ASICS India Gears Up Runners For TCS World 10K Bengaluru With The Launch of Limited-Edition Race Day Merchandise

ASICS, the Japanese sportswear brand, today launched its limited-edition merchandise for the World Athletics Gold Label, TCS World 10K Bengaluru, scheduled for Sunday, April 28th, 2024.  As a distance, the 10 km is a perfect synthesis of speed and endurance and is also widely regarded as the first milestone in long-distance running.

ASICS India being the official Sports Goods Partner for TCS World 10K Bengaluru, unveiled the limited-edition race day merchandise collection launched today, drawing inspiration from the botanical aesthetics of Cubbon Park in This park is situated in the heart of the city and it is one of those historic places that depict nature, art, and beauty.

The Novablast 4 limited edition shoes are a testament to innovation, featuring the cutting-edge FF BLAST™ PLUS cushioning technology, which synergizes with each stride for enhanced speed. These shoes are specialized with an engineered woven upper and offer unparalleled comfort, breathability, and durability. The trampoline-constructed outsole ensures seamless transitions and heightened stability, energizing every step of the runner's journey. Emblazoned with Bengaluru 2024 on the side, these specially crafted running shoes not only boast state-of-the-art technology for ultimate comfort but also exude the spirited style reflective of Bengaluru's vibrant culture.

Additionally, the limited-edition race day apparel includes t-shirts and shorts designed with a unique blend of colors like illuminate yellow, waterscape, magnetic blue for men and sun coral, illuminate mint, and midnight for women. The graphical design features a spiral motif on the left side of the t-shirt is inspired by the running culture of this city, it also reflects the brand ideology.

Mr. Rajat Khurana, Managing Director, ASICS India and South Asia said "It's with immense pride and excitement that we return as the Official Sports Goods Partner for the TCS World 10K Bengaluru 2024 edition in Bengaluru. This year's Race Day Look celebrates the historic realm and natural beauty of Cubbon Park. It is a nature haven in the heart of the city, which is depicted in a clean and artistic graphic, featuring stylized forms and representing the passion for running in ASICS attire. The ASICS Race Day look offers unique design and cutting-edge technology that will empower runners to conquer the TCS World 10K Bengaluru in style and comfort.

He further said, “We believe the high-performance features and innovative design of the merchandise will resonate with participants and elevate their race day experience."

Vivek Singh, Jt. MD, Procam International, said “ASICS has been a longstanding partner of the TCS World 10K Bengaluru and the Procam Family. The brand has continuously set new benchmarks with top-of-the-line merchandise which is highly sought after by our participants. As we gear up for yet another edition of the event, we want the participants to enjoy the new experiences and keep the momentum going for the World’s premier 10k in the IT capital of India.”

The TCS World 10K Bengaluru is a World Athletics Gold Label Road Race and will be hosted on Sunday, 28th April, 2024. Start line will be on Cubbon Road Outside field Marshal Sam Manekshaw Parade ground.The official TCS World 10K Bengaluru merchandise will be available to shop on flagship ASICS stores across the country and online brand store, link – www.asics.com

TCS Merchandise launch video can be viewed here: https://wetransfer.com/downloads/33b9a1ed163368b063890f689b99d4b520240408043503/911e0d

About ASICS:

Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.

ASICS currently has 103 stores across India. More details can be found at www.asics.com/in/en-in/store-locator.

For more information, visit www.asics.com/in/en-in

BMW Group India Sets The Pace With Strong Start In 2024

* Record-Breaking Q1 Car Deliveries: 3,680 units, +51% growth.

* Maintaining Dominance in Luxury Electric Mobility Segment.

* Luxury Class Leadership Propelled by BMW 7 Series, BMW i7 and BMW X7.

BMW Group India has posted strong business performance in the first quarter of 2024 (January – March). BMW Group India delivered 3,680 cars (BMW and MINI) and 1,810 motorcycles (BMW Motorrad). BMW sold 3,510 units and MINI 170 units.

BMW Group India recorded +51% growth in car sales in Q1 (BMW + MINI), riding on high demand for its Sports Activity Vehicles, Luxury Class and Electric Vehicles. Models like the BMW X7, BMW X3, BMW X1 and BMW 3 Series were sold-out.

Mr. Vikram Pawah, President, BMW Group India said, “BMW Group India has posted strong performance in the first quarter of the year. Breaking earlier records, Q1 car sales achieved new heights with successful growth of +51%! Our firm leadership in the luxury electric car market remains undisputed thanks to the most diverse range of products. The exclusive BMW Luxury Class has also assumed a segment-leading position. Our key car models are at the top of their game and with significant new launches in the pipeline, we will raise the heat in luxury market.”

BMW Group Electric Vehicles carried forward their unabated leadership in the luxury segment in to Q1 2024 by delivering 211 units (+26%). BMW i7 claimed prime position as the largest selling EV, reflecting the growing allure of sustainable mobility in flagship segment. The most elaborate range of luxury EVs on offer - BMW i7, BMW iX, BMW i4, BMW iX1 and MINI SE - fuelled greater demand among customers. The much-awaited BMW i5 will be launched soon and will further augment the EV portfolio.

BMW Luxury Class sprinted ahead of others in its segment and registered tremendous growth of +152%. The share of Luxury Class models such as BMW 7 Series, BMW i7, BMW X7 and the BMW XM contributed 20% to total sales. The BMW X7 SAV claimed the spot of the number one Luxury Class model.

BMW Sports Activity Vehicles (SAV) contributed 54% to sales and grew by +62%. A stellar role in this performance belongs to the locally produced SAV models. The new X1 was the highest selling SAV with around 20% share in sales.

BMW 3 Series, the highest selling BMW sedan, dominated a 16% share in sales. It has become the class-leading executive sedan in its respective segment.

BMW and MINI 360°

Customers enjoy great value and complete peace of mind with the 360? finance solution from BMW India Financial Services which offers attractive low monthly instalments, assured buy-back, flexible end of term options and an opportunity to upgrade to a new car amongst other benefits. 8 out of 10 cars financed by BMW India Financial Services are through BMW and MINI 360?.

BMW Group India

With BMW, MINI and Motorrad, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with cars and motorcycles, BMW Group's activities in India comprise of financial services for its premium clientele. BMW India and BMW India Financial Services are 100% subsidiaries of the BMW Group and are headquartered in Gurgaon (National Capital Region).

BMW India started operations in 2007. The wide range of its activities include a manufacturing plant in Chennai, a parts warehouse in Pune, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country.

MINI has successfully established itself as a premium small car brand in India since its launch in January 2012. BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in April 2017.

With BMW, MINI and BMW Motorrad, BMW Group India currently has over 80 touchpoints across the country setting high benchmarks in service quality and customer service. BMW Group India has introduced the innovative RetailNext concept for its dealer network. RetailNext is a holistic and progressive approach focused on customer-centricity, flexibility, sustainability, and best-in-class premium experience. Based on new design, it is focused on new processes, digital tools and roles that seamlessly provide a phygital (physical and digital) experience.

BMW India Financial Services, a Non-Banking Finance Company (NBFC), started operations in 2010. It operates with three business lines: Retail Finance, Commercial Finance and Insurance Solutions (as corporate agents). The services offered through BMW India Financial Services are significantly valuable to the premium clientele who require exclusive and flexible financial solutions.

ORRA Expands Its Presence In Bengaluru: Unveils 11th Store In Kammanahalli

To cater to customer needs and expand its presence in the southern region, ORRA, India’s leading diamond jewellery brand, has inaugurated a new store in Kammanahalli, Bengaluru. Spanning an impressive 3072 square feet, the showroom emphasis on ORRA's commitment to growth and expansion in the market. It highlights the brand's latest diamond jewellery collections, with a special focus on the exclusive 73-faceted ORRA Crown Star – India’s brightest patented diamond. The store is designed with contemporary interiors, comfortable seating, and a dedicated bridal lounge, all aimed at providing customers with an exceptional shopping experience.

On the store launch, Mr. Dipu Mehta, Managing Director of ORRA, said, "We are thrilled to announce the opening of our newest store in Kammanahalli, Bengaluru. This expansion highlights ORRA Fine Jewellery's commitment to offering customers an exceptional shopping experience, whether they're looking for the perfect piece for a corporate event or selecting exquisite jewellery for a special occasion. We look forward to welcoming everyone to our new store and helping them discover the diverse ORRA's collections.”

ORRA offers a diverse range of exquisite jewellery collections to cater to the varied preferences of our customers, as well as meet the increasing demand. Our Contemporary, 'Aekta' - The Wedding Collection, is the latest addition to our existing collections, which includes the Astra, Desired, and Platinum. Each collection features a unique and captivating design that reflects our brand's commitment to excellence and quality. Experience sheer luxury with our all-in-one box set – a testament to refined craftsmanship. Adorned with a captivating pendant and earrings, tailor-made for birthdays, anniversaries, and every cherished occasion. ORRA is your go-to destination for a diverse range of offerings, from dazzling diamond necklaces adorned with coloured stones to meticulously crafted box sets.

ORRA's commitment to craftsmanship and elegance is beautifully showcased through their collections, ensuring that every piece tells a unique story of love and celebration. ORRA is known for providing 100% certified jewellery with complimentary insurance* and free lifetime maintenance. The brand offers a lifetime exchange, buyback, a seven-day return policy and our diamonds are conflict-free. Additionally, ORRA provides a 6-month upgrade facility, and all its jewellery is BIS Hallmark Certified.

As part of the launch celebration, ORRA will offer inaugural discounts, special offers and exclusive bridal lounge for customers visiting the new store. 

·       Up to 25% off on diamond jewellery (for a limited period) * 

·       0% interest on EMI facilities* 

·       100% exchange value on old gold jewellery*

*Terms and Conditions apply 

About ORRA: 

The journey of a million gazes began in 1888 before it metamorphosed into ORRA. From sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewellery, ORRA has come a long way since its inception. Today, ORRA is one of India's finest diamond jewellery retail chains, having spread its glow with 88 stores in 39 cities and has consistently been at the forefront of design, leadership and product innovation with 5 global design centres. 

Master craftsmen who have inherited the centuries - old legacy of jewellery making, brilliantly cut Belgian diamonds, delicate designs in diamond jewellery, elaborate bridal sets in coloured stones, the 73-facet patented ORRA Crown Star, the one-of-its-kind ORRA store. These are just some of the facets that go into making ORRA - The Finest Diamond Destination. 

For more information, visit – https://www.orra.co.in 

Strate School of Design, Bangalore Offers Holistic Learning Experience For Product And Transport Designers

By Manu Sharma

Qualified designers are in short supply in India.  A study indicates that our country annunally produces only one designer, when compared to one thousand enginners. Even though, today the number of designer schools has picked up, but still only a few design schools offer career-oriented courses.  One such institute is the Strate School of Design, Bangalore which offers specialization involving creating visually appealing products that are also ergonomic, user-friendly, and meet market needs. Thomas Dal, Dean of Strate School of Design, Bangalore, in a candid interview speaks on various topics including the school significance in India and also on diverse and holistic learning experience for product and transport designers. Excerpts

1. What is Strate School of Design and what is it's significance in India?

Strate School of Design is a leading French institute. Founded in 1993 in Paris, the school offers design programs for aspiring students. It's one of the most reputed colleges for design in France. Having over 23 years of experience in the field, it has been ranked among the 60 Best Design Schools in the World by BusinessWeek/Bloomberg. Our parent institute, partners with a leading higher education institute, to bring its advanced, design program to India.  We transitioned to India seven years ago, setting up base in Bangalore in 2017 with the first batch enrolled in 2018. We have nurtured a combined bachelor's and master's program, graduating our inaugural cohort of 18 students, all successfully placed within the industry. We comprise a skilled design team, and is our pride lies in being the sole campus in India.

Strate schools worldwide excells particularly in transportation, interaction, and product design. Our inclusion in the QS 200 underscores our standing as a prestigious institution. Strate Bangalore mirrors its Paris counterpart, with an 80% alignment in curriculum and pedagogy, adapting to Indian regulatory standards under the University Grants Commission. We emphasize hands-on learning and industry collaboration, distinguishing ourselves from licensed institutions focused solely on certification.

Unlike many design schools in India focused on quantity, we prioritize quality education with smaller class sizes, ensuring personalized attention and tailored learning experiences. Our ethos is rooted in the belief that design is not just theoretical but requires daily practice and mentorship, akin to honing skills in athletics.

2. What courses are offered at Strate School of Design in Bangalore? 

Some of the courses offered includes - Integrated Master in Design (M.Des) with specializations: Product, Transportation, Interaction And Brand Identity & Visual Communication Design Programs. The duration of the full-time course is 5 years. All students, irrespective of their chosen specialization, will participate in the same curriculum for the first two years. It is in the third year that their interests begin to take shape as they begin to delve into the nitty-gritty of their specialization. Regarding admission there is no entrance test involved in the admission process. The eligibile student needs to be a graduate, class 12 or equivalent with an aggregate of at least 50% marks, submission of the application form is followed by Interview with the faculty or Dean. 

3. Why is it so important to study Product and Transport Design? What do students study in these courses? 

 In terms of Product Design specifically, this school excels and has a curriculum that covers a range of topics such as design thinking, user research, materials and manufacturing, and prototyping. The program also includes hands-on projects that allow students to apply their learning and gain practical experience. Product Design is an exciting career path for those interested in creating quirky, functional, beautiful, and useful products. In India, there is a need for product designers who are able to innovate and create new items that people want to consume. 

The course also involves a comprehensive curriculum that covers material design, 3D and 2D modelling, sketching, and other techniques involved in product design. Besides core subjects, besides includes soft skills training sessions to ensure students are ready to face the industry at a global level. Workshops, seminars, and projects further acclimate students to industry trends. 

Likewise, another course that has risen interest among the students is the Transport Design. It focus is on creating innovative vehicles that solve problems in the transportation industry. It also considers concepts such as style, comfort, branding, safety, and function.

4 What job prospects does Strate offer Indian students on completion of the course?

It is interesting to note that product designers are in high demand in many industries across India. Companies are looking for designers who are able to add an innovative spin to their products and create a demand. Many companies that dabble in product design offer internships spanning from 6-8 months to art and design students pursuing their degree. Looking ahead, in alignment with the New Education Policy 2020, we are transitioning to a four-plus-one model, offering a four-year bachelor's honours program followed by a one-year master's. Additionally, we're introducing short courses to cater to industry demands, particularly in emerging fields like interaction design and executive design education for corporate leaders. Our strong industry partnerships drive real-world projects, with students benefiting from internships and collaborations with leading companies across various sectors, including transportation, product, and interaction design. These internships provide invaluable experience, preparing students for successful careers in design.

We have established partnerships with numerous companies, some of whom prefer to remain undisclosed due to the nature of our collaboration. However, I can disclose the names of those with whom we have open relationships. Notably, Tata Motors is one of our prominent partners in the transportation sector, as evidenced by the numerous projects showcased on our website. In transportation, we have also collaborated with TVS, Hero, and Alstom on various initiatives. 

Furthermore, in the transportation sector, we're involved in a confidential project concerning VTOL (Vertical Takeoff and Landing) electric vehicles. This groundbreaking project, capable of transporting four individuals, is slated for launch later.

Our industry interactions span across various sectors, including larger companies like Titan, Infosys, Tata Elxsi, and global majors like ANT Audiovisuals, Sodexo, Decathlon, Carrefour and Michelin, focusing on interaction design. On average, we undertake around ten projects annually with such companies, providing invaluable industry exposure to our students across their academic journey.

In conclusion, our partnerships and collaborations encompass a diverse array of sectors, each contributing to our students' holistic learning experience.

Canon India Introduces A New Entity ‘Canon NorthStar’: An Industry First Unified Imaging Workflow Solutions Platform

Canon India takes a giant leap forward in the imaging industry with the launch of 'Canon NorthStar', an innovative one stop solution platform inclusive of end to end advisory, equipment and associated services, by bringing together finest technology companies and industry experts, to enable customers in setting up complete studio operations.

Derived from its namesake, 'NorthStar' embodies the guiding role in providing direction to aspiring studio owners by becoming the one-stop solution to address the burgeoning demand across diverse sectors such as production studios, broadcasting, OTT, podcasting studios, educational institutions, virtual production environments, YouTube channels, VR shoots and CGI shoots. Spanning across content creation, post-production solutions, light & audio solution, color grading, storage solution and more, the project aims to consolidate all these services under one holistic platform, catering to end-to-end needs of imaging workflow.

The initiative was launched in a grand ceremony held in Mumbai spearheaded by Mr. Manabu Yamazaki, President & CEO, Canon India along with Canon management, in the presence of platform partners, panel experts and eminent industry stalwarts.

Canon NorthStar service is structured into two tiers, firstly, the advisory layer, drawing on the expertise of esteemed panels featuring industry luminaries in cinematography, post-production, data storage, and more, offering invaluable insights and guidance on setup, equipment selection, and operational strategies tailored to individual needs. Some of the key panellists include Kavita Bahl (Cinematographer/ Documentary), Nandan Saxena (Cinematographer/ Documentary), Sapan Narula (DOP/ CG visual effects and post-production), Neil Sadwelkar (Data Storage/ Post-production), Vijay Bedi & Ajay Bedi(Wildlife Filmmaker/ Documentary), Simran Gill (Cinematographer/Documentary), Goutham Shankar (Post-production/Data Storage), and Ratan Sil Sarma (Director of Photography & Colorist).

The second layer includes delivering a seamless integration of cutting-edge technology for a complete ecosystem setup by leveraging strategic partnerships with leading technology brands. These include Adobe (Post-production solution), Western Digital (Data Storage solution), Dell (Infrastructure Solution) Sennheiser (Audio solution), Aputure (Light solution), SanDisk (Flash Storage solution), and Atomos (Monitor solution), to offer best in class services in the field of imaging. The initiative successfully creates a single touchpoint for customers to access services from various brands, creating an efficient and seamless studio/production platform.

Speaking on the occasion, Mr. Manabu Yamazaki, President and CEO, Canon India, said, “As the imaging industry continues to evolve, Canon India remains committed to driving innovation and empowering our customers. With 'Canon North Star,' we are not merely setting a new standard; we are redefining what it means to embark on the journey of production setup in the digital age. During COVID we realised the growing potential and upcoming demand of this sector and seized the opportunity to pioneer a first-of-its-kind, one-stop solution. As the industry continues to grow with rapid advancements in technology and emerging trends such as digital streaming platforms, 4K and 8K resolution, virtual reality (VR), and augmented reality (AR), there is a need for a unified platform to cater to these requirements by providing adequate solutions and services under one roof, ensuring convenience and efficiency. Building onto our legacy of imaging technology, we are taking a big leap by setting up an end to end imaging ecosystem, bringing together leading brands and industry experts, thereby providing a catalyst for propelling industry growth.”

Use cases of ‘NorthStar’

From cameras and lighting to audio and storage solutions, 'Canon NorthStar' ensures clients receive a comprehensive solution advisory for unleashing their creative potential. The service is designed to address the unique needs of each use case, offering tailored solutions for:

Production Studios: NorthStar will offer expertise and advice from industry experts in complete studio set-up solutions for all levels of productions including AD films, Fashion, Lifestyle, and Jewellery designs

Podcast studios: With the burgeoning trend of podcasting, 'Canon NorthStar' provides comprehensive setup solutions tailored to the specific requirements of podcast creators, ensuring seamless production and broadcast.

Educational Institutes: In the age of online education, universities and academies require sophisticated studio setups for virtual classes and pre-recorded educational sessions. 'Canon NorthStar' offers end-to-end solutions to facilitate seamless content creation and delivery

Virtual Production Setups: From news and broadcast to VFX and CGI workflows, Canon 'NorthStar' offers cutting-edge technology solutions to facilitate immersive virtual production experiences.

Colour Grading Studios: For professionals in the realm of colour grading, 'Canon NorthStar' provides the essential tools and expertise to achieve unparalleled visual quality and consistency

OTT Channels: With the rise of OTT platforms 'Canon NorthStar' empowers content creators to produce high-quality original content with precision and efficiency

Canon 'NorthStar' is a collaborative effort to empower consumers and businesses with the resources and guidance needed to build future-ready studios.

About Canon Inc. 

Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment, and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 180,775 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2022 (ended December 31, 2022) totaled $30.31 billion (at an exchange rate of ¥133=U.S. $1). Visit the Canon Inc. website at: global.canon 

About Canon India

Canon India Pvt. Ltd. Is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Having started its operations in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with merchandise warehousing facilities at 4 location and employs over 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Canon Image Square (CIS) stores, PIXMA Zones, and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India – which comprises of 349+ Camera collection points, 15 Camera repair centers, 320+ Printer repair centers, 183 Copier, Scanner and 120 Large Format Printer Sales & Service dealers.

In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Medical Imaging products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.

Photo Caption: Mr. Manabu Yamazaki, President & CEO, Canon India and Canon team at the launch of Canon NorthStar in Mumbai, in the presence of eminent industry experts and leading technology partners..

Unacademy Conducts Aarambh 2024, the Biggest Event for IIT JEE and NEET UG Aspirants

*       Announces new price for the online Unacademy Subscription for IIT JEE and NEET UG at ?4999/- and 40% off across Unacademy Centres

*       Unveils scholarships worth ?10 crores for top rankers under AIR 1000 in JEE and NEET UG

Unacademy, India's largest learning platform, hosted Aarambh 2024, the biggest event of the year for IIT JEE and NEET UG aspirants. The occasion celebrated the academic achievements of Unacademy's top performers, with distinguished personalities in attendance including Kartik Aaryan, popular Bollywood celebrity; Karan Johar, acclaimed filmmaker; Anupam Mittal, visionary business leader; and Sania Mirza, tennis icon.

Aarambh 2024 welcomed Unacademy's IIT JEE and NEET UG toppers, alongside top Unacademy Educators, to celebrate the success of Learners and ignite inspiration among aspiring students nationwide. Unacademy unveiled several initiatives tailored for Learners aspiring to excel in IIT JEE and NEET UG examinations, including: -

*      IIT JEE and NEET UG Plus Subscriptions for just ?4999/- (valid for a limited period)

?       40%* off on admissions at all Unacademy Centres.

*       Scholarships worth ?10 crores for Unacademy top rankers under AIR 1000 in JEE and NEET UG examinations and ?1 crore for AIR 1 in JEE and NEET

*       Flat 50%* off on all Unacademy Subscriptions across categories

Unacademy's announcement of scholarships and subscription discounts underscores their commitment to democratising valuable educational resources for aspirants across India. Furthermore, Unacademy Educators empathised with Learners regarding mental health challenges associated with academic ambitions and provided guidance on mental well-being. As part of Unacademy's commitment to mental health advocacy through quality educational advice, Learners received wellness kits and were informed about various career pathways for their future.

Fevikwik Adds Four New Variants To Enhance Consumers’ Instant Repair Experience

~ Fevikwik adds 4 new variants: Fevikwik Precision Pro, Fevikwik Gel, Fevikwik Advanced and Fevikwik Craft to address the evolving consumer needs ~

~ Fevikwik currently is a market leader in the instant adhesion segment ~

Fevikwik, a leading brand of instant adhesive solutions, from the house of Pidilite Industries Limited, announced the launch of innovative new products, Fevikwik Precision Pro, Fevikwik Gel, Fevikwik Advanced and Fevikwik Craft. The launch of new products aims to revolutionise the repair experience for consumers across diverse use cases.

Commenting on the launch of new products, Mr Sudhanshu Vats, Managing Director Designate, Pidilite Industries Ltd., said, “Over the past two decades, Fevikwik has been a market leader in the instant adhesives space. We are committed to meeting ever evolving consumer needs across various repair occasions. Our new variants, developed through extensive insights, aim to redefine customer experience. Each variant is tailored to specific needs, offering superior performance, and enhancing the overall repair experience while maintaining the strong adhesion feature across the line-up. Our vision is to continuously exceed expectations and set new industry benchmarks."

The new range of products have been designed to offer superior performance and user experience across various usage categories - Fevikwik Precision Pro for precise application, Fevikwik Gel for spill-free repairs and opportunity to correct mistakes, Fevikwik Advanced with water-proof and shockproof properties, and Fevikwik Craft for crafting enthusiasts.

In addition to addressing consumer needs, Fevikwik prioritised product accessibility and availability by adding new channels and distribution centres across India. The brand has introduced multi-use, easy-to-stock packaging to meet the preferences of urban consumers, ensuring readiness for emergencies.