do not contain any natural grass, lack the traditional look of a cricket pitch, and are costly to remove and dispose of in an environmentally friendly manner.

6.       Stitched Hybrid Pitches offer proven longevity and excellent return on investment. They ensure faster grass recovery after matches and maintain a consistent playing surface, supporting extended hours of play. They also ensure strong grass coverage and visual appeal. However, they require approximately 10% more water for preparation, take 3-8 weeks to be ready for use depending on climatic conditions, and curators need time to slightly adjust preparation methods.

Each type of pitch system offers unique benefits and addresses specific challenges, tailored to the diverse needs and circumstances of the cricket community. This comprehensive understanding will enable stakeholders to make informed decisions, enhancing the quality and longevity of cricket pitches.

For more information on SISGrass, visit: https://www.sispitches.com/sportspitches/hybrid/installation/cricket

About SISGrass

Since the inaugural installation at Loughborough University in June 2017, SIS Grass hybrid cricket pitches have been installed in 38 County/International venues and in the UK at 64 cricket clubs and 29 schools, colleges, and universities. With over 750 cricket pitches installed globally, SIS Grass hybrid pitches are approved for use in prestigious competitions, including the Vitality Blast T20, Royal London 50 Over, and the Hundred competition. The International Cricket Council (ICC) and the England & Wales Cricket Board (ECB) have also approved their use for T20 and 50-over international cricket. In 2024, the ECB has approved the use of hybrid pitches for 4-day County Championship cricket. Recently, HPCA, the governing body of cricket in Himachal Pradesh has taken an exciting initiative to introduce SISGrass Hybrid Pitch Technology into their practice facilities.

About SIS Pitches

SIS Pitches is a fully international business with offices around the world, including UK, Ireland, Netherlands, Turkey and the Middle East. The company designs, constructs and supplies hybrid, synthetic and natural sports pitches for a wide variety of organisations, including international football clubs, sports clubs, schools and universities. It also offers comprehensive aftercare and maintenance services. SIS Pitches is a FIFA Licensee, a World Rugby Preferred Turf Producer and a certified FIH manufacturer, providing football, rugby, hockey and cricket pitches, and new pitches for sports clubs. SIS Pitches is part of a framework agreement to provide the design, manufacture, installation, and maintenance of artificial grass pitches. The agreement is in support of the Rugby Football Union (RFU), Football Association (FA), Sport England, England Hockey, and Football Foundation (FF) capital investment programmes.

Canon Elevates Legacy With EOS R1 & EOS R5 Mark II: Unveils The Next Gen Innovations In Filmmaking & Photography

 

·         Canon EOS R1 is Canon’s flagship EOS R system camera with deep learning AF system, high sensitivity and high reliability, geared up to ace action photography.

·         Canon EOS R5 Mark II features 8K 60p RAW video recording, 4K 120p & 2K 240p with Audio Recording, Canon Log 2, Dual Pixel Intelligent AF and a host of powerful functionalities.

Canon India, a leading company in digital imaging solutions, today unveiled two remarkable additions to its EOS R series: the EOS R1 & EOS R5 Mark II. As pioneers in the photography and videography segment, Canon is yet again ready to revolutionize the industry and surpass customer expectations with its next gen intelligent features, quality, speed and convenience.

EOS R1 is the company’s first flagship EOS R system camera targeted at action genre photographers who need to capture the decisive moment even under severe shooting conditions, along with media & video production departments. With its powerful new image processing and autofocus systems, the new camera is setting new standards and redefining speed in the digital era.

The EOS R5 Mark II, a full-frame mirrorless camera that outperforms the EOS R5, with groundbreaking features like the high-performance new 45-megapixel back-illuminated (BI) stacked CMOS sensor and Accelerated Capture image processor system. Additionally, it includes enhancements such as Eye Control AF and Cinema EOS features, bringing Canon's esteemed “5 series” from the EOS system into the next generation. These functionalities make EOS R5 Mark II a true all-rounder camera for photo and movie professionals alike.

Commenting on the launch, Mr. Tiger Ishii, Executive Officer, Canon Inc., President & COO, Canon Marketing Asia & President & CEO, Canon Singapore, said “As a dynamic epicenter of technological advancement and creative innovation, India has proven to be an essential hub for Canon’s global growth strategy. The market has been proving exceptionally well for our camera business, establishing our leading global market share in the DILC segment. As we look forward to strengthening our legacy of EOS series, the launch of the EOS R1 and EOS R5 Mark II underscores our unwavering commitment of bringing pioneering cutting edge technologies to empower users. These new cameras are more than products; they are gateways for Indian filmmakers and photography professionals to redefine storytelling through unmatched visual excellence. With India as one of the top performing markets in Asia, I am confident that this launch will contribute significantly to making this year a landmark for us."

Sharing Canon’s intent behind the new products, Mr. Toshiaki Nomura, President & CEO, Canon India, said, “The newly launched, much awaited flagship EOS R1 introduces new dimensions in imaging technology with excellent usability and reliability to stay at the forefront of users’ needs and technological advancements. With its powerful new image processing and autofocus systems, the new camera is setting new standards and redefining speed in the digital era.”

He further added, “Canon’s legacy in India, particularly through the revered EOS 5D series, is a testament to our commitment to innovation and excellence. With the launch of the EOS R5 Mark II, we are poised to revolutionize the landscape of filmmaking and photography, ushering in a new era of 'timeless legacy’. Both EOS R1 and EOS R5 Mark II are powered with the most advanced image processing system in EOS history, with high-speed continuous shooting prowess, professional-level movie capabilities, Intelligent auto focus, all enhanced by deep learning technology. We are confident these products will resonate deeply with our Indian consumers, further solidifying Canon's leadership in the imaging industry."

KMS Free Mega Artificial Limb Donation Camp In Bengaluru

* Free Foot & Forearms Camp

For the 15th year Karnataka Marwari Samaj® in association with Bhagwan Mahaveer Vikalang Sahayata Samiti (Jaipur Foot) is organizing a ‘Free Mega Artificial Limb Donation Camp “. It is completely Free  Artificial limb Donation Camp for those who have lost their forearms or for those who need polio calipers. This time KMS added Forearm too in this camp. The measurement camp will be conducted on Sunday, 18th August 2024 (Sunday) at Maharaja Agrasen Bhavan, near Ashoka Pillar, Jayanagar, Bengaluru -560011, Time 8:00 am to 2:00 pm. Registration will be closed on 17th Aug 2024 (Saturday).

For More details and free registration contact the following numbers:

9019721885 / 8792288404

The distribution ceremony will hold on 22nd September 2024 at the same venue.

Speaking about the Camp Sri Vikash Balodia, President, Karnataka Marwari Samaj said, “At this camp, individuals with disabilities are receiving high-quality artificial limbs and other devices they couldn't afford before. These camps build community support, raise awareness, and help people regain mobility, improving lives and societal engagement. This initiative offers free medical check-ups, fittings, and ongoing care to enhance quality of life, empowering individuals and making a lasting impact. People from Karnataka and neighboring states are welcome to benefit from this opportunity.”

Sri Bimal Kumar Saraogi, Project Director, Karnataka Marwari Samaj said, “Each of us has been affected in various ways, and it is imperative that we contribute according to our capabilities to support others. KMS remains unwavering in its social vision and commitment to assisting individuals with disabilities in reclaiming their mobility and dignity. Through the provision of high-quality, durable artificial limbs and other assistive devices, we aim to significantly improve their quality of life.”

The artificial limbs provided by Karnataka Marwari samaj uses Jaipur Limb Technology. This technology has been developed and further refined by the research and development team of the society. The Jaipur Limb is a one-stop facility and the patients who come are measured and their custom-made limb/caliper are fabricated and fitted, without making them visit again a second time. It is so efficient that after this limb is fitted, a person can walk like a normal person without a stick or support, and even run, ride a bicycle and climb a tree. After the fitment many of the patients can go back to work in the field, factories, shops and offices.

Request needy to avail this opportunity by registering themselves. All they need is Aadhar card, photo of legs/hands and phone number.

Exploring The Rise Of Foreign Medical Education Across India

*     Mr. Kadwin Pillai, Director of Transworld Educare and Chairman of Kings International Medical Academy

In an era characterised by globalisation and technological advancement, medical education has increasingly become an international pursuit. Aspiring doctors are now looking beyond their home countries, drawn by the promise of quality education, diverse clinical exposure, and the opportunity to immerse themselves in different cultures. This trend mirrors a broader movement towards internationalisation in higher education, where global mobility and cross-cultural competencies hold significant value.

The Allure of Foreign Medical Education

Foreign medical education offers numerous benefits that attract many students. Key advantages include access to advanced medical training, exposure to diverse patient populations, and often, more affordable education compared to private medical colleges in their home countries such as India. Countries like the Philippines and Georgia have emerged as favored destinations for medical aspirants due to their robust educational frameworks, globally recognised degrees, and comparatively lower costs of living and tuition fees.

Quality and Recognition of Foreign Medical Degrees

A pivotal concern for students and their families is the quality and recognition of foreign medical degrees. Esteemed institutions in countries like the Philippines adhere to an American-style medical education system, renowned for its rigorous curriculum and extensive clinical training. Moreover, many of these institutions hold accreditation from global bodies like the World Health Organisation (WHO) and are listed in the World Directory of Medical Schools, ensuring the legitimacy and international acceptance of their conferred degrees. While countries like Russia and Ukraine are known for providing excellent medical education, ongoing geopolitical tensions have led many students to seek alternatives. As a result, there has been a noticeable shift towards applying to other countries that offer stable environments and comparable educational standards.

Cultural and Professional Enrichment

Studying medicine abroad also fosters substantial cultural and professional growth. Students gain firsthand experience in diverse healthcare systems and practices, enriching their medical knowledge and enhancing their adaptability. Living and studying in a foreign country cultivates independence, resilience, and cross-cultural communication skills – all essential qualities in today's interconnected world. The cultural immersion and friendships forged during this period are invaluable, enriching students' personal and professional lives.

-Mr. Kadwin Pillai, Director of Transworld Educare and Chairman of Kings International Medical Academy

Gateway to Global Opportunities

For aspiring doctors aiming to practice in North America, success in the United States Medical Licensing Examination (USMLE) is a critical milestone. International Medical Graduates (IMGs) must excel in these exams to secure residency positions and eventually practice in the US. Compared to other destinations like Kyrgyzstan, Russia, the Philippines stands out as a strategic choice for IMGs due to its exceptional track record in USMLE success, all the while being a low cost alternative.

Philippine medical schools consistently achieve impressive USMLE pass rates, frequently exceeding the global average. Recent years have seen pass rates for Step 1, Step 2 CK (Clinical Knowledge), and Step 2 CS (Clinical Skills) exams surpassing 90% in several institutions. Such outstanding performance underscores the efficacy of Philippine medical education in preparing students for rigorous licensing examinations. Furthermore, graduates benefit from a robust network of residency programs in the US that actively seek their expertise, reflecting confidence in the quality of education and clinical training provided by Philippine medical schools.

Challenges and Support Systems

Despite the numerous advantages, students may encounter challenges such as cultural adaptation, language barriers, and homesickness. However, many foreign universities offer robust support systems, including language training, counseling services, and peer mentoring programs to help international students adjust and thrive. Prospective students should carefully research and select institutions that provide such support to ensure a smooth transition and a successful educational journey.

The Philippine Advantage

Among the top destinations for medical education, the Philippines stands out due to its affordability, quality, and curriculum aligned with US standards. Additionally, the Philippines boasts a strong network of residency programs in the US that actively recruit graduates from its medical schools, making it an attractive option for students aspiring to practice in North America. The Philippines is revolutionising medical education by offering affordable, value-for-money learning options at a fraction of the cost seen in major countries like the United States and Canada. With annual tuition fees ranging from $2,000 to $5,000, it provides an economically feasible choice for ambitious professionals worldwide.

In conclusion, foreign medical education presents a viable alternative for students facing intense competition and high costs in their home countries. Despite challenges, the benefits of affordable education, quality training, and global opportunities make it an appealing option. Countries like the Philippines, Georgia and many others are leading the way by providing robust medical education that aligns with international standards and supports students' aspirations to practice globally. As the world becomes more interconnected, the trend of pursuing medical education abroad is likely to continue growing, offering students transformative experiences that prepare them to meet the challenges of the medical profession with competence and confidence.

 Quote-

"The Philippines is transforming medical education by offering affordable and high-quality learning options. With tuition fees ranging from $2,000 to $5,000 annually, it provides a realistic pathway for ambitious professionals worldwide. The country's robust curriculum, aligned with international standards, prepares students for global practice, supported by strong USMLE performance and coveted residency placements in the US. This makes Philippine medical schools an excellent choice for those seeking comprehensive training, cultural enrichment, and a pathway to fulfilling careers in medicine on a global scale."

IRGMA Calls for Ban on Non-Compliant Imported Gloves to Enhance Safety In Hospitals And Healthcare Sector

The Indian Rubber Gloves Manufacturers Association (IRGMA) in its latest bid to mitigate safety and health risks of medicos has sought directives through communications to the Ministry of Environment, Forests and Climate Change to ban the import of chlorinated gloves and has also notified the Customs (Imports) Department of the violation of bio-waste disposal rules by importers especially of the phased out chlorinated gloves, and non-compliance of gloves manufacturers sending chlorinated gloves to India, some making way into India spuriously. IRGMA is seeking the use of only BIS Approved Gloves, through GEM, for Government Hospitals, conforming to the consideration and implementation of QCO (Quality Control Order) aligned with MDR 2017 Compliance of CDSCO Gazette Notification which was to come into effect from 1st Oct 2022.

In their communications to the aforesaid authorities, IRGMA has brought to notice that the Central Pollution Control Board had issued a letter to phase out the use of chlorinated gloves by 27th March 2019; that West Bengal State Pollution Control Board has issued directives to ban the use of chlorinated gloves and that CPCB has issued directive not to allow imports in violation of guidelines that ban chlorinated gloves.

In yet another communication to the Malaysian Rubber Council, IRGMA has specified that chlorinated gloves of all kinds are not allowed by the Indian authorities owing to violation of the guidelines, and that they do not require test to be validated in the view of Ministry of Health and Family Welfare of India, and Biomedical Waste Rules 2016.

In their communication to AIIMS, IRGMA has issued a disclaimer to ensure that the healthcare industry procures the right quality of Disposal, Latex and Nitrile gloves to comply with the expected standards and rules prevalent.

The continuation of spurious import of examination gloves has serious safety and health risks. Many countries (US and Europe) have already banned the use of powdered, coated Nitrile Gloves, in their respective countries. The procurement of BIS Approved Gloves is very convenient because there are already many BIS certified companies manufacturing the gloves, and these companies are capable of supplying the quality product to the Hospital Staff.

Speaking about the directives on chlorinated gloves, Mr Sunil Patwari (President – IRGMA) said, “It is time that these spurious imports and usage of chlorinated gloves be curbed as it is detrimental to the health of both the healthcare providers and the patients, and for their safety the Government and the authorities must make firm implementations that impede the spurious circulation and import of chlorinated gloves.”

Mr Konda Anindith Reddy (Managing Director – Wadi Surgicals Enliva Gloves) added, “We need to ensure that we are providing the right quality gloves to the medical practitioners for the safety of them and the patients as well. This kind of trust will come only if there is a stringent regulation on the spurious circulation and import of chlorinated gloves.”

Medicos working in acute medical care units are at maximum risk of contracting infection with defective gloves. Even patients are equally at risk of contracting cross-infections if exposed to any open areas from a torn surgical glove worn by medical staff.

In order to implement the ban on noncompliant gloves and their spurious circulation, IRGMA has identified the urgent need and therefore requesting the for the FINALISATION OF QCO, through Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers; DIRECTING CDSCO to IMPLEMENTATIN of RULE 2 of CHAPTER 7; DIRECTING CDSCO, to ban the import of spurious/ loose gloves AND import of Chlorinated Gloves; DIRECTING the Govt Hospitals to procure only BIS approved Nitrile Gloves. IRGMA has urged the Govt to immediately consider that poor quality surgical gloves in hospitals need a check which is possible through FINALISATION OF QCO in compliance to CDSCO Gazette Notification (Rule 7 of Chapter 2).

playR: Revolutionizing Sports Apparel For Healthy, More Meaningful Life

playR, a brand that has consistently upheld the philosophy of "Encouraging a healthier, meaningful life through sports," is proud to announce its latest range of innovative sports apparel. Since its inception, playR has been committed to keeping the PLAYER FIRST, creating products and services that enhance the health, meaning, and pleasure of everyday life.

"Our goal has always been to integrate sports into daily life, work, and our way of living, Ravi Kukreja, co-founder playR and Director iCOREts Private Limited said "By combining our expertise and innovative ideas, we have developed apparel that not only meets the high demands of athletes but also promotes a healthier lifestyle for everyone."

playR’s new collection includes a diverse range of sports apparel such as T-shirts, polos, jackets, shorts, track suits, lowers, and socks. Each product is designed with the utmost care and attention to detail, ensuring maximum comfort and performance. The products embody the perfect blend of technology and style, providing athletes with the infrastructure and support they need to excel.

In addition, playR is the official merchandise partner of several leading Indian Premier League (IPL) teams, including Chennai Super Kings, Mumbai Indians, Knight Riders, Rajasthan Royals, and Punjab Kings. Fans can now purchase apparel supporting their favorite teams, ensuring they can show their allegiance in style.

The Indian Sports Equipment and Apparel Market is projected to reach over $40 billion by 2027. playR is poised to be a leading provider in this rapidly growing market. Its focus on quality and innovation positions the brand to take India to a global stage, driving economic and social development.

About playR: 

playR’s philosophy since its inception has been, “Encouraging a healthier, meaningful life through sports. “With this as our starting point, and with the focus on keeping the PLAYER FIRST, we strive to create “real” products — products that help make our everyday lives healthier, more meaningful, and much more pleasurable. Our products and services embody every ounce of our expertise and ideas. We are always mindful that sports are part of our daily life, part of our work, and even our way of life.

Website: http://playr.in/

Innovative Minds Converge At MiQ Bengaluru’s HackiQ 2024

~ HackiQ an annual IP of MiQ witnessed an incredible display of talent, innovation, and collaboration between 27 teams

MiQ, A programmatic media partner for marketers and agencies, concluded its annual Hackathon, HackiQ; at MiQ’s Center of Excellence in Bengaluru. The hackathon brought together over 180 participants organized into 27 teams, tasked with developing pioneering ideas for products and solutions over a span of 24 hours. HackiQ ’24 featured thorough ideation sessions, and two rounds of presentations judged by an esteemed panel of industry leaders.

The hack ideas explored a diverse range of challenges and problem statements addressing the programmatic and ad tech industry. Participants competed across two tracks: Product and Technology, and Data & Analytics, each focusing on themes such as Automation with Gen AI, Sustainability and green tech, New Channels, Efficiency, tackling MFA, and Future-proofing solutions.

Two teams emerged as winners from both tracks, the winning teams were Code Phoenix from the Tech and Product Data Science track, demonstrating exceptional innovation in automating content creation and improving productivity using GenAI, and Team KRtrima-PraJA from Data and Analytics track won for their Gen AI application enhancing market research capabilities. Runner-up teams were Neural Navigators from the Tech and Product Data Science track and Team Trade Flow from the Data and Analytics track. 

Reflecting on their success, Sravan Kumar from team Code Phoenix expressed “The problem we tackled was familiar to developers: creating presentational components takes time, even with an in-house design system and rich component library. Our simple workflow using GenAI boosts productivity by 20-30%, reduces repetitive work, and improves QA. Our live demo, where judges sketched a wireframe and converted it to working React code, was the icing on the cake and clinched our success.”

Abhay Kumar from team KRtrima-PraJA said “HackiQ-24 provided an excellent platform to explore a significant opportunity within our Sales division, potentially impacting MiQ's top and bottom lines. We developed a comprehensive Generative AI application to support Market Research, aiding our Sales team in planning discussions with new clients. Our focus on maximizing Generative AI capabilities and addressing challenges resulted in a reliable, consistent, structured, and scalable application.”

Speaking on the success, Anish Roy, Director of Analytics, MiQ,  highlighted “HackiQ showcased incredible talent, innovation, and collaboration. The dedication to solving challenges through technology was truly inspiring. Teams formed, ideas flourished, and prototypes came to life, demonstrating the limitless possibilities of technology. Projects addressed industry challenges such as MFA's impact on advertising, digital advertising sustainability, and AI in campaign management, each leaving a lasting impression. Beyond competition, HackiQ was a platform for learning and growth. We forged new friendships, expanded networks, and gained valuable insights from mentors and participants, shaping our journey in technology and innovation.”

HackiQ’24 not only showcased technological prowess but also fostered a spirit of collaboration and learning among participants. The event underscored MiQ’s commitment to pushing the boundaries of innovation in programmatic advertising which makes MiQ’s tech and solutions consistently outperform. 

About MiQ: We’re not your average programmatic media partner, and it’s because better is in our DNA. Since 2010, our co-founders committed to delivering first-class service and out-of-this-world performance on ad campaigns. It's this way of thinking that inspires us to lead the programmatic industry and make it better. That’s why we leverage the very best buying platforms, ad inventory and audience intelligence. And our technology puts sophisticated AI in the hands of our industry experts to make the best decisions without bias. This agnostic approach means we never compromise on reach, return on investment, quality and insight, and you always get the best outcomes - and the best service. It's not your average programmatic.